Berkley (fishing)
Berkley is a fishing tackle company founded in Spirit Lake, Iowa in 1937 as Berkley Fly Co. by Berkley Bedell. Berkley is most known for its brands 'Berkley Trilene' fishing line and 'PowerBait' scented lures. History. The Jarden Corporation acquired Berkley's parent company, Pure Fishing, in April 2007. The Jarden Corporation has since been acquired by the conglomerate company Newell Brands. Newell sold Pure Fishing to Sycamore Partners in 2018.