Hawthorne, Portland, Oregon
See Also: Hawthorne Boulevard, the main street running through the district. The Hawthorne District in Portland, Oregon, is an area of Southeast Portland on SE Hawthorne Blvd. that runs from 12th to 60th Avenues, with the primary core of businesses between 30th and 50th Avenues. The area has numerous retail stores, including clothing shops, restaurants, bars, brewpubs and microbreweries. History. Hawthorne Boulevard was named after Dr. J.C. Hawthorne, the cofounder of Oregon's first mental hospital. Originally named "U" Street, the road was renamed Asylum Avenue in 1862. In 1883 the privately owned Oregon Hospital for the  Insane was replaced by a new state-run facility located in Salem, today's Oregon State Hospital. East Portland residents considered the continued use of the street name Asylum Avenue after the closure of hospital "distasteful." The name was abandoned in April 1888 when the street was renamed Hawthorne Avenue by city ordinance in honor of Dr. Hawthorne. It was renamed again in March 1933 to Hawthorne Boulevard. Neighbors organized and prevented a McDonald's restaurant from being built at the site of a former Arby's restaurant. The vacant building was replaced with condominiums and retail shops on the  first floor. Area business association. The Hawthorne Boulevard Business Association serves local businesses on the boulevard from SE 12th Ave. through SE 60th Ave. While many Business Districts are intrinsically involved with their Neighborhood Association, this stretch of SE Hawthorne Blvd. is tangent to or a boundary of four neighborhoods Buckman, Hosford-Abernethy, Sunnyside, Richmond, and passes into a fifth, Mount Tabor. Culture. A website that bills itself as "We are long time Portland locals on a mission: to promote our Portland neighborhoods and the independent businesses and artists that thrive in them." supposedly said Hawthorne is popular with different  social groups, such as Generation X, hippies and more recently, hipsters. The Hawthorne area has vintage homes, apartments, and locally owned shops and restaurants.