Bert Marcelo
Norberto Joya "Bert" Marcelo Sr. (June 6, 1936 – December 16, 1995) was a prominent Filipino television personality whose trademark high-pitched infectious laughter earned him the popular moniker "Tawa", after the Tagalog word for laugh. Background. Born in Baliuag, Bulacan, Marcelo's persona as the Filipino everyman, enhanced by his fluency in the Tagalog language and his easy-going friendly nature, made him ideal as the most recognized endorser of the popular San Miguel Beer. Apart from his classic commercials for San Miguel Beer such as "Isang Platitong Mani", Marcelo was also best known as the co-host  with Pilita Corrales in "Ang Bagong Kampeon", a long-running television talent show which discovered Regine Velasquez among other talents. He was also an occasional actor in films, as well in television sitcoms such as "Baltic and Company" in 1974. Personal life. He was married to Alicia Trinidad Castro; they had four sons. Death. Marcelo died at the peak of his career when he suffered a fatal stroke on December 16, 1995. He was buried at Municipal Cemetery in Baliuag, Bulacan