Proper sales training is crucial for the success of any business! The efficiency of your sales depends on various interrelated factors such as the efficiency and the skills of your business members, the ability of your company to create and explore new sales opportunities, as well as the ability to close potential sales. Ngaphezu kwalokho, a proper customer relationship management can maintain the clients' interest in the products or services offered by your business. Considering the fact that the profitability of a company is determined by its members' relations with clients, a successful business should focus on better understanding customers' needs, enhancing the communication with clients by providing good feed-back and also on improving interactions with clients. With the means of effective sales training programs, you will be able to strengthen the relations between clients and the members of your business. The University’s outstanding 225,000-plus alumni include a Nobel laureate, two Fortune 500 company CEOs, an Academy Award winner, and leaders in government, law, science, public service and the arts. The University celebrates its alumni as its greatest assets. Their achievements make the University great – and, in return, the University will work hard to strengthen its reputation.