Eloise Head
Eloise Head (born March 23, 1994) is a British social media personality. Biography. Eloise Head is a self-taught baker, and a qualified Personal Trainer. She is the creator of Fitwaffle. Career. In March 2020, Head launched an Instagram page called Fitwafflekitchen, the page was created as an Isolation Baking Project as the United Kingdom had gone in to lockdown. Her brand gained national popularity during the COVID-19 pandemic due to the simple recipes.