McFarland &amp; CompanyMcFarland &amp; Company McFarland & Company McFarland & Company, Inc., is an American independent book publisher based in Jefferson, North Carolina, that specializes in academic and reference works, as well as general-interest adult nonfiction. Its president is Rhonda Herman. Its former president and current editor-in-chief is Robert Franklin, who founded the company in 1979. McFarland employs a staff of about 50, and had published 7,800 titles. McFarland's initial print runs average 600 copies per book. Subject matter. McFarland & Company focuses mainly on selling to libraries. It also utilizes direct mailing to connect with enthusiasts in niche categories. The company is known  for its sports literature, especially baseball history, as well as books about chess, military history, and film. In 2007, the "Mountain Times" wrote that McFarland publishes about 275 scholarly monographs and reference book titles a year; Robert Lee Brewer reported in 2015 that the number is about 350. List of scholarly journals. The following academic journals are published by McFarland & Company: McFarland & Company McFarland & Company, Inc., is an American independent book publisher based in Jefferson, North Carolina, that specializes in academic and reference works, as well as general-interest adult nonfiction. Its president is Rhonda Herman. Its former president and