Viva (Dutch magazine)
Viva is a weekly fashion magazine for women, published in the Netherlands. History and profile. "Viva" was first published on 7 October 1972 by , which is part of VNU, and used the subtitle Damesweekblad (English: "Women's weekly magazine"). Since 2001 it is published by Sanoma, and has a circulation of 70.000 copies (2012). In 2012, "Viva" celebrated its 40th anniversary. The magazine used Layar to create an interactive magazine cover.