Robert Mondavi
Robert Gerald Mondavi (June 18, 1913 – May 16, 2008) was an American winemaker. His technical and marketing strategies brought worldwide recognition for the wines of the Napa Valley in California. From an early period, Mondavi promoted labeling wines varietally rather than generically, which became the standard for New World wines. The Robert Mondavi Institute (RMI) for Wine and Food Science at the University of California, Davis opened in October 2008 in his honor. Family history. Robert Mondavi's parents, Cesare Mondavi and Rosa Grassi, emigrated from Sassoferrato in the Marche region of Italy and settled in the American  city of Hibbing, Minnesota. Robert Gerald Mondavi was born in Virginia, Minnesota. From Minnesota the Mondavi family moved to Lodi, California, where he attended Lodi High School. In Lodi, his father, Cesare, established a successful fruit packing business under the name C. Mondavi and Sons, packing and shipping grapes to the east coast primarily for home winemaking. Mondavi graduated from Stanford University in 1937 with a degree in economics and business administration. While at Stanford he was a member of the Phi Sigma Kappa fraternity. In 1943, Mondavi joined his father and brother Peter after the family acquired the Charles  Krug Winery located in St. Helena, California, from James Moffitt. In 1965, Robert Mondavi left the family winery after a feud with his younger brother Peter over the business direction of the Krug Winery. Subsequently, Mondavi started his own winery in Oakville, California, and set out to create wines that could compete with fine French wines. The Robert Mondavi Winery is located on Highway 29 between Oakville and Rutherford (though its corporate headquarters are in nearby St. Helena.) In 1966, he founded the Robert Mondavi Winery with his sons Michael and Tim Mondavi in the Napa Valley with the goal  of producing wines that would compete with the finest wines from Europe. Michael Mondavi, the elder, was in charge of the sales and marketing for Robert, while Tim was the winemaker. Robert Mondavi was the first major winery built in Napa Valley in the post-Prohibition era. Part of Mondavi's original vineyard land included the "To Kalon" (a Greek term meaning "the beautiful") vineyard originally established by Napa Valley pioneer H.W. Crabb in 1868. The winery bearing Mondavi's name produced high-quality wine in the California mission style. Robert selected Cliff May to design the winery building, which  opened in 1966 and is now considered an architectural icon in the Napa Valley, with an expansive entryway arch and bell tower. Family. In 1937, Mondavi married his high school sweetheart, Marjorie Ellen (Declusin) Mondavi. Together, the couple had three children: Michael, Marcia, and Tim. In the late 1970s, their marriage ended in a divorce. In 1980, at the age of 67, he married Margrit (Kellenberger) Biever Mondavi, a Swiss-born, and multilingual woman who worked at the Robert Mondavi winery. Robert and Margrit had no children, but together they dedicated a lot of time and money to philanthropic events . Wine history. In 1968, Mondavi made a dry oak–aged Sauvignon blanc, an unpopular variety in California at the time, and labeled it "Fumé Blanc". The wine was a success and, in time, Fumé Blanc became accepted as a synonym for Sauvignon blanc. Mondavi successfully developed a number of premium wines that earned the respect of connoisseurs and vintners alike. In 1979, he built the Mondavi Woodbridge Winery in Lodi, California developing it into a leader of popular-premium wines. He also entered into a joint venture with Baron Philippe de Rothschild of Château Mouton Rothschild to create Opus One  Winery, and since the 1990s has set up joint ventures with local partners in Europe, South America and Australia. Interested by his work and his success, in the 1990s Mondavi's story and his wine company became topics for specialists of wine. In the Grand European Jury Wine Tasting of 1997, the Robert Mondavi Chardonnay Reserve was ranked number one. In 2005, Robert Mondavi and his younger brother Peter made wine together for the first time after their feud. Using grapes from both family vineyards, they produced one barrel of cabernet blend, which was sold for $400,000 under the  name "Ancora Una Volta" ("Once Again") at the 2005 Napa Valley Auction. All the money earned from the barrel of wine went to charity. Legacy. In 2003, Mondavi expressed regret and criticized his sons for the business strategy that emphasized the inexpensive Mondavi lines, Coastal and Woodbridge, over the premium wines, allowing the company name to lose its association with fine wine it held in the past. He said, "We've got to get our image back, and that's going to take time." In the 2004 documentary film "Mondovino", the Mondavi family featured prominently, in close application to its  theme of globalization. At the time, the Mondavis had recently acquired the Italian "cult wine" Ornellaia winery, Tenuta Dell'Ornellaia. On December 22, 2004, Constellation Brands acquired the Mondavi winery in a controversial takeover for nearly US$1.36 billion in cash and assumption of debt. Following the sale of the company, Mondavi partnered with his younger son Tim Mondavi and daughter Marcia Mondavi to make a single wine from a single estate at the highest level. The family partnership Continuum Estate is still run by Robert's son Tim, daughter Marcia and grandchildren Carissa Mondavi, Chiara Mondavi, Carlo Mondavi and Dante  Mondavi. In 2001, Robert Mondavi donated $10 million to help with the building cost of the Robert and Margrit Mondavi Center for the Performing Arts building at UC Davis. The Mondavi Center was opened on October 3, 2002. Robert also donated $25 million to establish the Robert Mondavi Institute for Wine and Food Science and this opened a new era for UC Davis’s wine and food programs. It was the largest private contribution to UC Davis. The two were founders and major benefactors behind the museum Copia, which opened November 2001 in the city of Napa, California . Robert and Margrit were also founding supporters of the restoration of the 19th-century Napa Valley Opera House and the Oxbow School, a new art school in Napa that provides grants and instruction to art students in their junior year of high school. They have contributed to the restoration of the Lincoln Theatre in Yountville, California, and have supported the Cantor Arts Center at Stanford University in Palo Alto, California. Death. Robert Mondavi died at his Yountville home on May 16, 2008 at the age of 94. Published works. An autobiography "Harvests of Joy" was published in 1998. Awards and  honors. In 1985, Mondavi received the Golden Plate Award of the American Academy of Achievement. Robert Mondavi was selected as the "Decanter" "Man of the Year" in 1989. He was inducted into the Junior Achievement U.S. Business Hall of Fame in 1991. In 2000 he was awarded Doctor of Oenology, Honoris Causa, by the Board of Trustees of Johnson & Wales University. In 2002, he received the Order of Merit of the Italian Republic. In 2005, he received the Legion of Honour from the French government. On December 5, 2007, California Governor Arnold Schwarzenegger and First Lady Maria Shriver inducted Mondavi  into the California Hall of Fame, located at The California Museum for History, Women and the Arts. He was inducted into the Culinary Institute of America Vintner's Hall of Fame in 2007. The election was based upon ballots from seventy wine journalists. The decision for their election of Mondavi is for contributions to the wine industry of California during his lifetime. Robert Mondavi was awarded the Presidential Gold Medal of the Confrerie de la Chaine des Rotisseurs in December 2006 for his many contributions to the Society.