Noma kunjalo, amabhulogi wenethiwekhi yangasese ayathandwa kakhulu manje, futhi ngibone nabaningi be-webmasters abanobuchule abajabulela lesi sabelo futhi bazuza ngokuqhubekayo okusheshayo nokuhle okulinganiselwe ku-SEO. Kodwa liyini iqiniso? Ungathatha kanjani isinqumo esenziwe kahle mayelana ne-backlink kusuka kumabhulogi wenethiwekhi? Ake sizame ukwenza konke kucace - nje ngamaqiniso amaningana abandayo kanye neziphakamiso zami ezimfushane zokulinganisa izinzuzo zabo nokuqeda. Ngemuva kwalokho, kungukuthi kuphela ukuthi unqume. abantu kufanele babambisane kanjani nonkulunkulu phakathi nalesi sigaba somsebenzi wakhe? unkulunkulu usavivinya abantu. akakhiphi lizwi; uyazifihla futhi akathintani ngokuqondile nabantu. ngeso lomuntu ongaphandle, kubonakala sengathi akasebenzi, kodwa iqiniso liwukuthi usasebenza ngaphakathi kumuntu. noma ubani ofuna ukungena ekuphileni futhi onombono ngokulwela khe ukuphila, akanakho ukungabaza, ngisho noma engawuqondi ngokuphelele umsebenzi kankulunkulu. phakathi kwezilingo, ngisho noma ungazi ukuthi unkulunkulu ufuna ukwenzani noma ufuna ukufeza muphi umsebenzi, kufanele wazi ukuthi izinhloso zikankulunkulu ngesintu zihlale zizinhle. uma umfuna ngenhliziyo eneqiniso, akasoze akushiye, futhi ekugcineni nakanjani uyokuphelelisa alethe abantu esiphethweni esifanele. akunandaba ukuthi okwamanje unkulunkulu ubavivinya kanjani abantu, kuyoba nosuku lapho ayonika ngalo abantu umphumela ofanele nesijeziso esifanele ngokwalokho abakwenzile. unkulunkulu ngeke abaholele eqophelweni elithile abantu bese ebalahla engabanaki. lokhu kungenxa yokuthi ungunkulunkulu othembekile. kulesi sigaba, umoya ongcwele wenza umsebenzi wokucwenga. ucwenga wonke umuntu. ezinyathelweni zomsebenzi wokuvivinywa ngokufa nokuvivinywa ngokusolwa, ukucwengwa ngaleso sikhathi kwakuwukucwengwa ngamazwi. ukuze abantu bazi umsebenzi kankulunkulu, kumele baqale baqonde umsebenzi awenza manje nendlela abantu okufanele babambisane ngayo. lena into wonke umuntu okufanele ayiqonde. akunandaba ukuthi unkulunkulu wenzani, noma ukucwengwa noma ukuthi akakhulumi, sonke isinyathelo somsebenzi kankulunkulu asihambisani nemibono yabantu. zonke ziyehlukana futhi ziyayihlakaza imibono yabantu. lona umsebenzi wakhe. kodwa kumele ukholwe lapho umsebenzi kankulunkulu ufika esigabeni esithile, noma kunjani ngeke abulale sonke isintu. unika isintu izithembiso nezibusiso, futhi bonke abamfunayo bayokwazi ukuzuza izibusiso zakhe, lapho abangamfuni unkulunkulu eyobalahla. lokhu kuncike kwenikufunayo. kumele nikholwe nakanjani ukuthi lapho umsebenzi kankulunkulu uphothulwa, wonke umuntu uyoba nesiphetho esihle. unkulunkulu unikeze abantu izifiso ezinhle, kodwa uma bengazilweli, abakwazi ukuzithola. manje kufanele nikwazi ukubona lokhu—ukucwenga nokusola kukankulunkulu kuwumsebenzi wakhe, kodwa abantu kumele bafune ukusguquka kwesimo zikhathi zonke. ezintweni enidlule kuzo, kumele niqale nazi indlela yokudla nokuphuza amazwi kankulunkulu bese nithola nalokho okufanele ningene kukho namaphutha enu phakathi kwamazwi akhe, nifune ukungena kokwenu okungokoqobo. thatha ingxenye yamazwi kankulunkulu obekufanele yenziwe uzame ukuyenza. ukudla nokuphuza amazwi kankulunkulu kuyingxenye eyodwa, ukuphila kwebandla nakho kumele kugcinwe, kumele ube nokuphila okujwayelekile kwempilo yomoya, ukwazi ukunikela zonke izimo zakho zamanje kunkulunkulu. noma ngabe umsebenzi wakhe uguquka kangakanani, ukuphila kwakho komoya kufanele kube okujwayelekile. ukuphila komoya kungakwenza ungene ngendlela efanele. noma ngabe unkulunkulu wenzani, uzokwazi ukuqhubeka nokuphila komoya ungaphazanyiswa, ufeze umsebenzi wakho. yilokhu abantu okufanele bakwenze. konke kuwumsebenzi womoya ongcwele, kodwa kulabo abanesimo esijwayelekile kuwukupheleliswa. kulabo abanesimo esingajwayelekile kuyisilingo. esigabeni samanje somsebenzi wokucwenga somoya ongcwele, abanye bathi umsebenzi kankulunkulu mkhulu kakhulu nokuthi abantu banesidingo esikhulu sokucwengwa, kungenjalo isimo sabo besiyoba sincane kakhulu futhi bebengeke babe nayo indlela yokufinyelela entandweni kankulunkulu. nokho, kulabo abanesimo esingesihle, kuba isizathu sokungamfuni unkulunkulu, nesizathu sokungayi emihlanganweni noma ukudla nokuphuza izwi likankulunkulu. emsebenzini kankulunkulu, noma wenzani noma kuguqukani, okungenani abantu kumele babe nokuphila okujwayelekile komoya. mhlawumbe ubuwumuntu oqaphelayo esigabeni samanje sokuphila komoya, kodwa awukazuzi okuningi; awukakuvuni okuningi. ngaphansi kwalolu hlobo lwezimo kusamele ulandele imithetho; kumele ugcine le mithetho ukuze ungalahlekelwa ekuphileni kwakho futhi wanelise intando kankulunkulu. uma ukuphila kwakho komoya kungajwayelekile, ngeke uwuqonde umsebenzi kankulunkulu wamanje; uhlale ucabanga ukuthi awuhambisani nhlobo nemibono yakho, futhi uzimisele ukumlandela, kodwa awunalo ugqozi lwangaphakathi. ngakho noma unkulunkulu wenzani njengamanje, abantu kumele babambe iqhaza. uma abantu bengalibambi, umoya ongcwele ngeke uwenze umsebenzi wakhe, futhi uma abantu bengenayo inhliziyo yokubamba iqhaza, ngeke bawuzuze umsebenzi womoya ongcwele. uma ufuna ukuba nomsebenzi womoya ongcwele ngaphakathi kwakho, futhi ufuna ukwamukelwa unkulunkulu, kumele uzinikele njengasekuqaleni phambi kukankulunkulu. manje, asikho isidingo sokuthi ube nokuqonda okujulile, umbono ophakeme, noma ezinye izinto—okudingekayo nje ukuthi ubambe izwi likankulunkulu esisekelweni sokuqala. uma abantu bengabambisani nonkulunkulu futhi bengakulweli ukungena okujulile, unkulunkulu uyokuthatha lokho abake baba nakho. ngaphakathi, abantu bahlale behahela ngokulula futhi bangancamela ukuthokozela osekukhona. bafuna ukuthola izithembiso zikankulunkulu bengakhokhanga lutho nhlobo. lena imicabango engenangqondo yomuntu. ukuzuza ukuphila uqobo ngaphandle kokukhokha inani—yini eyake yaba lula kangaka?