There are few Fridays left before the long awaited 2010 FIFA World Cup kicks off in South Africa. At a recent 2010 National Communication Partnership (NCP) conference delegates were urged to encourage fellow employees and corporate South Africa to make the most of the event to promote the country and the continent.
Subsequently the concept of Football Fridays was conjured to unite South Africa as an excellent host country - Team South Africa. By wearing a football shirt to work or socially every Friday between now and the start of the 2010 Fifa World Cup on Friday, 11 June 2010, you can share in a national initiative to show support to their team and also this event.
The 2010 Local Organising Committee, the 2010 World Cup mascot Zakumi, the Government Communication and Information System, the SABC, FIFA and the International Marketing Council are joint partners.
The initiative also aims to mobilise South Africans to be the best hosts they can be, pulling together to deliver the best World Cup ever, both on and off the field by supporting the senior national soccer team and becoming 2010 World Cup Ambassadors.
Football Fridays originated as an initiative of the Southern Sun hotel group as a fun way for South Africans locally and abroad to be part of the excitement of the build up to the biggest sporting spectacle to be held for the first time on the African continent and is now a part of the nationwide anticipation of the kick-off date.
As part of the Football Friday initiative, fans are also encouraged to learn the Diski Dance.
It's time to show your true colours.
For more information about this and other exciting initiatives, please visit: www.footballfriday.co.