Charles Leiper Grigg
Charles Leiper Grigg (May 11, 1868 – April 16, 1940) was the inventor of "Bib-Label Lithiated Lemon-Lime Soda", better known by its later name, 7 Up. He invented the drink in October 1929. Grigg became acquainted with the carbonated beverage business after moving to St. Louis, Missouri. Prior to inventing 7 Up, Grigg had created an orange soft drink named "Whistle" for the Vess Soda Company. It is still made and sold in St. Louis. History. Charles Leiper Grigg was born in 1868 in Prices Branch, Missouri to Charles L. S. Grigg (1822–1883) and Mary Elizabeth  Leiper Grigg (1839–1890). At the age of 22, Grigg moved to St. Louis and began working in the advertising field in which he was introduced to the carbonated beverage business through the various agencies he was partnered. By 1919, Charles Leiper Grigg was working as a salesman for a manufacturing company owned by Vess Jonea. It was there that Grigg invented and marketed his first soft drink called "Whistle". The success of the drink led to his promotion to the position of sales and marketing manager, however, eventually he and Voss came to loggerheads and Grigg left the company, leaving  Whistle behind. He eventually settled at the Warner Jenkinson Company developing flavoring agents for soft drinks. It was at this time that Grigg invented then his second soft drink, an orange-flavored beverage with 14% sugar named "Howdy". He partnered with financier Edmund G. Ridgway and lawyer Frank Gladney and formed the Howdy Company. Based on the quality of the product and supported by Ridgway's financing, the company grew quickly, adding bottling companies anxious to sell the drink. Grigg died on April 16, 1940, in St. Louis. He was married to Lucy E. Alexander Grigg. Lucy and Charles had  several children. Urban legend. A common urban legend about Charles Leiper Grigg is that he was an albino, and that the red dot on the bottle is supposed to represent his red eyes. In fact there are no official references to Grigg having been an albino, and in (black-and-white) photographs his eyes appear normally pigmented. The 7 Up logo with the red dot came into use in the 1970s, after Grigg had died.