Spend Spend Spend
Spend Spend Spend is a musical with a book and lyrics by Steve Brown and Justin Greene and music by Brown. The musical is inspired by the life of Viv Nicholson. Productions. "Spend Spend Spend" premiered in 1998 at the West Yorkshire Playhouse and won the Barclays Theatre Award for Best Musical of the Year. The production starred Rosie Ashe and Nigel Richards. After a week of previews, the West End production, directed by Jeremy Sams and choreographed by Craig Revel Horwood, opened on 12 October 1999 at the Piccadilly Theatre, where it ran until 5 August  2000. The original cast included Barbara Dickson, Steven Houghton, Jeff Shankley and Rachel Leskovac. The original London production was arranged by the Musical Director, Dane Preece. Shortly after closing in London, the production, with most of the original cast, went on a UK Tour. The Musical Director for the tour was Steve Hill and the role of Keith was played by Grant Anthony. On 8 July 2009 the Watermill Theatre, Newbury, presented a revival of the musical, directed by Craig Revel Horwood, with Karen Mann as the older Viv, Kirsty Hoiles as young Viv and Greg Barnett as Keith. The  production next had a 7-week tour across the country, beginning 28 September 2010 to 9 November 2010. It was awarded the 2010 TMA award for Best Musical and Kirsty Hoiles (young Viv) was awarded the TMA award for Best Supporting Actress in a Musical. Premise. In 1961, Yorkshire housewife Viv Nicholson won £152,319 in the football pools. When a reporter asked her what she planned to do with her new fortune, she replied, "I'm going to spend, spend, spend!," which is exactly what she did. Her rags-to-riches-to-rags-again story takes her through five  husbands, expensive sports cars, fur coats, and jewelry, a battle with alcohol, and bankruptcy as, unable to cope with her new-found wealth and fame, she rapidly spirals downward. Spend