Harima Sake Culture Tourism
Harima Sake Culture Tourism is an activity of the Harima United, which is made up of 12 cities and nine towns. The committee was founded and began as a coordinated collaboration of 7 cities and 8 towns in the Harima region on May 29, 2012, and added 5 cities and 1 town of northern Harima on August 30 of the same year. To promote Harima's regional brand as "Harima: Hometown of Japanese Sake," and communicate Harima's charm to the world, the activity involves running day trips and overnight tours in cooperation with 4 of  Harima's regional sake brewery associations. Summary. To further the promotion of tourism and the local brand commodity, sake, using "Harima: Hometown of Japanese Sake" as a regional brand, starting in September of last year, the Harima Regional Cooperative Committee began "Harima Sake Culture Tourism" with the Harima Sake Culture Tourism Board, made up of 4 of Harima's sake brewery associations, and work to spread information domestically and abroad about Harima, and promote the Harima region. Business. Tourism. They hold periodic tours to regional culinary and cultural resources such as Harima's sake breweries and Yamada Nishiki rice fields  in cooperation with the Harima Sake Culture Tourism Board (made up of 4 of Harima's sake brewery associations) and local bus travel companies. The first tour to these breweries was held on September 15, 2012, and since then they have continued to hold them about once a month. Project to Strengthen and Rebuild a Tourist Destination with Charm through the Cooperation of Public and Private Sectors. Using the "Project to Strengthen and Rebuild a Tourist Destination with Charm through the Cooperation of Public and Private Sectors," which was selected by the Japan Tourism Agency to be a funded project  in March 2013, public and private sectors collaborate to entice tourists from Kyoto, Osaka, Kobe, and other large cities through planning of activities such as overnight tours in cooperation with JTB West Japan Inc. Transmission of information. They promote the Harima region by sending out information about Harima's sake, both domestically and abroad, through Facebook and their web page. Participation breweries. 22 breweries of the Harima region participate in Harima Sake Culture Tourism. character "Moririi". To spread the local brand, "Harima: Hometown of Japanese Sake," broadly nationwide, the character "Moririi" was born, whose name comes from the Japanese words  to boost (moriageru) the Harima region and fill up the Harima region with fun sake (sakemori). His hobby is visiting sake breweries and his talent is sake tasting - he can taste the difference between all of Harima's different sakes. Modeled after the feudal lord from the Age of Civil War, Mori Tomonobu(), his helmet says "Harima", he holds a sake cup in his hand, a bottle of sake that says "Hometown of Japanese Sake" hangs from his back, and he strives to promote the Harima region as a character that is cute, though he is an old man. Harima