Lego Disney
Lego Disney (formerly known as Lego Disney Princess which was launched in 2014 until 2016) is a Lego theme based on the various Disney Princesses and Disney characters involved in different Disney films. It is licensed from Walt Disney Pictures. The theme was first introduced in 2016 and was re-branded theme from the "Lego Disney Princess" line in 2017. Overview. The product line focuses on the Disney Princesses and characters who have appeared in various Disney franchises. In 2019, The Lego Group built three life-sized models of Olaf, Anna and Elsa, three characters that appear in  the Disney's Frozen II franchise. The Olaf model consisted of 7,714 Lego bricks and measured 3.4-feet-tall. Anna model consisted of 18,879 Lego bricks and measured 5.6-feet-tall. Elsa model consisted of 22,100 Lego bricks and measured 5.7-feet-tall. They were placed in Los Angeles. In 2021, The Lego Group built Lego Disney resort hotel model and displayed at Walt Disney World. To celebrate its first anniversary, Disney’s Riviera Resort was recreated in a near-minifigure scale towards the end of last year. Toy line. According to Bricklink, The Lego Group released a total of  121 Lego sets based on "Lego Disney". Construction sets. Lego Disney Princess. In 2014, Lego Group partnered with Disney. The first sets were released on 2 January 2014 based on several Disney films, with six sets being released. The six sets were Ariel’s Secret Treasures (set number: 41050), Merida’s Highland Games (set number: 41051) Ariel’s Magical Kiss (set number: 41052), Cinderella’s Enchanted Carriage (set number: 41053), Rapunzel’s Tower of Creativity (set number: 41054) and Cinderella's Romantic Castle (set number: 41055). In addition, the first polybag Rapunzel's Market Visit (set number: 30116) was released  as a promotion. Each of the Disney Princess minidoll figures, which are about the same size as a traditional minifigure, but are more detailed and realistic, like the minidolls in the "Lego Friends" theme. The sets were designed primarily for girls aged 5 to 12. In 2015, the four sets was released on 1 January 2015. The four sets were Aurora’s Bedroom (set number: 41060), Jasmine’s Exotic Adventure (set number: 41061), Elsa’s Sparkling Ice Palace (set number: 41062) and Ariel's Undersea Palace (set number: 41063). Elsa’s Sparkling Ice Castle (set number: 41062) was released in  December 2015. Also included, the two sets were Anna & Kristoff’s Sleigh Adventure (set number: 41066) and Arendelle Castle Celebration (set number: 41068). A polybag named Olaf's Summertime Fun (set number: 30397) was released as a promotion. In 2016, the two sets was released in March 2016. The two sets were Rapunzel’s Best Day Ever (set number: 41065) and Belle’s Enchanted Castle (set number: 41067). Lego Disney Parks. In 2016, the Disney Castle (set number: 71040) was released on 6 October 2016. In 2019, six sets were released, including Disney Train and Station (set number: 71044) released  on 7 September 2019. Mini Disney Castle (set number: 40478) was released on 1 October 2021. Lego Disney. In 2017, six sets were released, which included a polybag named Cinderella's Kitchen (set number: 30551) was released as a promotion. Later, another two sets were released in November 2017 and based on the "Moana" film. In 2018, nine sets were released. A polybag named Ariel's Underwater Symphony (set number: 30552) was released as a promotion. In October 2019, sets were released based on the "Frozen II" film which also included Elsa's Winter Throne (set number: 30553) and Olaf 's Traveling Sleigh (set number: 40361). These included three key chains with attached minidoll figures of Anna, Elsa and Olaf. In 2020, Mickey Mouse and Minnie Mouse (set number: 43179) was released on 3 July 2020. Lego Model Designer Ollie Gregory revealed how he designed Mickey Mouse and Minnie Mouse Buildable Characters (set number: 43179) and explained, "When designing a set like this, it’s always important to look at reference," and continued, "In this case we looked at a lot of the original Mickey and Minnie shorts back from the 20s and 30s as well as some of the  original character sheets from the Disney archive. From that we can take a look at our existing elements, see what we have that kind of matches the shapes that they have." In June 2021, The Ice Castle (set number: 43197) was released in July 2021. In February 2022, Ariel’s Underwater Palace (set number: 43207) and Elsa and the Nokk’s Ice Stable (set number: 43209) will be released on 1 March 2022. Lego Raya and the Last Dragon. In 2021, the 3 sets based on the "Raya and the Last Dragon" film was released on 1 March 2021. The  3 sets were Raya and the Heart Palace (set number: 43181), Raya and Sisu Dragon (set number: 43184) and Boun’s Boat (set number: 43185). In addition, Raya and the Ongi (set number: 30558) polybag set was released as a promotion. Lego Encanto. In November 2021, The Madrigal House (set number: 43202) based on the "Encanto" film was released on 1 December 2021. The set consists of 587 pieces with 3 mini-doll figures. The sets included Lego mini-doll figures of Antonio Madrigal, Mirabel Madrigal and Abuela Alma Madrigal. Lego Storybook Adventures. In 2020, 3 sets was released in  January 2020. The 3 sets were Mulan Storybook Adventures (set number: 43174), Little Mermaid Storybook Adventures (set number: 43176) and Beauty and the Beast Storybook Adventures (set number: 43177). In 2021, Anna and Elsa’s Storybook Adventures (set number: 43175) was released in January 2021. In November 2021, Antonio's Magical Door (set number: 43200) and Isabela’s Magical Door (set number: 43201) based on the "Encanto" film was released on 1 December 2021. Lego Disney Mickey and Friends. In May 2021, Lego Disney Mickey and Friends sub-theme was released in June 2021. The five sets were Mickey Mouse ’s Propeller Plane (set number: 10772), Minnie Mouse’s Ice Cream Shop (set number: 10773), Mickey Mouse & Minnie Mouse’s Space Rocket (set number: 10774), Mickey Mouse & Donald Duck’s Farm (set number: 10775) and Mickey & Friends Fire Truck & Station (set number: 10776). These sets were specifically designed to be simpler to build with fewer pieces and slightly larger building elements. Each of the sets included Lego minifigures of Mickey Mouse, Minnie Mouse, Goofy, Pluto, Donald Duck and Daisy Duck. James Stephenson, Senior Designer at the Lego Group stated, "I loved Disney Mickey Mouse, Disney Minnie Mouse and all of  their friends when I was younger so designing these sets felt very nostalgic. We hope the new LEGO® Disney Mickey and Friends range will offer great fun and role-playing opportunities to help young children learn about friendship, communication and resilience with characters they know and love. With these five new sets that explore firefighting, flying, trips to a farm, space exploration and shopkeeping, we aim to inspire young children and introduce them to LEGO building whatever their interests." Lego Lightyear. In March 2022, the 3 sets based on the "Lightyear" film will be released on 24 April 2022 . The three sets were Zyclops Chase (set number: 76830), Zurg Battle (set number: 76831) and XL-15 Spaceship (set number: 76832) as well as Buzz Lightyear’s Planetary Mission (set number: 10962) under the Duplo theme. Each of the sets included Lego minifigures of Buzz Lightyear, Izzy Hawthorne, Darby Steel, Mo Morrison and Sox the cat. Lego Art. Disney's Mickey Mouse (set number: 31202) was released on 2 January 2021 as a part of the "Lego Art" theme. Lego Brick Sketches. Mickey Mouse (set number: 40456) and Minnie Mouse (set number: 40457) was released on 1 March 2021 as a  sub-brand of the "Lego Brick Sketches" theme. Duplo. "Duplo Disney Princess" themed sets have also been produced as part of the "Duplo" theme and was released in January 2015. These sets are twice the length, height, and width of traditional Lego bricks, making them easier to handle and less likely to be swallowed by younger children. Despite their size, they are still compatible with traditional Lego bricks. The "Duplo Disney Princess" sets are aimed at children aged two to five, such as Disney Princess Collection (set number: 10596). Collectible minifigures. The Lego Disney Series 1 (set number: 71012) was  released 1 May 2016 as a part of "Lego Minifigures theme", and includes characters from various Disney films, shows, and musicals. It consists of 18 figures instead of the usual 16. The Lego Disney Series 2 (set number: 71024) was released on 1 May 2019 as a part of "Lego Minifigures theme", and includes characters from various Disney films, shows, and musicals. It consists of 18 figures instead of the usual 16. Web shorts. Lego Disney Princess. The product line was accompanied by a series of animated short films that was released on YouTube. TV special. Section::::"Frozen Northern Lights" (2016 ). In June 2016, Disney announced a franchise extension called Frozen Northern Lights. This brand extension including animated shorts, book series and a TV special, plus potential characterized toys courtesy of LEGO Friends. The extension's book series launched the extension on 5 July 2016 with its first book, "Journey to the Lights", published by Random House by author Suzanne Francis and is 224 pages in length. The ten books in the series will be released by the end of 2017. The film's main characters attempt to restore the Northern Lights' glimmer and face Little Rock, the series' new protagonist . A spin-off collection of four shorts developed by LEGO aired on Disney Channel, titled: They later aired as a whole on 9 December 2016. Titled "LEGO Frozen Northern Lights" (also known as "Frozen: Magic of the Northern Lights" in the UK and "Lego Frozen Northern Nights" elsewhere), the shorts were compiled as a special and featured the returning voice talents of Kristen Bell, Idina Menzel, Jonathan Groff, and Josh Gad. The special received 2.01 million viewers and ranked fifth for the night on cable. Publications. A quarterly Lego Disney Princess magazine published by Blue Ocean Entertainment was launched from  2020 to accompany the toy line. Reception. In 2015, the Toy Retailers Association listed the Elsa’s Sparkling Ice Castle (set number: 41062) on its official list of Dream Toys 2015. In 2017, the Toy Retailers Association listed the Disney Castle (set number: 71040) on its official list of Toy of the Year Awards. In 2020, The Lego Group reported that the Lego Technic, Lego Star Wars, Lego Classic, Lego Disney Princess, Lego Harry Potter and Lego Speed Champions, "The strong results are due to our incredible team," and that these themes had helped to push revenue for the first  half of 2020 grow 7% to DKK 15.7 billion compared with the same period in 2019. In 2021, Arendelle Castle Village (set number: 41167) was listed as one of the "10 best Lego sets 2021" by official website Pocket-lint. Awards and nominations. In 2017, Disney Castle (set number: 71040) was awarded "Toy of the Year" and also "Specialty Toy of the Year" by the Toy Association. In 2022, Ariel, Belle, Cinderella and Tiana’s Storybook Adventures (set number: 43193) was awarded "Toy of the Year" and also "Preschool Toy of the Year" by the Toy Association. Lego Disney Lego