Southern 500
The Southern 500, officially known as the Cook Out Southern 500 for sponsorship reasons, is a NASCAR Cup Series stock car race at Darlington Raceway in Darlington, South Carolina, United States. The race distance is and consists of 367 laps. From 1950 to 2003, and again since 2015, the race has been held on Labor Day weekend. The Southern 500 is largely considered one of the Crown Jewels of the NASCAR calendar, and has been nicknamed NASCAR's "oldest superspeedway race." For decades, the race has been considered by competitors and media as one of the more difficult  and challenging races on the NASCAR schedule, owing much to the track's unusual, asymmetrical egg-shape, rough pavement, and overall unforgiving nature. Darlington Raceway itself has a long and storied reputation as the "Track Too Tough to Tame." The Southern 500 has a storied history, including Bill Elliott famously winning the Winston Million in 1985, and Jeff Gordon doing the same in 1997. It is also the site of Darrell Waltrip's final career victory (1992). Through 2004, Darlington held two Cup series races annually, the Southern 500 in the fall, and a 400-mile event in the spring . In 2004, the Southern 500 was moved to November and was run as the second-to-last race in the inaugural Chase for the Championship. The following year, as the result of a settlement in the Ferko lawsuit, Darlington lost one of its two dates. The 500-mile race was moved to the Saturday of Mother's Day weekend in May and renamed for the sponsorship of Dodge. The race was held as a night race under-the-lights during this period. The event re-assumed the Southern 500 name in 2009, and in 2015, moved back to its traditional  Labor Day weekend date. From 2015 to 2020, the race weekend has been themed "NASCAR Throwback," with many cars fielding "Throwback" paint schemes (the revitalised spring race has taken that role in 2021). Since 2020, the event is currently scheduled to take place as the first race of the NASCAR playoffs. The trophy features photos of all the past winners of the race. History. 1950–2003: Original run on Labor Day Weekend. The race began in 1950, as NASCAR's first 500-mile race, and it was the only race of such distance until the Daytona 500 debuted in 1959. Through  most of its history, the race was one of NASCAR's premier events, and was known as one of four majors on the NASCAR circuit. From 1985–1997, it served as the fourth race of the popular Winston Million. Two drivers, Bill Elliott (1985) and Jeff Gordon (1997), clinched the Winston Million with victories in the Southern 500. The Southern 500 was one of the last races on the circuit to embrace naming rights in its title. In 1989, the race added Heinz as a title sponsor, but kept the traditional "Southern" moniker in its official name. From 1992 to 2004 , it was sponsored by PepsiCo products (Pepsi or Mountain Dew). From 1950 to 2003, this annual event was traditionally held on Labor Day weekend (typically the first weekend of September). In the years before 1984, the race was held on Monday, Labor Day itself. 2004: November. For the 2004 season, a realignment of the NASCAR schedule saw the race move to November. Track management believed the November date would allow for cooler, more comfortable weather for fans, who had increasingly voiced concerns about the hot, humid, weather. Also, it meant the race would be part of the new Chase for  the Championship. Rockingham lost its fall date to Fontana, and the Pop Secret 500 was moved to the prestigious Labor Day weekend date. In 2004, Francis Ferko, a shareholder of the company that owned Texas Motor Speedway, sued NASCAR, saying they had violated antitrust laws by refusing to have a second race at Texas Motor Speedway, as many other tracks had. The case was settled in his favor, and NASCAR was forced to give up one of its Darlington dates so that a second race could be held at Texas. 2005–2013: Mother's Day weekend. Starting in 2005, Darlington was  forced to contract down to one race per year. Officials replaced Darlington's two events with one 500-mile race. The event's traditional moniker "Southern 500" was dropped for the time being. The race was situated on the Saturday of Mother's Day weekend in mid-May. Mother's Day weekend was a date that was mostly avoided by NASCAR. In recent decades, the Nashville 420 had used the Saturday of Mother's Day weekend for a time until it was discontinued in 1984. Moving the Darlington race to May loosely mimicked the period in which the spring race , once known as the Rebel 500, was held on or around Confederate Memorial Day. Dodge, which had been sponsoring Darlington's spring race at that point, took over sponsorship of the 500-miler. The title of the race was based on various Dodge models through 2008, including the Charger, Challenger, and Avenger. The race would be held under-the-lights and proved to be well-attended. Without a title sponsor for 2009, the race tentatively re-adopted the generic moniker of "Southern 500." Track officials and fans were anxious to revive the traditional name. GoDaddy was signed as presenting sponsor , and it became known as the Southern 500 presented by GoDaddy.com for 2009. The race was sponsored by Showtime Networks from 2010 to 2011 before Bojangles' took over in 2012. It remained on Mother's Day weekend through 2013, under the name Bojangles' Southern 500. While enjoying renewed success in attendance and popularity in May, there was still desire by some fans, media, and others to move the race back to its traditional Labor Day date. Especially after replacement races (Fontana and Atlanta) failed to gain any foothold on the desirable Labor Day weekend holiday slot. Bruton Smith, CEO of  Speedway Motorsports even offered to buy the Darlington track to return it to Labor Day weekend and "get it back where it belongs." 2014: April. In 2014, the race switched dates with the spring Kansas race, and ran in the second weekend in April. This change, like the one ten years earlier, would only last a year. The 2014 race was still run at night, whereas the Kansas race on that date had been run during the afternoon. 2015–present: Return to Labor Day weekend. A revived interest in moving the Southern 500 back to Labor Day grew over the  summer of 2014. In August 2014, it was announced that 2015 Southern 500 would return to its traditional Labor Day weekend slot, the first time since 2003. To combat the issue of heat and humidity that had resulted in the race originally being moved, the race is currently run Sunday night of Labor Day weekend, under the lights, with temperatures being cooler than they are during daytime hours. To celebrate the return of the race to its traditional weekend, a concerted and highly publicized effort among NASCAR, the track, and teams were made to theme the weekend a "NASCAR Throwback ." Thirty-two cars in the 43 car field ran throwback paint schemes during the event, with various other throwback aspects planned throughout the weekend. It was announced days before the race that legendary broadcasters Ken Squier, Ned Jarrett and Dale Jarrett would announce part of the race. Some hour into the broadcasting, Squier, and the Jarretts called the race lap-by-lap for about an hour. NBC, which also utilized its logos from the 1970s during the broadcast, was widely praised by many for bringing back old memories in the sport. The success of the event led to a nomination  for Sports Event of the Year. Due to the success and popularity in 2015, the "Throwback" theme for the weekend was run from 2015 to 2020. In 2021, with the reinstatement of the second weekend during the 2020 season, the theme was moved to the spring meeting in order to allow playoff teams to focus on the playoff. The Labor Day weekend races (1950–2003) and the November race (2004), have been combined with the ten May/April races (2005–2014) and the Labor Day weekend races since 2015, to create a continuous lineage of the Southern 500 dating from 1950 to  present. Bojangles' ended its title sponsorship of the race after the 2019 race. 2020: New Format and Return to the NASCAR playoffs. When the 2020 NASCAR Cup Series schedule was released, the Southern 500 was scheduled as the only race at the circuit, again on Labor Day weekend. It became the first race of the NASCAR playoffs' Round of 16 due to NASCAR ending the season a week earlier than usual, at Phoenix Raceway. The race was previously held in the playoffs when it began in 2004 as the ninth race. Because of the global pandemic, Darlington Raceway returned to  having two race weekends, as the Rebel 400 was reinstated in April as part of returning to the track following a nine-week pause. A 500-kilometer Cup race was also scheduled that week as part of NASCAR's attempt to do a 36-race schedule, in effect creating three races over two weekends. Cook Out, which had sponsored with Darlington Raceway as the official quick-service restaurant of the track, assumed naming rights for the Southern 500. As a result of pandemic changes, the NASCAR Camping World Truck Series moved a race from Canadian Tire Motorsports Park (Mosport) to  Darlington, making the Cook Out Southern 500 a doubleheader. Starting in 2021, the throwback round theme was moved to the Rebel, again held on its original weekend as it was in 1957, but scheduled for Sunday. The Truck Series again could not participate at Mosport, so the Southern 500 returned as a doubleheader with the Trucks in the afternoon and Cup in the evening. Some teams are running throwbacks on this weekend, and not the spring weekend.