Century Initiative
The Century Initiative () is a Canadian charity that aims to increase Canada's population to 100 million by 2100. This would include increasing the population of "Mega-regions", such as the Greater Toronto Area, from 8.8 to 33.5 million, the Greater Vancouver region, from 3.3 to 11.9 million, and the National Capital Region, from 1.4 to 4.8 million. Century Initiative forecasts predict that without changes to Canadian immigration policy, the population of Canada will increase to only 53 million people by the end of the century. The Century Initiative intends to reach its population goal by reversing the  falling fertility rate, investing in economic development around "mega-regions", and increasing immigration. The Century Initiative was co-founded by Mark Wiseman and Dominic Barton. The Initiative is supported by former Conservative Prime Minister Brian Mulroney and by influential Liberal Party advisors and ministers including former Minister of Innovation, Science and Industry Navdeep Bains and former Minister of Finance Bill Morneau. In March 2021, The Globe and Mail hosted a virtual event in partnership with the Century Initiative examining key indicators of the Century Initiative’s progress towards growing Canada’s population to 100 million by the year 2100. The  Century Initiative has been written about by columnists including Andrew Coyne, Terence Corcoran, and Doug Saunders, who subsequently authored the book "Maximum Canada: Why 35 Million Canadians Are Not Enough". Formation. The inspiration for the Century Initiative arose from discussions during a 2011 weekend gathering of friends at Dominic Barton’s Lake of Bays cottage in the Muskokas. At the time, Mr. Barton was Global Managing Director of the American consulting firm McKinsey & Company. Mega-regions. The Century Initiative envisions the Canada of 2100 as a nation of mega-regions, which it defines interlocking areas with more than one city  centre and a typical population of 5 million or more.