Whole Earth Software Catalog and Review
The Whole Earth Software Catalog and The Whole Earth Software Review (1984–1985) were two publications produced by Stewart Brand's "Point Foundation" as an extension of " The Whole Earth Catalog". Overview. Fred Turner discusses the production and eventual demise of both the "Catalog and Review" in "From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism." Turner notes that in 1983, "The Whole Earth Software Catalog" was proposed by John Brockman as a magazine which "would do for computing what the original ["Whole Earth Catalog"] had done for  the counterculture: identify and recommend the best "tools" as they emerged." Brand announced the first publication of the quarterly "Whole Earth Software Review" at the SoftCon trade show at the Louisiana Superdome in New Orleans in March 1984. While both were published as an extension of "Whole Earth," the "Catalog" was a large glossy book sponsored by Doubleday and published in Sausalito California while the "Review" was a small periodical published in San Diego. The "Catalog" and "Review" were notable for being "devoid of any industry advertising" and for being "accessible and user friendly - written in an glib, conversational style  that takes most of the bugs out of microprocessing." "The Whole Earth Software Catalog and Review" were both business failures, however. The Catalog was only published twice and "The Whole Earth Software Review" three times. At the same time, another Brand publication, "CoEvolution Quarterly" evolved out of the original "Whole Earth Supplement" in 1974. In 1985, Brand merged "CoEvolution Quarterly" with "The Whole Earth Software Review" to create the "Whole Earth Review." This is also indicated in the issues themselves. Fall 1984, Issue No. 43 is titled "The Last CoEvolution Quarterly."The cover also states, "Next issue is 'Whole Earth  Review': livelier snake, new skin." In January 1985, Issue No. 44 was titled "Whole Earth Review: Tools and Ideas for the Computer Age." The cover also reads "The continuation of "CoEvolution Quarterly" and "Whole Earth Software Review"." In an article titled "Whole Earth Software Catalog Version 1.1," Stewart Brand states that there are three intended audiences for the new "Whole Earth Review": a) the audience of "The Whole Earth Software Catalog", b) the audience of "The Whole Earth Software Review" and c) the audience of "CoEvolution Quarterly". Bibliography. Whole Earth Software Review Whole Earth Software Catalog Whole Earth Software Catalog