Hits Radio
Hits Radio is a network of 26 contemporary hit radio stations in the United Kingdom, owned and operated by Bauer Media Audio UK. As of December 2021, the network has a combined reach of 8.45 million weekly listeners. Overview. Hits Radio UK broadcasts on DAB in many parts of the UK, nationally on Freeview and Sky TV platforms and online. A localized version of the station airs on FM and DAB in Greater Manchester, and a second localized version airs on DAB in London. As of 15 June 2020, there are a total of 25 local radio stations  in the network, providing local programming, news, traffic and sport, along with networked output from Hits Radio. The FM network of stations was formerly known as the Big City Network, Bauer Place, Bauer City and Bauer City 1. The national DAB station was formerly known as The Hits. Most of the stations broadcast under their local identities, such as Clyde 1 in Glasgow and Radio City in Liverpool. History. The Hits. On 19 January 2015, The Hits formed the backbone of a new locally branded Bauer City 3 network of radio stations in Northern England and Scotland. The local City  3 branding was dropped on 31 August 2017, in favour of adding The Hits to all local DAB Multiplexes. FM stations networking. Initially known as the Big City Network, and latterly Bauer Place and Bauer City 1, networked programming on Bauer's local FM stations in Northern England and Scotland was initially confined to off-peak night time and weekend timeslots. Hits Radio rebrand. On 18 April 2018, station owners Bauer announced Key 103 in Manchester would be rebranded and relaunched as Hits Radio Manchester a CHR-led music station aimed at 25-44 year olds on Monday 4 June  2018. The station was merged with national DAB station The Hits, which in turn was rebranded itself as Hits Radio UK to provide a single national service across the UK on DAB, Freeview and online. In Manchester, Hits Radio continues to provide local news & information, traffic bulletins and advertising on its local platforms - 103 FM, DAB and online. The station's programming is networked across 24 local FM stations - all of which opt out at times for local output. Developments. In February 2014, the stations adopted a standardised audio identity package, produced by Wisebuddah, while retaining their local station branding . Two networked shows were also introduced across most stations - "Old Skool and Anthems" and "In: Demand" - produced from Key 103 in Manchester. Separate schedules for Northern England and Scotland were introduced in August 2015, followed in July 2017 by two networked mid-morning shows for most of the FM stations, produced from Manchester and Glasgow respectively. Local weekend programming for most of the English stations was replaced with additional network output in July 2019, followed in September 2019 by the introduction of a networked Drivetime show. The Scottish network of stations is due to introduce a networked Drivetime show at  the end of March 2020, except for MFR and Radio Borders. In February 2017, the Free Radio group of stations in the West Midlands began carrying off-peak programming from the Northern England network, replacing most of its own regional output from Birmingham. Gem in the East Midlands joined the network in July 2019 to carry late night and overnight programming from Manchester. Five stations were acquired to join the network, of which four retain heritage branding: Pulse 1 (Bradford), Signal 1 (Stoke-on-Trent), The Wave 96.4 FM (Swansea) and Fire Radio (Bournemouth). Pulse, Signal, and The Wave began  carrying off-peak programming from the Hits Radio network on 15 June 2020. The fifth, The Breeze (Portsmouth, Southampton and Winchester) rebranded as Hits Radio under a licensing agreement with Nation Broadcasting. On 20 July 2020, Pulse 1, Signal 1 and The Wave officially joined the Hits Radio network. On 31 August 2020, Radio Aire ceased broadcasting and moved to the sister Greatest Hits Radio network - it merged with twelve other stations to form Greatest Hits Radio Yorkshire. The same day saw Hits Radio South Coast launch, thereby becoming the second FM station to be known on air as Hits  Radio. The station had previously broadcast as The Breeze South Coast and the change is made following the purchase in 2019 of The Breeze network from Celador Radio. In October 2020, it was announced that Hits Radio would launch in Suffolk, taking over the DAB capacity which had been used for Greatest Hits Radio since September (previously Town 102), in tandem with the relaunch of Ipswich 102 as Greatest Hits Radio. The change took place on 3 November, at the point Ipswich 102 (and Radio Plymouth) took the GHR affiliation. As in North Yorkshire, a localised feed of Hits Radio  is provided, with the ability to split from the network programming content for localised branding, news material and advertising. In November 2021, Bauer announced the two Free Radio breakfast shows - known as "Hits at Breakfast" - would be merged into one regional show across all four Free Radio licences. The merger was permitted under OFCOM's local content guidelines, although all four Free Radio licences retain opt-outs for local news, traffic updates and advertising. Programming. Most of the stations broadcast their own local breakfast shows from 6 to 10am each weekday - in most cases, these are produced and broadcast  from the originating station's studios. Network programming for England and Wales originates from Bauer's Castle Quay studios at Castlefield in Manchester. In Scotland, it originates from Bauer's Clydebank studios near Glasgow, and on occasion, from Bauer's Edinburgh studios. Overnight programming and "The UK Chart Show" airs across all Hits Radio stations in England, Wales and Scotland from Bauer's Castle Quay studios at Castlefield in Manchester. News. Bauer's newsrooms across the UK air local news bulletins hourly from 6am to 7pm on weekdays and from 7am to 1pm on Saturdays and  Sundays. Headlines are broadcast on the half-hour during weekday breakfast and drivetime shows, alongside traffic bulletins. National bulletins air on Hits Radio UK. At weekends, bespoke networked bulletins air from 2pm (until 6pm on Saturdays and 4pm on Sundays) - separate bulletins are produced for England & Wales and for Scotland. At all other times, mainly evening & overnight, hourly national bulletins originate from Sky News Radio in London. Hits Radio Pride. On 29 July 2020, Bauer announced a spinoff pop-up station to Hits Radio, Hits Radio Pride, which launched at 8am on 28 August 2020. The  new station would be the first time a major radio broadcaster in the United Kingdom has launched a station that was targeted to the LGBTQ+ community. The service is taking capacity on a select number of Bauer owned ensembles including Northern Ireland, Liverpool, Swansea, Bradford, Stoke and London. Bauer acquired additional DAB capacity as part of the deal to buy Wireless Group's local radio portfolio in 2019. In Liverpool, Hits Radio Pride took capacity previously used by Radio City Talk. In Northern Ireland the service replaced Magic Chilled. The station is sponsored by Cooperative Bank for an initial run  of 6 months. Additional content is produced by Reform Radio, as part of a grant awarded by the Audio Content Fund. Tough Talks’; is an 'intimate conversations between contributors from the LGBTQ+ community reflecting on the struggles that they face within society.' Hits Radio Pride also works with LGBT+ helpline Switchboard (UK) to promote support services. The station started online and smart speaker test transmissions on 21 August 2020. It consisted of a looped promo featuring tracks from MNEK, Kylie Minogue, Calvin Harris, Kim Petras, Years & Years and Lady Gaga, along with promo trailers. The multiplex variation request submitted to  Ofcom suggested the station would arrive on DAB multiplexes from 26 August 2020.