Never Never Love (song)
"Never Never Love" is a 1996 song by British soul and pop band Simply Red. Written by frontman Mick Hucknall, it was featured on the album "Life" and reached number 18 on the UK chart when released in February 1996. The song additionally peaked at number 7 in Hungary and number 26 in Iceland. On the Eurochart Hot 100, it reached number 93 in March 1996. The music video for "Never Never Love" featured British actresses Stephanie Beacham, Rula Lenska and Billie Whitelaw. Critical reception. Larry Flick from "Billboard" wrote that Simply Red "continues to be  one of the more reliable sources for old-school soul that is more than a retread of familiar ideas." He explained that "as evident on this breezy number" Hucknall "aims to deconstruct the ideas triggered by his favorite old records with fresh new ones. Topped by winding organ lines and fuzzy funk guitar licks, the song mines a groove that snugly fits between jeep youth and classic disco—with just a touch of jazz to keep you alert." "Music & Media" called it a "mid-tempo soulful tune". "Newcastle Journal" described it as a "beautiful slow ballad". Pop Rescue noted that  this is a nice warm, chilled out track, complete with 'la la la-la la' vocal intro. Mick's vocals suit the bass and beats on this track. David Gaskey from "The Rice Thresher" called it "reggae", which "poses the powerful question, "So now we've got our independence, what are we gonna do with it?"". Track listings. EW029CD1 EW029CD2 EW029C cassette