Putney Swope
Putney Swope is a 1969 satirical comedy film written and directed by Robert Downey Sr. and starring Arnold Johnson as the title character, a black advertising executive. The film satirizes the advertising world, the portrayal of race in Hollywood films and the nature of corporate corruption. In 2016, the film was selected for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant". Plot. Putney Swope, the only black man on the executive board of an advertising firm, is accidentally put in charge after the sudden death of  the chairman of the board. Prevented by the company by-laws from voting for themselves, board members voted by secret ballot for the one person they thought could not win: Putney Swope. Renaming the business "Truth and Soul, Inc.", Swope replaces all but one of the white employees with black employees and insists they no longer accept business from companies that produce alcohol, tobacco or toy guns. The success of the business draws unwanted attention from the United States government and the President (Pepi Hermine), which considers it "a threat to the national security". Swope decides to test his followers  by saying he's going to go back on his pledge to not take certain accounts. He's delighted when they accuse him of copping out, then disillusioned when they relent and say they'll follow him no matter what, and he walks away, leaving them to squabble over a glass bin full of money, which one sets on fire with a Molotov cocktail when he finds out he isn't getting any. Production. In an interview on the DVD version of the film, Downey states that Arnold Johnson had great difficulty memorizing and saying his lines during the film  shoot. Downey says he was not concerned because he had developed a plan to dub in his own voice to replace Johnson's. Though the movie is in black-and-white, Truth and Soul's commercials are shown in color. The Mel Brooks who plays Mr. Forget-It is not the renowned comedian-filmmaker. Release. The film opened on July 10, 1969, at Cinema II in New York City, grossing $32,281 in its first week. The film opened in Los Angeles on January 21, 1970. The film's controversial theatrical release poster showed a raised hand with the image  of a girl replacing the out-thrust middle finger. The "Los Angeles Times" declined to print the advertisement, and it was not reprinted by the "Los Angeles Herald Examiner" after initial complaints. In Chicago the "Chicago Tribune" and "Chicago Today" refused to publish it, and it was pulled by the "Chicago Sun-Times" and "Chicago Daily News", although they later published the advertisement without the girl as the middle finger. Roger Ebert was embarrassed by the "Sun-Times" censorship. The film set a house record of $16,000 at the 3 Penny Cinema in Chicago when it opened in February  1970; and, in Los Angeles, it was felt that the controversy also gave a boost to the film. Home media. The film was released on DVD on May 22, 2001, by Rhino Home Video. The film was released on Blu-ray on July 2, 2019, by Vinegar Syndrome. Legacy. The character Buck Swope from Paul Thomas Anderson's "Boogie Nights", portrayed by Don Cheadle, was named as a homage to this film. Robert Downey Sr. also made a small cameo in "Boogie Nights" as the owner of a recording studio. The character Wing Soney, a Chinese businessman, was the inspiration  for Cosmo, the Chinese character throwing firecrackers during the drug deal scene. Anderson, Louis C.K., and Jim Jarmusch have cited the film as an inspiration for their approach to filmmaking. The song "Shadrach" by the Beastie Boys, from their 1989 album "Paul's Boutique", mentions the film in the lyric "Music for all and not just one people, and now we're gonna bust with the Putney Swope sequel". A black-and-white photo of the film's movie poster, which Sloan band member Jay Ferguson saw in a book, inspired the "quick and photocopy looking" look of the  album cover for the band's 1999 album "Between the Bridges". Dialogue from the film is sampled on The Avalanches' 2016 album "Wildflower". Dialogue from the film is sampled on De La Soul's 1989 song The Magic Number "Putney Swope" was preserved by the Academy Film Archive in 2019.