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My siel is die spieël
Gepubliseer 8 Februarie 2016 deur Claudio Souza doen Soropositivo.Org em fiksheid, Joga // 1 kommentaar
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2.650.035 Bekykinskrywings van 11 / 2014 Toets 'n bakkie: Warm uit die oond - EE Publishers
EE Publishers Home»	Articles: Vector»Toets ‘n bakkie: Warm uit die oond
Vector was gelukkig om een van die eerste tydskrifte te wees wat inligting vanaf Volkswagen SA ontvang het oor die nuutste nuus van die reuse voertuigvervaardiger.
Daar gebeur so baie wysiggings by Volkswagen dat ‘n mens net nie meer kan byhou nie! Eerstens het hulle pas aangekondig dat hul embleem na ál die jare gaan verander om meer beskrywend van die moderne en markgerigte vervaardiger te wees.
Die bekendstelling is by die Frankfurtse motorskou onthul (eendag as ek groot is, gaan ek dit ook nog bywoon). Daar is ook deur VW se hoofontwerper, Klaus Bischoff, beklemtoon dat hul produkte ook meer modern en innoverend sal wees as ooit tevore en dat daar hard agter die skerms gewerk is aan ‘n nuwe “korporatiewe beeld”.
Om alles te kroon is daar sommer van die geleentheid gebruik gemaak om een van hulle nuwe “nutsvoertuie” bekend te stel, naamlik die VW T-Cross wat nou ook in Suid-Afrika beskikbaar is, maar later meer oor dié voertuig.
The VW T-Cross.
The new VW logo keeps its three original colours (dark blue, light blue and white) but is simpler than the previous version. The new design reduces it to its “essentials”, making it simple and appealing.
VW says its message will be different from that projected until now, with bolder and more colourful imagery to create a more human, approachable and authentic look.
Jochen Sengpiehl, chief marketing officer of Volkswagen, says they have created “a new, holistic global brand experience on all channels and across all touch points.” He says the aim will not be to show a perfect advertising world. Volkswagen now wants to be more human and they plan to consider the customer’s view “to tell authentic stories.”
The new branding will also give Volkswagen a “female and a South African voice”. You can see the signs of this in the new T-Cross television commercial.
In South Africa, the new brand design will be launched together with Volkswagen’s first-ever compact SUV: the T-Cross. The new brand design was unveiled at the T-Cross customer event at Montecasino in Johannesburg. Customers also get to view and experience the new Volkswagen South Africa website. The new brand has been available in dealerships since September this year.
Volkswagen is also preparing for an electric vehicle future. “New Volkswagen” will become visible and in the design of the vehicles, in customer contacts and in corporate branding.
Volkswagen SA’s sales and marketing director Mike Glendinning said the automotive industry is one of the leaders in the fourth industrial revolution and that VW wants to help its clients move forward into the new world.
Nou ja, dit is omtrent ‘n bekvol “brag”! Nou, meer oor die pas-vrygestelde T-Cross. Die familiebande is opmerklik met die Tiguan, Tiguan Allspace en natuurlik die Toureg. Die T-Cross word ook net bygevoeg by die reeds-uitgebreide familie.
Die T-Cross loop ook in die spore van die nuwe tendens en sal vir eers net beskikbaar wees met ‘n vars-uit-die-oond 1.0 TSi enjin wat 85 kW lewer. VW sal wel vroeg in 2020 ‘n 1,5 TSi met 110 kW se krag beskikbaar stel en ek vermoed dit is hoofsaaklik daarop gemik vir mense wat met groter gemak wil sleep. In 2020 sal daar ook ‘n intreemodel wees wat (voorlopig) teen onder R300 000 sal verkoop.
Ek het nou nie juis gedink mens kan ‘n voertuig beskryf as gesofistikeerd nie, maar die “sport-nuts”, wat in Navarra, Spanje vervaardig word, is ‘n kombinasie van styl, praktiese uitleg en aanpasbaarheid – dit als gekombineer met uitstekende brandstofverbruik!
VW SA will hopefully issue me with a T-Cross soon, so that I give you a more comprehensive report.