Genesis (bicycle company)
Founded in 2006, Genesis is a UK bike brand manufacturing road, urban, youth and mountain models. Genesis is distributed by Sportline UK which is owned by H Young Holdings. History. The first Genesis bike was produced under the Ridgeback brand as the Day One model in 2001. Due to its popularity, Genesis became a label in its own right in 2006. Over ten years the range expanded beyond commuter bikes to include road, mountain, cyclo-cross, gravel, kids and fat bikes. Genesis bikes became renowned for their use of steel tubing and ethos for function over form . The bikes have been designed by James Olsen (2005-2011), Dom Thomas (2011-2013) and Albert Steward (2013-2015). Croix de Fer. In 2009 Genesis launched its most successful model, the Croix de Fer. The steel drop bar model, which could take wide tyres, guards and disc brakes was an early incarnation of the burgeoning gravel bike. Its adventurous credentials were proven in 2010 as Vin Cox set the Guinness World Record for the fastest circumnavigation of the globe by bicycle. The Montane Icemen (Pete Sissons and Paul Cosgrove) underlined the bikes capabilities as they used a pair of Croix  de Fers to circumnavigate the 1600-mile coastline of Iceland in 14 days. In 2014, actor Harrison Ford was pictured riding a Croix de Fer in London, while filming for . Vin Cox. The popularity of the Croix de Fer was helped in part by Vin Cox using a Genesis Croix de Fer when claiming the Guinness World Record for the fastest circumnavigation of the globe by bicycle in 2010 Zero. In 2014, Genesis made its first production carbon fibre bike for the Madison Genesis road racing team – the Zero was subsequently updated in September 2015, with a lower weight and  improved fork. 2016 model list. Road (sportive) · Equilibrium – steel road bike · Equilibrium Disc– steel or titanium road bike, disc brake · Delta – aluminium road bike · Flyer – chromoly road bike, singlespeed Road (performance) · Zero – carbon road race bike · Volare – steel road race bike Adventure (multisport) · Datum – carbon gravel bike · Croix de Fer – steel or titanium gravel bike · CdA – aluminium gravel bike · Tour de Fer – chromoly touring bike, flat bar · Vagabond – chromoly touring gravel bike Mountain (and trail) · Longitude – chromoly mountain bike, rigid · Caribou – chromoly fatbike, rigid · Tarn – chromoly mountain bike, hardtail, 27.5+/29 · High Latitude – chromoly mountain bike, hardtail, 29er · Latitude – chromoly mountain  bike, hardtail, 27.5 · Core – aluminium mountain bike, hardtail, 27.5 Urban (cross and utility) · Day One – chromoly commuter bike, drop bar · Smithfield – chromoly commuter bike, flat bar · Borough – chromoly commuter bike, flat bar Youth · Beta · Alpha · Caribou Jr · Core 26 · Core 24 Sponsorship. Bike supplier and title sponsor to the Madison Genesis road racing team, since 2013.