Jesús de la Serna
Jesús de la Serna (Santander, 18 June 1926 – Madrid, 5 September 2013) was a Spanish journalist. Biography. De la Serna was born in the Spanish city of Santander in 1926. His father, Víctor de la Serna, was also a journalist, whilst his grandmother, Concha Espina, was a novelist. He followed in his father footsteps and began to work as a journalist in the 50s. He was the chief editor of both "Teresa" magazine and "Pueblo" journal. He was later appointed editor of "Informaciones". In 1979, he joined PRISA so as to work as an advisor. Two  years later, in 1981, he was appointed deputy director for "El País". Besides, he was in charge of several sections of this newspaper until 1989. That very year, he took over the management of the Fundación Escuela de Periodismo, driven by the Autonomous University of Madrid. He left the post in 1981 to work as the ombudsman for "El País" once again. Moreover, he was the vice chairman of the Madrid Press Association, under president Luis Apostua. Between March and October 1982, he took charge of the association on an interim basis, as a replacement for Apostua, whilst the definitive  take-over eventually took place in 1992. He would hold the post for seven years, till 1999. De la Serna passed away in 2013, in Madrid, aged 87, after suffering from a long illness.