Kankō Ainu
The practice of portraying indigenous Japanese traditions for tourism purposes has been criticised and protested by some Ainu advocates, including complaints that tourist Ainu sites do not represent genuine Ainu culture, but rather a stereotype of the Ainu from the (majority Japanese) perspective. However, other Ainu people do not hold the view that the practice is a negative one, instead considering it a positive to be able to make a living producing and selling traditional Ainu handicrafts and performing traditional Ainu artforms for an audience.