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GANSBAAI BUSINESS CHAMBER
Blog: Business Tips For Business Owners / Besigheidswenke vir Besigheidseienaars
By:Jannie Rossouw - Head: Sanlam Business Market. Posted By Doulene Els
“Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful.” (Margaret J. Wheatley – American writer and management consultant who studies organisational behaviour)
These are very sobering words and make us realise that we might be chasing the next deal without giving sufficient thought to the ability of our business and infrastructure to meet and exceed client expectations.
We continuously need to sharpen the proverbial saw. Here is a value chain perspective to consider when reflecting about your business endeavours:
Target market performance
Is there a match between our defined target market, their needs and our product/service as a solution to their needs and requirements?
Suitability of value proposition
Do we know how well our product/service is addressing the target market needs and requirements?
Do we have the most optimal marketing mix available to market and promote our product/service to the selected target market?
Is our sales and distribution team fully equipped to sell our products/services?
How do clients experience our service delivery and after sales service?
Do we have an up to date cash flow forecast to plan for to ensure that we can fund operations?
Do I have a skills development plan per employee?
Are there technological advances which can support me to operate more effectively and efficient?
Am I getting the best possible deals when procuring products and services to operate my business?
Another building block in our endeavours to plan for the future of our businesses is to remember the successes and disappointments in our business over a specific period of time (say the last 12 months). What are your learning experiences from these lists and how can you apply what you have learnt?
To support business owners with the important task of business planning, Sanlam gives you free access to the book Your Annual Business Game Plan for Success, which provides an easy and straightforward framework needed to draft a well-crafted game plan that will create the positive change and growth necessary for business success. Go to www.sanlam.co.za/gameplan to download your free copy.
Article written by Jannie Rossouw, Head: Sanlam Business Market
“Sonder nadenke struikel ons blindweg voort, terwyl ons al meer onbedoelde gevolge skep en daarin faal om enigiets nuttig te bereik.” (Vrye vertaling van Margaret J. Wheatley – Amerikaanse skrywer en bestuurskonsultant, wat organisatoriese gedrag bestudeer.)
Dit is baie ontnugterende woorde, wat ons laat besef dat ons dalk die volgende transaksie najaag, sonder om voldoende na te dink oor die vermoë van ons besigheid en infrastruktuur om aan kliënteverwagtinge te voldoen en dit selfs te oorskry.
Ons moet die spreekwoordelike byl maar deurlopend skerp hou. Hier is ŉ waardekettingperspektief wat jy kan oorweeg wanneer jy oor jou sake aktiwiteite nadink:
Pas ons produk/diens as oplossing by ons omskrewe teikenmark se behoeftes en vereistes?
Gepastheid van waarde aanbod
Weet ons hoe goed ons produk/diens die teikenmark se behoeftes en vereistes aanspreek?
Is die mees optimale bemarkingsmengsel beskikbaar om ons produk/diens aan die gekose teikenmark te bemark en te bevorder?
Verkope en distribusie
Is ons verkope-en-distribusiespan ten volle toegerus om ons produkte/dienste te verkoop?
Hoe ervaar kliënte ons dienslewering en ná-verkoopdiens?
Is ons kontantvloeivoorspelling op datum, sodat ons kan beplan om seker te maak dat daar genoeg bedryfsfondse is?
Is daar ŉ vaardigheidsontwikkelingsplan vir elke werknemer in plek?
Is daar tegnologiese ontwikkelings wat my kan help om meer doeltreffend en effektief te werk?
Kry ek die beste moontlike transaksies wanneer ek produkte en dienste vir die bedryf van my besigheid aanskaf?
Nog ŉ boublok wat in ons pogings om vir die toekoms van ons besighede te beplan, ingespan kan word, is om die suksesse en teleurstelling van ons besigheid oor ŉ spesifieke tydperk (sê die afgelope 12 maande) neer te skryf. Watter leerervarings het jy uit hierdie lys geput en hoe kan jy dit wat jy geleer het, toepas?
Om besigheidseienaars in die belangrike taak van besigheidsbeplanning te ondersteun, gee Sanlam jou gratis toegang tot die boek, Your Annual Business Game Plan for Success, wat ŉ maklike en eenvoudige raamwerk bied vir die opstel van ŉ goed-gestruktureerde wedstrydplan, om die positiewe verandering en groei wat vir besigheidsukses nodig is, te skep. Gaan na www.sanlam.co.za/gameplan om jou gratis kopie af te laai.
Artikel geskryf deur Jannie Rossouw, Hoof: Sanlam Besigheidsmark
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