Dan Smith Will Teach You Guitar
Dan Smith Will Teach You Guitar is an ad campaign run in New York City that has resulted in a significant amount of coverage and satire. Dan Smith, a native of Newton, Massachusetts, posted ads in the New York City area, consisting of a photo of him with his guitar, the headline "Dan Smith Will Teach You Guitar", and a brief description of the experience he offers. Unlike traditional advertisements for guitar lessons, Smith has never included little tear-off attachments containing his contact information at the bottom on any of his advertisements. In  2010, AOL's small business news section covered Smith's success at building up a brand based on his simple, unmistakable message. He was also covered in a 2005 article in "The New York Times" by Laura Longhine, in which Longhine commended Smith's marketing skills and called him "an excellent teacher", but also mentioned that he refused to have discussions with her over the phone or give an interview after her first lesson. References. Notes