Antes muerta que Lichita
Antes muerta que Lichita, (English title: "Anything but Plain")(More literally, "I'd Rather be Dead Than Lichita") is a Mexican telenovela produced by Rosy Ocampo for Televisa. Plot. Lichita (Maite Perroni) has been working at Iconika Ad Agency for 10 years but feels undervalued and invisible. She decides to make a change and transforms herself from the office “whipping girl” into the empowered Alicia. However, no climb to the top is ever easy and, along the way, she faces situations that test her character and values. Production. Production of "Antes muerta que Lichita" officially started on  May 18, 2015. The telenovela was formerly known as "Más canija que ninguna". It will be the first telenovela in 4K resolution format produced by Televisa. Webnovela. During the Univision "Upfront", it was confirmed that "Antes muerta que Lichita", it will have its own webnovela, which can be seen in the same telenovela and by the Televisa website.