Reality distortion field
Reality distortion field (RDF) is a term first used by Bud Tribble at Apple Computer in 1981, to describe company co-founder Steve Jobs' charisma and its effects on the developers working on the Macintosh project. Tribble said that the term came from "Star Trek", where in the episode "", it was used to describe how the aliens created their own new world through mental force. Steve Jobs. In Chapter Three of "Steve Jobs", biographer Walter Isaacson states that around 1972, while Jobs was attending Reed College, Robert Friedland "taught Steve the reality distortion field." The RDF was  said by Andy Hertzfeld to be Steve Jobs' ability to convince himself, and others around him, to believe almost anything with a mix of charm, charisma, bravado, hyperbole, marketing, appeasement and persistence. It was said to distort his co-workers' sense of proportion and scales of difficulties and to make them believe that whatever impossible task he had at hand was possible. Jobs could also use the reality distortion field to appropriate others' ideas as his own, sometimes proposing an idea back to its originator, only a week after dismissing it. The term has been used to refer to Jobs ' keynote speeches ("Stevenotes") by observers and devoted users of Apple computers and products, and derisively by Apple's competitors in criticisms of Apple. On Research In Motion's official BlackBerry blog, Jim Balsillie introduced a blog post by saying "For those of us who live outside of Apple's distortion field". One of the best, if possibly exaggerated, examples of the reality distortion field comes from Jobs' biographer Isaacson. During development of the Macintosh computer in 1984, Jobs asked Larry Kenyon, an engineer, to reduce the Mac boot time by 10 seconds. When Kenyon replied that it wasn't possible  to reduce the time, Jobs asked him, "If it would save a person’s life, could you find a way to shave 10 seconds off the boot time?" Kenyon said that he could. Jobs went to a white board and pointed out that if 5 million people wasted an additional 10 seconds booting the computer, the sum time of all users would be equivalent to 100 human lifetimes every year. A few weeks later Kenyon returned with rewritten code that booted 28 seconds faster than before. Bill Gates talked in an interview about Steve Jobs using his Reality Distortion Field  to "cast spells" on people. Gates considered himself immune to Jobs's Reality Distortion Field, saying, "I was like a minor wizard because he would be casting spells, and I would see people mesmerized, but because I’m a minor wizard, the spells don't work on me." Other instances. The term has been extended, with a mixture of awe and scorn, to other managers and leaders in industry who try to convince their employees to become passionately committed to projects without regard to their overall difficulty or to competitive forces in the market. It is sometimes used with regard  to excessively-hyped products that are not necessarily connected with any one person.