Pappu
Pappu (पप्पु) is a male given name in some regions of India. The name "pappu" is taken from the Hindi word Pappu (पप्पु) which is a nickname for a small boy in India. Pappu has been used frequently in popular culture (e.g., A R Rahman's chartbuster "Pappu Can't Dance", Election Commission's "Pappu can't vote" campaign and Cadbury's "Pappu Pass Ho Gaya" ad campaign). It has also been used in film titles such as "Aur Pappu Paas Ho Gaya" (2007), "Pappu Can't Dance Saala" (2011). In Telugu the word refers to lentils and to  the Indian dish dal. Origins. According to "The Economic Times", using the name "Pappu" in ad campaigns connects with consumers. They also described Pappu as the "darling salesman" for marketers. The first use of "Pappu" in advertisement campaign was done by Cadbury chocolates in 2006. Abhijit Avasthi of the advertising agency Ogilvy & Mather is credited for the introducing "Pappu" into the advertisement world for Cadbury. Cadbury popularized "Pappu" through its ad campaign pappu is ballu ""Pappu Pass Ho Gaya"" ("Pappu Has Passed Exam"), which showed a bald, middle-aged man as Pappu, who passed his school exam after many attempts . The entire town celebrated Pappu's success by distributing Cadbury chocolates. In 2007, following the Cadbury ad campaign, the Bollywood film "Aur Pappu Paas Ho Gaya" was released which played off the ad campaign slogan, but presented its lead character Pappu as a dimwitted young man. The 2008 film "Jaane Tu... Ya Jaane Na" featured the song "Pappu Can't Dance", again presenting the same idea of Pappu as a dimwitted man, which was one of the top songs in India that year. As a result of these uses, the term "pappu" became more associated with a dim but loveable  character. Latter uses. The name was used in an ad campaign for Maruti Suzuki which says ""Maruti Genuine Parts lagaoge to pappu nahi kahelaoge"" ("If you use Maruti Genuine Parts, then you won't be called Pappu"). Pappu has been featured in a traffic awareness campaign for Kerala Police. They created "Pappu the Zebra" as their road safety awareness mascot. Some schools in Kerala also set up "Pappu zones" in school where students made aware about various road safety rules.