Feck
"Feck" (occasionally spelled "fek" or "feic") is a word that has several vernacular meanings and variations in Irish English, Scots, and Middle English. Scots and Late Middle English. "Feck" is a form of , which is in turn the Scots cognate of the modern English word effect. However, this Scots noun has additional significance: From the first sense can be derived "feckless", meaning witless, weak, or ineffective. "Feckless" remains a part of Modern English and Scottish English, and appears in a number of Scottish adages: In his 1881 short story "Thrawn Janet", Robert Louis Stevenson invokes the second sense of  feck as cited above: Robert Burns uses the third sense of "feck" in the final stanza of his 1792 poem "Kellyburn Braes": In the media. The Channel 4 sitcom "Father Ted" (19951998) helped to popularise the use of "feck" outside of Ireland (particularly in the UK, where Channel 4 is based) through liberal use of the word by alcoholic priest Father Jack. In a 1998 interview on Nickelodeon, an appearance by the teenage Irish girl group B*Witched prompted a viewer complaint alleging that one of its members had said "fuck off" on air. Nickelodeon maintained that the singer had in  fact said "feck off", which they described as "a phrase made popular by the Channel 4 sitcom "Father Ted"", but the phrase was still found to be in breach of the ITC Programme Code and the complaint was thus upheld. In 2004, clothing retailer French Connection UK (best known for its infamous "FCUK" T-shirt) won a legal injunction in Dublin that barred a local business from printing and selling a T-shirt marked "FCEK: The Irish Connection". In 2008, the Irish cider brand Magners received complaints relating to an advert it had posted around the UK in which a  man tells bees to "feck off", with members of the public concerned that young children could be badly influenced by it. Magners claimed that the "feck off" mention in the advert was a "mild rebuff" to the bees rather than an expletive. The Advertising Standards Authority ruled that the poster was suitable for display.