What You Waiting For (Jeon Somi song)
"What You Waiting For" is a song released by Korean-Dutch-Canadian singer Jeon Somi. It was released by The Black Label and Interscope Records on July 22, 2020. Background and release. On July 14, 2020, The Black Label released a promotional poster for the song with the release date on it, confirming that Somi would make a surprise comeback in about a week. Then, on July 15, they released the second promotional poster, also unveiling the title of the song "What You Waiting For". The following day, a credits poster was unveiled  revealing that Somi was involved in the songs's writing and production as well. On July 18, the third promotional poster was released. On July 22, the song and its music video were released for digital download and streaming. Composition. "What You Waiting For" was written by Teddy, Jeon Somi, and Danny Chung and the former two were also composed the song with R.Tee and 24. As quoted from an interview, Somi told that there's no specific inspiration for the song. But it potentially might be from the wait of the late night tacos and chicken wings. As described  from Jeff Benjamin of "Forbes", "The just-released track opens with a subtle synth-pop production, bouncing through DIY-vibe electronica and a racing, power-pop chorus as Somi tells an apprehensive lover 'Baby, I’ve been waiting for you all this time!'". Music video. On July 17, the first music video teaser was released. Three days later, the second music video teaser was released. A day after, the third music video teaser was released. On July 22, the music video was released. As quoted from "Forbes", "The video showed Somi who looked more confident than ever embracing different looks  and sides of herself as she literally breaks through barriers." The video amassed over six million views in its first 24 hours of release. By November 2020, the music video had gathered more then 18 million views. Commercial performance. The song peaked at number 53 on the South Korean Gaon chart becoming Somi's third highest entry on the chart. In Malaysia the song peaked at number 8 becoming her first top ten hit in the country. In Singapore the song hit number two becoming her highest-charting song there. The song also peaked at number 8 on the Billboard  World Digital Song Sales chart becoming her second top 10 entry on the chart. Accolades. On August 6, 2020, Somi took her first music show trophy with the song on Mnet's M Countdown.