Chettinad
Chettinad (also known as Chettinadu) is a region located mainly in the Sivaganga district historically ruled by Ramnad kingdom of Pandya Nadu and has a small portion extending into the Pudukottai District in Tamil Nadu, India. Etymology. The name literally means "land ("nadu") of the Chettiars". Demography. In the 19th and early 20th centuries, many residents of Chettinad were trading in South and Southeast Asia, particularly Burma, Ceylon, Vietnam and Malaysia. By 2010, only 74 villages remained of the original 96, organized in clusters spread over a territory of in the Districts of Sivagangai and Pudukottai in the State  of Tamil Nadu. It finds itself in the UNESCO nomination for palatial house sites of historic and cultural value. Community. Chettinad is the home of the Nattukottai Chettiars (Nagarathar), a prosperous banking and business community and for high hierarchy, non-Brahmin Vallambar (Vellalar) feudal community with an aristocrat title Nattar - Ambalam. It is also known for its local cuisine, architecture, and religious temples. Chettinad cuisine. The word "Chettiar" refers to the social caste of mercantile bankers. The "Chettiars" are known to be traders in salt and spices and this is reflected in the Chettinad cuisine. Meals also consist of cooked  lentils, Brinjal curry, drumstick sambar, ghee for flavouring rice, and sweet meals like "payasam" and "paal paniyaram". In general, beef and pork dishes are not served. Some well-known local dishes are Chicken Chettinad (spicy chicken curry), Vegetable Chettinad (a vegetable curry) and dishes featuring seafood. Architecture. The Chettinad region is well known for its 19th-century mansions, whose wide courtyards and spacious rooms are embellished with marble and teak. Construction materials, decorative items, and furnishings were mostly imported from East Asian countries and Europe. The marble was brought from Italy, chandeliers and teak from Burma, crockery from Indonesia, crystals  from Europe and wall-to-wall mirrors from Belgium. Many of these mansions were built using a type of limestone known as "karai." Local legend has it that the mansion walls were polished with a paste made out of egg whites to give them a smooth texture. Temples. Originally built by early Tamil dynasties like the Cholas, the temples of Chettinad stand testimony to the spiritual beliefs of local people. Temples are built per Vaastu Shastras and Agamas as the Chettinad wealthy sponsored the buildings and the "shilpis" after the royal families declined. On the side note, traditional houses were  also built per ancient text on an architecture called Vaastu Shastras. Each temple has its own tank called "oorani" where water lilies are grown and used for holy rituals. Even today, much of Chettinad's daily activities are centered around the festivities of the temple. Among the many famous temples are: Vairavan Kovil, Iraniyur, Karpaga Vinayakar, Kundrakudi Murugan, Kottaiyur Sivan, and Kandanur Sivan temples, with each having its own unique deity. Vinayagar Chathurthi is celebrated every year, on the day when the two stars Shasti and Sadhayam mingle together. This day typically falls as the 22nd day after Periya Karthigai . Pillaiyar Nonmbu, its name, is usually in the month of December. On this day, they sing songs of the deity Lord Vinayagar and then take a sweet called "Ellai". Local crafts. Sari. The cotton sari, also known as "kandaangi", is unique in its dramatic patterns and colors. Its vibrance and weight are its distinguishing factors. Records and old photographs show the use of sari by previous generations, before the advent of blouses and underskirts, and thus worn rather differently from the typical contemporary sari. At present, it is available in Kundi Aathangudi tiles. Athangudi tiles, named after the place of  the manufacture in Chettinad, come in a myriad of colours and patterns, and are made by a unique process using local soil and glass plates. These tiles are a testament to the rich cultural heritage of the Chettiar community, who effectively adapted many influences to their own brand of local craftsmanship. The designs and colours used in Athangudi tiles are still those of a bygone era. However, of late, new designs and patterns are being incorporated. The Athangudi tiles are hand-made. However, with a short shelf life and relatively slow manufacturing process, these tiles are not much in demand . The situation has led to the decline in the market. Industry. Chettinad's principal town, Karaikudi is also the location of a branch of the Central Electro Chemical Research Institute (CECRI), one of the forty national laboratories under the aegis of the Council of Scientific and Industrial Research (CSIR) in New Delhi. The CSIR lab specializes in electro-chemical research and has been operational for more than fifty years. The campus is on over 300 scenic acres, filled with traditional and ornamental vegetation. CECRI conducts four-year Engineering and Technology courses in chemical and electro-chemical engineering and technology affiliated  with the Anna University in Chennai. Travel. The nearest airports are Madurai Airport and Tiruchirappalli International Airport while the largest towns in the area are Karaikudi and Devakottai. Trains that run from Chennai to Rameshwaram stop at Pudukkottai, Karaikudi, Kanadukaathan (Chettinad Station), Devakottai and Kallal. Karaikudi Junction railway station is the major station. There are also frequent town buses connects Chettinad to Karaikudi, Ponnamaravathy and Devakottai.