Lenten sacrifice
A Lenten sacrifice is a spiritually motivated voluntary renunciation of a pleasure or luxury that most Christians (especially Catholics, Lutherans, Anglicans, Methodists, Moravians and the United Protestants) give up for the observance of Lent, which starts on Ash Wednesday. The tradition of Lent has its roots in Jesus Christ praying and fasting for forty days in the desert according to the gospels of Matthew, Mark and Luke. When Lent is over and Easter Sunday arrives, the faithful are able to indulge in what they sacrificed during the Lenten season. Christian denominations often set certain requirements for the practice  of fasting, such as those found in Pope Paul VI's apostolic constitution "Paenitemini" in the Catholic Church and the Book of Common Prayer in Anglicanism, for example. In addition to observing special laws regarding fasting, other forms of asceticism and penance are also recommended. The faithful are encouraged to practice prayer more intensively and to take part more in church services and devotions (e.g. the Way of the Cross). Likewise, they should do more works of mercy and give alms. Such a penance or a good work, like a tangible financial donation given as an offering during Lent, is  called a Lenten sacrifice. Common Lenten sacrifices include abstaining from pleasures such as coffee, sweets, sugar, and soft drinks. Some Christians choose to practice temperance throughout the Lenten season, thus giving up alcoholic beverages; in light of this, temperance drinks experience a surge of popularity during the Lenten season. Others, on the first day of Lent, pledge to give up sinful behaviours, such as using profanity, and hope to permanently rid themselves of these habits even after the arrival of Eastertide. While making a Lenten sacrifice, it is customary for Christians to pray for strength to keep it; many often  wish others for doing so as well, e.g. "May God bless your Lenten sacrifice." Many Christians sacrifice the eating of meat and commit to Christian vegetarianism for the entire Lenten season. It is commonplace for many Christians (especially Roman Catholics, Lutherans, Anglicans, and Methodists) to observe the Friday Fast throughout Lent, which includes abstaining from meat on the Fridays of Lent. Christian clergy, both Roman Catholic and Methodist, have encouraged the faithful not to give up social media for Lent as they believe that Christians can use social media for evangelism. In addition to making their Lenten sacrifice, many Christians  choose to add a Lenten spiritual discipline, such as reading a daily devotional or praying through a Lenten calendar, to draw themselves nearer to God.