Pechoin
Pechoin (百雀羚) is a skin care brand of SPDC. The package of this product is often a small round iron box in yellow or blue. In 2008, it won the title of Famous Trademark of China.Used to be produced by FuBeiKang in 1931. Marketing. Pechoin has positioned its brand concept in young and fashionable markets, which is more suitable for information based developments.Pechoin uses video and image formats to present advertising content. Pechoin published advertising in image format on various digital platforms to attract the attention of the audience and increase publicity. One of these advertisements depicts  the story about the assassination of women in Shanghai during wartime, and the company promotes its products through this story in order to attract the readers' attention. This advertisement reached over 30 million users on the WeChat platform, and the total number of exposures including other channels exceeded 100 million readers. From 2012 to 2015, Pechoin advertised during the Chinese reality television singing content Voice of China for a period of four years. In 2012, the company spent a total of ¥70 million for advertising, while this figure increased to ¥153 in 2013, ¥180 million in 2014 , and ¥260 million in 2015. In terms of e-commerce, Pechoin joined the Chinese e-business platform Taobao, which has been called the "Chinese Amazon" , and started to operate its e-commerce business. For other e-commerce platforms, Pechoin will screen different types of agent operators. Additionally, Singles' Day is the largest online shopping festival in China. According to data on Singles' Day 2016, the trade index of Pechoin reached 4,787,965 customers, which was the highest sales volume for a cosmetics brand. In 2017, the total sales volume reached ¥294 million, the largest sales by a cosmetics brand  on Singles' Day.