Robeks
Robeks is a smoothie franchise chain headquartered in Los Angeles, California, USA. Founded in 1996 by David Robertson, a former investment banker, as of January 2021, the company has 83 franchise locations. Background. Peter Bickford was a Wall Street banker and his wife Katrina ran a landscape design business. They were introduced to Robeks by Kela Alstrup, a franchise broker. The Bickfords "were hooked by the idea of providing healthy food in a colorful, high energy setting." The Bickfords opened the first Robeks franchise in New England. In 2017, Robeks introduced a new menu. In February 2018, Robeks launched  their new Online Ordering program allowing customers to place orders from their desktop or mobile devices. The cornerstone of the program is a new mobile app that is now available to the public. In the summer of 2018, Robeks introduced three floral infused lemonades in anticipation of the summer heat: Rose, Hibiscus, and Lavender. References. https://www.franchising.com/news/20180320_robeks_primed_for_growth_in_2018.html https://www.qsrmagazine.com/news/robeks-fresh-juices-and-smoothies-launches-online-ordering https://www.qsrmagazine.com/news/robeks-unveils-3-floral-infused-lemonades-summer https://losangeles.cbslocal.com/2018/03/20/where-to-eat-the-best-acai-bowls-in-la/ https://www.pymnts.com/mobile-order-ahead/2018/personalization-robeks-qsr/