Peter &quot;Bullfrog&quot; MoorePeter &quot;Bullfrog&quot; Moore Peter "Bullfrog" Moore Peter Sydney "Bullfrog" Moore OAM (1932 – 5 July 2000) was an Australian rugby league administrator, particularly associated with the Canterbury-Bankstown Bulldogs, where he was Chief Executive from 1969 to 1995, serving a record 26 years at the helm. The Canterbury club won four grand finals during his time as its CEO, and he was largely considered responsible for fostering the proud "family" culture for which the club became renowned. Career. Moore was a local newsagency owner in the Sydney suburb of Belmore before arriving at Canterbury-Bankstown in 1969. Nicknamed "Bullfrog" due to the amphibious appearance  of his head, Moore undertook what was known as the "reformation" of the Canterbury club and shaped the club for the success it was to enjoy throughout the 1980s. He was famous for his recruitment of players to the Bulldogs and for introducing player scholarships to help young players coming to Sydney with their off-field careers (particularly before the game was fully professional). His first signing for the Bulldogs was New Zealand international Bill Noonan. During his time at Canterbury, the club won five premierships and were runners-up on another four occasions. Canterbury made the finals in 20  years of the 26 years he was there, in a remarkable run of success for a club that had won next to no silverware after initial premierships in 1938 and 1942. Moore was also manager of Australian and New South Wales rugby league representative teams, and a life member of the Canterbury Bulldogs, Canterbury Leagues Club, Australian Rugby League and New South Wales Rugby League. He was the 1978 Kangaroo tour manager. In 1987, Moore was awarded a Medal of the Order of Australia (OAM) for his services to rugby league and the community. In 1995, he was handed the  keys to the City of Canterbury, New South Wales. Moore had been actively involved in supporting Super League, and in securing the signature of the Canterbury-Bankstown coach (his son-in-law, Chris Anderson) to a Super League contract. Moore offered his resignation from the ARL to Ken Arthurson outside a meeting to discuss the Super League problem on 1 April 1995; his offer was accepted, though despite being on opposite sides of the Super League war, Bullfrog and 'Arko' remained close friends until Moore's death in 2000. Moore and Ken 'Arko' Arthurson, a long time player, coach and  administrator of rival club Manly-Warringah as well as the NSWRL and ARL, were both thought to be ahead of their time in the way they ran their respective clubs. This was reflected with Manly winning four premierships with Arthurson as club secretary during the 1970s and the Bulldogs winning four in the 1980s. Their friendship and mutual respect for one another led to a handshake deal never to poach a player from the other, though they were free to chase players off-contract or no longer wanted at either club. True to their word, neither Bullfrog nor Arko ever  tried to entice a contracted Bulldogs or Sea Eagles player to switch clubs. A dedicated family man, Moore and his wife Marie had nine children and now have nineteen grandchildren. Moore died in 2000, aged 68, after a long battle with throat cancer (Moore was a heavy cigarette smoker). The National Rugby League decided that the "Dally M Rookie of the Year" award would be named in his honour. Family Club. From the 1970s, Canterbury-Bankstown became known as the "family club". Bullfrog's son Kevin played for the club, as did his nephews, brothers Garry, Mark and Graeme Hughes . Later, Garry Hughes' sons Glen, Steven and Corey would also play for the Bulldogs, while long-serving Bulldogs representative players Chris Anderson and Steve Folkes married his daughters. During the same period, brothers Steve, Chris and Peter Mortimer also had long and successful careers playing for Canterbury. Anderson, Folkes and Kevin Moore would also go on to coach the Canterbury-Bankstown Bulldogs, with Anderson (1995) and Folkes (2004) coaching the club to premierships. Peter "Bullfrog" Moore Peter Sydney "Bullfrog" Moore OAM (1932 – 5 July 2000) was an Australian rugby league administrator, particularly associated with the Canterbury-Bankstown Bulldogs, where he