List of Marks &amp; Spencer brandsList of Marks &amp; Spencer brands List of Marks & Spencer brands The following list of Marks & Spencer brands details the various brand names under which retailer Marks & Spencer sells or has sold its present and former product lines over the years. Product line history. St. Michael. St Michael is a brand that was owned and used by Marks & Spencer from 1928. The brand was introduced by Simon Marks in 1928, after his father and co-founder of Marks & Spencer, Michael Marks. By 1950, virtually all goods were sold under the St Michael brand. M&S lingerie, women's clothing and girls' uniforms were branded under the "St  Margaret" brand, until the whole range of general merchandise became St Michael. In 2000, Marks & Spencer shifted to the Marks & Spencer brand. The St Michael name was subsequently adopted as a 'quality guarantee' and appeared as the "St Michael Quality Promise" on the back of food products, on the side of delivery vehicles and on in-store ordering receipts. The "St Michael Quality Promise" was phased out a few years ago. Marks & Spencer were selling clothes under the "St Margaret" and "St Michael" label by the mid-1950s and launched their school uniforms in the early 1950s, but these would be  shifted toward brands such as Autograph in the 2000s. Major product lines. The company put its main emphasis on quality, including a 1957 stocking size measuring system. For most of its history, it has also had a reputation for offering fair value for money. The synthetic fibre Tricell was first used in 1957 and lasted until the 1970s and another synthetic fibre called Courtelle was first launched nationally by Marks & Spencer during 1960 and also lasted well into the 1970s. Machine washable wool first appeared in 1972 and Lycra hosiery first came in during 1986. M&S launched their own brands  of domestic products, such as washing powder and aluminium foil in 1972, under the brand name of 'House-care'. M&S has sold Christmas cakes and Christmas puddings since 1958. In an effort to improve the quality of their Swiss rolls, they hired the food expert Nat Goldberg, who made a major improvement across their entire cake range, which had lost the public's favour a few years earlier. As a later measure to improve food quality food labelling was improved and "sell by dates" were phased in between 1970 and 1972. Boil-in-the-bag and sachet meals were first  pioneered by M&S in 1972 and the award-winning Gastropub food range was launched in 2004. The 'Melting middle chocolate pudding' campaign of 2005 led to a remarkable 3,000% rise in chocolate pudding sales, something that has not re-occurred since. The successful Autograph brand was launched in 2000 and was originally meant to be for men, but had now moved on to cover children and women by 2005. The 1996–1997 'Orient Express Tagged' brand was the first of numerous new brands, most of which were in feminine and children's clothes. The 'Orient Express Tagged' brand was part of  the inspiration behind the 'Portfolio' brand. The men's Autograph brand was then launched in 2000 and continues to this day. The Percy Pigs sweets were first created in 1995 and the billionth "Percy Pig" sweet was sold by the October 2007. M&S's relatively successful interior design 'Homeware' brand was launched in 2005 and renamed 'Home' in 2006. It features products like vases, furniture, beds etc. Plus range maternity – larger sizes of maternity clothes – were absorbed into the already existing 'Limited Collection Maternity', under the name of 'M&S Maternity' in 2008 to simplify administration. The women's 'Perfect' and  'Essential' sub-brands were largely relaunched in 2009 as the 'Portfolio' range, but with out the high end designer blouses. Perfect still operates in men's rain coats and cookware. Perfect was relaunced in January 2010 as a seasonal sub-brand of Portfolio. The firm's major clothing lines. M&S markets its major adult clothes ranges under the following brand names: Per Una. Per Una is a range of younger female's clothing sold at M&S stores, launched on 28 September 2001 as a joint venture between M&S and Next founder George Davies. The brand name means "for one" (woman ) in Italian. All Per Una items include the three hearts logo, inspired by a postcard seen by Davies while on holiday in Italy. The Per Una brand has been a major success for the company, and in October 2004, M&S bought the brand in a £125 million, two-year service contract with George Davies. Davies was to stay on for at least two years to run the company, with 12 months notice required if he wished to leave. The teenagers' line called Per Una Due was launched in early 2004, but sales were poor and it was discontinued in  May 2004, while the adult lines flourished by 2010. The Designer Discount brand was relaunched in the festive season 2008–2009 as "Buy me now or lose me forever – limited stock." Planned new Per Una sub-brands. M&S also announced it was planning to take over Twiggy's Twiggy international label during the winter of 2010 and merge it into Per Una. Portfolio. Portfolio This is aimed at the core 40–55 businesswoman. It is meant to offer all that is close to her feminine side. The shoes, trouser suits, blouses and frocks will be UK sourced and the T-shirts will  involve fair trade cotton from India, Bangladesh and Pakistan. It has incorporated some products from the former Perfect and Essential sub-brands. Portfolio Cashmere had absorbed the other male and female M&S cashmere jumper lines. Portfolio (headed by Marie Helvin since 2008) recently began to issue Speziale fashion trousers and Jeggings in a final bid for customers in late 2010 The Portfolio brand is currently being phased out. Indigo Collection. The Indigo collection This is a new range, aimed at the core, 18–25, feminine casual-comfortable type. It is meant to offer all that is close to her feminine side . The shoes, trousers and jeans will be UK and Bangladeshi-sourced and the T-shirts will involve fair trade cotton from Senegal, Bangladesh, India and Pakistan. Beachwear may be added to the list if the success continues. It has a sub-brand product range called Denim which deals with women's jeans. Babywear was reduced to woolly hats, gloves, socks and bed linen after its baby clothes, blanket sleepers, Romper suits, cot blankets, babies' bibs, non-woolly hats, socks and cot linen were turned into the Indigo Baby line in January 2011. Autograph. Autograph Autograph celebrated its tenth birthday in  January 2010. Marks and Spencer. Linen shop is the department in larger stores which sells the various linen articles listed above along with some linen items from other lines and brands. Classic Collection. Classic collection This is a new seasonal range, aimed at the core 55+ retired woman. It is meant to offer all that is close to her feminine side. The shoes, skirts, blouses and frocks will be UK sourced and the T-shirts will involve fair trade cotton from India and Pakistan. It has 'Seasonal Classics' and 'Summer Classics' lines. Blue Harbour. Blue Harbour is Britain's  largest men's casuals brand, and includes the sub-brands Heritage, Luxury and Golf. Other clothing lines. Other adult only clothes lines. M&S markets its miscellaneous and specialist adult clothes ranges under the following product ranges: Miami Issue M&S Maternity Perfect Plus range maternity Thermal luxury Ultimate Adored Katy Livingston The Zandra Rhodes collection Party, Party, Party! Breakthrough Breast Cancer Essential Plus range maternity Limited Collection Maternity Tailoring Floor 1 discount brands Other children's only clothes. M&S markets its miscellaneous and specialist childrenswear under the following brand names: Living the dream World Cup Plus fit Party, Party, Party! Ready  to play Sleep Casual Partyware Denim The Shirt-sleeve empire Both Sleepwear, Twinkle toes, Casual Junior, The Shirt-sleeve empire, Partyware and Occasionwear were all merged into either Occasions, Indigo Junior or Autograph Junior over the Festive season of 2010–2011. Other babywear lines. M&S markets its miscellaneous and specialist babywear under the following brand names: Babywear was reduced to woolly hats, gloves, socks and bed linen- after its baby clothes, blanket sleepers, romper suits, cot blankets, babies' bibs, non-woolly hats, socks and cot linen were turned in the Indigo Baby line, along with Romper-suit republic and Fashion in  the January 2011. Breakthrough Breast Cancer. M&S periodically markets charitable clothes for Breakthrough Breast Cancer. Revamped lines. April 2013 saw the M&S lingerie chief, Janie Schaffer, quit after only months in the job. 15 May 2013 saw the launch of the 'Best of British range' as well as the overhaul of Per Una and Indigo. The chain already has 20 UK suppliers and is looking to increase that number. Shoes. Men Women Unisex Cosmetics, toiletries and perfumes. Men Women Unisex Branded cosmetics, toiletries and perfumery. Skincare Make Up Bath & Body Home. Other products. Technology In 2006 the company launched a  range of domestic technology products. Over thirty-six stores offered this range. Additional services offered included television installation and technical help. Satnav technology was launched in January 2010– M&S Energy In 2008 the company launched M&S Energy (in partnership with Scottish & Southern Energy) providing Electricity and Gas for the Home. This was followed in February 2010 with Home Insulation. Food and drink. Major brands. Free range Gastropub Percy Pig Percy Pigs is a popular brand of pig-shaped raspberry-flavoured confectionery made under licence in Germany for Marks & Spencer. The sweets first appeared in stores in the mid-1990s. The name  Percy Pig has now been trademarked by Marks & Spencer. More than £10,000,000 was grossed between June 2009 and 2010 in Percy Pig sales in Marks & Spencer's UK branches alone. They are made up of just under 3.5% fruit juice. Percy Pigs were created in 1995 and were sold in strawberry and raspberry flavours. Until 2008, Percy Pigs were available in 100, 200 and 400 grams. The packaging has not changed size, but the middle size now contains 170 grams and the large size now contains 340 grams. There is also the related "Colin the Caterpillar" sweet that was  first launched in the festive season of 2008–2009. Alcohol. M&S has an extensive wine and beer range, which was first started in 1973. In 2006 and 2007, M&S entered over a hundred of its own wines into two wine competitions, "The Decanter World Wine Awards" and The International Wine Challenge. Both years, almost every wine won an award, ranging from the 2005 Secano Pinot Noir, Leyda Valley, Chile (Best Pinot Noir in the world for under £10) to the Rosada Cava (Commended)."" Gift shop/Christmas gifts and ideas shop. The gift shop sells cut flowers, greetings cards, Christmas hampers , jewellery, watches and upmarket chocolates. The 'Christmas gifts and ideas shop' is the Christmas version and sells gifts, toys and Christmas decorations. The online flower service was accused of unfair trading and using Google to piggy-back advertise on online searches aimed at Interflora online in 2010. M&S Bank. A variety of services are available under the M&S Bank brand including credit cards, loans, insurance and savings accounts. Originally an in-house venture trading as 'Marks and Spencer Financial Services' and later 'M&S Money', the banking business was acquired by HSBC in 2004 and now uses the Marks and Spencer  brand as part of a joint-venture agreement. M&S Energy. M&S Energy launched in 2008, in partnership with SSE. In 2018, M&S Energy switched from SSE to Octopus Energy M&S TV and online services. Products could be ordered online since the mid-2000s, in response to some like Tesco launching their pioneering Tesco.com home shopping delivery service in the early 2000s. Tesco, M&S and others are expanding rapidly into this new niche market. M&S TV is an online TV station to advertise goods. The online flower service was accused of unfair trading and using Google to piggy-back advertise on online  searches aimed at Interflora online in 2010. The John Lewis shopping chain beat M&S to the title of the UK's best high-street website by late 2010. Former clothing ranges and product types. Old labels. 'St Margaret', 'St Michael' and 'Homecare' brands were the time-honoured brand labels that fell out of use in the company wide re-branding campaign of the early 2000s. The stylish 1996–1997 'Orient Express Tagged' brand was the first of numerous new brands, most of which were in women's and children's clothes. The 'Orient Express Tagged' brand was revived in 2007 as  the year long 'Orient Express Platform 10' brand and was part of the inspiration behind the 'Portfolio' brand. The men's Autograph brand was then launched in 2000 and continues to this day. 'Plus range maternity – larger sizes of maternity clothes were absorbed into the already existing 'Limited Collection Maternity', under the name of 'M&S Maternity' in 2008 to simplify administration. The women's 'Perfect' and 'Essential' sub-brands were largely relaunched in 2009 as the 'Portfolio' range, but with out the high end designer blouses. Perfect still operates in men's rain coats and cookware. Perfect was relaunced in  January 2010 as a seasonal sub-brand of Portfolio. Sir Stuart Rose axed both the ailing casual menswear brand SP Clothing, the View From sportswear range, the David Beckham children's range, DB07 clothes, the teenage range Per Una Due and several food lines in 2004, because he thought the business' stock inventory management had become 'too complicated' The retailer had launched several brands, sub-brands and line of womenswear and Childrenswear in recent years such as Indigo Collection Junior, Indigo Collection and Portfolio. Indigo Collection aimed at women over 30s, while Portfolio 45s. Overall, M &S has ten womenswear  sub-brands and sub-sub-brands, such as Per Una and Autograph, but only six menswear brands, such as Blue Harbour, North Coast and Collezione by 2010. The 2008-9 restructuring plan. As part of the 2008-9 restructuring plan, nine sub-brands deemed to be unprofitable, unnecessary or superfluous were either discontinued, merged or relaunched in 2008, with further activity, including some store closures, occurring in both 2009 and 2010. M&S also began to sell other branded goods like Kellogg's Corn Flakes from November 2008. and may ditch its own branded food in 2011 due to poor turn  over beyond the 'Food to go', 'Lunchtogo' and 'Gastropub' lines. The 2010 product audit. Another review and re-branding exercise was planned for late 2010 and 2011 after several years of declining sales in the womenswear department as born out by an audit conducted by the firm the Retail Knowledge Bank in the August 2010. 'PU Active' was a brief foray by Per Una into the casual sportswear lines in the September 2010, but it was scrapped during its infancy by the October due to poor sales figures. The '2011 brand cull'. Marc Bolland had considered axing several brands in  early 2011 after an audit by the Retail Knowledge Bank in the August 2010, revealed that sales of M&S womenswear were at a ten-year low. The audit covered both the Limited Collection, Autograph, Autograph Weekend, Classic Collection, Per Una, Portfolio and Indigo. In the summer of 2010, Draper magazine claimed that Per Una was the only clothing brand that was not at risk of being axed in Mr Bolland's shake-up of the plethora of clothing brands sold at M&S. Per Una was planned to stay due to its successful and distinctive flair, but Portfolio and Indigo were  planned go due to poor sales. The Limited Collection, Autograph, Autograph Weekend, Classic Collection brands were being considered for the cull during mid-2010, but were later given a reprieve. It was revealed in the November 2010, that there would be a major 3 year UK store revamp, which would cost between £850,000,000 and £900,000,000 and a cull of what Mr Bolland called "the often confusing" store layouts and "indistinguishable brands". M&S also announced it was planning to take over Twiggy's Twiggy international label some during the winter 2010–2011. The May–August 2011 Corporate revamp. Fashion guru Sara  Bradley was reported in March as planning to take a 'senior role' within M&S's clothing business by mid-2011. The official goal was to be better at food than supermarkets and better at clothes and general merchandise than department stores. Alison Jones, who is the daughter of Sir David Jones, joined M&S on 2 June, as the new brand director for general merchandise, under the leadership of marketing director Steve Sharp. She had gained previous experience at Topshop and Debenhams. The role has been created to give a more cohesive approach to M&S's branding and help develop and co -ordinate the brand and strategy for M&S's clothing division. May 2013 revamp. 15 May 2013 saw the launch of the 'Best of British' range as well as the overhaul of Per Una and Indigo. The new 2017 seasonal collections. The 'Best of British' range had been discontinued by 2017. Several new lines had started. The new 2017 seasonal collections. 'The White Collection' was discontinued by mid 2018. A new line was started. List of Marks & Spencer brands The following list of Marks & Spencer brands details the various brand names under which retailer Marks & Spencer sells or has sold its