2. Double Sending Emails Occasionally: sometimes we will double send a newsletter if we see lower than normal engagement or open rates. What this means is that we’ll segment out the users who didn’t open our email and re-send the same email with a different subject line or slightly different content to see if we can get higher engagement. Often times, a poor subject line can substantially impact engagement rates so it’s also a useful testing mechanism. This should be used sparingly as you don’t want to annoy your subscribers or worse, abuse their trust. 17 UJona wasuka inhliziyo isopha. Kulokuthi abuyele kibo, waqonda ezintabeni ezazisempumalanga esenzela ukuthi ayibone kuhle iNineve. Wafika wenza okuyindawo kokufihla ikhanda, wahlala elinde ukubona ukuthi yayizaphetha ngani. Mhlawumbe wayelokhu elethemba lokuthi izabhujiswa. UJehova wayifundisa njani indoda le eyayingafuni ukuxola ukuthi kwakumele ibe lesihawu? I am a widower since 2008. I have a daughter who was born in 2006, Desiré, which is usually called "Dessan", and a son in heaven, Joel, who died in 2008 just a few hours old. All this you can read about in my book The longest night.