Shreddies
Shreddies are a breakfast cereal first produced in Canada in 1939 by Nabisco. The "Shreddies" brand is held by Post Consumer Brands in Canada and elsewhere, and Nestlé in the United Kingdom only. Manufacture. In Canada, production began in 1939 at Lewis Avenue, Niagara Falls, Ontario. Shreddies were produced under the Nabisco name until the brand in Canada was purchased in 1993 by Post Cereals, whose parent company in 1995 became Kraft General Foods, which sold Post to Ralcorp in 2008 and is now Post Foods Canada Corp., a unit of Post Holdings, which was spun off from Ralcorp  in 2012. In the United Kingdom, the cereal was first produced by Nabisco's former UK division, but is now made by Cereal Partners under the Nestlé brand at Welwyn Garden City. The factory opened in 1926 and began making Shreddies in 1953. The site was briefly owned by Rank Hovis McDougall in 1988, which sold it to Cereal Partners in 1990. Nestlé's site at Staverton started making Shreddies in 1998, and is where all production was moved in 2007. The cereal is marketed with the 'whole grain' symbol, as part of a marketing campaign emphasising the healthiness of  the cereal. Wheat for Shreddies is sourced from over 500 different farms within the UK. Sugared, chocolate and honey-flavoured versions of the cereal are available in the UK as Frosted Shreddies, Coco Shreddies, Honey Shreddies, and there is also an orange-flavoured and coconut infused version of the Coco Shreddies. The former advertising slogan in the UK was: "Keeps hunger locked up until lunch". The advertising slogan for the Frosted and Coco Shreddies was: "Too tasty for geeks". Collectables. In January 2012, boxes of Shreddies dating from the early 1970s were reported to be selling on eBay, after being  discovered in a village shop. They were reported to have been selling for about £160 per box on eBay.