Ruda Landman Archives - BrightRock
Ander en beter dinge
Ruda Landman is terug as aanbieder
Seisoen 1 Sondae (vanaf 19 Julie)
Dis ‘n jaar sedert kykers die ervare Ruda Landman laas as aanbieder op TV gesien het, en wel in die SABC3-reeks Centrum Guardian.
“TV-aanbieding is soos fietsry,” vertel Ruda op die stel van die nuwe kykNET-reeks VeranderDinge. “Mens verloor dit nooit nie. Waar ander daarvan hou om boeke te skryf of te skilder, voel ek gemaklik voor die kamera. Dis vir my lekker om met mense te praat en hulle te laat praat.”
In die nuwe leefstylprogram laat Ruda mense juis hul hart oopmaak oor een groot onderwerp: Verandering. Bekendes soos die aktrise Shaleen Surtie-Richards en die sangeres Nianell vertel wat hulle gedoen het om die koers van hul lewe te verander.
“Maar VeranderDinge fokus nie net op loopbaanveranderings ofverhoudings nie,” verduidelik Ruda. “Verskeie onderwerpe, wat strek van finansies en persoonlike ontwikkeling tot by gesondheid en `n nuwe voorkoms, val byvoorbeeld onder die bree tema.”
Die saadjie vir VeranderDinge is geplant toe Ruda die afgelope jaar onderhoude met bekendes soos die oud-krieketkaptein Graeme Smith gevoer het vir BrightRock se aanlynplatform ChangeExchange.
“Die webwerf gee Jan Publiek ook die kans om hul ondervinding van verandering en hoe hulle hul fokus verskuif het, met ander te deel,” sê sy. Die reaksie op www.changeexchange.co.za was oorweldigend. Vandat die webwerf in Maart 2014 die lig gesien het, het meer as 14 000 besoekers aan 20 000 gespreksessies deelgeneem.
Suzanne Stevens, uitvoerende direkteur: bemarking van BrightRock, en die vervaardiger, Alan Ford, het saamgespan en besluit daar’s beslis ‘n behoefte aan ‘n TV-reeks soos VeranderDinge.
CELEBS EN SKRYWERS
Dit was vir hulle ‘n uitgemaakte saak dat Ruda aan die stuur van die ateljee-onderhoude sou wees. Die produksiespan het toe koppe bymekaargesit oor die gaste. “Ons het begin met ‘n wenslysie van wie ons graag in die reeks sou wou hê, afhangend van hul beskikbaarheid en of hulle bereid sou wees om te praat,” sê Ruda.
Die lysie sluit nie net celebs soos Shaleen en Nianell of die voormalige DA-leier Helen Zille in nie, maar ook die skrywer Rachelle Greeff, die tydskrifredakteur Kay Karriem en die sakevrou Carina Franck van Kalahari Lifestyle wat oor die omwentelings in hul lewe gesels.
Buiten die ateljee-onderhoude is daar selfhelp-insetsels wat praktiese insae en wenke vir kykers gee, soos hoe om nuwe uitdagings aan te pak, hoe om jou eie besigheid te begin, uit die skuld te kom of fiks te bly. Die gewilde aanbieder Kim Cloete, wat tot Mei nog mede-aanbieder van die glansprogram Kollig op kykNET & kie was, en Ruda doen albei afsonderlike onderhoude vir die selfhelp-insetsels.
“Van die insetsels gee kykers byvoorbeeld ‘n kykie op buitengewone instellings en aktiwiteite soos die Roller Derby, ‘n toenemende kontaksport vir vroue. Ek gaan jaag selfs spoke in Matjiesfontein!” lag Ruda.
Tydens haar gesprekke het Ruda seif ‘n paar nuwe dinge wys geword. “Verandering is die een ding in die lewe waarvan ons seker kan wees,” sê sy. “En dit help nie mens skop daarteen nie. “Hoe meer buigbaar jy is en hoe meer jy bereid is om kopskuiwe en aanpassings in jou lewe te maak, hoe gelukkiger gaan jy op die ou end wees,” voeg sy by.
“Baie mense is geneig om aan die bekende en aan die veilige vas te klou, want hulle voel onseker. Met VeranderDinge wil ons vir kykers sê verandering kan maklik wees en dit wérk. Verandering kan ook beter balans in jou lewe bring as jy dit regkry,” meen Ruda. – Martjie Roos
(Originally published in TV Plus, 8 July 2015, p. 31)
Ja Noël Fine!
Ruda Landman has met and interviewed some Very Important People in her career, but her exclusive sit-down chat with Father Christmas was an undisputed highlight.
Every journalist dreams of landing the ultimate interview. A global exclusive with one of the most instantly recognisable figures in popular culture.
A true legend, celebrated in movies, music, and literature, loved and adored by the young and the young at heart.
Yule never guess who. That’s right! And guess who got the scoop, on the eve of Father Christmas’s annual round-the-world tour? Our very own BrightRock Change Exchange correspondent, Ruda Landman.
In her long and distinguished career in journalism, Ruda has interviewed politicians, sports stars, heroes, celebrities, role models and outstanding achievers in a number of fields, but never before has she found herself sitting opposite a person of such presence – and such presents – as Father Christmas himself.
The portly Man in Red pitched up for the chat in traditional fashion, with his trusty team of reindeer leading the way.
After a brief battle to find parking for his sleigh in the busy streets of Joburg, Father Christmas sat down with Ruda to talk about change, technology, the trouble with elves, the difficulties of maintaining the annual Good and- Naughty list, and the challenges of running a sustainable global enterprise with a single, dedicated delivery date.
At the same time, Father Christmas let Ruda in on a little secret…the one thing he wouldn’t change about the way he delivers the goods in an age when everything is subject to change.
Join Ruda and Father Christmas for the full, exclusive interview at the Change Exchange.
You’ll also find plenty of information, advice, and opinion on the big Change Moments in life: Tying the Knot, Making a Home, Landing that Job, and Starting a Family.
See you there, and please watch out for the reindeer!
Graeme Smith and Ruda Landman talk change on the Change Exchange
28 July, 2014. FA News.
A change-focussed online conversation platform conceived by needs-matched life insurance player, BrightRock.
Former South African cricket captain Graeme Smith started taking care of other guys, coaches and staff on tour at the age of 22 – something that was set to change his life forever. Now that he’s retired from professional cricket, his responsibilities are fully focused on his family.
“It’s like running a business. There’s a lot more love and care involved in a family – but it’s a similar thing: You have to manage relationships.”
This is one of many conversations taking place on BrightRock’s Change Exchange (www.changeexchange.co.za), a dynamic online platform that taps into the emotions behind consumers’ biggest financial decisions. It is a space where people can learn from others going through the same “Change Moments”, ask questions and share experiences.
The most recent of these conversations is an exclusive interview between former Carte Blanche presenter Ruda Landman and Graeme, which was published on the Change Exchange earlier today (24 July 2014). Having tied the knot, had kids and given up his professional cricketing career to spend more time with his family, Graeme shares how he has been navigating these big changes in his life.
This is the second of a series of change-focussed interviews by Ruda, who herself is no stranger to change, having given up a secure, stable job in the media to pursue a career in freelancing. That’s why the series kicked off in May with an interview with Gareth Cliff, who left his job as a radio DJ to start his own “unradio” show, CliffCentral.
Says Ruda, “I find that people like to define you in terms of ‘what you do’ and if they feel that they cannot do this, they can’t quite understand it. In addition, moving to something that doesn’t come with a set salary package is daunting. I was curious to speak to both Graeme and Gareth about their motivation in making this significant change and what has guided their career decisions in the past.”
The Change Exchange focuses on four key Change Moments, which include “Starting a family”, “Tying the knot”, “Landing that job” and “Making a home”. A diverse mix of contributors, known as Change Agents, have shared their experiences on the Change Exchange — to name a few: Sam Wilson, Maya Fisher-French, Alan Knot-Craig jr.,Kagiso Msimango, Richard Mulholland, Stuart Taylor and Stacey Vee.
Suzanne Stevens, Executive Director at BrightRock explains that they have identified an opportunity to engage with consumers at a more personal, emotional level. Industry research shows that consumers’ propensity to initiate an insurance purchase is far higher at these times. A 2012 study in the Journal of Risk and Insurance* found that new parents were 40% more likely to buy life insurance cover. It also showed an increase in self-initiated life insurance purchases when starting a new job.
“These significant life changes not only impact consumers’ finances, but also their health, lifestyle and sense of identity. BrightRock has identified an opportunity to engage with consumers at a more personal, emotional level.
“Traditionally, the role life insurance plays at these times is limited to the financial aspects of the change, and the interaction between provider and consumer tends towards the factual and rational. But these are moments that reshape the way we look at the world, and the way the world looks at us. The emerging field of behavioural economics has shown that people are far more driven by emotions and unconscious biases when making financial decisions than previously thought. BrightRock operates in this space, where emotions and money meet,” says Stevens.
“As our product is designed to change with you as your financial interests shift at these major, life changing moments, we believe these moments are exactly the right time to be engaging with consumers in a way that addresses both the financial and emotional impacts. Our product addresses people’s financial needs, and our aim with the Change Exchange is to also help people navigate some of the other aspects of these moments, regardless of whether they’re a BrightRock client or not.”
Since launching the Change Exchange in March 2014, over 14 000 visitors have enjoyed over 20 000 sessions on the site. This engagement has also spilled over into the social media space, with over 4 600 conversations flowing out of the topics discussed on the Change Exchange. Says Stevens: “These are early indicators that the concept is sound and the quality of the content is good. But we are well aware that these are the very first ‘baby steps’ and we fully expect that the Change Exchange will mirror life, and will change over time as it grows!”
Many more change moment Ruda-interviews are in the pipeline – some with well-known personalities, and some with interesting people you may never have heard of. One of these is an interview with her son, Johannes about his own drastic career-change from a position in television production to financial services.
Join the conversation at www.changeexchange.co.za.