Hop (film)
Hop is a 2011 American live-action/computer animated fantasy comedy film directed by Tim Hill. It stars James Marsden, Russell Brand, Kaley Cuoco, Hank Azaria, Gary Cole, Elizabeth Perkins, David Hasselhoff, Chelsea Handler, and Hugh Laurie. The film follows a young rabbit E.B. (Brand) who would rather drum in a band than succeed his father as the Easter Bunny, as Fred O'Hare (Marsden) have the title for himself. "Hop" was released in theaters on April 1, 2011 and earned $184million. To date, it is the only Illumination Entertainment film that combines live-action photography with animation . Plot. On Easter Island, a young rabbit named E.B. is intended to succeed his father as the Easter Bunny. Intimidated by the calling's demands and ignoring his father's orders, E.B. runs away to Hollywood to pursue his dream of becoming a drummer. In Van Nuys, E.B. is hit by Fred O'Hare, an out-of-work, job-hopping slacker who was driving to his sister Sam's boss's house to house-sit, while his parents forced him to move out. Feigning injury, E.B. persuades Fred to take him in as he recovers, but when E.B. causes trouble, Fred  attempts to release him in the wilderness. E.B. persuades to help him by claiming to be the Easter Bunny, whom Fred as a child had witnessed delivering eggs. E.B.'s father sends his royal guards, the Pink Berets, to search for him and bring him back. In Hollywood, E.B. sees the Berets closing in on him and hides inside a business where Fred is having a job interview. E.B. enjoys a successful recording session with The Blind Boys of Alabama as their substitute drummer, but ruins Fred's job interview. In the process, E.B. gets a tip about a possible  audition for David Hasselhoff, who invites him to perform on his show. Afterwards, Fred attends his adoptive younger sister Alex's school Easter pageant with E.B. hiding in a satchel. E.B., alarmed that the Pink Berets have apparently found him due to the three bunny suit shadows on a wall and disgusted by Alex's awful rendition of "Peter Cottontail", dashes out and disrupts the show, forcing Fred to feign a ventriloquist's act with E.B.'s cooperation as his dummy and leading the show in singing, "I Want Candy". Both Fred's father Henry and Alex are angry about  the upstaging, but Fred is inspired to be the Easter Bunny himself. Although skeptical, E.B. agrees to train him and finds that Fred has some genuine talent for it. Meanwhile, the Easter Bunny's second-in-command Carlos the Chick plots a coup d'état against him to take over Easter. Carlos inspires the chicks to uprise the bunnies and begins training to become the Easter Bunny, or, Easter Chick, but seems to lack the qualities an Easter Bunny needs. As the Pink Berets close in on him, E.B. prepares a decoy to fake his death and leaves for Hasselhoff's  show. The Berets see the decoy and, horrified that Fred has apparently killed E.B., capture him and take him to Easter Island. Fred is confronted by E.B.'s father and Carlos, however Carlos pretends to be upset about E.B.'s death, silences Fred when he tries to tell the truth, and seizes control of the Easter factory, tying up E.B.'s father and placing him and Fred to be boiled alive. Meanwhile, E.B. starts to feel guilty for acting selfish and leaving Fred, and is convinced by Hasselhoff on his show to go back and help his friend. E.B. races  back to the factory. He confronts Carlos, but is immobilized in gummy candy and tossed into the chocolate bunny carving line. E.B. survives by dodging the blades of the machine, while Fred eats through the black-licorice ropes, escaping with E.B’s father, who couldn’t eat through due to the poor taste of the candy. Carlos, now a chick-bunny combination due to the magic of The Egg of Destiny, battles with E.B. and defeats him easily due to his size. Carlos then tries to lead the Egg Sleigh out with his sidekick Phil directing, but E.B. improvises a  drum session that drives Phil to uncontrollably dance to the beat and provide the wrong signals, causing the sleigh to crash and subdue Carlos. E.B. and his father reconcile, and he and Fred are crowned co-Easter bunnies, while Carlos is forced to pull the Egg Sleigh. Cast. The cast in order of production notes listing: Production. The animated characters were designed by Peter de Sève. The CGI animation of the film was made by Los Angeles-based Rhythm & Hues Studios. Marketing. Promotion. Universal teamed up with 92 major companies to promote "Hop", including Holiday Inn, Krispy Kreme, Lindt, Kraft  Foods, The Hershey Company, Build-A-Bear Workshop, Comcast, Kodak, Hallmark, HMV, and Burger King. A large range of licensed merchandise was released in connection with the film, including toys, stuffed animals, many sorts of candy, T-shirts, cookie decorating kits, baked goods and other products from Kraft Foods. Some items were available exclusively at Walmart stores. Merchandise for "Hop" includes toys, stuffed animals, many sorts of candy, T-shirts, cookie decorating kits, baked goods, and other products from Kraft Foods. Some items were available exclusively at Walmart stores. The premiere of "Hop" took place at Universal Studios Hollywood on  March 27, 2011. Video games. An "Hop" video game was released only for the Nintendo DS alongside the film. On March 29, 2011, a crossover game featuring "Hop" and "Doodle Jump" was released on the App Store for iPhone, iPad and iPod Touch. All 25 levels being available after the film's release. As part of "Doodle Jump" in-app purchases with downloads, a new level can be selected through naming at "Hop" game over screen. Home media. Universal Pictures Home Entertainment released "Hop" on DVD and Blu-ray on March 23, 2012. Physical copies include featurettes and games, with  a short film "Phil's Dance Party". Reception. Box office. "Hop" earned $108million in the United States and Canada and $75.8million in other countries, for a worldwide total of $184million. The film was released on April 1, 2011. "Hop" earned $11.5million on its first day. The film debuted earning $38million from 3,579 theaters. Its second weekend earnings dropped by 42 percent to $21.7million, and followed by another $11.1million the third weekend. "Hop" completed its theatrical run in the United States and Canada on August 19, 2011. Critical response. On Rotten Tomatoes, "Hop" has  an approval rating of based on reviews, with an average rating of , making it the lowest-rated film produced by Illumination to date. Its critical consensus reads, "It's impressively animated, but "Hop"s script is so uninspired that not even James Marsden's frantic mugging can give it any bounce." On Metacritic, the film has a weighted average score of 41 out of 100 based on reviews from 23 critics, indicating "mixed or average reviews". Audiences polled by CinemaScore gave the film an average grade of "A−" on an A+ to F scale. The subplot involving Carlos the Easter Chick  was considered to be insensitive to Mexican Americans by one reviewer. Peter Debruge of "Variety" called it "hilariously un-PC". Accolades. Andrew Arnett won an award for "Character Animation in a Live Action Production" for work on this film at the 2012 Kids Choice Awards.