M.A.S. Records
M.A.S. Records is a British independent record label and music development program, founded in 2001 by Kevyn Gammond with musicians Robert Plant and Karl Hyde as its patrons. History. The label was founded in 2001 by Kevyn Gammond who was a founder member of the Band of Joy alongside Robert Plant and Jimmy Page who went on to form Led Zeppelin. Gammond worked with Jimmy Cliff and Jess Roden (among others) which led him to tour with The Rolling Stones, Jimi Hendrix and The Who. His knowledge of the music industry then led him to write and develop  a pioneering music development course, a move that led to the creation of M.A.S. Records. In 2004, M.A.S. Records teamed up with BBC Hereford & Worcester and the Clifford T Ward foundation to launch the Clifford T Ward songwriting competition, which became a success, gaining the label international recognition when Arts And Entertainment US filmed a documentary following the label's success, and Robert Plant's involvement as patron - the documentary has since been broadcast worldwide. In 2006, M.A.S. Records was presented with the European Social Fund Award for Learning Achievements, and then in 2008 they won the Rockschool sponsored National  Music Award from Access To Music, in recognition of the label's outstanding achievement, standards, and quality of provision. In 2010 M.A.S continued their involvement with Access To Music and Rockschool when they showcased their up-and-coming bands at South by Southwest in Austin, Texas, which is one of the largest festivals in the US. M.A.S. Records receives funding from the European Social Fund, the Learning and Skills Council, Advantage West Midlands and Rockschool, Ltd.