Boing (Italian TV channel)
Boing is an Italian free-to-air television channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture of Fininvest's Mediaset (through its RTI subsidiary) and Warner Bros. Discovery (through its International division). It is available on digital terrestrial television and free-to-air satellite provider Tivùsat. History. The channel launched on 20 November 2004 at 8:00 pm, after replacing VJ TV some months prior with a sign that said "Boing, in arrivo." (Boing, coming soon.). In 2006 the channel rebranded to a new transparent screenbug and logo in promos, to  follow the brand identity of Mediaset's other channels. The change included a new graphics package, introducing Animadz. Most of the Animadz lasted until August 2020. With the birth of Cartoonito in 2011, the channel increased its demographic to include 7–16-year olds. All preschool programs and blocks were moved to Cartoonito's schedule. Boing rebranded to a new graphics package along with its Spanish and French versions developed by Lumbre on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed. On 11 July 2019 another channel, Boing  Plus, was launched, replacing Pop. This channel is a 1-hour timeshift feed of both Boing and Cartoonito, with Cartoonito's programming being shown from 4:00 am–1:00 pm and Boing's programming for the rest of the day. On 30 August 2020 Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.