RTÉjr
RTÉjr is an Irish free-to-air children's television channel operated by state-owned broadcaster RTÉ. The channel mainly targets a demographic of 2- to 7-year-olds, but some cartoons for older children also air. The channel is part of RTÉ KIDS. The channel broadcasts 12 hours of programming each day between 7:00 am and 7:00 pm. It is supported by radio station RTÉ Junior and additional services available on-demand, on mobile and online. The channel operates alongside its sister strand TRTÉ on RTÉ2. History. RTÉjr was initially a programming block on public service broadcaster RTÉ2 , launching on 20 September 2010, replacing "Den Tots". RTÉ planned on launching a television channel dedicated to RTÉjr; it launched on May 27, 2011, at 11:00 (IST). The channel does not carry advertising, in line with the broadcaster's policy not to target advertising towards those under 6 years of age. By April 2013, the channel began a stand-alone schedule; however, plans to replace the RTÉjr block on RTÉ2 have yet to come to light. The channel broadcasts as a stand-alone channel with its own schedule and new programming. Availability. The channel is available to 98% of television  viewers within the Republic of Ireland through Saorview. The channel became available on Virgin Media Ireland on channel 600 on 15 March 2012 and on Sky Ireland on channel 624 (635 in NI) on 15 April 2013. The channel's programming can be viewed internationally through its on-demand service, mobile services and website. Programming. The channel has a wide range of domestically produced programming, either in-studio programming or animations. Its flagship programme is hosted by former Six member Emma O'Driscoll, Muireann NiChiobhain, Clara Murray and their puppet friends Séamus the dog and Bláithín the flower fairy. The channel  has a strong focus on inclusive programming with a mix of programming in Irish, English and Irish Sign Language. On 3 May 2011, RTÉjr broadcast "Punky", the world's first animated series which focuses on the life and adventures of a girl with Down syndrome. The show is broadcast daily at 10:25 and 13:45. It was designed by award-winning Irish animation company Monster Animation and Design. On 15 April 2013 the channel hosted 14 newly commissioned programmes, including the bilingual show "Spraoi", the dance show "Move It!" and RTÉjr Workshop.