Philotimo
Philotimo (also spelled filotimo; ) is a Greek noun that has the literal translation of "love of honor". However, "philotimo" is claimed to be impossible to translate sufficiently as it describes a complex array of virtues. Ancient uses. The word is used in early writings, sometimes in a bad sense; Plato's "Republic" uses philotimon (φιλότιμον) ironically: "covetous of honor"; other writers use "philotimeomai" (φιλοτιμέομαι) in the sense of "lavish upon". However, later uses develop the word in its more noble senses. By the beginning of the Christian era, the word was firmly a positive and its use in the  Bible probably cemented its use in modern Greek culture. The word "philotimon" is used extensively in Hellenistic period literature. Biblical uses. The word appears three times in the text of letters written by the Apostle Paul. Paul was a fluent Greek speaker and, by his writing, shows he was well educated in Hellene literature. His letters were originally written in Greek and therefore the choice of the word was deliberate and the sophisticated choice of an educated man. It is a difficult word to translate into English and is rendered variously depending on the Bible translation. Valid alternatives include; "ambition , endeavour earnestly", "aspire", "being zealous", "strive eagerly", "desire very strongly" or "study". In each case Paul is conveying a desire to do a good thing and his choice of word gives this honourable pursuit extra emphasis. In Romans 15:20 he makes it his "philotimo" (he uses the verb "φιλοτιμέομαι", ["philotimEome"] to preach the good news of the Gospel to people who haven't heard it. In 2nd Corinthians 5:9, he uses it to describe his "labour" in the sense of his life's work and strivings. In 1st Thessalonians 4:11 he uses it to describe the sort of ambition believers  should have to conduct their lives with "philotimo": - a life above reproach, well regarded by their community for their kindness. Modern uses. "Philotimo" is still used today. In its simplest form the term means conscientiously honoring ones responsibilities and duties, and not allowing ones honor, dignity, and pride to be sullied.