Elfy Food
Elfy Food is a British animated mini-series that was produced by Turner Broadcasting for Cartoon Network UK in response to the Choosing Health White Paper published in November 2004. The six 2-minute cartoons featured 5 healthy-eating elves that were on a mission to retrieve magical foods. Its purpose was to promote "the virtues of fresh fruit and vegetables to a pre-teen audience". Overview. The mini-series, which was created to deflect criticism for screening junk food advertisements and combating childhood obesity, took 18 months to develop at a cost of £250,000. The show  was also supported by children's charities including Barnardo's, ChildLine and Mencap, and produced in consultation with Great Ormond Street children's hospital. The series was offered to terrestrial broadcasters including the BBC and Channel 4 for free. During production, Ofcom and the Food Standards Agency were consulted in the hopes that the Department of Health and other government departments would use the cartoon characters in their own healthy eating campaigns. Turner Broadcasting has also that its strategy "is to persuade the watchdog, Ofcom, that broadcasters should be allowed to continue advertising what it insists are "legal" sugary and  fatty foods if they also promote healthy eating." For a week in October 2005, Turner Broadcasting broadcast an episode every hour during peak time on Europe in October on three channels: the Cartoon Network, Boomerang and Toonami. The series was also shown in Europe and the US. The animation will also be shown in Europe and the US. Each episode featured a different fruit or vegetable, each of which imbued the elves with different superpowers. The show's motto was "Once we've eaten, we can't be beaten." Plot. Set in Elf Land, where a community of elves enjoy  extraordinarily long and active lives, thanks to super-powers derived from their diet of "Elfy Food". But the ambitious evil dictator called Frank Farter, burns all the crops in a bid to make the elves too weak to fight his takeover plot, but not all hope is lost as the Head of The Elves calls a group of five young elves, Amy, Bippin, Yuri, Sylva and Ezra to go and set out on a quest to find the secret and well-guarded stores of elfy food hidden in the land's most uncharted corners. But with ogres, baddies and evil  Frank Farter and his minions hot on their trail, these elflings must find the crops before Frank Farter does. The name of the real fruits and vegetables in the show change into a name that involves its size, shape, color, and taste.