Nova (telecommunications)
Nova is an Icelandic telecommunications company that began operations on December 1, 2007. Nova ehf. was established in May 2006. At the end of March 2007, Nova received a 3G operating license and then officially opened on December 1, 2007. On April 4, 2013, Nova launched 4G/LTE service, the first Icelandic telephone company. Nova owns and operates its own 3G/4G mobile network and national network. Nova is the largest mobile phone company in Iceland with 34% market share in 2015 according to Art. Post and Telecom Administration. Nova was awarded the 'Marketing Company of the  Year' in 2009 and 2014. Distribution. Nova operates its own 3G and 4G mobile and network networks, which covers about 95% of the population. But Vodafone and Nova also have a contract for sharing each other's mobile networks. The agreement means that Vodafone will have access to Nova's new third-generation mobile network (3G) and Nova will have access to Vodafone's GSM mobile network. By the end of 2011, users had reached 100,000.