Chivita 100%
Chivita 100% is a juice brand manufactured by Chi Limited. It was first introduced into the Nigerian market in 1996 as Chivita Premium Fruit Juice. The brand's name was changed in 2014 to Chivita 100% to communicate to consumers that the product is made from real fruit. Chivita 100% currently sells 6 flavours of fruit juice: Real Orange, Real Apple, Real Pineapple, Orange Pineapple, Orange Mango and Red Grape. The juices are offered in volumes of 1 Litre, 315ml, 200ml and 180ml. Chivita 100% is the official drink Partner of the Manchester United F.C. in Nigeria. The  partnership, signed by the management of CHI Limited and Manchester United Limited allows CHI Limited to use the Manchester United's brand assets on a range of Chi products in Nigeria. The partnership has helped Chivita 100% to gain equity and generate increased interest in the market, especially among the 50 million followers of Manchester United in Nigeria. Nutritional content of Chivita 100%. Chivita markets that their products contain no preservatives, no artificial colours, and no added sugar. Chivita also calls the product a nutrient dense beverage which is poised to address the nutritional needs of its consumers. Campaigns. For  football fans in Nigeria, Chi Limited launched the "Chivita 100% Juiceball" promotion campaign which was kicked off by a television commercial. The commercial featured then Manchester United footballers Robin van Persie, Ángel Di María, Marouane Fellaini, Antonio Valencia, Radamel Falcao and Jonny Evans. In popular culture. As part of the “Buy Naija to grow the Naira” campaign launched on social media, the Senator and Chairman of the Silverbird Group, Ben Murray Bruce, stated in a tweet that Chivita juice (Chivita 100%) is as good as imported juice.