Little fresh meat
Little fresh meat () is an internet buzz word in China used to describe handsome young males. It is most commonly used for celebrities, particularly a rising star. Positive impact. Star power and commercial value. This term has been widely used as a selling point by Chinese entertainment agencies in defining a star, and helped the star in gaining more fans. Box office. Films featuring "little fresh meat" have done well at the box office, in return for some of these films' low production cost. This is due to the devout fanbase of the stars. In particular, the  media coined Lu Han's massive influence among his followers as the "Lu Han effect", which helped achieve high ratings for the television drama "Fighter of the Destiny" in spite of poor reviews from critics. Diversification of label. The popularity of "little fresh meat" have allowed the media to create new representations of male beauty on screen, thus diversifying the type of characters portrayed by actors in television and films. Males who possess delicate and feminine features are no longer met with contempt or ridicule. Negative criticism. Astronomical high salary. It has been reported that high salaries demanded by some  little fresh meats has caused a detrimental impact on film profits. Unprofessional attitude. Some of the "Little fresh meats" have often been criticized for their lack of acting skills, causing their films to receive negative reviews and online backlash. Li Yifeng was panned for not mastering the Beijing dialect for his role in "Mr.Six", and received criticism for winning the Best Supporting Actor award at the Hundred Flowers Awards, which sparked a "Popularity vs Talent" controversy. Other common unprofessional behaviour exhibited by "little fresh meats" include getting stand-ins to replace them in certain shots. Due to their popularity , they also tend to juggle multiple projects and don't give adequate time for each role, instead hiring stand-in look-alikes to replace them in shots that do not require close ups. In the media. Empowerment on women. The phenomenon has contributed to the rise of girl power. Women have always been used as an object of appreciation, but now men are also receiving the same treatment. Feminist Lü Pin said: "I think the phrase is a symbol for the possibility of diversification. In the past the mainstream was old men [dating] young women, but now matches of people  of different ages are being accepted." As the term "little fresh meat" has been used by women to express their desire/hunger for young, good-looking men, a psychologist stated that it is a progress for women to recognize their sexual needs and self-gratification in the otherwise restrained society in China. Comments by entertainers. Chinese Swimmer Ning Zetao said that he wouldn't want to be called a piece of little fresh meat. "I don't like this nametag," he said. Commercial trends. The popularity of the "little fresh meat" have also saw a change in tide, where beauty  and cosmetic companies in The world are starting to ask young male celebrities to endorse their products instead of female celebrities.