Simpson (appliance manufacturer)
Simpson was a manufacturer of household appliances based in Adelaide, Australia. It now exists as a brand within the Electrolux Australia group. History. Simpson was founded in 1853 by Alfred Simpson (1805-1891) who had migrated from London to South Australia in 1849. Simpson was an innovator and introduced labour-saving machinery and new products such as fire-proof safes, bedsteads, japanned ware, colonial ovens and gas stoves. In 1963 it merged with Pope Industries Ltd to form Simpson Pope Holdings Limited. Pope was originally established in Adelaide as Popes Sprinkler and Irrigation Company in 1925 and  after World War II was also a manufacturer of washing machines and hand tools. Pope later manufactured air-conditioning systems. In 1979, the company changed its name to Simpson Holdings Limited—a listed public company. In 1986, Simpson merged with Email Limited, an industrial conglomerate specialising in refrigeration, electric meters and metals distribution. In 1999, the Email conglomerate was taken over and broken up. The appliance business was acquired by Electrolux in 2000.