Bristlecone Holdings
Bristlecone Holdings LLC is a Reno, Nevada-based subprime consumer finance business specializing in the leasing of tangible goods, such as pets and wedding dresses. Bristlecone was founded in 2013. Bristlecone received a seed round of $1.1 million from SenaHill Partners LP in 2014. Bristlecone filed for Chapter 11 bankruptcy protection on April 18, 2017. On the same day, a competing company sued Bristlecone Holdings for alleged breach of contract, stealing trade secrets and using stolen technology to undercut them during a failed acquisition. Bristlecone assigns some of its contracts to Monterey Financial.