Lifeboat Associates
Lifeboat Associates was a New York City company that was one of the largest microcomputer software distributors in the late 1970s and early 1980s. Lifeboat acted as an independent software broker marketing software to major hardware vendors such as Xerox, HP and Altos. As such Lifeboat Associates was instrumental in the founding of Autodesk and also financed the creation of "PC Magazine". Overview. Lifeboat was founded in 1976 or 1977 by Larry Alkoff and Tony Gold. By mid-1981 the company had same-name affiliates in England, Switzerland, France, Germany, Japan and Oakland, California. "PC Magazine" in 1982 wrote  that Lifeboat "has published and marketed more CP/M application programs on more 8-bit machines than anyone in the world", and in 1983 "InfoWorld" said that Lifeboat was the largest publisher of microcomputer software in the world. Lifeboat Associates successfully combined many roles, including publisher and distributor, and actively solicited authors for software products that met its standards. The company distributed T/Maker (written by Peter Roizen), one of the first spreadsheet programs designed for the personal computer user, which went a step beyond the similar VisiCalc program by offering text-processing capability, and The Boss Financial Accounting System  (written by John Burns), a $2495 package for CP/M users. It was one of the first accounting programs for micro-computers. In addition Lifeboat Associates started collecting and distributing user-written "free" software, initially for the CP/M operating system. One of the first was XMODEM, which allowed reliable communication via modem and phone line. In June 1986, Voyager Software Corp acquired Lifeboat Associates. Later in 1986, Programmer's Paradise was started by Voyager Software as a catalog marketer of technical software. In 1988, Voyager acquired Corsoft Inc., a corporate reseller founded in 1983, and combined it with  the operations of the Programmer's Paradise catalog and Lifeboat Associates, both of which marketed technical software for microcomputers. In May 1995, Voyager Software Corp. changed its name to "Programmers Paradise, Inc." and consolidated its U.S. catalog and software publishing operations in a new subsidiary, Programmers Paradise Catalogs, Inc. and its wholesale distribution operations in a new subsidiary, Lifeboat Distribution, Inc. In July 1995, Programmer's Paradise completed an initial public offering of its common stock. Programmer’s Paradise, Inc. changed its name to Wayside Technology Group, Inc. in August 2006.