Crunch (chocolate bar)
Crunch is a chocolate bar made of milk chocolate and crisped rice. It weighs 1.55 oz. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero. History. Nestlé Crunch was first introduced in 1938. In the UK it was sold as Dairy Crunch from introduction in mid 1960s up to 1990s when it was rebranded as Crunch. In May 2013, Nestlé USA announced that Nestlé Crunch agreed to begin using 100% certified cocoa beans throughout the entire line of  its standard Crunch bars for the first time. This plan came to fruition as part of the Nestlé Cocoa Plan, the company’s global initiative to help improve the lives of cocoa farmers and the quality of their products while assuring a sustainable cocoa supply for years to come. In January 2018, Nestlé announced plans to sell its U.S. confectionery brands (including the U.S. rights to Crunch) to Italian chocolatier Ferrero SpA, maker of Nutella, for US$6.9 billion. Ferrero folded the acquired brands into the operations of the Ferrara Candy Company. The sale was rumoured to be because of  low growth in the mainstream chocolate market due to newer competitors such as Kinder and the increased variety of snacks, making it challenging for mainstream candy bars like Crunch. Products sold to Ferrero include (but are not limited to) the Crunch Bar, Butterfinger, Nerds, and LaffyTaffy, and more marking this as the first time in nearly a century of its existence that the Crunch bar has ever traded ownership. Nestlé discontinued the traditional packaging technique of wrapping the bar in aluminum foil, sleeved inside a paper label, in favour of more conventional packaging practices, most likely due to the excessive  time it took in double-packaging the bar. The chocolate bar can now commonly be found in a single-ply inner metallized boPET polyester film, typical of convenience foods packaging. Additional products. Besides the chocolate bar, Nestlé also produces or licenses other Crunch products: Slogans. List of slogans used for Crunch bars