Emel (magazine)
emel is a defunct British lifestyle magazine that reported on contemporary British Muslim culture. The final issue appeared in January 2013. History. Sarah Joseph co-founded the magazine with her husband, Mahmud al-Rashid, in September 2003. Joseph was the magazine's editor, and al-Rashid was a volunteer publisher and editor-in-chief. It was the first mainstream Muslim magazine in the UK to experience cross-over interest from non-Muslim readers and its circulation reached 30 countries. Writing in the "Journal of Middle East Women's Studies" in 2010, Reina Lewis claimed: "For emel, lifestyle has  the potential to situate modern Muslim practices as part of contemporary consumer culture while simultaneously celebrating Islam's historical heritage." Lloyds TSB partnered with "emel" to launch what it claimed is the first user-generated content driven community website targeting British Muslims, as part of a campaign to promote the national rollout of its sharia-friendly banking services. The new community website, called "Emel" Postcard, allowed members to upload pictures and comments via downloadable "postcards". Awards and nominations. In January 2014, "emel" was nominated for the Responsible Media of the Year award at the British Muslim Awards. Emel (magazine) emel