Alex Wirth
Alex Wirth (born 1 April 1953) is a Swiss retired footballer and tradesman. Wirth played for FC Basel as defender in the 1970s. He was owner a cheese specialties shop and renowned as cheese connoisseur. Football career. Wirth joined FC Basel's first team in their 1970–71 season und head coach Helmut Benthaus. Due to his age, Wirth played mainly with the reserve team, sat on the bench or helped out in the Cup of the Alps and domestic league when Benthaus needed a defender. Wirth played his debut for the club in the Swiss Cup home game  at the St. Jakob Stadium on 29 November 1970 against Bellinzona. He was substituted in at half time for the injured Peter Ramseier as Basel won 2–0.<ref name="fcb-achiv-fcb-bellinzona-cup-1970/71"></ref> Wirth played his league debut for the first team in the home game on 9 December 1973 as Basel were defeated 2–3 by Young Boys.<ref name="fcb-achivfcb-yb-1973/74-"></ref> He scored one goal for the club in a test game on 2 September 1975 as Basel won 3–0 against FV Lörrach.<ref name="fcb-achiv-lörach-fcb-1975/76"></ref> Later that month Wirth suffered a broken ankle and fibula. It  took a year for the injury to recover and before he could play again. This was then in the Swiss Cup match on 16 October 1976 against Xamax.<ref name="fcb-achiv-xamax-fcb-cup-1976/77"></ref> Wirth stayed with the club until 1978 and played a total of 25 games for Basel scoring that one mentioned goal. Seven of these games were in the Nationalliga A, two in the Swiss Cup, seven in the Cup of the Alps and nine were friendly games. Private life. Following his footballing time with Basel, Wirth took over the dairy business that his mother and father  had started in August 1957. As the "young, hopeful player" (Wirth over Wirth) broke his ankle and his fibula at a soccer match and his father suffered a heart attack, "out of necessity I started working in his business". "Learning by doing was the order of the day", said the tradesman, who now offers 150 instead of five types of cheese: "I established the reputation of the specialties." In August 2017 Alex Wirth passed the business, named Wirth's Huus, on to his son Lucas, the third family generation.