Alf Lawrie
Alf Lawrie is currently Head of Factual Entertainment at Channel 4. This is a role he took on in March 2018 after having joined the broadcaster in April 2017 as Specialist Factual Commissioning Editor. Alf has developed some of the channel's formats and programmes including: He is responsible for some of the channel's more witty and edgy content, such as the 2020 deepfake Alternative Christmas Message, which left Channel 4 boss, Ian Katz, joking that either he or Alf would end up in the Tower! Multiple news agencies shone a light on the wide-ranging responses  to Smuggled; a show which drew a tweeted response from a Home Office perhaps not delighted at weaknesses in border controls being brought to the attention of the public. Before working at channel 4 Alf worked as an executive producer at Shine TV. Before working at Shine, Alf undertook various television projects as both a director and producer including the poignant documentary series for the BBC "Wonderland- I had the X Factor 25 years ago". Alf was series producer on the very first series of The Apprentice. He was producer for Talkback Productions on the first Ali G show broadcast  in 2000. Early life. Alf was born in Cuckfield West Sussex on 16 September 1974. Alf is the son of Charles Lawrie (a poet), the grandson of golf architect Charles Dundas Lawrie, and the great grandson of Alfred Ainslie Lawrie. Alf's mother is Ann Lawrie, a teacher and nurse. Education. Alf studied Politics Philosophy and Economics at Christ Church, Oxford. Personal life. Alf has two daughters Tabitha (2015) and Iris (2017) and lives with his long-term partner Rosie Sarrington (a lawyer).