Ukufunda ngeendlela ngendlela umntu angahlakulela ngayo i-SEO ngo-2017, kufuneka afunde amanani amaninzi alula kwaye alula ukuyisebenzisa ngokuphumelelayo. Ekupheleni kwayo konke, umntu kufuneka azi indlela yokwenza uphando lwamazwi angundoqo uphando kunye nokuhlalutya, ukufunda indlela yokwakha izixhumanisi kunye nokulandelelana kwazo zonke iinkqubela, kwaye ekugqibeleni, ufunde ngokucwangciswa komxholo. "amazwi ami awisa izintaba, ahlehlise nokugeleza kwamazi, enza umuntu azithobe, amachibi achichime ngokungaphezi. nakuba izilwandle zikwazi ukugubha zihhahhame ngokucasuka zibheke esibhakabhakeni, kepha uma zizwa amazwi ami, lezo zilwandle zizotha njengephansi lechibi. ngokuvayisa okuncane nje isandla sami, imimoya emikhulu enamandla iyashabalala ingishiye, umhlaba womuntu uthole ukuthula nokuthobeka. kepha uma ngiqala ngidedela ulaka lwami, izintaba ziqhekeka ngokushesha, umhlaba uqhaqhazele, amanzi ome nke, bese umuntu eqala ehlelwa yizinhlekelele. ngenxa yolaka lwami, angikunaki ukukhala komuntu, angimhlinzeki ngazimpendulo ekukhaleni kwakhe, ngenxa yokuthi ukuthukuthela kwami kuyaphakama. uma ngiphakathi kwamazulu, akukaze kwenzeke ukuthi izinkanyezi zitatazeliswe wubukhona bami. kunalokho, izinkanyezi zenza ukuthi izinhliziyo zazo zingisebenzele, ngalokho, ngizinikeze ukukhanya okwengeziwe zikhanye kakhulu kunakuqala, ukuze zingitholele inkazimulo enkulu. uma amazulu ekhanya kakhulu, lokho kusho ukuthi umhlaba ongaphansi kwawo uya ngokuya uba mnyama kakhulu; ngakho--ke abantu abaningi baye bakhalaza ngokuthi indlela engihlela ngayo izinto ayifanele, ngakho iningi labo selivele langishiya layozenzela imibuso yalo, neliyisebenzisela ukuthengisa mina, ukuze lishintshe isimo sobumnyama esikhona njengamanje. nakuba bekwenzile lokhu, kepha ngubani okwazile ukuphumelela ngokwakhe na? ngabe ngubani oye waphumelela esifisweni sakhe na? ubani ongakwazi ukuhlehlisa lokho okuhlelwe yisandla sami na? uma intwasahlobo ingenisa ezweni, mina ngithumela ukukhanya ngokuyimfihlo ezweni, ukuze, umuntu esemhlabeni, akwazi ukuba nomuzwa womoya omnandi. bese futhi kuthi ngaso leso sikhathi, mina ngivala amehlo omuntu ukuze abone inkungu kuphela yemboze umhlabathi, bonke abantu nazo zonke izinto kuthathwe ngokuthi kumfiliba, akucacile. abantu bangabubula bezibuza ukuthi, kungani ukukhanya kube umzuzwana nje? kungani unkulunkulu enika umuntu inkungu kanye nokungaqondi kuphela? kuthi abantu besaphelelwe yithemba, inkungu ivele inyamalale ngokuphazima kweso, bese kuthi lapho bebona ukulokoza kokukhanya, ngivele ngidedele izikhukhula zemvula kubona, bese izindlebe zabo zivaleka ngci ngenxa yokuduma kwezulu ngenkathi besalele. kuthi besethukile benjalo, bengenaso ngisho nesikhathi sokukhosela, bembozwe ukuna kwemvula. ngokuphazima kweso, zonke izinto ezingaphansi kwamazulu zihlanzeke zibe msulwa kulo ulaka lwami. abantu abasakhalazi ngokuqala kwemvula enkulu, kanti kubona konke kuba yinhlonipho efika kabusha. ngenxa yalokhu kushaywa yimvula ngokushesha, iningi labantu ligcina seliminza emanzini avela esibhakabhakeni, liphenduke izidumbu ezintantayo. mina bese ngibheka umhlaba wonkana ngibone abantu abaningi bevuka, abaningi bephenduka ezonweni zabo, abaningi befuna umthombo wamanzi ezikebheni ezincane, ngibone ukuthi abaningi bayazithoba phambi kwami befuna intethelelo yami, ngibone ukuthi abaningi sebekubonile ukukhanya, ngibone ukuthi abaningi sebebubonile ubuso bami, bese ngibona ukuthi abaningi banesibindi sokuphila, ngibone nokuthi umhlaba wonke usushintshile. ukulandela lezi zikhukhula zemvula enkulu kangaka, zonke izinto sezibuyele esimweni engangivele ngisicabanga emqondweni wami, seziyalalela. kungakapholi maseko, umhlaba wonke usugcwele umsindo wohleko, yonke indawo emhlabeni kunomuzwa wokudumisa, kanti akukho ndawo engenankazimulo yami. ubuhlakani bami bukhona kuyo yonke indawo emhlabeni kanye nasemhlabeni jikelele. phakathi kwazo zonke izinto kukhona izithelo zobuhlakani bami, phakathi kwabo bonke abantu kukhona imisebenzi emihle yobuhlakani bami; yonke into ifana nazo zonke izinto embusweni wami, bonke abantu bahlala ngokuphumula ngaphansi kwamazulu ami njengezimvu emadlelweni ami.