2010 Western &amp; Southern Financial Group Masters – Singles2010 Western &amp; Southern Financial Group Masters – Singles 2010 Western & Southern Financial Group Masters – Singles Defending champion Roger Federer successfully defended his title, defeating Mardy Fish in the final 6–7, 7–6, 6–4, to win the men's singles title at the 2010 Cincinnati Masters. It was his fourth win at the event, his record-equaling 17th ATP Masters 1000 title overall, tying Andre Agassi's tally, and his 63rd career title overall, tying Björn Borg's tally. Seeds. The top eight seeds receive a bye into the second round. 2010 Western & Southern Financial Group Masters – Singles Defending champion Roger Federer successfully defended his title, defeating Mardy Fish in