Uncle Tetsu's Cheesecake
Uncle Tetsu's Cheesecake (てつおじさんの店 "Tetsu-ojisan no mise") is a bakery store that originally began in 1990 on Oyafukou Street in the Hakata area of Fukuoka, Japan, and which sells Japanese cheesecake as its signature dish. The store was founded by , the namesake for "Uncle Tetsu". A Taiwanese branch opened in 2011, and the cakes became popular after being reported on by local television talk show "Kangsi Coming". Outside Japan, the brand has more than 70 shops across China, as well as in Hong Kong, Singapore, Taiwan, Thailand, Malaysia, Philippines, Cambodia, New Zealand, Australia, Canada , Pakistan, Saudi Arabia and Qatar. Popularity. Uncle Tetsu entered the Chinese market in 2013, and the Japanese cheesecakes became popular in Shanghai, with customers queueing for hours and purchases being limited to two items per person. Because the cheesecakes are so popular, cheesecakes have been limited to one per buyer. There is limited oven capacity, and this makes the line shorter. Outlets. The first Uncle Tetsu outside Asia opened in 2015, in Toronto, Canada. There are currently over 45 outlets around Japan, 11 in Malaysia, 9 in Indonesia and 8 in Taiwan. Stores opened in Sydney in 2016 and Melbourne  and Auckland in late 2017. Other branches exist in Waikiki, Los Angeles, as well as San Mateo, CA. There are thirteen stores in Canada, in Toronto, Richmond Hill, Markham, Ottawa, Montreal, Vancouver and Burnaby. An outlet opened in Lahore in 2019. Design space. The outlets are known for their warm, red and white interiors plus open-space kitchens which allow customers to see the desserts being made.