Boxoffice Pro
Boxoffice Pro is a film industry magazine dedicated to the movie theatre business published by BoxOffice Media LP. History. It started in 1920 as "The Reel Journal", taking the name "Boxoffice" in 1931 and still publishes today, with an intended audience of theatre owners and film professionals. In 2019, its name was changed to "Boxoffice Pro". "Boxoffice Pro" is the official publication of the National Association of Theatre Owners, a role it took on in 2006. In 1937 the magazine began to publish box office reports; it ended its publication of movie reviews in 2012. The magazine was  originally published every Saturday by Associated Publications. Box office performance was expressed as a percentage of normal performance with normal being expressed as 100%. A Barometer issue was published in January with a review of the year including the performance of movies for the year. "Boxoffice" was acquired by Webedia in 2015.