Staple Design
Staple Design is a visual communications agency based in New York City and founded in 1997 by Jeff Staple (born Jeff Ng). It has three main divisions: a clothing collection, a creative agency, and a retail store. Staple Pigeon is a full lifestyle menswear collection and is distributed globally. Staple Design Studio is a creative consulting firm that has worked with many brands including Nike, Microsoft, Sony, Lotus, Timberland, New Balance, LVMH, and others. Staple Design also owns and operates Reed Space in the Lower East Side of New York City. It also features an art gallery. History . Staple Design was founded by Jeff Ng, also known as jeffstaple. While in college, Jeff worked as an entry-level data clerk at a design firm, a job that made him realize his love for graphic design. He decided to drop out of NYU, where he was studying journalism at the time, and enrolled himself at the Parsons School of Design in Fall 1995 to study Communications Design. Jeff took an internship with the pioneer streetwear clothing company PNB Nation, and worked as a graphic designer at c.i.t.e. design. He established his brand, Staple, in 1997 by silk-screening T -shirts in his spare time. Later that year, Jeff started Staple Design as well. In 2002, Staple Design opened opening the retail store and art gallery Reed Space in downtown Manhattan in 2002. Staple has a following as an underground streetwear company. They released the NYC Pigeon Dunks sneakers in 2005 in collaboration with Nike. Only around 200 pairs were ever released, exclusively in New York City. Riots erupted at many of the stores where the shoes were sold, and pairs of the shoes currently sell for over US$28000 . Staple Pigeon has since started out as a self-contained  brand with an American site as well as a European site. Products. Staple Design produces a globally distributed lifestyle menswear collection. The collection is split into two main lines: Staple, which is mostly graphic and print focused with tees and tops, and STPL, their cut & sew collection.