Elastoplast
Elastoplast is a brand of adhesive bandages (also called "sticking plasters") and medical dressings made by Beiersdorf. Background. In 1928 Smith & Nephew of the UK acquired the licence to market and produce the Elastoplast range of bandages. Beiersdorf bought brand rights for the Commonwealth from Smith & Nephew in 1992. It has become a genericized trademark for "sticking plaster" in some Commonwealth countries including the United Kingdom and Australia. In some countries in Europe "Hansaplast", a brand name started by Beiersdorf in 1922, is used instead. A third trademark, named "Curitas", is used in parts of Latin America. Nick Kochan  wrote about Elastoplast in his book "The World's Greatest Brands" (1996); noting that "the early success of the brand was due to its high-stretch fabric material coupled with an effective adhesive"; and that it has as strong position in worldwide markets, particularly in the UK. Other brand use. Hansaplast Noise Stop are earplugs for hearing protection. In France, Condoms are also sold under the name Hansaplast.