Lego Prince of Persia
Lego "Prince of Persia" was a Lego theme based on the video game "" and the . It was licensed from Walt Disney Pictures and Jerry Bruckheimer Films. The theme was first introduced in 2010. The Lego theme was discontinued by the end of 2011. Overview. Lego Prince of Persia was based on the film. The focus of the product line was Prince Dastan battling against Nizam and Hassansin. During Jake Gyllenhaal's appearance on Jimmy Kimmel Live! last night, Jake brought along his 18-inch tall Lego doll replicating his character Dastan from "Prince of Persia" and  surprised the host Jimmy Kimmel with his own Lego doll designed to personally depict the late-night host. Launch. The Lego Prince of Persia theme was launched at the American International Toy Fair in 2010. As part of the marketing campaign, The Lego Group released five Lego sets based on the film. Promotion and release. In early 2009, Disney and Lego announced a multi-year plan to produce Lego sets based on Disney films. In a press release they announced plans for three Disney themes – Cars, and Toy Story. To coincide with the release of the new movie, "Prince of  Persia: The Sands of Time", Lego released a short Lego animated film based on the events of the movie. It was narrated by Jake Gyllenhaal who played Prince Dastan in the movie. Construction sets. According to Bricklink, The Lego Group released a total of six Lego sets and a promotional polybag as part of "Lego Prince of Persia" theme. It was discontinued by the end of 2011. The five sets were released in the United States on April 12, 2010, and in the United Kingdom on April 19. In addition, Dagger Trap (set number: 20017) was released in 2010 as  an exclusive, available with a subscription of Lego's Brickmaster Magazine. Desert Attack. Desert Attack (set number: 7569) was released on 12 April 2010. The set consisted of 67 pieces with 4 minifigures. The set featured a desert setting, horse, snake and four minifigures of Dastan, a hatchet hassansin, a claw hassansin and a skeleton. The Ostrich Race. The Ostrich Race (set number: 7570) was released on 12 April 2010. The set consisted of 169 pieces with 3 minifigures. The set featured a platform, a set of gates, two ostriches and three minifigures of Dastan, Sheik Amar and an ostrich  jockey. The Fight for the Dagger. The Fight for the Dagger (set number: 7571) was released on 12 April 2010. The set consisted of 258 pieces with 4 minifigures. The set featured a building from the Alamut market, a market stall, a camel and four minifigures of Dastan, Princess Tamina, Asoka and an Alamut merchant. Quest Against Time. Quest Against Time (set number: 7572) was released on 12 April 2010. The set consisted of 506 pieces with 4 minifigures. The set featured a trap-filled passage, a rock setting with the Sands of Time and four minifigures of Princess Tamina , Dastan, Nizam and Zolm. Battle of Alamut. Battle of Alamut (set number: 7573) was released on 12 April 2010. The set consisted of 821 pieces with 7 minifigures. The set featured the Alamut castle, a camel and seven minifigures of Dastan, Nizam, Seso, two Alamat guards, Gool and Tamah. Reception. In 2011, The Lego Group reported that due to the Lego Toy Story, Lego Prince of Persia, Lego Pirates of the Caribbean and Lego Cars 2 lines, it had for the first time in its 50-year history in the American market surpassed $1.0 billion in consumer sales of  Lego products, reaching its highest share of construction toys and total U.S. toy market ever.