Such cutbacks on promotion can cause many customers to feel abandoned, and then associate your brand with a lack of staying power. Another likely effect being to drive customers to more aggressive competitors, and can even cause a certain amount of financial mistrust when it comes to making any investments in your no longer visible business. UCetshwayo wayeyindodana yenkosi yamaZulu inkosi uMpande kanye neNdlovukazi uNgqumbazi, half-nephew of Zulu king Shaka and grandson of Senzangakhona kaJama. In 1856 he defeated and killed in battle his younger brother Mbuyazi, Mpande's favorite, at the Battle of Ndondakusuka. Almost all Mbuyazi's followers were massacred in the aftermath of the battle, including five of Cetshwayo's own brothers. Like Nero, he killed his own mother, and then caused several persons to be executed because they did not show sufficient sorrow at her death. Following this he became the effective ruler of the Zulu people. He did not ascend to the throne, however, as his father was still alive. Stories from that time regarding his huge size vary, saying he stood at least between 6 feet 6 inches tall (198 cm) and 6 feet 8 inches tall (203 cm) and weighed close to 25 stone (350 lbs; 158 kg).