Smart Alliance
Smart Alliance is an alliance established in 2009 between six Southeast Asian television broadcasting companies: the Philippines' ABS-CBN Corporation, Thailand's BBTV 7, Vietnam's International Media Corporation, Singapore's Mediacorp, Indonesia's Media Nusantara Citra, and Malaysia's Media Prima. History. On 24 March 2009, six Southeast Asian television broadcasting companies forged an alliance to cooperate along three areas — content, sales and marketing, and technology — and capitalise on the economies of scale and combined market that the region can offer. They signed a memorandum of understanding to form the Smart Alliance. As a region, member countries  of the Association of Southeast Asian Nations (ASEAN) alone presents a combined market size of more than half a billion viewers and a growing middle-class population with increasingly substantial spending powers. The alliance is well positioned to exploit economies of scale both as a supplier of coveted content as well as a buyer of technology and equipment. For advertisers and clients, the alliance will be able to deliver marketing and promotional solutions on a regional platform. In March 2010, in celebration of the alliance's first year, Smart Alliance members gathered in Manila, Philippines to formally sign an Equipment  and Facilities Lease Agreement which aims to share facilities among member companies to reduce operating and equipment costs; and an agreement on a website that aims to create an online portal that will provide information about the alliance to various stakeholders. Although not part of their original agenda, the group also signed an agreement formalizing a joint sales package launched by the group according to their goal of boosting regional revenue through jointly led strategies and new target markets to enable the alliance to gain a competitive advantage in a sustainable manner.