Aufeminin
Aufeminin is a digital media group based in Paris, France, founded in 1999. It is 78.43% owned by the TF1 (Télévision Française 1 S.A) and is publicly traded by Euronext Paris in compartment B. (MNEMO : FEM). The group operates in 21 countries, publishing editorial and community-based content for women, including brands such as Netmums. In 2011, aufeminin launched Womenology, a research group on marketing to women. In 2015 the group acquired US-based media group Livingly Media, including the sites Zimbio and Lonny. In June 2015, the group achieved close to 132 million unique worldwide visitors per month , and more than 7 million members on their social networks "(Facebook, Twitter, Google+, YouTube, Instagram and Pinterest)". History and operations. In 1999, Anne-Sophie Pastel, Marc-Antoine Dubanton and Cyril Vermeulen created the website aufeminin.com. In July 2000, the company became publicly traded and launched Smart Adserver, an independent ad serving software. In 2006, aufeminin.com bought the French cooking website, Marmiton.org. On 26 June 2007, the founder and her two partners sold the company to Germany's Axel Springer Group, one of the leading media organisations in Europe, with headquarters in Berlin. In 2008, aufeminin.com acquired Onmeda, Germany's N °1 health site Since 1 June 2010, Marie-Laure Sauty de Chalon has directed the aufeminin group as CEO, succeeding Bertrand Stephann. In 2011, the group purchased Netmums, the N°1 parenting site in the UK, followed by EtoileCasting in 2012, and also acquired 60% of My Little Paris in 2013. In 2014, aufeminin removed the ".com" from its name and logo, both on its website and on other media (mobile, tablet, video, social networks, print) as well as in areas of brand publishing, e-commerce and events (competitions, exhibitions, training). In February 2015, the group announced its  acquisition of the Livingly Media company, one of the top 25 digital editors of lifestyle content in the US, including the sites Zimbio and Lonny. On April 21, 2015 the aufeminin group announced the sale of its adtech subsidiary Smart Adserver to private equity firm Cathay Capital. On 12 December 2017, Axel Springer signs option agreement for the sale of its stake in aufeminin group to TF1 Télévision Française 1 S.A Brands and media. The group holds brands for women in France and abroad: Events. The aufeminin group organises events, including: