Mr. T Cereal
Mr. T Cereal was a sweetened breakfast cereal manufactured by the Quaker Oats Company. The cereal was prepared with corn and oats as primary ingredients, and it was fortified with iron and B vitamins. The cereal box had a cartoon likeness of Mr. T on the box as the cereal's mascot. The cereal pieces were manufactured in the shape of the letter "T". It has been described as being similar in flavor to Cap'n Crunch cereal. History and marketing. Mr. T Cereal debuted in 1984 and was a popular cereal in the U.S. during the 1980s . The cereal was the first licensed ready-to-eat cereal manufactured and marketed by the Quaker Oats Company. Elements of marketing and advertising for Mr. T Cereal were geared toward children, per the popularity of Mr. T's media appearances such as in "The A-Team" and "Rocky III". To appeal to children, the cereal was manufactured with a significant amount of sugar. Promotions for the cereal included television advertisements and a stand-up cardboard cutout that was used in supermarkets. Catchphrases for Mr. T Cereal included "Team up with Mr. T, It’s cool" and "I pity the fool  who don’t eat my cereal". A cereal box prize consisted of a packet of Mr. T. stickers, which were packaged inside boxes of the cereal. Some collectors have collected Mr. T. Cereal, and some collectors have retained unopened boxes of it with the cereal still in the box.