The Telecom Commercial Communication Customer Preference Regulations, 2010
The Telecom Commercial Communication Customer Preference Regulations, 2010 (TCCCPR) is a Regulation by Telecom Regulatory Authority of India, enacted in 2010, came into force from 27 September 2011. The regulation was launched by Telecom minister of India Kapil Sibal which enables people across India to respite from pesky marketing calls and SMS. Background. The Indian telecom Industry with nearly 900 million subscribers is the second largest wireless market in the world. Low tariffs and direct reach to consumers has made SMS and direct calling one of the most cost effective ways of  selling services and products. However, telemarketing has become a major irritant to customers over few years. Regulation. 200 SMS a day. To make it difficult to broadcast millions of SMSs in a day, restriction on more than 100 SMS per SIM per day were introduced. TRAI directed all access providers to exclude the following persons from the limit of one hundred SMS per day per SIM. The exceptions include: However, 100 SMS a day plan proved to be disastrous for text addicts wring hands. According to a survey conducted by the Associated Chambers of Commerce and Industry of India, around  60% of the country's urban youth send/receive around 100-125 text messages daily to interact with their peer group. College students were hard hit by the new norms as they are the biggest users of the SMS as they are available at low cost tariffs. Owing to certain representations by service providers and consumers to increase the limit of 100 SMSes, TRAI had later decided to increase the limit of 100 SMSes per day per sim to 200 SMSes per day per Sim. In July 2012, the Delhi High Court removed the ban on the SMS limit of  200 per day per sim, as it felt that the restriction infringed the constitutional right to freedom of speech and expression.