Paolo Vasile
Paolo Vasile (born 1953) is an Italian businessman and film and television producer, CEO of Mediaset España. Biography. Born in Rome in 1953, Vasile was the last of four siblings, son to producer, screenwriter, director, author and critic Turi Vasile and Silvana Gualdi. He studied Anthropology and worked as film producer for ten years. An acquaintance of media tycoon Silvio Berlusconi since the early 1980s, Vasile switched cinema for television, reportedly encouraged by his wife Ana Lisa. He became deputy director general of Mediaset and responsible for the production facilities of the company in Rome. Berlusconi sent him  to Spain in 1998 in order to get Telecinco back on track, becoming Berlusconi's right-hand man in Spain. After Vasile was appointed CEO of Gestevisión Telecinco (later Mediaset España) on 30 March 1999, Telecinco consolidated as the leading TV channel in Spain in terms of viewership. He led the company when it went public in 2004 and during the merging deal agreement with PRISA. He has been criticised for the rise of the so-called "" ("trash TV") in Spain.