Kenya Hara
Hara is one of the leading designers in Japan and his books "Designing Design" and "White" are recognized as essential for anyone studying design theory and aesthetics. Hara has been the art director of Muji since 2001, and designed the opening and closing ceremony programs of the Nagano Winter Olympic Games 1998. In 2008, Hara partnered with fashion label Kenzo for the launch of its men's fragrance "Kenzo Power". He also designed the official posters for EXPO 2005 Aichi, created the signage system for the Umeda Hospital and the visual identification for the Nagasaki Prefectural Art Museum , worked on new design for the Matsuya department store in Ginza, among many other design projects. In 2021, Hara partnered with Xiaomi and designed a new logo for the company, which was unveiled on 31 March 2021, replacing the previous one. Hara and his company converted the previous square logo into a squircle. He earned $300,000 from the project. Exhibitions. In 2000, he organized the exhibition "Re-Design: The Daily Products of the 21st Century". This exhibition was first held at Takeo Paper Show in Tokyo, and then traveled to the U.K. (Glasgow), Denmark (Copenhagen), Hong Kong, Canada (Toronto ), and China (Shanghai, Shenzhen, Beijing). According to Hara, "re-design" is "a means by which to correct and renew our feelings about the essence of design, hidden within the fascinating environment of an object that is so overly familiar to us that we can no longer see it". He invited 32 leading Japanese creators from various fields such as architecture, graphic design, lighting, fashion, photography, to design anew some very mundane commodities, and each participant was in charge of one subject to re-design. Shigeru Ban re-designed toilet paper, Masahiko Sato – exit/entry stamps for passports at international airports , Kengo Kuma – roach trap, Kaoru Mende – matches, Kosuke Tsumura – diapers, Naoto Fukasawa – tea bags. In 2004, Hara planned and produced an exhibition "HAPTIC–Awakening the Senses", which focused on human sensory perception in design. For this exhibition, he invited various creators such as fashion designer Kosuke Tsumura, graphic designer Shin Sobue, product designers Jasper Morrison and Naoto Fukasawa, architects Kengo Kuma and Toyo Ito "to design an object not based on form or color, but motivated primarily by "haptic" considerations". The term "haptic" means “relating to or pleasant to the sense of touch." His other exhibitions include "The Architects' Macaroni  Exhibition" (Tokyo)", Tokyo Fiber -- Senseware" held in Paris, Milan and Tokyo", Japan Car" (Paris and London). Books. Section::::"The Riddle of the Macaroni Hole", 2001. Asahi Shimbunsha published, as a book, a series of columns that Hara had written for the Nihon Keizai Shimbun [Japan Economic Newspaper] from 2000 to 2001. Section::::"Designing Design", 2007. In "Designing Design," Hara explains his theories and philosophical approach to design. Hara writes about the essence of design: "There are an unlimited number of ways of thinking and perceiving. In my understanding, to design is to intentionally apply to ordinary objects, phenomena and communication the essence  of these innumerable ways of thinking and perceiving". "Producing something new from scratch is creative, but making known unknown is also an act of creation. Maybe the latter is more useful in nailing down just what design is". In this book, Hara also mentioned about his study “Information Architecture”. Hara explained, the formation of impression is through the external stimulation of the senses, recall the past memory in the brain, the past memory is constantly combined with the external information to build the "Information Architecture" (form the new memory). By changing the external stimuli, designers can meet the effect of  certain information transmission. Section::::"White", 2010. He also authored another book, "White", which explores white as a design concept. He points out that "white is a color from which color has escaped, but its diversity is boundless." In this book, Kenya Hara elaborates on the importance of "emptiness" in both the visual and philosophical traditions of Japan, and its application to design. Hara writes: "In some cases, white denotes "emptiness." White as noncolor transforms into a symbol of nonbeing. Yet emptiness doesn't mean "nothingness" or "energy-less"; rather, in many cases, it indicates a condition, or "kizen", which will likely  be filled with content in the future. On the basis of this assumption, the application of white is able to create a forceful energy for communication." Section::::"Ex-formation", 2017. The book introduces a communication design method that is based on the new concept of determining how to make people aware of what they do not know. Section::::"Designing Japan : a future built on aesthetics", 2018. In 2018, the English edition of "Nihon no dezain: Biishiki ga tsukuru mirai" was released as "Designing Japan: A Future Built on Aesthetics". In this work, Hara explains his vision of how his industry can support  Japan in crafting a future founded on a unique philosophy of beauty as well as crowd-sourced wisdom from around the world. The book is a foundation for understanding the essence of Japanese aesthetics, while maintaining a practical approach to Japan's circumstances and future possibilities. Section::::"100 Whites", 2019. 100 Whites is the extension of his previously published book 'White'. In this book, Hara gives 100 specific examples of white to explain the importance in design. On the basis of these examples he discusses the importance of white in design - not only as a color but as a philosophy. Hara  describes how he experiments with the different whites he mentions, what they mean in the process of his work, and how they influence design today. Awards. Kenya Hara is the recipient of numerous awards: 2003: Tokyo Art Director's Club Award, Grand Prize for Muji's advertisement campaign "Horizon." 2001: The Mainichi Design Award 2000 1999: The Prime Minister's Award: Japan Calendar Exhibition, EXPO 2005 Calendar 1998: Signage Design Award, Grand Prize, Japan for Umeda Hospital Signage System.