Adaptive bias
Adaptive bias is the idea that the human brain has evolved to reason adaptively, rather than truthfully or even rationally, and that cognitive bias may have evolved as a mechanism to reduce the overall cost of cognitive errors as opposed to merely reducing the number of cognitive errors, when faced with making a decision under conditions of uncertainty. Error Management Theory. According to Error Management Theory, when making decisions under conditions of uncertainty, two kinds of errors need to be taken into account—"false positives", i.e. deciding that a risk or benefit exists when it does not, and "false  negatives", i.e. failing to notice a risk or benefit that exists. False positives are also commonly called "Type I errors", and false negatives are called "Type II errors". Where the cost or impact of a Type I error is much greater than the cost of a Type II error (e.g. the water is safe to drink), it can be worthwhile to bias the decision-making system towards making fewer Type I errors, i.e. making it less likely to conclude that a particular situation exists. This by definition would also increase the number of Type II errors. Conversely, where a false  positive is much less costly than a false negative (blood tests, smoke detectors), it makes sense to bias the system towards maximising the probability that a particular (very costly) situation will be recognised, even if this often leads to the (relatively un-costly) event of noticing something that is not actually there. This situation is exhibited in modern airport screening—maximising the probability of preventing a high-cost terrorist event results in frequent, low-cost screening hassles for harmless travelers who represent a minimal threat. The costly information hypothesis. The costly information hypothesis is used to explore how adaptive biases  relate to cultural evolution within the field of dual inheritance theory. The focus is on the evolutionary trade-offs in cost between individual learning, (e.g., operant conditioning) and social learning. If more accurate information that could be acquired through individual learning is too costly, evolution may favor learning mechanisms that, in turn, are biased towards less costly, (though potentially less accurate), information via social learning.