Mora (music store)
On October 1, 2012, mora underwent a rehaul into a DRM free store, selling songs and music videos in Advanced Audio Coding formats. The mora win service was also eliminated in the restructuring, with the DRM free store being integrated into the Media Go service in Windows 8. One year later on October 17, 2013, mora began offering songs and albums as 24bit/96kHz FLAC files. mora is operated by Label Gate Co., Ltd., a joint venture of 17 Japanese record companies including Sony Music Entertainment Japan, Avex Group, and Universal Music Japan.