MedicAlert
The MedicAlert Foundation is a non-profit company founded in 1956 and headquartered in Turlock, California. It maintains a database of members' medical information that is made available to medical authorities in the event of a medical emergency. Members supply critical medical data to the organization and receive a distinctive metal bracelet or necklace tag which is worn at all times. It can be used by first responders, such as emergency medical personnel or law-enforcement agents, to access wearers' medical history and special medical needs. The name "MedicAlert" may be interpreted either as the two separate words "medic  alert" or as a blended form of the phrase "medical alert". Protocol & Publicity. The MedicAlert IDs worn by members are designed to mimic regular jewelry (such as bracelets, necklaces, ID tags, etc.) with the addition of the distinctive MedicAlert engraved tag. The personalized jewelry bears the words "Medic Alert" and the Staff of Asclepius, the universal symbol of the medical profession, on the obverse side, and important medical information and a personalized MedicAlert ID number on the back of the tag. Medical personnel can call the MedicAlert 24-hour Emergency Hotline and provide the ID number on the back of  the ID to get more detailed medical information on the member. Members' conditions and allergies are reviewed by medically trained staff and prioritized in the order of importance that an emergency health professional would assess a patient. The prioritized conditions are then transferred onto a members emblem and wallet card, while more detailed information is contained at MedicAlert ready to pass on in an emergency situation. While IDs may change depending on country and availability, the two main MedicAlert IDs are bracelets and necklaces, the former being the most popular. MedicAlert has teamed up with Citizen Watch Co. to provide  a line of watches that include the Citizen Watch Co. Eco-Drive watch with the customized engraving and logo of MedicAlert. In the '80s the IDs were publicized in conjunction with the insurance industry, The Epilepsy Foundation, and The American Diabetes Association, amongst other foundations. Celebrities also participated in the campaign (including comedienne Carol Burnett, whose bracelet is symbolically the one-millionth). Common medical conditions. The medical conditions and prescriptions covered include, but are not limited to: The MedicAlert Foundation of Australia permits organ donation directions to be engraved on their IDs. Advance directives. An advance directive covers specific directives  as to the course of treatment that is to be taken by caregivers should the patient be unable to give informed consent due to incapacity. Currently in the United States, MedicAlert will hold on to signed advance directives which can be provided to first responders and medical personnel when they contact MedicAlert. A common advance directive is a Do Not Resuscitate (DNR) order which states that member has requested that resuscitation should not be attempted if the member suffers cardiac or respiratory arrest. International affiliates. MedicAlert has international affiliates in nine countries. In Popular Culture. Medic Alert is mentioned and  shown in many television episodes and movies, including Bob Rafelson's neo-noir film "Black Widow" (1987).