South Indian International Movie Awards
South Indian International Movie Awards, also known as the SIIMA Awards, rewards the artistic and technical achievements of the South Indian film industry. It was launched in 2012 by Vishnu Vardhan Induri and Brinda Prasad Adusimilli to appreciate film makers from across the South Indian film industries: Telugu cinema, Tamil cinema, Malayalam cinema, and Kannada cinema, and provide a platform to promote South Indian films in international markets. History. The ceremony was instituted in 2012 by Vishnu Vardhan Induri, the founder of Celebrity Cricket League. Adusumilli Brinda Prasad is the chairperson of SIIMA. The Awards  are presented in separate parts on two different days. On the first day the most promising upcoming South Indian film artistes are honoured at the Generation Next Awards, while the second day is reserved for the main SIIMA Awards. The Award nominees are selected by a jury of senior artistes and professionals and voted for by public polling. The first SIIMA ceremony was held on 21 & 22 June 2012 at the Dubai World Trade Centre. It is one of the most prominent entertainment award ceremonies in India. Unlike other South Indian film awards, SIIMA holds its ceremony abroad. However, in  2021, SIIMA is was conducted in Hyderabad, India owing to the travel restrictions due to COVID-19 pandemic. In 2017, Vibri Media Group have announced that it is going to add SIIMA Short Film Awards category to recognise makers and actors of short films. In September 2017, a twitter emoji was released on the platform.