Suguna Foods
Suguna Foods Private Limited is a billion-dollar Indian multinational food products company headquartered in Coimbatore, India. The company was started in 1984 and is involved in broiler farming, hatcheries, feed mills, processing plants, and vaccines manufacturing for poultry. It markets and exports broiler chicken, frozen chicken, chicken eggs, and is the largest poultry company in India. History. Founders. Mr. B. Soundararajan and Mr. G. B. Sundararajan were the founders of Suguna Foods. They hail from a village near Udumalpet. Their parents were school teachers. They entered agriculture after successful completion of school. They were Agriculturalists when they  started cattle and poultry farms simultaneously. 1984–90. In 1984 they started a small poultry farm with a small investment of Rs 5000. In 1986 they started a poultry-related trading firm. In 1990 the situations around them demanded them to pioneer the concept of contract farming for the first time in India. Contract farming. In this contract farming concept, the company provides chicks, feed, healthcare, and Technical support. The farmer's responsibility is to have a poultry shed and manage it effectively. So farmers are able to get secured regular income from Suguna. 1990s. From 1990 to 1997, the company  grew gradually. In 1997, the company got its first sizable turnover of 7 crores. Expanded their business all over Tamil Nadu and started professionalizing the company. At the end of 90's, they got turnover of 100 crores. 2000. In 2000, the founders moved into the neighboring states of Karnataka and Andhra Pradesh. They found an ally in several state governments due to their objective to Energize Rural India. They overcame the opposition of the middlemen with the help of farmers and the respective state governments. 2000 – present. Over a period of 35 years, Suguna has gone from strength to  strength and has become an Rs.8700 crore company that makes it India's No.1 broiler producer in India. Along the way, Suguna's pioneering efforts in contract farming helped create thousands of rural entrepreneurs who share the growth successfully. "Poultry Integration" introduced and pioneered by Suguna in the country has energized the livelihoods of farmers in rural India. Suguna ranks among the top ten poultry companies worldwide. With operations in 16 states across India, it offers a range of poultry products and services. The fully integrated operations cover broiler and layer farming, hatcheries, feed mills, processing plants, vaccines and exports . Suguna markets live broiler chicken, value-added eggs, and frozen chicken. With the intent to provide consumers with fresh, clean, and hygienic packed chicken, Suguna has set up a chain of modern retail outlets. Today, the company's brand Suguna Chicken is a household name in India. With its Suguna Daily Fressh outlets, Suguna Home Bites, Suguna Anytime processed chicken, and four varieties of specialty Suguna value-added eggs, Suguna is the undisputed leader in poultry products. Suguna Home Bites being the latest in its product range is a new category of home meal replacements. In 2020, Suguna Foods has  funded a $15 million contract with the Asian Development Bank (ADB) to maintain poultry agricultural production.