SK Planet
SK Planet Co., Ltd. (Hangul: SK 플래닛 or 에스케이 플래닛), a subsidiary of SK Telecom, was established on and is an internet platform development company located in Pangyo, South Korea’s silicon valley with operations in 8 countries. SK Planet was spun off from SK Telecom to focus on online services and has since evolved to focus on three core business services: e-Commerce, Online-to-Offline services, and digital marketing. Products and Business Services. Since its inception, SK Planet has owned, operated, and developed a variety of digital products and services ranging from business, entertainment, financial technology , social media platforms, mobile messaging, LBS services, mobile commerce, and marketing. E-Commerce. SK Planet owns and operates 11st.co.kr – an e-Commerce shopping website in South Korea, where online buyers can purchase goods and services from sellers through its online marketplace platform. As of 2016, 11st became South Korea’s most visited e-Commerce site and is number one in mobile commerce with the highest monthly unique visitor among mobile shopping apps in Korea. SK Planet became a global e-Commerce company by expanding 11st into new international markets with its first global venture in 2013 with N11.com in Turkey , followed by subsequent yearly expansions with Elevenia in Indonesia in 2014, in 2015, and 11street Thailand in 2017. Online-to-Offline Services. OK Cashbag is South Korea’s most widely used integrated loyalty program where customers can earn points across a variety of retailers and redeem those points for goods, services, and discounts with over 60,000 merchants, and 38 million subscribers on its marketing platform. Syrup is a singular brand of multiple consumer mobile apps in South Korea specializing in online-to-offline services including: International Markets. United States. SK Planet Inc. is the operational entity located in San Francisco , California. In 2014, SK Planet acquired Shopkick Inc. for $200 million, a mobile shopping companion that informs and rewards customers with points for walking into participating stores which can be redeemed for discounts. China. SK Planet launched an e-Commerce website offering products from Korea, as well as their O2O service Syrup Style in China. Japan. SK Planet owns and operates Cotoco under SK Planet Japan, a mobile gifting application where users can purchase and send gift vouchers from participating vendors and retailers. Turkey. SK Planet deployed its first e-Commerce venture, n11.com, in Turkey in 2013 through a  joint-venture with Doğuş Group under Doğuş Planet. It has since grown to become the top e-Commerce marketplace in Turkey within three years of operations beating out its rivals Gittigidiyor and Hepsiburada. Indonesia. SK Planet established elevenia, an e-Commerce marketplace in Indonesia through a joint-venture with XL-Axiata in 2014. Elevenia is owned and operated under XL Planet, and is the first e-Commerce venture in South East Asia for SK Planet. Both joint-venture partners have recently placed a Series-B investment of $50 million USD, to further support the growing e-Commerce venture. Malaysia . 11street Malaysia is an e-Commerce marketplace owned and operated by Celcom Planet, which was launched in 2015 as a joint-venture between Celcom Axiata and SK Planet. Leveraging the growing Hallyu Korean wave reception in South East Asia, rising Korean actor Lee Min-Ho became a brand ambassador for 11street Malaysia during its launch campaign. Thailand. SK Planet launched its fifth e-Commerce venture in Thailand as a wholly owned subsidiary, known as 11street Thailand. The official launch included a large marketing campaign, with the Korean Actor Song Joong-Ki and rising Thai actress Mew Nittha as brand ambassadors