Burn Slow (EP)
Burn Slow is the debut extended play (EP) by American singer-songwriter Jaira Burns. It was released on July 27, 2018 via Interscope Records. The project was preceded by the singles "Burn Slow", "Okokok", "Sugarcoat" and "Low Key in Love", which were released on August 11, 2017, March 9, May 11 and June 15, 2018, respectively. Background and promotion. On June 16, 2017, Burns released her debut single, "Ugly" which was featured in a commercial for Beats Electronics and Balmain headphone collaboration starring Kylie Jenner. An accompanying music video for the track, directed by Wiissa was released  on June 28. However, it was ultimately removed from the final track listing. On August 11, she released the lead single of the record titled "Burn Slow". The music video directed by Alexandra Gavillet was later released on September 6. On October 20, she released another single titled "High Rollin", which was removed from the final track listing as well. On March 9, she released the second single titled "Okokok", and on May 2, 2018 the music video directed by Lucy Sandler was released. On May 11, she released the third single titled "Sugarcoat" and on June 6, a music  video directed by Sophia Ray was released. On June 15, the fourth single titled "Low Key in Love" was released. Critical reception. Michael Love Michael of "Papermag" wrote positively about the record saying that "it's packed with ephemeral, slow-burning energy. But don't be fooled: there are some legit bangers on this record." Track listing. Credits taken from Qobuz. Personnel. Credits adapted from Tidal.