KROG
KROG (96.9 FM) is a radio station broadcasting an active rock music format. Licensed to Grants Pass, Oregon, United States, the station serves the Medford-Ashland area. The station is currently owned by Opus Broadcasting Systems. The station is located in the OPUS Building in Northwest Medford near the intersection of Sage Road & Highway 238. History. 96.9 KFMJ had an Adult Rock format before switching to Country “K97” KYJC-FM in 1992. In 1996, 96.9 became KROG “97 FM The Rogue” with a Hot Adult Contemporary format, which became more Modern AC toward the end of the 90's . In the early 2000s, KROG rebranded as “Star 97” with Hot Adult Contemporary. Not long after that, the station became “97 The Rogue” with an Alternative format, which lead to a more Rock-based sound as “New Rock 96-9 The Rogue” later in the decade. With 106.3 KZZE flipping from active rock to adult album alternative KYVL in 2015, KROG transitioned to active rock “Rock 96-9 The Rogue” by 2016. Translators. KROG broadcasts on the following translators and booster: