sway: well, my purpose in that environment is to bring balance. it's undeniable that mtv, bet, and all these different entities are in the game of hip--hop or in the game of the music industry. my purpose of being in that environment is to bring the balance. a lot of times when i used to watch mtv after yo! mtv raps went off, i would see stories on hip--hop that were incomplete. so when they initially offered the job, the first two times i turned them down, because i didn't think that they would allow me to do what it is that i wanted to do. the third time, we sat down and talked about it and i said that i wanted to bring the yin to the yang. i know this is a commercial entity, but if we are going to do a story on the jay--z and nas battle, let's break it down. let's tell the history of battles in rap, so that people who watch this, the hundreds of millions of households that you reach around the world, will get the true story. so they don't just think that it's black--on--black crime or whatever, on record. this is like, something that comes from hip--hop, something that comes out of the spirit of hip--hop. these dudes don't mean each other any harm.