American Family Insurance
American Family Insurance, also abbreviated as AmFam, is an American private mutual company that focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage as well as investment and retirement-planning products. A Fortune 500 company, its revenues were over $9.5 billion in 2017. It should not be confused with American Family Home Insurance Company, a subsidiary of Munich Re subsidiary American Modern Insurance Group, Inc., or American Family Life Assurance Company of Columbus. History. American Family Insurance's history began on October 3, 1927, when insurance salesman Herman  Wittwer opened the doors of Farmers Mutual Insurance Company (not to be confused with the Farmers Insurance Group) in Madison, Wisconsin. At the time, the company's only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter. Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base. Subsidiaries. Companies of  the American Family Insurance Group include: Products. American Family insurance products include: term, universal, and whole life insurance; personal and business auto insurance, personal umbrella insurance, home insurance; motorcycle, boat, motor home, snowmobile and car insurance; business liability key policy, and business policy package insurance; farm and ranch liability insurance; travel, trip cancellation, and global medical insurance The company also offers a reward system for their insureds titled "Dreamkeep Rewards," which provides small to large rewards for completing various online tasks. Operating territory. The American Family Insurance Group is based in Madison, Wisconsin, and as of 2011 had 4 regional  corporate headquarters in Minnetonka/Eden Prairie, Minnesota; Saint Joseph, Missouri; Denver, Colorado; and Columbus, Ohio among others. Significant milestones. Below is a list of milestones in the corporate history of American Family Mutual Insurance. Awards. In 2010, National Safety Council selected American Family Insurance as a recipient of its Teen Driving Safety Leadership Award. Through its “Teen Safe Driver Program,” the company has provided, a video feedback program (using the DriveCam system) in which parents can watch the actual driving actions of their teens. The program was validated by scientists at the University of Iowa to produce a 70% reduction  in risky driving behavior. In 2015, American Family was recognized as the most LGBT-friendly insurance company by Out Magazine because of its discounts targeted at same-sex couples. Ambassadors. American Family Insurance has a unique ambassador program to inspire and encourage people to pursue their dreams. Notable ambassadors include: Charitable contributions. American Family Children’s Hospital. On March 4, 2003, American Family Insurance announced a $10 million gift launching the campaign to create the American Family Children's Hospital at the University of Wisconsin Hospital and Clinics. From that initial gift, the amount grew by several millions more  through employee, agent and additional corporate donations. The hospital opened for business in September 2007. United Way. In 2007, and again in 2008, employees donated close to $1 million to United Way. Covid-19 pandemic support. In April 2020, the company estimates the refunds to reflect $225 million in liquidity, contributing to the $200 million gain on personal insurance holders' premiums. American Family Insurance provides an additional COVID-19 pandemic mitigation premium of 10% on car policies.