Ukuphathwa komkhiqizo ihlose ukwandisa ukubaluleka brand. Kulokhu, ukubaluleka - lena inzuzo wathola ngumkhiqizi. Kufanele kuqashelwe ukuthi imiqondo ezifana brand ukuphathwa, ukumaketha kanye PR - yizinto ezimbili ezahlukene. Esimweni sokuqala benze imibiko yezimali kanye akhawunti, njengoba ukusebenza kwabo impahla letibalekako. Esimeni sesibili, isabelomali izinselele ukumaketha egqanyisiwe ekupheleni plan ibhizinisi, "izinsalela" langempela. Isimiso esifanayo ngokuvamile lisebenza ebuhlotsheni yomphakathi. Ngakho, ngokungafani kuya zobudlelwano nomphakathi kanye ukumaketha, ukuphathwa umkhiqizo linendima ebalulekile amasu enhlanganweni. Gourmets like us are also excellently catered for. The legendary Fresh in the Garden and Bar restaurant, with its round table high up in the treetops, serves excellent and impressive creative dishes fresh from the garden, the By the Beach Japanese restaurant is the place to enjoy a delightful Sushi feast and NINE and Mihiree Mitha offer a selection of delicious international dishes and lavish buffets. Guests can also take part in luscious and fascinating guided wine tasting sessions in the cool wine cellar, which has been built into the ground. The crowning glory and our own personal culinary highlight is the public chilled cheese and meat delicatessen area which is open throughout the day (self-service) and, next to it, a chilled chocolate room with delicious, top-quality praline and chocolate creations that are made freshly by hand every day. And, as we we soon find out, this is not only a hit with the children who are welcome guests on the island. Janangir, one of the hosts at the spa, collects coconuts at Soneva Fushi every morning. He cracks them, opens them up and rubs the flesh in coconut milk and oil in order to create a natural body scrub for the blissful Kurumbaa Kaashi Coconut Rub, just