Artivism
Artivism takes roots, or branches, off of a 1997 gathering between Chicano artists from East Los Angeles and the Zapatistas in Chiapas, Mexico. The words "Artivist" and "Artivism" were popularized through a variety of events, actions and artworks via artists and musicians such as Quetzal, Ozomatli, and Mujeres de Maiz, among other East Los Angeles artists, and at spaces such as Self Help Graphics & Art. Artivism developed in recent years as antiwar and anti-globalization protests emerged and proliferated. In many cases artivists attempt to push political agendas by the means of art, but a focus on raising social , environmental, and technical awareness is also common. Besides using traditional mediums like film and music to raise awareness or push for change, an artivist can also be involved in culture jamming, subvertising, street art, spoken word, protesting, and activism. Artivist Eve Ensler stated: ... This passion has all the ingredients of activism, but is charged with the wild creations of art. Artivism—where edges are pushed, imagination is freed, and a new language emerges altogether." Bruce Lyons has written: "... artivism ... promotes the essential understanding that ... [humans] ... can, through courageous creative expression, experience the unifying power of love when courage harnesses itself  to the task of art + social responsibility. By 2008, the term had made its way into academic writing, with Chela Sandoval and Guisela Latorre publishing a piece on Chicano/a artivism and M. K. Asante using the term in reference to Black artists. There is a chapter on artivism in the book "It's Bigger Than Hip Hop" by M. K. Asante. Asante writes of the artivist: The artivist (artist + activist) uses her artistic talents to fight and struggle against injustice and oppression—by any medium necessary. The artivist merges commitment to freedom and justice with the pen , the lens, the brush, the voice, the body, and the imagination. The artivist knows that to make an observation is to have an obligation. The impact of artivism vs. conventional activism was tested in a public scientific experiment in Copenhagen, Denmark, in 2018. The results, reported in the journal of "Social Movement Studies", suggest that artivism may be more effective than conventional activism.