DeLeón Tequila
DeLeón Tequila is a brand of the alcoholic beverage tequila. It is certified as 100% blue Weber agave tequila. DeLeón is produced in the town of Purísima del Rincón in the Mexican state of Guanajuato. The city name literally translates to "Purest of the Corner" and the town is named after the Immaculate Conception. The brand was founded by Brent Hocking in 2008 and purchased in 2013 by Sean "Puff Daddy" Combs and the beverages giant Diageo as equal ownership partners. History. DeLeón Tequila was founded by Brent Hocking in 2008. It was first introduced to the U.S.  market on Cinco de Mayo 2009. DeLeón Tequila does not use any of the four allowed additives (glycerin, sucrose, oak extract and caramel) that are permitted under Mexican tequila regulations. In December 2013 it was announced that Sean "Puff Daddy" Combs would become a partner of DeLeón Tequila following the success of his work with the Cîroc vodka brand. A few weeks later it emerged that Combs had in fact co-purchased DeLeón Tequila in partnership with Diageo, with whom he had worked with on growing Cîroc. Following the purchase Diageo and Combs each own 50% of DeLeón Tequila. DeLeón