The chief merchandiser of FIFA will be issuing licences for FIFA marketing rights, and the Department of Trade and Industry is consulting FIFA on incorporating the principles enshrined in BEE and public-sector procurement.
The Proudly South African campaign, which encourages people to buy locally made products, is to be a core element of procurement practices in the run-up to 2010.
The Proudly South African logo can be displayed on many products that use 50% or more of local content, comply with labour legislation and meet high standards of quality. Extension of this campaign ahead of 2010 will have lasting benefits for South African products and the economy as a whole.