This notice contains the titles, fields, subfields, NQF levels, credits, andpurpose of the unit standards. The unit standards can be accessed via the SAQA web-site at www.saaa.ora.za. Copies may also be obtained from the Directorate of Standards Setting and Development at the SAQA offices, Hatfield Forum West, 1067 Arcadia Street, Hatfield, Pretoria.
Purpose: Thisunitstandardisforpeoplewho have responsibility for identifying communication needs of government so as to contribute to the development of information products.
The term "information products" in this unitstandardincludesbut is not limited to print, eiectronic and digitai information products suchasbrochuresandpamphlets, posters, radio programmes, videos and digital information products suchas websites.
Candidates assessed against this unit standard do not have responsibility for the development of a communication plan, but they maybe involved in developing the plan through various inputs. They should at least have a grasp of the situation, the environment and elements of a communication strategy. Candidates will be given a need, a strategic framework, target audience, communication objectives, challenges, and theessential message to be communicated..
1.1 Descriptions the communication and to of objectives information be communicated are in line with given communication briefs and strategy.
2.1 Products identified are suitable for achievingthe communication objectives.
2.2 Products identified are appropriate to the information to be communicated and the target market.
2.3 Communication products identified meet budgetary requirements in accordance with the given brief.
2.4 Products identified promote t.he image of government positively and are in line with government communication strategy, policies and regulations.
assessment criteria provides detail development the communication products.
Terms have been clarifiedas far as possible through the useof range statements.
Organise and manage oneself and one's activities responsibly and effectively-this outcome is integral to the entire standard.
Collect, analyse, organise and critically evaluate information: the ability to gather and work with information is a keyaspect of providing information solutions.
Communicate effectively using visual, mathematical and/or language skills: this is addressed throughout the standard.