Readers should not regard me as inconsistent by providing tips on promotion here. I am doing so for two reasons. Firstly, to live up to my words on ‘doing something’ towards a positive response to callers’ requests which led to this piece (please note title); and secondly, to utilize what I convey here as a prompter to related law enforcement agencies, as tips to nip sperm trading in the bud, before it becomes the vogue. In this vein, this quotation from my earlier write-up, “Marketing mix: Ethics of baby as product” should be noted: “As modern approach to curtailing crimes encourages ‘reasoning as a thief to catch a thief’, while marketing remains the fulcrum of all business endeavours, this piece is intended to encourage those faced with the responsibility of nabbing bad guys to view things ‘through the eyes’ of operators of illicit…business, …using marketing as platform.” Every man has had their share of crush in school. In your life too there was this girl that you would want to do so much with – take her out, go to the movies, hold hands and generally have a great time. But you could never sum up the courage – either you thought you are not good enough or you would always see your dream woman in the arms of the school Adonis. And you silently gave up, only thinking about her and sighing.