Northwest Earth Institute
The Northwest Earth Institute is a nonprofit organization in Portland, Oregon, with the intention of "inspiring people to take responsibility for Earth." Northwest Earth Institute was started in 1993 by native Oregonians Jeanne and Dick Roy and currently develops and implements programs designed to motivate individuals and organizations to take action toward a sustainable future. Their most successful program is a series of ten self-facilitated discussion courses to be used by small groups that address various topics related to the environment and sustainable living. History. Northwest Earth Institute was founded in 1993 by native Oregonians Dick  and Jeanne Roy with $45,000 in start-up grants and thirteen volunteers with the goal of "taking earth-centered programs into mainstream workplaces.". Prior to Northwest Earth Institute, Dick had worked as a corporate lawyer since 1970 and Jeanne as an activist on air quality and solid waste issues. In 1993, Dick resigned his job as a lawyer to volunteer full-time with Jeanne. As of December 2014, over 160,000 people have participated in NWEI discussion courses throughout North America. Courses. Northwest Earth Institute discussion courses are used in higher education, workplaces, centers of faith, and community groups. Currently , the Northwest Earth Institute publishes ten different discussion courses. The discussion courses are: EcoChallenge. Every October, NWEI challenges people across the world to choose one action to reduce their environmental impact and stick with it for two weeks. Individuals and teams choose a category—water, trash, energy, food or transportation—and set a goal that stretches their comfort zone and makes a difference for themselves and the planet. In 2009, the Northwest Earth Institute held its inaugural EcoChallenge, and the event has grown since then. The EcoChallenge is open to people from around the world who would like to make  a commitment to living more sustainably. Its mission is to help people to connect with their communities and take action, together. NWEI encourages friendly competition between teams to foster camaraderie and make sustainable lifestyle changes more social and more fun. Participants have the option to add to their challenge by signing up as an EcoChallenge fundraiser to collect pledges and raise money to support NWEI’s efforts to engage new people and communities that foster lasting change. Starting in 2013, EcoChallengers accrue points for engagement, adding to the incentive for student and workplace teams, in particular, to compete for prizes  and bragging rights. The EcoChallenge has garnered recent attention most notably in higher education, as university professors have increasingly incorporated the event into their curricula. And corporations, such as Ecova’s EcoChallenge team, have grown their involvement to over 250 employees.