KRVB
KRVB is a commercial radio station located in Boise, Idaho, broadcasting to the Boise, Idaho area on 94.9 FM. KRVB airs an adult album alternative music format branded as "The River" (a reference to Boise and nearby Snake Rivers). History. 94.9 was launched as KFXD-FM in 1975 with the FM feed of KFXD (AM). It was initially branded as "X-95" by 1979 with a full service Top 40 radio format and news/talk. In 1984, it was rebranded to “KF95” and flipped to a full-time Top 40 format to compete with the then Top 40 station "Magic  92" (KBBK), and the later rebranded "92 Kiss FM" (KIYS) until moving in an Adult Contemporary direction as “The Legend, KF95” in 1993. After rebranding as “Mix 95” in the mid 1990s, it changed to Adult Alternative, while restoring the “KF95” identity, positioned as “The Music Difference.” The call letters were changed to KFXJ in 1998, as it was no longer co-owned with the AM, KFXD. In 2000, the station rebranded as “94.9 The River” with new call letters KRVB. Journal Communications and the E. W. Scripps Company announced on July 30, 2014, that the two companies would merge  to create a new broadcast company under the E. W. Scripps Company name that will own the two companies' broadcast properties, including KRVB. The transaction is slated to be completed in 2015, pending shareholder and regulatory approvals. In January 2018, Scripps announced that it would sell all of its radio stations. In August 2018, Lotus Communications announced that it would acquire Scripps' Boise & Tucson clusters for $8 million. The sale was completed on December 12.