Audio normalization
Audio normalization is the application of a constant amount of gain to an audio recording to bring the amplitude to a target level (the norm). Because the same amount of gain is applied across the entire recording, the signal-to-noise ratio and relative dynamics are unchanged. Normalization is one of the functions commonly provided by a digital audio workstation. Two principal types of audio normalization exist. Peak normalization adjusts the recording based on the highest signal level present in the recording. Loudness normalization adjusts the recording based on perceived loudness. Normalization differs from dynamic range compression, which  applies varying levels of gain over a recording to fit the level within a minimum and maximum range. Normalization adjusts the gain by a constant value across the entire recording. Peak normalization. One type of normalization is peak normalization, wherein the gain is changed to bring the highest PCM sample value or analog signal peak to a given levelusually 0 dBFS, the loudest level allowed in a digital system. Since it only searches for the highest level, peak normalization alone does not account for the apparent loudness of the content. As such, peak normalization is generally used to change the  volume in such a way to ensure optimal use of available dynamic range during the mastering stage of a digital recording. When combined with compression/limiting, however, peak normalization becomes a feature that can provide a loudness advantage over non-peak normalized material. This feature of digital recording systems, compression and limiting followed by peak normalization, enables contemporary trends in programme loudness. Loudness normalization. Another type of normalization is based on a measure of loudness, wherein the gain is changed to bring the average amplitude to a target level. This average can be a simple measurement of average power, such  as the RMS value, or it can be a measure of human-perceived loudness, such as that offered by ReplayGain, Sound Check and EBU R128. For example, YouTube’s reference level is −14 LUFS, so if a program is analyzed to be −10 LUFS, YouTube will lower the level by 4 dB to bring it to the reference of −14 LUFS. Loudness normalization was created to combat varying loudness when listening to multiple songs in a sequence. Before loudness normalization, one song in a playlist might be quieter than the rest, so the end listener would have to turn up  a volume knob to adjust the playback volume. Depending on the dynamic range of the content and the target level, loudness normalization can result in peaks that exceed the recording medium's limits. Software offering such normalization typically provides the option of using dynamic range compression to prevent clipping when this happens. In this situation, signal-to-noise ratio and relative dynamics are altered. Loudness standards. Standard loudness normalization reference level varies by location and application.