Latata
"Latata" (stylized as "LATATA") is a song recorded by South Korean girl group (G)I-dle as the lead single from their debut Korean extended play (EP) "I Am". It was released on May 2, 2018, by Cube Entertainment and distributed by Kakao M. It was written by member Soyeon, who also produced the song alongside Big Sancho. A music video for the song was also released on the same day. Promotions for the song resulted in (G)I-dle's first music show win on SBS MTV's "The Show" on May 22, 2018. The song also resulted in a  second win on Mnet's "M Countdown". A Japanese version was released on July 12, 2019 as the lead single from their Japanese debut EP of the same name. An English version was released on May 15, 2020. Background. "Latata's" chorus was a word play on Song Joon-geun's catchphrase "arata rata rata" in KBS2's Gag Concert. Commercial performance. "Latata" did not enter the Gaon Digital Chart in its first week, but did enter the componing Download Chart at number 68, peaking at number 8 the following week. In its second week, the song debuted at number  35 on the Gaon Digital Chart as a "hot" song and peaked at number 16 two weeks later. It also entered at number 66 on the componing Streaming Chart and peaked at number 23 the following week. The song entered at number 4 on the Gaon Social Chart, and climbed to number 3 the following week. In the United States, the song entered at number 11 on the "Billboard" World Digital Songs chart, and climbed to number 4 the following week, selling 1,000 copies, making it the best-selling K-pop song in the week of May 10. The song  has sold 3,000 copies in America as of August 2018. In September 2020, "Latata" music video surpassed 160 million combined views for the official music video uploaded on 1theK's channel and (G)I-dle's official channel.