Eric Bradlow
Eric Thomas Bradlow is K.P. Chao Professor, Professor of Marketing, Statistics, Education and Economics, Chairperson Wharton Marketing Department, and Vice-Dean of Analytics at the Wharton School of the University of Pennsylvania. He is known for his work on marketing research methods, missing data problems, and psychometrics. He is a fellow of the American Statistical Association and a fellow the American Education Research Association. Professor Bradlow is also co-founder of GBH Insights, a leading data-focused marketing strategy and insights firm that caters to Fortune 500 companies.