Celia (album)
Celia is the third studio album by Nigerian singer Tiwa Savage. It was released on 27 August 2020 by Motown, Island Records, and Universal Music Group. "Celia" features guest appearances from Sam Smith, Naira Marley, Stefflon Don, Dice Ailes, Davido, and Hamzaa. The album produced 4 singles: "Attention", "Dangerous Love", "Koroba", and "Temptation". The album was executively produced by Efe Ogbeni, and Vannessa Amadi-Ogbonna under the supervision of Universal subsidiaries UMG-SA, and UMGNG. Rooted in Afrobeats music, "Celia" received a mixed-to-positive response from critics. Some praised Savage's artistic growth and evolving image, while  others criticized some of the lyrical themes. Background. On 2 May 2019, it was announced that Savage signed an exclusive recording contract with Universal Records. On 19 July 2019, she performed "Keys to the Kingdom" on Beyoncé's "" album, later appearing in its visual counterpart "Black Is King" (2020). In September 2019, she released her first global single, "49-99", through Motown Records. Development. "Celia" was written at three songwriting camps in Lagos, London and Los Angeles, California. Savage booked eight rooms for 15 days at the Oriental Hotel in Lagos, where producers and musicians could come and go, bouncing  ideas off one another as Savage supervised, selected tracks and came up with top lines. "Just put your heart into it, and let's have fun," she reportedly told them. With news of the album came a "conscious branding" that positioned Savage as an activist and socio-political commentator. "Pulse Nigeria" said the album "represents a veritable rebrand from an artist who is entering her veteran days." Concept. "Celia" was dedicated to Savage's mother, whom the album was named after in tribute. Savage elaborated that her mother "embodies everything that this album is. It speaks to a strong, modern  African woman. This album is Afrobeats from a very female perspective. It's an extension of the African woman: she still values her culture and her upbringing, but she's also well-traveled, so it's blending those two worlds." In an interview with "The New York Times", Savage commented on the album's other inspirations: "YNaija" wrote: ""Celia" puts Tiwa in a new political world, one that honours [her] predecessors – and its pool of bubblegum tracks but pushes for a closer examination of womanhood. She [said] the album was inspired and named after Celia Savage, her strong, supportive mother  who's given a cameo in a promo clip alongside Kelly Rowland and Genevieve Nnaji saying 'I am Celia.'" Composition. In July 2020, Savage commented, "I decided to really just go back to what I loved and what I fell in love with as a musician, which is afrobeat combined with soul and R&B. [...] So it's very, very heavily influenced by that. And while I was creating the album, I actually didn't listen to any other songs during the process of creating it because I didn’t want to be influenced by the trend of what was happening . You can expect real, hardcore R&B fused with afrobeats with this album." "NativeMag" said, "[Savage] is defiant of her conservative Nigerian audience and seeks to rework imaginations of what a female artist should look like, leading the industry whilst owning her sex appeal in a way that is rare to these parts. On "Celia", Tiwa Savage comes out with an onslaught of carnal numbers, reminding us why she labels herself a bad gyal." "The360Mag" remarked that "Celia" "further solidifies Tiwa's position as one of the leading artists in the forefront pushing Afrobeats to a global audience," and later added , ""Celia" demonstrates the incredible musical growth she’s experienced over the years." In September 2020, "Essence" wrote, ""Celia" shows us how Savage stays in the pocket of what makes listening to R&B so warm, with the complex melodies and messages that align with afrobeat music. The album is a sonic journey—taking us through falling in love, heartbreak, navigating double standards and gender dynamics in relationships, boosting one's confidence, and even showing gratitude for the road taken thus far in her career." That same month, "The New York Times" wrote, ""Celia" is an album of sleekly insinuating Afrobeats grooves  that carry love songs and understated but purposeful messages of empowerment. The lyrics switch between English and Yoruba as Savage glides through her melodies, rarely raising her airy, unflappable voice." Songs. "Celia" opens with "Save My Life", an Afrobeats/house track that feels "light and feathery". The "luminous" "Temptation" (featuring Sam Smith) has lyrics about being unable to resist a love interest, over streaks of saxophones. "Ole" (featuring Naira Marley) was compared to Rihanna's "Bitch Better Have My Money". The song boasts a captivating preamble, with a near forty seconds of vibrant horns, feel-good drums and an ensorcelling  bass guitar. On "Koroba", Savage addresses the slut-shaming young women face when surrounded with rich men or politicians by poking fun about "living lavish" on the national budget. "Bombay" (featuring Stefflon Don and Dice Ailes) is a "good body" anthem "calibrated" to a dancehall beat, with "a bubbly, feminine confidence that makes for makes for a good dance record". "Dangerous Love" speaks about a toxic relationship. "Park Well" (featuring Davido) is "feel-good love song". The "vulnerable" "Us" has a piano accompaniment, and Savage "confronts her rocky separation from her ex-husband Tee Billz in 2018" with "lovely vocal  runs". "It's definitely the first time I'm being vulnerable... When we first started, it was just like, 'Me and you, we're going to conquer the world.' And then it got to a point where the brand was getting big, and when I had to make a decision, it wasn't just me and you," she commented. "FWMM (F*CK With My Mind)" has an audacious tone. "Pakalamisi" (featuring a "soulful" Hamzaa) sounds like "a regular Afrobeats cut on commercial radio, filled out with Hamzaa's crispy vocals". On "Attention", Savage details her worth in a relationship. "Glory" is  a testament that Tiwa soars when she does undiluted pop. This trance/EDM pop song is further uplifted by its immaculate songwriting, loaded with a deep message about Tiwa reaping the fruits of her efforts. "Celia's Song" is about Savage's mother supporting her through her music and with prayers. "NativeMag" added the song has an "choir-like harmonies" and a "mixing of fellowship into the song’s end" which brings a "gospel feel" to it. Art. According to Savage, the inspiration behind the album cover is also her mother. She shared that growing up and playing "Ludo", she  remembered that one has to move to win, and such is applicable in real life because being successful in life requires boldness. The cover art is an animated version of herself and her mother on a "Ludo" game board. Promotion. In May 2020, Savage appeared on the cover of "Billboard"s first issue devoted entirely to Africa alongside Afrobeats artists Davido and Mr Eazi. Later, Savage became the first African music artist to have two billboards in Times Square, New York on the album's release day. "Celia" received 120 US programmed playlists across all the DSPs and secured cover placements  from Apple Music, YouTube Music, Pandora, Spotify, Amazon Music, Tidal, Deezer, Boomplay, Audiomack and UduX. Boomplay made Tiwa the face of 'Top New Music' – the biggest playlist on its platform. Singles. On 20 November 2019, Savage released "Attention", her first single off the project. The single was released under Universal Music Group, and produced by Blaq Jerzee. That same week, she performed the song at ColorxStudios in London on A Colors Show. On 9 July 2020, She released "Dangerous Love" produced by Cracker Mallo. On 15 July 2020, Savage released the music video for "Dangerous Love", directed by Ibra. On  6 August 2020, she released "Koroba", produced by London and received praise for the song from "Pulse Nigeria" editor Motolani Alake, shortly after the release of the music video directed by Clarence Peters. On 24 August 2020, She released "Temptation", a song she praises Fireboy DML for co-writing with her, and Sam Smith. The song was produced by London in Lagos, Nigeria. Live performances. On 24 August 2020, during her U.S. television debut, Savage performed "Dangerous Love" on "The Tonight Show Starring Jimmy Fallon" on NBC. On August 31, 2020, Savage performed live alternative versions of the singles "Dangerous  Love", "Attention", and "Koroba". She also performed Reekado Banks's 2017 single "Like", a song she was featured on alongside Fiokee. Commercial performance. In its first day, "Celia" generated 20,055,986 streams across music platforms YouTube & YT Music, Spotify, Audiomack and Boomplay, this is the biggest opening day streams by an Afrobeats Female act in history. "Celia" charted in over 11 countries' iTunes Top Albums and in over 42 countries' Apple Music Top Albums all genres, the highest for African female act. "Celia" is the highest-charting album by an African female act in UK iTunes and US iTunes Top Album  all genres chart "Celia" charted in Top 100 96 countries' Apple Music Top R&B/Soul Albums chart Selling over 2100 units in Worldwide Apple Music on its first day, "Celia" is the only album by an African female act in 2020 to enter the chart and serves as the first American debut by an African female act in Afrobeats history "Celia" became the most streamed female project by an African female act in 2020 gamering over 100,000,000 streams (YouTube Music, Boomplay, Audiomack, Spotify, Deezer and Pandora only) in a space of 3 months from its release. "Celia" became the first  album by an African female act to enter the Top 100 of Apple Music Worldwide Top Albums chart, debuting at number 132, spent 10 days on the chart and later peaked at number 91. Track listing. Sample credits Personnel. Vocalists Co-writers Production Note