WBCG
WBCG (98.9 FM) is a radio station licensed to Murdock, Florida. Owned by iHeartMedia, Inc., the station broadcasts a contemporary Christian music format branded as "UP! 98.9", syndicated from iHeartMedia, Inc.'s Premium Choice network. History. The station was assigned the call sign WHHD on November 2, 1998. On November 26, 2001, the station changed its call sign to the current WBCG. On May 5, 2014, the station re-branded from "Beach 98.9" to "98.9 MyFM", maintaining its hot adult contemporary format. On October 7, 2019, the station changed its format to contemporary Christian music as "UP! 98.9." WBCG