Seena Sharp
Seena Sharp, author of Competitive Intelligence Advantage, is a recognized leader in Competitive Intelligence. She founded one of the first competitive intelligence company, Sharp Market Intelligence, in the US in 1979, in Los Angeles, a company that serves clients across the US, Canada, Europe, Asia, and Africa. Seena had a successful corporate career in New York City, where she earned her master's degree in mathematics. Her research, speaking and conference activities focus on various aspects of market and competitive intelligence, including market drivers, keys to success, alternative uses, unknown customers, emerging competitors, competitor profiles, external factors, and  opportunities. Ms, Sharp has been widely published, speaks to organizations and universities throughout the US and Europe, and was presented with SCIP's Fellows Award. She is widely known for her unique techniques for identifying growth opportunities and market changes, examples of which are available in her monthly SharpInsights.