Lena isu scalping osebenzisa 5 minute esibekelwe futhi isebenza kubo bonke ngazimbili ezinkulu. Lesi simiso ukusebenzisa on the izinkomba EMA. HMOs in Nigeria must wake up from ‘business as usual’ to embrace intensive marketing. The focus of investors have now shifted towards Africa (with a market of almost a billion people, huge resources and a young population), and Nigeria occupies a centre stage in this regard. Current government’s efforts towards luring foreign investors are clearly yielding positive results, as there is fast growing expression of interest by foreign concerns. I was informed that large HMOs such as Kaiser Permanente (America”s largest not-for-profit HMO), Sanford Health, and United Health Group are showing signs of establishing presence here shortly. A source has it that Sanford Health may be considering having its initial presence in Abuja. With this development, and the obvious resultant competition, any of the 50 (or so) Nigerian HMOs that opts for brushing marketing aside at this time does so at its peril.