Critical Mass (book)
Critical Mass: How One Thing Leads to Another is a non-fiction book by English chemist and physicist Philip Ball, originally published in 2004, discusses the concept of a “physics of society”. Ball examines past thinkers, such as Thomas Hobbes, Lewis Mumford, Emyr Hughes, and Gottfried Achenwall, who have attempted to apply (or argue against) the use of physics, chemistry, or mathematics in the study of mass social phenomena. He also discusses how the concept relates to recent research, including his own. Physics of society. The outlines of Ball's "Critical Mass", the most popular of his  many noted books, beginning in various circa 2001 lectures, talks, and articles focused on what he calls a ‘physics of society’, similar to the social physics in the Auguste Comte sense, a subject Ball approaches using statistical mechanics viewing people as atoms or molecules that show characteristic behaviours in bulk. The following is an excerpt of his 2003 talk on the physical modeling of society: In his 2004 book, Ball summarizes this to the effect that "to develop a physics of society, we must take a bold step that some might regard as a leap of faith and others as  preposterous idealization: particles become people." Nearly as soon as he gives this definition, however, Ball falls back on the two biggest hurdles to this perspective: that of the theories of being alive and of free will, both of which seem to contradict the physics viewpoint. Other topics. Other topics discussed in the book include the business cycle, random walks, phase transitions, bifurcation theory, traffic flow, Zipf's law, Small world phenomenon, catastrophe theory, the Prisoner's dilemma. The overall theme is one of applying modern mathematical models to social and economic phenomena. Awards. Critical Mass was the winner of the  2005 Aventis Prize for Science Books and the 2005 Royal Society Winton Prize for Science Books.