Administration 112.5 111.4 - 1.1 139.4 123.
Policy and Research 18.9 18.9 - - 20.0 21.
Government and Media Liaison 24.3 23.9 - 0.4 25.6 27.
Provincial Coordination and Programme Support 57.3 57.2 - 0.1 62.2 66.
Communication Service Agency 52.8 52.0 - 0.9 55.2 61.
International Marketing and Media Development 182.7 - 182.7 - 195.6 167.
Government Publication 33.4 33.4 - - 35.1 37.
Total expenditure estimates 482.0 296.7 182.7 2.5 533.1 504.
Website address www.gcis.gov.
The aim of the Government Communication and Information System is to provide a comprehensive communication service on behalf of government to facilitate the involvement of the majority of South Africans in governance, reconstruction and development, nation building and reconciliation.
Purpose: Provide for the overall management of the department.
Purpose: Conduct communication research to provide communication advice on governance. Monitor the development and implementation of government programmes from a communication perspective.
Purpose: Coordinate effective, integrated and comprehensive communication and media liaison services across government.
Purpose: Promote development communication. Strengthen the government communication and information system in all spheres of government. Facilitate the establishment of Thusong service centres to make services and information more accessible to the public, particularly disadvantaged communities.
Purpose: Provide core communication services to the Government Communication and Information System and other government departments, both in-house and outsourced.
Purpose: Market South Africa internationally. Promote local media development and diversity.
Purpose: Create a communication vehicle that provides citizens with information on economic and other opportunities and how these can be accessed.
The Government Communication and Information System is primarily responsible for a communication system for informing the public about government policies, plans and programmes, with an emphasis on socioeconomic development and direct dialogue, especially with people in disadvantaged areas.
The department markets South Africa abroad through the International Marketing Council. It promotes media development and diversity through the Media Development and Diversity Agency, a statutory development agency which aims to enable historically disadvantaged communities to gain access to the media by developing community and small media.
Key priorities over the medium term include providing ongoing communication support for, among other government targets, the millennium development goals, the Accelerated and Shared Growth Initiative for South Africa, the 2010 FIFA World Cup, and the five-year strategic agenda for local government. Over the short to medium term, the Government Communication and Information System will anchor communication on government's apex priorities to ensure visible and practical implementation of government programmes targeting the poor.
The Thusong service centres aim to provide public access to government information and services at at least one centre per local municipality by 2014. The refurbishment of the first generation Thusong service centres will improve service delivery standards, coordination and infrastructure development, and branding. The department will ensure that these service centres provide comprehensive information and services to communities through the development communication approach.
Following the power outages in early 2008, government identified the need for an ongoing awareness campaign on energy conservation for both ordinary citizens and the business sector. The Government Communication and Information System received additional funds to spearhead the campaign with other partners and key stakeholders. The campaign will continue over the MTEF period.
The 2010 FIFA World Cup is a unique communication opportunity to market South Africa as a tourism and investment destination, build national unity, and promote African solidarity. To coordinate government messaging around this global event, a dedicated communication unit has been established in the department.
In 2008, the department entered into a partnership agreement with South African Tourism to introduce a quantitative tracker of media coverage of the 2010 FIFA World Cup and the image of South Africa in 158 leading domestic and international media. The department provides government and key stakeholders with daily and weekly monitoring and qualitative analyses. The department also produced publications on government preparations for the 2010 FIFA World Cup.
Providing information products in all official languages for major government campaigns will continue to be a key focus area. To fulfil the objectives of the Language Bill, the Government Communication and Information System established a translation unit to facilitate communication in all official languages and empower communities with accessible information.
Over the MTEF period, the Media Development and Diversity Agency will continue to focus on giving grants for media development in rural and marginalised communities, as well as in historically diminished languages and cultural groups and inadequately serviced communities. The agency will aim to ensure that all citizens have adequate access to media in the language of their choice, thus contributing to transforming media access, ownership and control patterns in South Africa.
The International Marketing Council is in its sixth year of operation. Over the medium term, it aims to extend its marketing focus to the East. This will require a comprehensive marketing plan, in-depth research, media buying, and hiring a brand manager to work jointly with the Department of Foreign Affairs. Other international marketing efforts will be aimed at Russia, Brazil and the Middle East.
The gazetting of the Marketing, Advertising and Communication Industry Transformation Charter in August 2008 was a milestone for the transformation of the marketing, advertising and communication industry. The department is planning workshops with industry stakeholders on the requirements of the charter.
Number of new copies of Vuk'uzenzele magazines printed and distributed Government Publication 7.5 million 8.9 million 9.5 million 9.5 million 9.5 million 9.5 million 9.
R million 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 1. Administration 62.0 70.9 105.7 104.5 103.9 112.5 139.4 123.4 2. Policy and Research 13.4 12.1 18.0 19.3 20.5 18.9 20.0 21.3 3. Government and Media Liaison 15.3 16.6 18.6 22.3 22.1 24.3 25.6 27.1 4. Provincial Coordination and Programme 33.8 38.8 45.3 49.5 50.0 57.3 62.2 66.
Communication Service Agency 34.5 32.7 37.8 57.3 56.4 52.8 55.2 61.5 6. International Marketing and Media 76.3 93.0 123.1 154.3 154.3 182.7 195.6 167.
Government Publication 18.3 29.0 32.5 32.7 32.7 33.4 35.1 37.
Total 253.6 293.1 380.9 439.8 439.8 482.0 533.1 504.
Change to 2008 Budget estimate 21.6 21.6 5.1 19.5 20.
Current payments Compensation of employees Goods and services of which: Advertising Assets less than R5 000 Audit costs: External Bursaries (employees) Catering: Departmental activities Communication Computer services Consultants and professional services: Business and advisory services Consultants and professional services: Legal costs Contractors Agency and support / outsourced services Inventory: Other consumables Inventory: Stationery and printing Lease payments Owned and leasehold property expenditure Travel and subsistence Training and development Operating expenditure Venues and facilities Financial transactions in assets and liabilities Transfers and subsidies Provinces and municipalities Departmental agencies and accounts Households Payments for capital assets Machinery and equipment Software and other intangible assets Total 171.1 75.0 96.0 13.2 1.5 0.8 0.7 0.8 6.0 2.9 16.3 0.3 2.7 0.9 0.3 11.2 22.6 0.6 10.1 1.7 1.9 1.5 0.0 76.6 0.2 76.3 0.1 5.9 4.7 1.2 253.6 195.6 84.1 109.5 15.0 2.2 1.1 0.5 0.8 6.1 7.8 11.2 0.3 2.7 0.7 0.6 26.3 10.3 0.3 12.1 2.0 7.1 2.3 2.1 93.3 0.1 93.0 0.2 4.2 3.3 0.9 293.1 252.3 116.2 136.1 13.3 2.1 1.2 0.5 1.2 10.4 9.8 18.4 0.1 2.9 1.3 0.8 31.7 10.7 0.5 13.7 4.2 9.9 3.4 0.0 123.3 - 123.1 0.2 5.3 4.6 0.7 380.9 282.4 118.2 164.2 29.1 2.7 1.2 0.6 1.2 7.1 12.2 1.8 0.1 5.3 13.3 0.2 8.9 13.8 1.2 16.8 5.0 39.9 3.4 - 154.3 - 154.3 0.0 3.1 3.1 - 439.8 281.9 118.0 163.8 28.9 2.5 1.2 0.6 1.2 7.1 12.0 1.8 0.1 4.5 14.3 0.2 8.9 13.5 1.2 16.7 5.0 39.9 3.9 - 154.5 - 154.3 0.2 3.4 3.4 - 439.8 296.7 131.2 165.6 28.8 4.5 1.7 0.7 1.3 11.6 13.0 10.9 0.1 2.9 9.3 1.0 13.6 14.4 0.7 13.2 5.5 29.3 3.3 - 182.7 - 182.7 - 2.5 2.5 - 482.0 334.7 139.8 194.9 30.2 16.5 1.9 0.7 1.4 12.1 20.2 11.9 0.1 3.5 9.9 1.1 14.2 14.1 0.8 14.1 6.1 32.4 3.6 - 195.6 - 195.6 - 2.8 2.8 - 533.1 334.4 146.9 187.5 30.8 5.4 1.6 0.7 1.4 15.8 10.9 9.0 0.1 3.6 10.5 1.0 10.1 29.4 0.7 14.7 5.6 32.3 3.6 - 167.4 - 167.4 - 3.0 3.0 - 504.
Between 2005/06 and 2008/09, expenditure increased from R253.6 million to R439.8 million, at an average annual rate of 20.2 per cent. This was due mainly to: the introduction of the Vuk'uzenzele magazine; funds devolved from the Department of Public Works for office accommodation management; departmental activities in preparation for the 2010 FIFA World Cup; government's initiatives in the second economy; additional capacity in provincial offices; the branding of the first generation Thusong service centres; and the increase in the transfer of the International Marketing Council for the 2010 FIFA World Cup.
A significant part of the department's expenditure is made up of transfer payments to the International Marketing Council and the Media Development and Diversity Agency.
32.3 per cent of total expenditure between 2005/06 and 2008/09, increasing to 33.2 per cent by 2011/12.
Over the MTEF period, expenditure will increase at an average annual rate of 4.7 per cent mainly because the Government Communication and Information System and the International Marketing Council will have completed their activities relating to the 2010 FIFA World Cup.
Over the MTEF period, the department receives additional funds of R16 million, R33.1 million, and R33.2 million. These funds will mainly be used for: accommodating the Re Kgabisa Tshwane project in 2010/11 and 2011/12; upgrading IT infrastructure at provincial offices in 2010/11; establishing an employee awareness programme for provincial offices in 2010/11 and 2011/12; the state of the nation address and the opening of parliament in 2009/10; establishing the government community radio link in 2011/12; running the energy campaign; inflation related adjustments in compensation of employees and payments for capital assets.
Over the medium term, savings of R10 million, R12.2 million and R11.6 million have been identified in goods and services, and transfer payments to public entities.
Departmental revenue is mainly derived from the sale of publications, photos and videos, interest on outstanding debt, and the sale of advertising space in Vuk'uzenzele. It is estimated that departmental revenue will be R2.9 million per year over the MTEF period.
Management 4.4 6.5 5.8 7.5 8.3 8.8 9.
Corporate Services 48.5 55.0 89.7 83.3 87.4 110.6 78.
Property Management 9.1 9.4 10.2 13.7 16.9 19.9 36.
Total 62.0 70.9 105.7 104.5 112.5 139.4 123.
Current payments 58.4 68.4 102.2 102.8 111.4 138.1 121.
Compensation of employees 27.6 31.1 54.3 45.2 49.3 52.6 55.
Goods and services 30.8 35.4 47.8 57.7 62.1 85.4 66.
Advertising 1.5 1.5 2.7 1.4 3.6 4.1 3.
Assets less than R5 000 0.8 1.3 1.3 2.0 1.7 12.9 1.
Audit costs: External 0.8 1.1 1.2 1.2 1.7 1.9 1.
Bursaries (employees) 0.5 0.5 0.5 0.6 0.7 0.7 0.
Catering: Departmental activities 0.2 0.3 0.4 0.5 0.6 0.6 0.
Communication 1.0 1.1 1.6 1.4 2.1 2.3 2.
Computer services 2.8 7.5 9.3 11.5 12.5 19.7 10.
Consultants and professional services: 4.4 1.6 3.8 1.0 5.0 5.7 2.
Consultants and professional services: 0.3 0.3 0.1 0.1 0.1 0.1 0.
Contractors 0.4 0.6 0.7 2.6 0.9 1.4 1.
Agency and support / outsourced services 0.8 0.7 0.9 5.3 1.2 1.4 1.
Inventory: Other consumables 0.2 0.5 0.6 0.1 0.8 0.9 0.
Inventory: Stationery and printing 2.4 3.7 5.5 2.3 7.3 7.3 2.
Lease payments 9.7 9.7 10.2 13.4 13.6 13.3 28.
Owned and leasehold property 0.6 0.2 0.4 1.1 0.5 0.6 0.
Travel and subsistence 2.1 2.5 3.2 4.3 2.4 2.8 2.
Training and development 0.9 1.0 3.3 3.0 4.4 4.9 4.
Operating expenditure 0.8 0.7 1.2 4.6 1.6 3.3 0.
Venues and facilities 0.5 0.6 1.0 1.1 1.3 1.5 1.
Financial transactions in assets and 0.0 1.9 0.
Transfers and subsidies 0.1 0.0 0.
Provinces and municipalities 0.1 0.
Households 0.0 0.0 0.
Payments for capital assets 3.5 2.5 3.4 1.7 1.1 1.3 1.
Machinery and equipment 2.3 1.8 2.7 1.7 1.1 1.3 1.
Software and other intangible assets 1.2 0.7 0.
Expenditure increased at an average annual rate of 19 per cent between 2005/06 and 2008/09 due mainly to communication programmes linked to the 2010 FIFA World Cup and the rental of Thusong service centres. The 49 per cent increase between 2006/07 and 2007/08 was mainly due to the implementation of 2010 FIFA World Cup programmes in 2007/08 and a once-off payment to the National Security Fund pension of R16.8 million.
Over the medium term, expenditure is estimated to increase at an average annual rate of 5.7 per cent due to inflation related salary adjustments. Expenditure will increase in 2010/11 and 2011/12 to cater for head office accommodation for the Re Kgabisa Tshwane project. The decrease of 11.5 per cent to the baseline in 2011/12 is due to the department completing its 2010 FIFA World Cup programmes.
Policy contributes to media, communication and information policy, and government policy on communication.
Research researches the information and communication needs of government and the public.
Inform government's communication strategy and decisions by analysing the communications environment on a weekly, monthly and quarterly basis, and conducting quarterly research on the public's communication needs.
The tracker project continues to keep government abreast of the perceptions and information needs of the public. In 2007/08, 6 national government departments aligned with this project.
The effectiveness of various government communication products and initiatives was improved through 20 research projects.
The economic opportunities publication has been updated, and a 12-page insert on province specific programmes was included for the first time. In October 2008, a radio programme profiling government's second economy programmes and beneficiaries was broadcast on all SABC language stations.
Management 0.9 0.9 1.8 1.5 1.9 2.0 2.
Policy 5.4 3.6 6.7 9.9 8.3 8.7 9.
Research 7.1 7.5 9.4 7.8 8.7 9.2 9.
Total 13.4 12.1 18.0 19.3 18.9 20.0 21.
Current payments Compensation of employees Goods and services of which: Advertising Communication Computer services Consultants and professional services: Business and advisory services Agency and support / outsourced services Inventory: Stationery and printing Travel and subsistence Training and development Operating expenditure Venues and facilities Financial transactions in assets and liabilities Transfers and subsidies Provinces and municipalities Payments for capital assets Machinery and equipment Software and other intangible assets 13.4 12.0 17.9 19.2 18.9 20.0 21.3 4.3 9.0 0.0 0.1 0.1 8.2 - 0.1 0.2 0.1 0.0 0.1 - 4.8 7.1 0.0 0.1 0.2 6.0 - 0.1 0.3 0.2 0.0 0.1 0.0 5.1 12.8 0.4 0.1 0.1 8.4 - 2.7 0.5 0.1 0.0 0.1 0.0 6.5 12.7 0.0 0.2 0.3 0.0 5.9 0.2 0.6 0.6 5.0 0.1 - 7.9 11.0 1.1 0.1 0.1 0.0 6.7 0.2 0.4 0.1 2.2 0.1 - 8.5 11.5 1.1 0.1 0.1 0.0 7.1 0.2 0.5 0.1 2.3 0.1 - 8.9 12.4 1.1 0.1 0.1 0.0 7.7 0.2 0.5 0.1 2.5 0.
Expenditure increased rapidly from R13.4 million in 2005/06 to R19.3 million in 2008/09, at an average annual rate of 12.9 per cent, due mainly to communication programmes on the Accelerated and Growth Initiative for South Africa and second economy initiatives. Expenditure grew by 48.6 per cent between 2006/07 and 2007/08 due mainly to the R3 million received from 12 departments to provide for the mass communication campaign on second economy interventions. Expenditure is expected to increase at an average annual rate of 3.4 per cent over the MTEF period due to inflation related salary adjustments.
National Liaison coordinates the development of a communication strategy and submissions across government.
International and Media Liaison provides ongoing media liaison services and coordinates external communication and marketing programmes in collaboration with national departments and other stakeholders. It also coordinates international visits, including non-media visits.
News Services provides government and development related news and information to community media and national and international mainstream media.
Parliamentary Liaison provides strategic communication support to government departments and liaises with parliamentary correspondents.
Manage communication activities across government by convening 3 government communicators' forums a year.
Ensure consistent media reporting on the work of government by providing communication and media liaison support to government departments through regular meetings with departments, convening national and provincial communication forums, and liaising with parliamentary correspondents.
Improve cooperation and good working relations between government and the media by convening at least 1 high level meeting a year between Cabinet and private media editors.
Communicate government's programme of action by producing 3 daily news articles and 1 weekly feature article for the media.
In 2007/08, BuaNews produced 3 editions every weekday and 1 on weekends. By October 2008, the use of BuaNews articles by mainstream internet users had grown, with the number of hits and page impressions on the redesigned BuaNews website increasing from 211 027 in April 2008 to 341 912.
The department hosted the following meetings: 3 government communicators' forum meetings and 1 special government communication forum; 2 ministerial liaison officer forum meetings; 2 provincial heads of communications meetings; and 13 pre-Cabinet meetings. All communication clusters' strategies were drafted. Media briefings were organised for directors-general to brief the media on the progress of the clusters. In addition, parliamentary media briefings and 4 sets of programme of action media briefings were held.
Based on research, the Government Communicators' Handbook was improved.
Networking sessions promoted good relations with the media, and strategic input from the Government Communication and Information System contributed to the successful hosting of the Inter-Parliamentary Union's conference and to government media briefings.
Economic classification Current payments Compensation of employees Goods and services of which: Advertising Assets less than R5 000 Catering: Departmental activities Communication Consultants and professional services: Business and advisory services Agency and support / outsourced services Inventory: Stationery and printing Lease payments Owned and leasehold property expenditure Travel and subsistence Training and development Operating expenditure Venues and facilities Financial transactions in assets and liabilities Transfers and subsidies Provinces and municipalities Payments for capital assets Machinery and equipment 15.1 16.3 18.1 22.0 23.9 25.1 26.7 10.3 4.8 - 0.1 0.2 0.7 1.1 - 0.4 0.1 - 1.7 0.1 0.1 0.2 0.0 10.8 5.5 - 0.1 0.2 0.8 1.1 - 0.3 0.2 - 1.7 0.2 0.1 0.6 0.0 12.0 6.1 - 0.1 0.3 0.8 1.3 - 0.4 0.1 0.1 1.9 0.1 0.2 0.6 0.0 15.3 6.6 0.4 0.2 0.3 0.7 0.2 0.8 0.3 0.1 - 2.0 0.4 0.2 1.0 - 17.4 6.5 0.4 0.1 0.4 0.9 0.2 0.9 0.5 0.1 0.1 1.8 0.2 0.2 0.7 - 18.3 6.8 0.4 0.10.4 0.9 0.2 0.9 0.5 0.2 0.1 1.9 0.2 0.2 0.8 - 19.3 7.4 0.4 0.1 0.4 1.0 0.2 1.1 0.6 0.2 0.1 2.0 0.2 0.2 0.
Total 15.3 16.6 18.6 22.3 24.3 25.6 27.
Expenditure increased at an average annual rate of 13.5 per cent between 2005/06 and 2008/09, and is estimated to increase at 6.7 per cent over the MTEF period due mainly to inflation related salary adjustments. Major cost drivers include subscription costs to the South African Press Association, the imbizo programme, media briefings on government's programme of action, BuaNews, the Government Communicators' Handbook and the annual government communicators' awards event.
Provincial Coordination manages and coordinates partnerships and stakeholders in support of provincial directorates, and provides strategic guidance and support to provincial offices, to strengthen the government communication system both provincially and locally.
Provincial Liaison is responsible for: government information centres and communication partnerships in municipalities; implementing local communication and information campaigns aligned with the government communication programme; and supporting and strengthening local communication partnerships and the distribution of government information material. It is also responsible for rolling out Thusong service centres.
Address the communication and information needs of communities through ward liaison, information sessions and communication projects on a monthly basis.
addressing identified service delivery issues at the first generation Thusong service centres by the end of 2011/12 facilitating the establishment and rollout of 20 second generation Thusong service centres a year in line with provincial business plans increasing the existing 5 700 distribution points to 6 800 by 2011/12.
In 2007/08, the eighth annual assessment workshop for the Thusong service centre programme was held with stakeholders from national, provincial and local spheres. The Government Communication and Information System, with the South African Local Government Association and the Department of Provincial and Local Government, released a set of guidelines for local government communication. Ward councillors were trained in North West, Northern Cape and Free State.
All provincial core teams on local government communication and 38 district communication forums are operational. The forums serve as points from which communication activities for local government can be coordinated with national and provincial government.
In the first half of 2008/09, 6 Thusong service centres were operationalised, increasing the total number of operationalised centres to 129. By September 2008, 686 new distribution points were established in local municipalities. Through ward liaison visits and information sessions, 2 496 communication projects and activities were conducted by March 2008. By September 2008, 2 362 communication projects and activities had been initiated.
Management 1.1 1.0 1.2 1.2 1.4 1.4 1.
Provincial Coordination 4.4 6.6 5.4 4.3 7.7 9.4 10.
Provincial Liaison 28.2 31.2 38.7 44.0 48.3 51.3 54.
Catering: Departmental activities 0.2 0.2 0.3 0.2 0.2 0.3 0.
Communication 1.8 1.8 2.1 2.2 2.2 2.3 2.
Consultants and professional services: Business and advisory 0.1 0.5 0.3 0.0 0.6 0.7 0.
Contractors 1.3 1.3 1.7 1.6 1.6 1.7 1.
Owned and leasehold property expenditure 0.0 0.1 0.0 0.1 0.1 0.1 0.
Financial transactions in assets and liabilities 0.0 0.2 0.
Transfers and subsidies 0.1 0.1 0.
Expenditure increased at an average annual rate of 13.6 per cent between 2005/06 and 2008/09 due mainly to operational costs, such as travel and subsistence, and inventory, of the provincial offices. It is estimated to increase at 10.1 per cent over the MTEF period to cater for the refurbishment and branding of the first generation Thusong service centres. The moderate increase between 2008/09 and 2010/11 is due to once-off additional funds for the state of the nation address and the opening of Parliament.
Marketing manages government's corporate identity; develops strategies for marketing campaigns, events management, public relations campaigns and advertising; manages a government distribution network; and provides a media bulk buying service.
Product Development develops broadcast strategies and products for government campaigns and projects; produces videos and radio programmes; supplies graphic design and layout services; and provides photographic services for national and provincial departments.
Content Development identifies government's communication and the public's information needs; develops content for individual and transversal campaigns; provides editorial services and language translations; and produces the South Africa Yearbook.
Promote awareness of the opportunities that democracy has brought by conducting 130 bulk media buying briefs and 6 public relations and advertising campaigns per year.
Support key government information campaigns by producing graphic design products, radio advertisements, radio dramas and community radio programmes; broadcasting live coverage of events; and commissioning photographic coverage of events.
Improve and develop content for government communication campaigns and products in support of government's vision to create a better life for all.
Provide leadership in government communication and ensure improved performance by the communication system by compiling four advertising spending reports per year over the next three years.
Produce 45 000 copies of the South Africa Yearbook, 20 000 copies of the Pocket Guide to South Africa, and 4 000 copies of the South Africa Yearbook CD Rom.
In 2007/08, 45 000 copies of the South Africa Yearbook and 20 000 copies of the Pocket Guide to South Africa were printed. 27 000 copies of the South Africa Yearbook were distributed to schools, public libraries and tertiary institutions.
As in preceding years, in 2008/09 the Government Communication and Information System contributed to multimedia products for campaigns, celebrations and awards. The department used innovative marketing products, such as mobile communications platforms, the branding of delivery vehicles, and MXit technology, for several campaigns.
The department also assumed a leadership role in several of government's capacity building activities.
Management 1.8 2.2 2.4 2.6 2.8 3.0 3.
Marketing 16.8 15.6 16.7 31.7 26.8 27.7 29.
Product Development 11.6 10.2 12.7 11.8 11.9 12.8 16.
Content Development 4.4 4.8 6.1 11.1 11.3 11.7 12.
Total 34.5 32.7 37.8 57.3 52.8 55.2 61.
Current payments Compensation of employees Goods and services of which: Advertising Assets less than R5 000 Catering: Departmental activities Communication Computer services Consultants and professional services: Business and advisory services Contractors Agency and support / outsourced services Inventory: Stationery and printing Lease payments Travel and subsistence Training and development Operating expenditure Venues and facilities Transfers and subsidies Households Payments for capital assets Machinery and equipment Software and other intangible assets Total 33.2 8.4 24.9 10.2 0.4 0.1 2.3 - 1.3 0.9 0.0 7.9 0.0 1.2 0.2 0.1 0.2 0.0 - 1.3 1.3 - 34.5 31.9 10.1 21.8 10.6 0.1 0.1 2.3 - 1.3 0.7 0.0 3.7 0.0 1.5 0.3 1.1 0.1 0.1 0.1 0.6 0.5 0.1 32.7 37.3 11.9 25.4 8.4 0.2 0.1 5.7 0.3 2.4 0.3 0.4 5.1 0.1 1.9 0.4 0.2 0.1 - - 0.6 0.5 0.0 37.8 56.4 13.5 42.9 25.8 0.0 0.0 2.6 0.5 0.2 1.0 0.4 5.6 0.0 2.1 0.6 4.1 0.1 0.0 0.0 0.8 0.8 - 57.3 52.0 14.6 37.4 20.1 0.2 0.1 6.1 0.3 2.7 0.3 0.5 4.2 0.1 2.1 0.4 0.2 0.1 - - 0.9 0.9 - 52.8 54.3 15.5 38.8 20.2 0.2 0.1 6.3 0.4 3.0 0.4 0.5 4.7 0.1 2.3 0.5 0.2 0.1 - - 0.9 0.9 - 55.2 60.6 16.3 44.3 21.1 0.2 0.1 9.8 0.4 3.2 0.4 0.5 5.0 0.1 2.5 0.5 0.3 0.1 - - 1.0 1.0 - 61.
Expenditure increased at an average annual rate of 18.4 per cent between 2005/06 and 2008/09 mainly due to increased dissemination of information on government's programme of action and R15 million received for the energy efficiency campaign. Over the medium term, expenditure is expected to increase at an average annual rate of 2.4 per cent because of the energy efficiency campaign and the government community radio link to be established in 2011/12.
International Marketing Council markets South Africa internationally.
Media Development and Diversity Agency promotes local media development and diversity.
Total 76.3 93.0 123.1 154.3 182.7 195.6 167.
Current International Marketing Council 76.3 93.0 123.1 154.3 182.7 195.6 167.4 69.3 83.4 111.1 139.7 166.1 177.3 147.
Media Development and Diversity Agency 7.0 9.6 12.0 14.6 16.6 18.3 20.
The International Marketing Council receives its funding mainly from the department. Funding increased from R69.3 million in 2005/06 to R139.7 million in 2008/09 at an average annual rate of 26.4 per cent, mainly to accommodate 2010 FIFA World Cup marketing activities. Over the medium term, the total funding increases from R139.7 million in 2008/09 to R147.
1.8 per cent due to the completion of 2010 FIFA World Cup marketing activities.
The main reason for the growth in the International Marketing Council's funding is to accelerate marketing activities towards the start of the 2009 FIFA Confederation Cup and the 2010 FIFA World Cup. In addition, global marketing costs, particularly in relation to the mass media advertising campaign, have been highly affected by currency fluctuations, with the dollar and the pound being much stronger than the rand.
The Media Development and Diversity Agency promotes local media development and diversity. The agency is funded through a transfer at the beginning of each financial year. The funds are used to support the agency's mandate of ensuring that disadvantaged communities and individuals gain access to the media.
The transfer to the agency increased at an average annual rate of 27.6 per cent between 2005/06 and 2008/09 due to new posts and higher overall administrative costs. The total budget for the print and broadcast media and the budget allocation from the Government Communication and Information System increased to R18.9 million in 2005/06; R22.5 million in 2006/07, and R25.4 million in 2007/08. The department's allocation to the agency increased from R7 million in 2005/06 to R14.6 million in 2008/09 at an average annual rate of 27.6 per cent, due mainly to capacity building and administrative costs. The allocation to the agency over the medium term increases from R16.6 million in 2009/10 to R20.1 million in 2011/12 at an annual average rate of 11.4 per cent.
The trends in the provision of grants were influenced by stricter adherence to approving grants within the available grant funding amount between 2006/07 and 2007/08. It was also influenced by the additional mandate derived from an agreement signed between the Media Development and Diversity Agency and the Department of Communications for supporting the programme production capacity of community radio stations worth R20 million in 2008/09. The Department of Communications has not yet committed itself to the renewal of this agreement for 2009/10.
Vuk'uzenzele Magazine produces, prints and distributes the print, Braille and web versions of Vuk'uzenzele every second month, and is also responsible for the translation, marketing and advertising of the magazine.
maintaining the print run and distribution of Vuk'uzenzele at 1.6 million every second month updating the electronic version of Vuk'uzenzele every second month disseminating the Braille version to visually impaired individuals and organisations every second month.
In 2007/08, 1.5 million copies of the first five editions of Vuk'uzenzele, and 2 million of the sixth edition, which included the state of the nation address, were printed. The magazine was distributed in all nine provinces in peri-urban, rural and deep rural areas, with a particular focus on the poorer sectors of society. In April 2008, the print run was increased to 1.6 million copies. Vuk'uzenzele is audited by the Audit Bureau of Circulation.
Vuk'uzenzele Magazine 18.3 29.0 32.5 32.7 33.4 35.1 37.
Total 18.3 29.0 32.5 32.7 33.4 35.1 37.
Change to 2008 Budget estimate 0.2 (1.8) (1.9) (2.
Communication 0.1 0.1 0.2 0.2 0.2 0.2 0.
Consultants and professional services: Business and advisory 1.3 0.7 2.1 0.5 2.3 2.4 2.
Agency and support / outsourced services 0.0 - - 1.
Inventory: Other consumables - 0.
Inventory: Stationery and printing 0.0 17.4 16.8 0.1 0.1 0.1 0.
Lease payments 12.4 - - 0.
Travel and subsistence 0.1 0.2 0.3 0.4 0.3 0.3 0.
Operating expenditure 0.8 5.1 8.2 26.0 25.0 26.3 28.
Payments for capital assets 0.2 0.1 0.
Machinery and equipment 0.2 0.1 0.
Expenditure increased at an annual average rate of 21.3 per cent between 2005/06 and 2008/09, with the largest increase of 58.4 per cent in 2006/07 due to the launch of the magazine in the second half of 2005/06. The first full financial year of publishing was 2006/07. Expenditure over the medium term is expected to increase at an average annual rate of 5.1 per cent due to inflation related salary adjustments.
R million 2007/08 2007/08 2008/09 2008/09 1. Administration 100.7 106.0 105.7 101.1 3.4 104.5 103.9 2. Policy and Research 16.4 18.9 18.0 17.2 2.1 19.3 20.5 3. Government and Media Liaison 19.6 19.8 18.6 22.7 (0.4) 22.3 22.1 4. Provincial Coordination and Programme 46.3 46.3 45.3 49.0 0.5 49.5 50.
Communication Service Agency 39.5 37.7 37.8 41.5 15.7 57.3 56.4 6. International Marketing and Media 123.1 123.1 123.1 154.3 - 154.3 154.
Government Publication 30.2 32.2 32.5 32.5 0.2 32.7 32.
Total 375.8 384.0 380.9 418.3 21.6 439.8 439.
Current payments Compensation of employees 250.5 257.9 252.3 261.7 20.8 282.4 281.9 113.8 116.8 116.2 113.6 4.6 118.2 118.
Goods and services Transfers and subsidies Departmental agencies and accounts 136.7 141.1 136.1 148.0 16.2 164.2 163.8 123.1 123.3 123.3 154.3 0.0 154.3 154.5 123.1 123.1 123.1 154.3 - 154.3 154.
Households Payments for capital assets Machinery and equipment - 0.2 0.2 - 0.0 0.0 0.2 2.2 2.8 5.3 2.3 0.8 3.1 3.4 2.2 2.8 4.6 2.3 0.8 3.1 3.
Software and intangible assets - - 0.
Compensation (R million) 74.6 83.6 115.3 117.5 130.3 138.9 146.
Unit cost (R million) 0.2 0.2 0.3 0.3 0.3 0.3 0.
Compensation of interns (R million) 0.5 0.5 0.9 0.8 0.9 0.9 0.
Unit cost (R million) 0.0 0.0 0.0 0.0 0.0 0.0 0.
Compensation (R million) 75.0 84.1 116.2 118.2 131.2 139.8 146.
Unit cost (R million) 0.2 0.2 0.3 0.2 0.3 0.3 0.
Payments for learnerships (R million) 0.2 0.2 0.2 0.2 0.2 0.2 0.
2005/06 2006/07 2007/08 Compensation of employees (R million) 75.0 84.1 116.2Training expenditure (R million) 2.4 2.4 4.7 Training as percentage of compensation 3.1% 2.9% 4.0% Total number trained in department (head count) 211 262 370of which: Employees receiving bursaries (head count) 73 211 71Learnerships trained (head count) 10 10 10Internships trained (head count) 25 25 25 2008/09 2009/10 2010/11 2011/12 118.2 132.0 141.1 148.3 5.0 6.1 6.8 6.3 4.