Lollywood
Lollywood (Punjabi and "lâli vuḍ") refers to the Pakistani Urdu and Punjabi-language film industry based in Lahore. Since the partition of India in 1947, Lahore has been the center of Pakistani cinema, with films being produced both in Urdu and Punjabi. The word "Lollywood" is a portmanteau of "Lahore" and "Hollywood", coined in 1989 by Glamour magazine gossip columnist Saleem Nasir, and is usually used comparatively with respect to other industries in South Asian cinema, such as Tollywood and Bollywood. Prior to 2007, Lahore was the most prolific producer of Urdu films, before being largely overtaken by Karachi . Etymology. "Lollywood" is a portmanteau derived from Lahore and "Hollywood", a shorthand reference for the American film industry, Hollywood. History. Prior to the 1947 partition of India into the Republic of India and Pakistan, the Lahore film industry was initially part of the British Raj era cinema of India. The Bombay cinema industry (now known as Hindi cinema or "Bollywood" in modern India) was closely linked to the Lahore film industry, as both produced films in the Hindustani language, also known as Hindi-Urdu, the "lingua franca" of northern and central British India. Many actors, filmmakers and musicians from the  Lahore industry migrated to the Bombay industry during the 1940s, including actors K. L. Saigal, Prithviraj Kapoor, Dilip Kumar and Dev Anand as well as playback singers Mohammed Rafi, Noorjahan and Shamshad Begum. After the 1947 partition and the foundation of Pakistan, the Lahore film industry transitioned to becoming the centre of the new Pakistani cinema. Films. Lollywood films in Punjabi were most popular in the 1960s and are often referred to as the "golden age" of Pakistani Punjabi cinema.