Senyora Santibañez
Senyora Santibañez is an exploitable image macro and Photoshop depicting the main antagonist in the Mexican telenovela Marimar and actor Chantal Andere as a snobbish and stereotypically arrogant Filipino "hacienda" owner. The character became a meme and social media celebrity in the Philippines, following the successful remake of "Marimar". She often involves herself in politics, especially defending President Rodrigo Duterte. Overview. Following the successful remake of a Mexican telenovela "Marimar", local media began sharing and taking notice of the meme, spawning variations. It was voted best meme of 2012. On November 11, 2012, a fan page on Facebook  was created named "Senyora Santibanez" and soon became only "Senyora". Andere’s image became popular as the embodiment of the merciless, condescending "haciendera" that is a common Philippine cultural trope, and posts discussed mainly news including politics. The account had 5,242,930 followers on Facebook as of November 16, 2021. When Pia Wurtzbach was called out by former President and then-Mayor of Manila Joseph Estrada, who made a welcome gesture when Estrada gave Pia a kiss on the cheek, Senyora helped the meme spread by adding a sample from Maja Salvador's ""Kilig"". Background. The first-ever remake, as granted  by Televisa, was the 2007 Philippine remake starring Marian Rivera under GMA Network. It was a hit around Asia at the time. In Mexico, Nathalie Lartilleux remade "Marimar" in 2013 under the title Corazón Indomable and Ana Brenda Contreras and Daniel Arenas starred as the protagonists. In 2015, Philippines' GMA Network remade the Mexican telenovela for a second time, with Tom Rodriguez and Miss World 2013 winner Megan Young playing the title role. Products. Senyora collaborated with Senator Nancy Binay and "ABS-CBN" to launch the book called "Make Love Not War." They made it to deflect criticism on social  media and increasingly of trolls by stating “We did our part of the book separately. It’s like slam book, I have my own share and she has her own,” she explained. “It was really designed and conceptualized that we didn’t need to meet.” Controversies. In 2019, during the rumour and the introduction of JoyRide PH, Senyora promoted Joyride PH on her Twitter account, and people grew suspicious of the company's motives. The tweet was later deleted by the author and resulted in criticism from other users. Before the 2019 midterm general elections, Senyora was named and exampled  as "micro-media manipulation." It was claimed that the character’s administrator was involved in seeding political propaganda aimed at discrete groups of potential voters, and took form purportedly on non-political influencers on Facebook, Twitter, and Instagram. In 2021, Senyora was included in the agency's documents of Twinmark Media Enterprises, Inc. about her being paid to boost pro-Duterte propaganda and often posting fake news on social media.