Slogan (heraldry)
A slogan is used in Scottish heraldry as a heraldic motto or a secondary motto. It usually appears above the crest on a coat of arms, though sometimes it appears as a secondary motto beneath the shield. The word "slogan" dates from 1513. It is a variant of the earlier "slogorn", which was an Anglicisation of the Scottish Gaelic "sluagh-ghairm" ("sluagh" "army", "host" + "gairm" "cry"). Mottoes and heraldry. There are several possible origins for mottoes used in heraldry, and slogans may have originated from battle cries or war cries. There are several notable heraldic mottoes which  are thought to originate from a war cries. For example, the Royal coat of arms of the United Kingdom contains the motto ("God and my right") which has been thought to originated as a war cry, as has the motto which appeared on the former French coat of arms. Several mottoes found in Irish heraldry, which end in "a boo", are also thought to have originated as war cries. Examples of such Irish mottoes are of the Fitzgerald earls of Leinster; and of the Fitzgerald earls of Desmond. Not all slogans are based on war cries. Many slogans pertaining to  Scottish clan chiefs have been registered relatively recently at the Court of the Lord Lyon. Sometimes slogans are merely a name, such as "A HOME A HOME A HOME" of the Homes, others refer to a rallying point for the clan, like of the Campbells, some slogans refer to a prominent clansman like the Maclean ("Another for Hector"). In at least one case, a patron saint is used as a slogan, as in "St Bennet and Set On" of the Setons. The arms of Grant use two slogans (or mottoes): , which appears above the crest; and "STANDFAST", which appears beneath  on a scroll beneath the shield. Sometimes a clan chief's slogan appears on his crest badge and in consequence on the crest badges worn by his clan members. In some cases the chief's slogan also appears on his standard, guidon and pinsel.