VM Labs
VM Labs was a semiconductor and platform company, founded in 1995 in Los Altos, Silicon Valley, California. Products. The company's technology and NUON brand was used in DVD players from Toshiba, Samsung and RCA, as well as the Streamaster IP set-top box from Motorola. The Nuon platform was featured in the specialized media for the 3D video game titles it would bring to DVD players and set-top boxes, as well as for the features that were not available on other DVD players when playing standard DVD-formatted titles. Notable embedded features included Jeff Minter's  Virtual Light Machine (VLM) for music, real-time zoom, gamma-correction and smooth reverse shuttle. Although Nuon DVD technology was initially supported by various Hollywood studios with plans to release several enhanced DVD titles, only four were ultimately released, including "Bedazzled" and "Planet of the Apes". History. The founder of VM Labs, Richard Miller, was a former vice president of Atari Corporation, and several prominent VM Labs employees (including Jeff Minter and John Mathieson) were also associated with Atari Corporation. After critical funding collapsed shortly after September 11, 2001, VM Labs was sold to Genesis Microchip after a brief period  in Chapter 11. Genesis Microchip planned to integrate the Nuon and Faroudja technologies for the DVD market, and ultimately used the NUON technology in HDTV chipsets. As an expanded DVD format and video game platform, as of November 2004, there were no Nuon-enabled DVD players shipping and no new Nuon software titles. Timeline. 1995 – Company founded in Los Altos, CA. Seed financing and non-exclusive license agreement with Motorola for media processor design. 1996 – First Nuon Media Processor design delivered to Motorola for layout 1997 – Prototype silicon received. Second silicon (Quad-core "Oz") delivered to customers. 1999 – Production shipments  of quad-core "Aries-1" silicon, operating system and firmware to Motorola, Samsung, RCA and others. 2000 – "Aries-2" begins production 2001 – "Aries-3" silicon (first fully designed at VM Labs) begins production. This design was faster, lower cost, lower power and more highly integrated than the Motorola versions, and fabricated at TSMC. Feb 2002 – Genesis Microchip acquires VM Lab's assets and hires 50 remaining employees