Yalan Dünya
Yalan Dünya "(Fake World)" is a Turkish TV series produced by Gülse Birsel and directed by Jale Atabey in 2012. Plot. "Yalan Dünya" is about the lives of actors and actresses in Cihangir, Istanbul, an up-and-coming neighbourhood with a lot of bohemians and nouveau riche families. Two actresses move in together with of one of the actresses' brother, who befriends one of the main actors on the show, "Fırat'ın Yazgısı". They move in next door to a conservative family and frequently interact with them on the shared terrace of their apartment building. One of the main  actresses falls in the love with the next-door family's single bachelor. Deniz, the main actress, and Riza fall in love. Riza's family is against there relationship; they have other plans for him with another woman. The woman they found is apparently perfect for him: her family is rich, she's a perfect housewife, and she's a germophobe. Production. The idea of "Yalan Dünya" was created when Birsel decided to purchase an office in Cihangir and met with "people, real estate agents, homeowners", after which she "immediately started writing" the scenario and created the series. Promotion. Kanal  D prepared a promotional advertisement in the form of a classifieds page within the framework of communication works for the series. In the advertisement, the characters that were to be played by all the actors in the series were introduced in a humorous language. It was also promoted on the real estate website hurriyetemlak.com with the description: "a 958 TL flat in Cihangir with a balcony, multi-purpose, furnished". On the night the series premiered on Kanal D, users used the hashtag #yalandunya on Twitter in their comments, the first time this method was used in Turkey. Rating. The series  was successful in bringing high ratings for Kanal D. As it later didn't succeed in gaining the expected ratings on Friday it was moved to Monday but this lowered the ratings more than before thus it was decided to change the broadcast day again and make modifications in the scenario. Some reported that the series would end after the 2nd season due to low ratings, but scenarist Gülse Birsel announced that it would continue for at least one more season. In May 2013, it was confirmed that the 3rd season would be made. Ministry of Culture gave a plaque  of appreciation to the crew due to the publication of the series abroad and to commemorate the contributions of the cast and crew in promoting Turkey. Commercials. The series had occasionally made visual advertisements for a number of brands when they were related to the subject of the storylilne however, on 3 February 2012, the RTÜK issued a fine of 310 thousand TL for violating the legislation as one such advertisement was not in any way related to the story. The actors also became the face of many brands with the characters they played in the series. Yalan Dünya Yalan