Slogan (film)
Slogan (French Title: L'amour et l'amour) is a 1969 French satirical romantic drama film written and directed by Pierre Grimblat. It stars Serge Gainsbourg and Jane Birkin in their first film together. The film marked the beginning of the 13-year relationship between Gainsbourg and Birkin. Plot. Serge Fabergé (Gainsbourg) is a 40-year-old director who leaves his pregnant wife (Parisy) to attend an advertising award festival in Venice. There he meets Evelyne (Birkin), a young British woman, and initiates an affair. Evelyne eventually leaves him for another man. Production. Grimblat initially wanted American actress Marisa Berenson  to play the role of Evelyne, but decided on a British actress instead. Director Pierre Grimblat was up for an award in Venice for a Renault advert, and because nobody knew what he looked like, he asked Serge Gainsbourg to pretend he was Grimblat and collect the award, so that he could film the ceremony and use the footage in Slogan. The filming of "Slogan" was temporarily delayed due to the 1968 riots in France.