AT&amp;T Pebble Beach Pro-AmAT&amp;T Pebble Beach Pro-Am AT&T Pebble Beach Pro-Am The AT&T Pebble Beach Pro-Am is a professional golf tournament on the PGA Tour, held annually at Pebble Beach, California, near Carmel. The tournament is usually held during the month of February on three different courses, currently Pebble Beach Golf Links, Spyglass Hill Golf Course, and Monterey Peninsula Country Club. The event was originally known as the Bing Crosby National Pro-Amateur, or just the Crosby Clambake. After Crosby's death in 1977, the tournament was hosted by his family for eight years. The Crosby name was dropped after the 1985 event, and AT&T  Corporation became the title sponsor It is organized by the Monterey Peninsula Foundation. History. Founded in 1937, the first National Pro-Am Golf Championship was hosted by entertainer Bing Crosby in southern California at Rancho Santa Fe Golf Club in San Diego County, the event's location prior to World War II. Sam Snead won the first tournament, then just 18 holes, with a winner's share of $500. A second round was added in 1938 and was played through 1942. After the war, it resumed in 1947 as a 54-hole event, up the coast on golf courses  near where it has been played ever since. Beginning that year, it was played at Pebble Beach Golf Links, Cypress Point Club, and Monterey Peninsula Country Club through 1966. The tournament became a 72-hole event in 1958. In 1967, the new Spyglass Hill replaced Monterey Peninsula CC as the third course (with the exception of 1977, when it returned to MPCC). After 1990, private Cypress Point was dropped by the PGA Tour because it would not admit an African-American member, and was replaced by Poppy Hills in 1991, which hosted through 2009. Poppy Hills was not well received  by the players, primarily due to poor drainage, and MPCC returned to the rotation in 2010. Notable professionals in recent years have included Tiger Woods, Phil Mickelson, Mark O'Meara, Davis Love III, Jordan Spieth, and Vijay Singh. Notable celebrities have included fan favorite Bill Murray, Glenn Frey, Kevin Costner, Steve Young, George Lopez, Tom Brady, Bill Belichick, Kenny G, Justin Timberlake, Ray Romano, Clay Walker, and Carson Daly. Past celebrities included many Hollywood legends, some of whom were accomplished amateur golfers. Jim Backus, best known as the voice of Mr. Magoo and as Thurston Howell III on "Gilligan's Island