Invesdor
Invesdor is an equity-based crowdfunding platform based in Helsinki, Finland. The company was founded in May 2012. Invesdor has been reported as being the first equity-based crowdfunding service in Northern Europe. It operates as a matching service between investors and companies. Since its founding, 64 million euros have been invested in growth companies via Invesdor. So far 133 companies have successfully raised funding giving success rate of 73%. The average pre-money valuation is 2.5M euros offering on average from 9% to 17% of equity. There is an average of 170 investors per round, investing on  average 2,900 euros each. There are also many angel investments in the amounts of 40,000/50,000 euros. History. Invesdor was launched in May 2012, by Lasse Mäkelä (currently the CEO of the company), Miikka Poutiainen, Petteri Poutiainen, Timo Lappi, Jouni Leskinen and Lare Lekman. In April and May 2013, it was announced that two Finnish wealth management companies had invested in Invesdor: Taaleritehdas and Alexandria (wealth management company). In August 2013 Invesdor took part in a 2-day pitching event in Kuusisaari, Oulu. In November 2013 Invesdor was an organizing partner in the event PitchHelsinki, held in Helsinki City Hall. Invesdor  ran the first live crowdfunding event during PitchHelsinki, allowing the startups to be posted on the website in order to be crowdfunded from the investors attending the event and from those all around the world. At the end of the event, in just 16 hours, one (PlayMySong) of the four startups presented by Invesdor successfully closed its round with 25,000 euros (125% of the minimum target) raised from 35 investors. In January 2014 Invesdor and Privanet, a Finnish company focusing on trading of unlisted shares, set up a partnership to offer a secondary market for crowdfunded offerings. The trading of  the shares will start in spring 2014 and the partnership will allow both Finnish and international investors to sell and buy crowdfunded shares in a secondary market, in order to have an easy exit from their investments. In March 2014, Invesdor and other Nordic companies in the crowdfunding field (Booomerang, Mesenaatti, Karolina Fund and bidra.no) launched the Nordic Crowdfunding Alliance in cooperation with the School of Business and Law of the University of Agder. The aim of the alliance is to help young entrepreneurs in the Nordic region to raise money for their ideas, matching them with possible investors. In  April 2014 Invesdor was chosen by Red Herring (magazine) as one of the 100 most promising companies and entrepreneurs in Europe for the year 2014. Invesdor is the only crowdfunding platform listed by Red Herring for the year 2014. In June 2014, Invesdor successfully closed a crowdfunding round through its own platform raising a total of 290,871 euros from 135 investors from 13 different countries. This round was opened in hidden mode, only allowing the people who have already invested through the platform to invest in it. Invesdor received 121 new shareholders as a result of the round. In April  2015 Invesdor became the first fully licensed (MiFID) equity crowdfunding platform in Europe. Invesdor's license is fully passportable across the EEA. Operation model. Invesdor focuses on equity crowdfunding for startups and growth companies. Finnish, Swedish, Danish, Norwegian and UK companies can raise up to 2.5 million euros through Invesdor, while investments can come from anywhere in the world. The minimum for each investment is 20 euros. The service follows the “All-or-Nothing” model, in which pledged funds are only collected from the investors if the minimum goal set by the company being funded is reached by the end  of the crowdfunding campaign. The company seeks to position their service as a low-threshold option by having a low minimum investment and a general scarcity of paperwork during the process. Regulation. The Finnish legislation surrounding donations- and reward-based crowdfunding differs from that of most of Europe, which makes donation-based crowdfunding impossible and complicates reward-based crowdfunding in Finland. However, these issues don’t apply to equity-based crowdfunding, as the legislation around it is more similar to that of the rest of Europe. Invesdor is reported to be the first equity crowdfunding platform in Europe to have  secured a fully passportable MiFID Investment Firm license. Successful projects. Invesdor counts 115 successful rounds with 54 million euros raised: