Star Vijay
Star Vijay, commonly known as Vijay TV, is an Indian Tamil pay television general entertainment channel operated by Asianet Star Communications, Wholly owned by Disney Star. The channel broadcasts from Kochar Jade, Guindy, Chennai, Tamil Nadu. Star Vijay changed hands several times before being partly acquired by the Star TV network in 2001. History. The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as "Golden Eagle Communication (GEC)." United Breweries Group acquired the channel in 1995 and renamed it as "Vijay TV". The UTV Group bought the controlling interest from United Breweries  Group in 1999 for ₹180 million. In 2001, Star India took over the channel and rebranded it as "Star Vijay." Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent. In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores. This channel, along with Star One, was launched in Hong Kong in 2007. The high-definition feed, Star Vijay HD, was launched on 29 May 2016. On 25 August 2016, its siblings channel "Star Vijay Super" was launched, which airs non-stop films  and legacy television shows. On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under Star India. Now the channel is owned by Asianet Star Communications. On 4 October 2020, it launched a music channel named Star Vijay music. Reception. When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased. A revamp in 2017 brought with it a new logo and the launch of "Bigg Boss Tamil Season 1", after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the  second most-watched Tamil television channel. In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time for the first time while being the second most watched Tamil GEC overall after Sun TV. In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.