True Leaf Market
True Leaf Market is an organic seed and horticultural company based in Salt Lake City, Utah, United States. It markets under various brands, the largest of which is Mountain Valley Seed Company. As one of the major seed suppliers in Utah, True Leaf Market specializes in supplying non-GMO seeds, microgreen supplies, and wheatgrass supplies. History. True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974 by Demetrios Agathangelides, a Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and  short growing seasons. The company has since grown and merged with other companies, and has been renamed as True Leaf Market. As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz. Today, True Leaf Market remains as one of the few hundred independently owned seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades. Brands. True Leaf Market brands include the following. Products. True Leaf Market products include: The company also sells its products with major retailers and wholesalers , including Costco. Community engagement. One of True Leaf Market's brands, Mountain Valley Seed Company, hosts the annual Ginormous Pumpkin Regatta at Oquirrh Lake in South Jordan, Utah every October. True Leaf Market also offers scholarships opportunities for students.