Pure (company)
Pure International Ltd. is a British consumer electronics company, based in Kings Langley, Hertfordshire, founded in 2002. They are best known for designing and manufacturing digital audio broadcasting (DAB) and DAB+ radios. The imprint on the devices' casing states that they were designed in the UK and manufactured in China. Pure have sold over five million products worldwide. All products are digital tick approved, with three years' warranty as standard. Pure is also a member of World DAB Pure products are available in the United Kingdom, Australia, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway and Switzerland, and via  online suppliers. History. 2002 Pure was formerly a division of another Hertfordshire-based company, Imagination Technologies, which primarily designs Central processing units and Graphics processing units. Imagination did not originally set out to sell consumer electronics and the first Pure radio was merely a demonstration platform for its DAB decoding chip. The success of the first sub-£100 DAB receiver, the Evoke-1, led to the development of further products. 2003 In 2003, Pure launched the PocketDAB 1000. It was the world's first pocket digital radio. 2004 Pure released the Bug, the first-ever digital radio with EPG, pause, rewind and  record. 2005 Sonus-1XT was launched by Pure and became the world's first digital radio for the blind and visually impaired. 2007 Pure released Highway, the world's first in-car digital radio adapter, in 2007. 2008 Pure launched the first Energy Saving Trust approved radio range. Under the name EcoPlus, products had reduced power consumption, packaging materials from recycled and sustainable sources and components selected to minimise their environmental impact. 2009 The world's first high-resolution touchscreen digital radio, Sensia, is launched by Pure. 2012 Pure celebrated its tenth anniversary in 2012 with a brand revamp. They also  commemorated the landmark with the launch of the Evoke Mio Union Jack Edition. 2013 Pure partners with renowned classical music label, Deutsche Grammophon. 2014 Pure introduced its three-year warranty. 2015 Pure shipped in excess of five million digital radios worldwide positioning itself as the best-selling digital radio manufacturer. 2016 Pure became Pure International Ltd. Parent company Imagination Technologies sold the Pure brand to AVenture AT, in September 2016. Products. Evoke range Pure's flagship family of digital radios. Models range from medium to high-end and include multi-functional music systems which offer listening via internet radio, Spotify , Bluetooth and CD. This range has included collaborations with designer brands such as Sanderson and Mini Moderns. Its first designer styled radio came in 2010 with the launch of the Evoke Mio by Orla Kiely. It featured the designer's signature stem print. In 2006, Pure joined forces with recognised English company Marshall Amplification to launch the Evoke-1XT Marshall. Models of the radio were signed by rock stars including Eric Clapton, Oasis and Paul Weller and auctioned for the Nordoff-Robins music therapy charity. One range The One range represents Pure's entry-level radios and is the world's  best-selling digital radio range. Models include: the One Mini, One Midi and One Maxi. Designed for portability, they can be powered with AA batteries or an optional rechargeable ChargePAK. Pop range A series of digital radios designed with portability in mind. All models can be powered with AA batteries or an optional rechargeable ChargePAK. Designed with a pop button on top of the device, users can control power and volume with one touch. Recent models in the range include Bluetooth for wireless audio streaming. Highway range Pure's series of in-car digital radio adapters. Current models Highway 400  and Highway 600 work with a vehicle's existing audio system using an aux-in cable or by transmitting over an unused FM radio frequency. On top of digital radio, users can listen via Bluetooth and Spotify Connect. The Highway's Go function allows for music discovery, track tagging (Powered by ACRCloud) and wireless playing with the Pure Go companion app. Siesta range Pure's range of bedside alarm clock radios, which enable users to wake up to the sound of digital radio or a simple tone alarm. Siesta models automatically set the time from the radio signal, meaning the  device's clock is always accurate. Other Other models are the portable, colour screen Elan E3 digital radio and the pocket-sized Move 2500 personal radio.