Loeb (supermarket)
Loeb was a Canadian supermarket chain. Founded in Ottawa, Ontario, Loeb expanded across Canada, and into parts of the United States. The company was acquired by the Quebec-based supermarket chain Metro in 1999, and its stores were converted to the Metro brand in 2008. History. Loeb began in 1912 when Moses Loeb opened a small wholesale confectionery house in Ottawa. By 1950, Loeb grew into two large warehouses, and the following two decades were those of lucrative business ventures. Through partnerships with other companies into the 1980s, Loeb continued to serve the needs of people throughout Canada  and the United States. In 1990, Loeb launched its own brand of private label products, called 'Loeb Made Today', followed by 'Loeb Ready' products. In the early 1990s, Loeb had mascot characters named "Koo-Kie" and "Handy and Dandy". Acquisition by Metro. In June 1999, Loeb became part of the Metro Foods corporate group. At the time, it was owned by Provigo, which was sold the previous year to Loblaw Companies, which was required to resell Loeb for competitive reasons. Following the purchase, Metro began putting products from its own house brands, Merit/Selection and Irresistibles, on the shelves of  Loeb stores. In 2006, following Metro's acquisition of The Great Atlantic & Pacific Company of Canada, Loeb became a subsidiary of A&P Canada. New products and services were introduced to Loeb stores, and the Merit, Econochoix, and Irresistible lines were dropped in favour of A&P Canada's own Master Choice, Equality and Baker's Oven products, along with Fresh Obsessions produce. On August 7, 2008, Metro announced it would invest $200 million consolidating the company's conventional food stores under the Metro banner. Over a period of 15 months, all Loeb stores were converted to the Metro name. The  rebranding also saw the Irresistibles and Selection brands return to the stores, replacing those inherited from A&P. Private labels. Former brands (2006 to 2008):