Hitwise
Hitwise is a division of Connexity, that measures behavior across desktop, tablet and smartphone devices. Hitwise provides marketers with online insights to help them understand, track and grow market share. Using Hitwise, marketers can define, understand and target audiences to optimize their multi-channel marketing campaigns. Hitwise enables users to not only understand how traffic moves between websites and industries, but also who the audiences are behind that traffic. Hitwise can identify who these audiences are, both on and offline, to provide a complete 360 real time view of the consumer. The service provides data on trends in visitor  and search behavior, visitor and website profiling and measures website market share. Hitwise helps companies optimize marketing efforts and improve the effectiveness of search, display, affiliate, mobile, email and social-media marketing campaigns. In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian for $240m on 19 April 2007. In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined worth $47 Million on 14 December 2015. See also. Competitors in the internet market research space include Nielsen, Alexa, comScore, Netcraft, Quantcast, SimilarWeb and Spyfu.