East Is East (play)
East Is East is a 1996 play by Ayub Khan-Din, first produced by Tamasha Theatre Company in co-production with the Royal Court and Birmingham Repertory Theatre. It is often cited as one of the key works to bring South Asian culture to mainstream British audiences. The play is published by Nick Hern Books. History. "East Is East" was first performed at the Birmingham Repertory Theatre Studio on 8 October 1996, before enjoying three sell-out London runs and an Olivier Award nomination for Best New Comedy. The play went on to be made into  a BAFTA Award–winning film of the same name released in 1999, launching the careers of many of the play's original cast members. A revival ran at the Birmingham Repertory Theatre (in the main house) in September and October 2009 directed by Iqbal Khan. A revival of the play starring Jane Horrocks and directed by Sam Yates was staged at the Trafalgar Studios in October 2014 as part of Jamie Lloyd's second "Trafalgar Transformed" season before touring the UK from January 2015. A 25th anniversary production opened at the Birmingham Repertory Theatre from 4 to 25 September 2021  also directed by Iqbal Khan. Following the run in Birmingham, the production transferred to the National Theatre, London and play in the Lyttleton Theatre from October 2021.