Opyl
Opyl () is a Melbourne-based company listed on the Australian Securities Exchange that provides a software as a service (SaaS) platform for clinical trial recruitment, social media marketing and digital marketing consulting services. Founded in 2013 in California under the name ShareRoot, its initial digital mar tech platforms provided the ability to search for and source User-Generated Content (UGC) from Instagram and Twitter by requesting and obtaining a license and release from the content's owner. ShareRoot acquired The Social Science, an Australian STEMM specialist digital marketing agency in April 2018. Co-founded by Michelle Gallaher, Michelle joined  the ShareRoot team after the acquisition. In March 2019, Michelle became CEO of ShareRoot recalibrating the strategy to focus predominantly in building digital and AI-enabled tools for the global healthcare sector. Before going public in 2016, ShareRoot had previously participated in 500 Startups batch 8 and raised a round of angel investing. ShareRoot was rebranded to Opyl in 2020 to work on technology to support the health and life sciences sector.