Tony Fadell
Anthony Michael Fadell (born March 22, 1969) is an American engineer, innovator, designer, entrepreneur, founder, coach, active investor, and author. He is the inventor of the iPod, inventor of the iPhone, and founder and former CEO of Nest Labs. Fadell is known as the "father of the iPod", the device which helped turn around Apple Inc.’s fortunes from a struggling computer manufacturer to the most valuable public company in history and helped create what has become responsible for over 50 per cent of all of Apple's revenue today. He joined Apple Inc. in 2001, served as  the Senior Vice President of the iPod division at Apple Inc. and oversaw all iPod hardware, software, and accessories development. As the co-creator of the iPhone, he also worked on the first three generations of the iPhone and oversaw all iPhone hardware, firmware, and accessories development from March 2006 to November 2008. In May 2010, he co-founded Nest Labs, which announced its first product, the Nest Learning Thermostat, in October 2011. Nest was acquired by Google in January 2014 for $3.2B. He resigned from Google in June 2016. In his 30-plus years of experience in the  consumer electronics industry, Fadell has authored more than 300 patents and has received numerous awards and recognitions such as TIME Magazine "100 Most Influential People in the World" in 2014. In 2016, TIME named the Nest Learning Thermostat, the iPod and the iPhone as three of the “50 Most Influential Gadgets of All Time". Fadell is the Principal at Future Shape, a global investment and advisory firm coaching 200+ startups working on foundational deep technology. His book "Build: An Unorthodox Guide to Making Things Worth Making" will be released May 2022. "Build" is full of personal stories, advice and  insights into some of the most impactful products and people of the 20th century. Education and early life. Fadell was born to a Lebanese father and a Polish mother. His father was a sales executive at Levi Strauss and Co. Fadell is an alumnus of Grosse Pointe South High School in Grosse Pointe Farms, Michigan. He graduated from the University of Michigan with a BS in Computer Engineering in 1991. While still at University of Michigan, he was CEO of Constructive Instruments, which marketed MediaText, multimedia composition software for children. Career. Early career. After college, Fadell worked for Apple spinoff  General Magic for three years, working with Sony, Philips, Matsushita, Toshiba and other consumer electronics firms in the "General Magic Alliance" to develop a line of personal handheld communicators. Starting in 1992 as a diagnostics engineer and progressing to a systems architect, he was responsible for the development of a number of technologies and devices, including the Sony Magic Link and Motorola Envoy, both of which were part of the Magic Cap platform. Philips Electronics. In 1995, he was hired by Philips where he co-founded their Mobile Computing Group and served as the Chief Technology Officer, and Director of  Engineering. He developed a number of Windows CE-based hand-held services, notably the Philips Velo and Nino PDA. Fadell went on to become a Vice President of Philips Strategy and Ventures where he was in charge of developing Philips' digital audio strategy consisting of technology direction for silicon and software, as well as its investment portfolio and potential business models. In July 1999, Fadell started his own company called Fuse to develop the "Dell of the Consumer Electronics". One of the devices he had in mind was a small hard disk-based music player and an online-store-for -music. Fuse failed, however, to find a second round of funding, and Fadell started exploring developing the product at other companies. He first approached RealNetworks in 2000 but left after only six weeks. Apple Inc.. Fadell found support for his business idea of an MP3 player complemented by an online music store in Apple. In 2001 Fadell was hired by Apple as a contractor designing the iPod and planning Apple's audio product strategy. His idea for a small hard disk-based music player and an online-store-for-music had caught Steve Jobs's attention. During that time, he  created the concept and initial design of the iPod. He was then hired by Apple to assemble and run its iPod & Special Projects group in April 2001. He was tasked with overseeing the design and production of the iPod and iSight devices. Due to the engineers and resources at Apple being constrained with the Mac line. Fadell hired engineers from his startup company, Fuse, and veteran engineers from General Magic and Philips to build the core iPod development team. He also hired an outside company to develop the software for the player He was promoted to vice president of iPod  engineering in 2004 and on October 14, 2005, Apple announced that Fadell would replace the retiring Jon Rubinstein as Senior Vice President of the iPod Division on March 31, 2006. Fadell became the co-creator of the iPhone, working on the first three generations of the iPhone and overseeing all iPhone hardware, firmware, and accessories development from March 2006 to November 2008. On November 3, 2008, "The Wall Street Journal" broke the story of Fadell's departure from Apple. Nest Labs, Inc.. While building his energy-efficient home near Lake Tahoe in California, Fadell searched for a thermostat and was  frustrated by the limited features, high cost and lack of energy efficiency gains provided by available devices. After he left Apple, he spent time around the world and realized people everywhere were having similar energy saving dilemmas as he was in his Tahoe house. Fadell developed the business plan for Nest while living in Paris. Together with Matt Rogers, a former Apple colleague, he set out to redesign the traditional thermostat. In May 2010, Fadell and Rogers co-founded Nest Labs in Palo Alto, CA. Nest Labs, or Nest, a company that designs and manufactures a sensor-driven, Wi-Fi -enabled, learning programmable thermostat, was acquired by Google in January 2014 for $3.2B. Fadell announced his resignation from Nest on June 3, 2016. Future Shape. Fadell is Principal at Future Shape, a global advisory and investment firm coaching engineers and scientists working on foundational deep technology. He has been coaching founders and investing in their startups for the better part of the past decade. With 200+ startups in its portfolio, Future Shape seeks to bring technology out of the lab and into our lives. Fadell and his team at Future Shape coach startups to get the fundamentals right  for lasting innovation. Tony believes that the first trillionaire in the world is someone who’s going to fix climate change. Awards and recognition. In 2012, he was the recipient of the Alva Award, honoring him as "the next great serial inventor". Vanity Fair also recognized him as a trailblazer on their 2012 Next Establishment list. In 2013, Fadell was acknowledged as one of Business Insider's Top 75 Designers in Technology, Fast Company's 100 Most Creative People, and CNBC's Top 50 Disruptors. His 2015 TED Talk titled "The first secret of design is...noticing" has been viewed  over two million times. Overview of awards and recognitions: