Market of Choice
Market of Choice is a supermarket chain based in Eugene, Oregon, United States. The store carries conventional groceries, as well as natural and organic products. History. The Market of Choice stores are owned by Market of Choice, Inc. The company began in 1979 with a single store owned by Richard Wright, Sr. in Cottage Grove, Oregon. The company is now run by the founder's son Rick Wright. Rick reorganized his father's company, which included Price Chopper and Thriftway stores, and created Market of Choice. As part of their rebranding, Price Chopper stores transitioned to the  name PC Market and finally to Market of Choice. By 2011, Market of Choice had seven stores, with four in Eugene and one each in Ashland, Portland, West Linn and Corvallis. In June 2016, with the opening of a store in Bend, the total grew to ten. In 2017, Market of Choice opened a store at SE 10th and Belmont in southeast Portland. The Belmont store is a retail anchor for the four-building Goat Blocks mixed-use development, which includes 347 residential units and approximately 97,000 square feet of retail space. The most recent addition, in 2020, is a  store in Medford. The first Market of Choice store outside of the Eugene area, at SW Terwilliger Blvd and Taylor's Ferry Boulevard in Portland, opened in 2002. It closed in April, 2019. Company leadership cited limited parking, increased traffic congestion, and space constraints as reasons for closing. The company's 50,000 square foot commercial production kitchen and food distribution facility in Eugene opened in 2012. Market of Choice, Inc. also operates Venue 252, a 20,000 square foot events facility opened in 2015 in Eugene. Local recognition. Market of Choice stores was voted the best grocery store, natural food store  and salad bar in Lane County, in "The Register-Guard"s Readers' Choice awards in 2016. The Eugene stores were also a winner in the dessert category. The Bend Market of Choice store was voted one of the Best Grocery Stores in Central Oregon in 2016 by the readers of Source Weekly. Environmental Sustainability. In September 2008, Market of Choice removed the use of plastic shopping bags from their stores.