Hyundai Genesis
The Hyundai Genesis () is an executive four-door, five passenger, rear or all-wheel-drive full-size luxury sedan manufactured and marketed by Hyundai. The Hyundai Genesis debuted in 2008 until Genesis spun off as a separate entity in 2017, rebadging the vehicle as the G80. Introduced in concept form at the 2007 New York International Auto Show, and internally designated as the BH model, the Genesis was expected to cost $533 million to develop. Hyundai began marketing the first generation Genesis worldwide (except in Europe) in 2008 as a "premium sports sedan". The second generation Genesis  (model DH) debuted in Seoul, Korea in November 2013 followed by the 2014 North American International Auto Show and Toronto Auto Show. It is marketed worldwide. On 4 November 2015, Hyundai officially separated Genesis into its own luxury division, Genesis Motor. The leap into a stand-alone, luxury brand came on the heels of marked success in the luxury market, paired with consumer demand for the Genesis name. Development and design. Introduced in March 2007 as the "Concept Genesis", the sedan was designed by Hyundai as a "progressive interpretation of the modern rear-wheel drive sports sedan". Hyundai conceived the  idea for the Genesis in 2003. The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles. Hyundai reportedly benchmarked the BMW 5 Series (E60) sedan during the Genesis' development; the company's press release indicates the Genesis body in white exceeds the BMW in torsional rigidity by 14%. The production Genesis sedan received a five-star crash rating in every category from the National Highway Traffic Safety Administration. Hyundai markets the Genesis as offering "the performance of a BMW 5 -Series and the interior packaging of a 7-Series at the price of a 3-Series". Reviewing the Genesis 4.6 at its US introduction, automotive journalist Dan Neil called the absence of brand emblems at the front of the Genesis "a move that subverts the grammar of luxury". First generation (BH; 2008). The Genesis was announced in Seoul and later unveiled at the 2008 North American International Auto Show. The first generation was marketed worldwide except in the European market. Equipment included a speed-sensitive rack-and-pinion steering, four-wheel disc brakes, multi-link front and 5-link rear  suspension; and three engine choices, depending on market: A V8 with weight distribution of 53% front / 47% rear and two V6 engines with 52% front / 48% rear weight distribution. At introduction in the US in summer 2008, standard features included cruise control, automatic headlights, dual-zone automatic air conditioning, leather seat-upholstery and steering wheel, heated front seats with power adjustments, power windows, door locks, and mirrors, remote keyless entry and starting, and a seven-speaker audio system with XM satellite radio. Two optional Lexicon-branded audio systems offer 7.1 channels and 14 or 17 speakers. Drivetrains. The Tau V8  is Hyundai's first domestic V8 engine. For the 2008–09 model years, the 4.6 L engine produced at 6,500 rpm and at 3,500 rpm. Introduced as a midyear change for the 2010 model, the 4.6 L V8 now produces at 6,500 rpm, with no change in the torque output: at 3,500 rpm. These figures are achieved using premium fuel. The V8 can also run on regular unleaded, in which case the 2010–11 model produces and 324 lb-ft. For the V8 model, Hyundai has reported 0– times of less than 6 seconds. "Car and Driver" reports a 0–60 mph time  of 5.3 seconds while "Motor Trend" reports a 0–60 mph time of 5.5 seconds in their October 2008 issue. The Lambda 3.8 L V6 is available in Korean and North American models. In Korean spec, the engine produces . In US spec this engine produces at 6,200 rpm (up to 333 hp in GDi spec) and at 4,500 rpm. "Motor Trend" reports a 0–60 mph time of 5.9 seconds. The Lambda 3.3 L V6 is available in some markets, producing . In North America, the 2009-2011 V8-powered Genesis features a standard ZF 6HP26 6-speed automatic transmission from ZF Friedrichshafen  (same as the unit found in the 2004-2010 BMW 5 Series), with the V6 models receiving an Aisin B600 6-speed automatic. The recommended gasoline for the V8 is premium for maximum fuel economy and horsepower, but also runs on regular. The V6 engine is designed for regular grade gasoline. South Korean models include choice of Lambda 3.3 GDi, Lambda 3.8 GDi engines. US models include choice of 3.8 Lambda GDi, Tau 4.6 MPi (390PS), 5.0 Tau GDi engines. Canadian models include choice of 3.8 Lambda GDi, 5.0 Tau GDi (R-Spec only) engines. Safety. Standard safety features include  dual front airbags, front and rear side airbags, side-curtain airbags, ABS, brake assist, EBD, traction control, and electronic stability control. Marketing. As part of the US product launch, Hyundai Motor America and Carbonfund.org unveiled the Genesis Forest Project at the 2008 Los Angeles Auto Show, to offset the entire first year of emissions for all 2009 Hyundai Genesis sedans sold in the United States. The Genesis Forest Project was retroactively applied to all 2009 Genesis sedan sales, which began in June, and continue through the end of the year. Sold as Hyundai Rohens in China, the unveiling was at  the Beijing International Automotive Exhibition, 2008. Sales began in August 2008. 2010 model year updates. The Premium Navigation Package replaces the previous Premium Plus Package which most notably upgraded to 18-inch alloy wheels, still a part of this new package. For 2010 the 4.6-liter Genesis was available in only one trim, with all packages made standard, including the Technology package. The car also received a slightly uprated engine as a midyear change, with the 4.6-litre V8 producing at 6500 rpm and an identical of torque at 3500 rpm. 5.0 R-Spec (2011–2014). This model includes the new  Tau 5.0 GDi engine, choice of three exterior colors and black interior. Genesis 5.0 R-Spec includes Genesis 4.6 equipment, plus 19-inch Premium Machined Finish alloy wheels with P235/45R19 tires, Unique headlamps w/dark chrome inserts, Sport-tuned suspension calibration, Unique R-Spec embroidered floor mats, R-Spec rear deck lid badging, deleted woodgrain from leather steering wheel. The vehicle was unveiled in Seoul. Transmission (2012–2014). All models include 8-speed automatic transmission with SHIFTRONIC manual mode. 2012 model year update. US model was released as 2012 model year vehicle. Engine choices include 3.8 Lambda GDi, 4.6 Tau MPi  (390PS), 5.0 Tau GDi for R-Spec. The transmission was changed to 8-speed automatic with SHIFTRONIC. Changes to US models include: 2014 model year update. The last changes to US models before the new generation was introduced included greater connectivity options via the Hyundai Blue Link interface, some revised controls, a new exterior body colour (Santiago Silver instead of Platinum Metallic), 18-inch wheels as standard on the base model, and Hyundai's Assurance Connected Care telematics services are standard for three years on all 2014 Genesis sedans equipped with Blue Link. Second generation (DH; 2013). The second generation  Genesis was previewed by the "Hyundai HCD-14 Genesis" concept at NAIAS 2013. The vehicle was unveiled in Seoul, Korea, followed by the 2014 North American International Auto Show, then the 2014 Toronto Auto Show. Early models include a choice of four engines (Lambda 3.0 GDi, Lambda 3.3 GDi, Lambda 3.8 GDi, Tau 5.0 GDi), rear or all-wheel-drive. All models include eight-speed automatic transmission with manual shift mode and a five star safety rating. Marketing. A full production version went on sale in South Korea on 8 January 2008 in Hyundai's home market, South Korea. Notably, the  Korean market Genesis does not carry a Hyundai badge, only the 'Genesis' emblem. Hyundai has been criticised by Korean consumers over the price discrepancy between the US and Korean markets. "Yonhap" reports the Genesis costs "₩58.3 million (US$57,000) in Korea, whereas in the U.S. it sells for $32,000." This has led to dumping allegations and a growing market in reimported Genesises by gray market dealers. Korean regulators are currently investigating whether Hyundai has abused its 75% domestic market share. However, Hyundai cars in South Korea have more available options and that may be the reason for the  mark-ups. Marketed as the Hyundai Genesis in the US and Canada, the vehicle is the largest, most powerful car that Hyundai has ever marketed there before the launch of the Equus. The Genesis sedan went on sale in the US in August 2008. In its first five months of sales, the Genesis under-performed in the competitive US market selling only 6,167 units. According to Hyundai, Genesis saw sales of just 1,297 units in its first full sales month and the company expected to move around 8000 units from the US showrooms by the end of 2008. In 2009 , the Genesis sold 21,889 units in the U.S. (sedan and coupe combined). There had been internal discussions within Hyundai about creating a separate brand to feature the Genesis sedan as well as the soon to come Equus sedan in North America, but due to prohibitive costs and potential delays the Genesis and Equus remained tagged with the Hyundai brand until 2016. In late 2016, The Genesis brand became separate from Hyundai in the United States. The Genesis was not marketed at first in Europe because of Lexus's failure to thrive in Europe. According to a September 2007 article in  Tradingmarkets.com, "in the eyes of European purchasers of luxury vehicles, Hyundai sedans have been perceived as having a poor image and unreliable durability compared with its rivals." "The planned launch of Genesis comes at a time when Hyundai is striving to shake off its poor-brand image, known for generous warranties and low prices." The latest Genesis will be sold in Europe, priced at about €65,000 in Germany. The Genesis is sold in Latin America in Costa Rica, Dominican Republic, Colombia, Chile and Peru, offering versions with engines of 3.3 and 3.8 liters, and in Brazil only with the  3.8 liters engine. Australia was the first country in the region to get the Genesis sedan, arriving in November 2014. Coupe. A rear wheel drive sports car from Hyundai, dubbed Hyundai Genesis Coupe and sharing the Genesis Sedan's platform and name, was unveiled at the 2008 New York International Auto Show. Awards. The Genesis sedan has received numerous awards and recognitions. Among them: