2011 MTV Video Music Awards
The 2011 MTV Video Music Awards took place on August 28, at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. On July 20, the nominees were announced. Katy Perry received the most nominations this year at ten, followed by Adele, and Kanye West, who were both tied at seven. A Britney Spears tribute was held, consisting of adult and children dancers alike, they wore costumes based on the music videos of Spears. British television director Hamish Hamilton directed the show for television viewing. At the ceremony, Katy Perry won  three awards, including top prize Video of the Year for "Firework". Adele also won three awards, all in the technical fields, including Best Cinematography, Best Art Direction and Best Editing for "Rolling in the Deep". Britney Spears won a total of two awards, Best Pop Video for her single "Till the World Ends" and the Michael Jackson Video Vanguard Award for her influence and impact in music. Lady Gaga also won two awards, including Best Female Video for "Born This Way". Other winners included Beyoncé, Justin Bieber, Tyler, the Creator, Nicki Minaj, Kanye West (shared with Perry), Foo Fighters, and  the Beastie Boys who all won one apiece. During the awards ceremony, Beyoncé revealed that she was pregnant with her first child, when she ended her performance of "Love on Top" (2011). "The Huffington Post" later confirmed that Knowles was five-months pregnant and her pregnancy announcement had broken the "most tweets per second recorded for a single event" Twitter record, receiving 8,868 tweets per second. MTV reported that Knowles' performance of "Love on Top" and the announcement of her pregnancy at the awards ceremony combined with Britney Spears tribute helped 2011's MTV Video Music Awards become the most -watched broadcast in MTV history, pulling in 12.4 million viewers. In addition, data from Google Insights showed that the most searched for term from August 29, 2011 to September 4, 2011 was "Beyonce pregnant" which reached 'breakout' levels – a term used by Google to describe a search with an increase of over 5,000 percent. Awards. Nominees were announced on July 20, 2011. Winners are in bold. Video of the Year. Katy Perry – "Firework" Best Male Video. Justin Bieber – "U Smile" Best Female Video. "Lady Gaga – "Born This Way" Best New Artist. Tyler, The Creator – "Yonkers" Best Pop Video. Britney Spears  – "Till the World Ends" Best Rock Video. Foo Fighters – "Walk" Best Hip-Hop Video. Nicki Minaj – "Super Bass" Best Collaboration. Katy Perry (featuring Kanye West) – "E.T." Best Direction. Beastie Boys – "Make Some Noise" (Director: Adam Yauch) Best Choreography. Beyoncé – "Run the World (Girls)" (Choreographer: Frank Gatson, Sheryl Murakami and Jeffrey Page) Best Special Effects. Katy Perry (featuring Kanye West) – "E.T." (Special Effects: Jeff Dotson for Dot & Effects) Best Art Direction. Adele – "Rolling in the Deep" (Art Director: Nathan Parker) Best Editing. Adele – "Rolling in the Deep" (Editor: Art Jones at Work) Best Cinematography. Adele – "Rolling in the Deep" (Director of  Photography: Tom Townend) Best Video with a Message. Lady Gaga – "Born This Way" Best Latino Artist. Wisin & Yandel – "Zun Zun Rompiendo Caderas"