GoHenry
GoHenry is a US and UK-based financial technology company, that provides a Visa debit card and financial education app for children aged 6 to 18. History. GoHenry was co-founded by Louise Hill and Dean Brauer, in 2012 in London, UK. The company is named after GoHenry's first customer, an 11-year-old boy named Henry. As of 2014, the monthly subscription cost £1.97 per child with no charge for closing an account. In 2020, according to The Guardian, the monthly fee was £3 per child. In 2016, the company broke an equity crowdfunding world  record, by raising $5.6 million on Crowdcube. In 2020, the company raised $40 million in funding led by Edison Partners and with the participation of Revai (formerly Gaia Capital Partners), Citi Ventures, and Muse Capital. As of November 2021, the company reports 2 million members (parents and children), up 500K users from December 2020. In 2021, it got Best Children’s Financial Provider from the British Bank Awards. Reception. In late 2021, Gohenry launched "Money Missions," gamified financial lesson about money savings. According to New York Times review, Gohenry is best for parents who want to track  money spent by their children. In its another story, New York Times highlighted that GoHenry is useful for parents who are ""tired of having a drawer full of dollars"" to give them to children. A feature of GoHenry allows parents to create tasks or chores for their children on the app and set the cash reward for completing the task. Cards International magazine made a review about Gohenry in 2018 stated that "'getting children into good financial habits for the current banking landscape will make a huge difference to them in later life"'. Mashable and Newsweek included Gohenry into its  list of top family apps to manage pocket money and chores. According to Computer Weekly, GoHenry migrated to Google Cloud Platform in 2017.