Ramsay G. Najjar
Ramsay George Najjar (26 July 1952 19 November 2020) was a Lebanese business executive, journalist, and writer. He was the founder of Saatchi & Saatchi Levant where he also served as a chief executive officer. He also founded Strategic Communication Consultancy (S2C) where he served as the managing partner. He also served as the head of the Lebanese Syndicate of Advertising Agencies (LSAA). Education. Najjar received his Bachelor of Arts in Comparative Literature and Master of Arts in Mass Communication from the American University of Beirut. Career. Najjar was known for his contribution to the Lebanese Academy of  Fine Arts. He was also known for his books such as "Arab Philosophy Through History" (published 1977), "So That God Comes Back to Lebanon" and "The Right Not to Remain Silent". In 1992, Najjar established Saatchi & Saatchi Lebanon branch. In 2002, he established Strategic Communication Consultancy (S2C), a strategic communication consultancy firm. Death. He died from COVID-19 complications in Beirut on 19 November 2020, during the COVID-19 pandemic in Lebanon. After his death, Elie Jabre, chief executive officer of DDB Lebanon tributed Ramzi for his contributions to the advertising industry in Lebanon.