MM!MM! MM! Plot. Taro Sado is a masochist and goes to a high school with his male friend Tatsukichi Hayama. Taro falls in love for the first time with a girl and wants to be cured of his masochism so that he can confess his love to her, unaware at the time that she is actually his cross-dressing male friend Tatsukichi, so he goes to the Second Voluntary Club to get help. There he meets Mio Isurugi, a self-proclaimed goddess, and Arashiko Yuno, the girl who made him a masochist in the first place, however, she has androphobia. The  club adviser is the school nurse, Michiru Onigawara. Other characters include Yumi Mamiya, Arashiko's best friend, and the president of the Inventors Club, Noa Hiragi, and her lolicon assistant, Himura Yukinojō. Media. Print. "MM!" began as a light novel series written by Akinari Matsuno, with illustrations by the group made up of Tometa Ohara and Koharu Sakura. Media Factory published 12 volumes between February 23, 2007 and September 24, 2010 under their MF Bunko J imprint; 10 comprise the main story, while the other two are side story collections. The series was left unfinished due to the author's  death on April 18, 2011. The novels are also published by Tong Li Publishing in Taiwan. A manga adaptation illustrated by Issei Hyoju was serialized between the September 2008 and February 2012 issues of Media Factory's "Monthly Comic Alive". The chapters were collected into seven "tankōbon" volumes published between February 23, 2009 and March 23, 2012. Anime. A 12-episode anime television series adaptation produced by Xebec, written by Rie Koshika, and directed by Tsuyoshi Nagasawa aired in Japan between October 2 and December 18, 2010 on AT-X. The series was released on six BD/DVD compilation volumes  between December 22, 2010 and May 25, 2011. Bonus shorts titled "SS!" were included on the BD/DVD volumes. Sentai Filmworks licensed the anime for distribution North America and released a Japanese language DVD set with English subtitles of the anime series on September 13, 2011. English-language versions on DVD and Blu-ray Disc was released on February 11, 2014. The Japanese-language version of the series was posted on the Anime Network website for online streaming in 2011 and the English-language version was added in January 2014. The series began streaming on Hulu in 2014. The series  has two opening themes and two ending themes. The first opening theme is "Help!! (Hell side)" by Ayana Taketatsu and is used for the first four episodes, and the second opening theme is "Help!! (Heaven side)" by Taketatsu and Saori Hayami for the subsequent episodes. The main ending theme is "More-more Lovers!!" by Natsuko Aso and is used for the first 11 episodes. The second ending theme is "Happy Birthday, my holy day" by Taketatsu and is used for episode 12. The insert song by Hayami was used in episode nine. Two character song singles were released for Mio  (Taketatsu) on December 15, 2010, and Arashiko (Hayami) on January 26, 2011. The anime's original soundtrack was released on December 22, 2010. MM! Plot. Taro Sado is a masochist and goes to a high school with his male friend Tatsukichi Hayama. Taro falls in love for the first time with a girl and wants to be cured of his masochism so that he can confess his love to her, unaware at the time that she is actually his cross-dressing male friend Tatsukichi, so he goes to the Second Voluntary Club to get help. There he meets Mio Isurugi