search states that by 2020, millennials will form 50% of the global workforce. “The millennial-worker movement forms part of normal evolutionary shifts of society — where as one generation moves out of the workplace another moves in,” adds Baron-Williamson. “However, the fast-paced growth of this movement has largely been spurred by the urgency of each wave of the Fourth Industrial Revolution. “As markets increasingly move into a more digital era, there is a multitude of diverse and digital technologies that organisations are looking to adapt to, and adopt. And what has become clear is that as organisations look to roll out their own digital transformation strategies, having a strong digitally inclined workforce is key to succeeding and remaining competitive.” Millennials have grown up with technology at their fingertips and being exposed to all things connected. Their diverse understanding of the digital realm and innovative way of thinking is a unique opportunity that organisations can leverage and therefore need to capitalise on. However, the research also noted that millennials tend to be uncomfortable with rigid corporate struc-