The Snaffling Pig Co
The Snaffling Pig Co is the trading name of Snaffling Pig Limited, a British snack food manufacturer. Snaffling Pig are known for their own brand of pork snack products. The company appeared on the 14th season of BBC Two's Dragons’ Den in 2016 where they gained a £70,000 investment from Nick Jenkins. History. The Snaffling Pig Co started as the Giggling Pig Limited in December 2013, when its founder, Nick Coleman, challenged Udhi Silva to a bet: the first person to grow a company to £1m sales revenue on just £500  seed investment would be treated to a steak dinner. Initially, Snaffling Pig's sales were slow but, according to the Snaffling Pig website, were accelerated when a publicity stunt in 2016 – the world's first pork scratching advent calendar – attracted over 10,000 orders, according to the Snaffling Pig website. In 2016, the company went on to appear on series 14 of Dragons’ Den, where they gained a £70,000 investment from ‘dragon’ Nick Jenkins. In 2017, The Snaffling Pig Co won the Virgin 'Foodpreneur' award, with the prize a six-week retail space at the Lakeside Shopping Centre. In 2019 , The Snaffling Pig Co successfully surpassed its initial £750,000 funding target on equity crowdfunding platform Crowdcube and raised over £1.1 million with investment from over 1,800 investors, known as The Snaffling Pig Co's ‘Swine Diners’. In April 2021, The Snaffling Pig Co was listed as the UK's second largest pork snacks brand, with YOY growth of 26%. In May 2021, Snaffling Pig worked with creative agency Creative AF to produce a soundtrack for the brand, based on their motto: Piggin' Magic. In June 2021, The Snaffling Pig Co was listed in Alantra's Fast 50 report , wherein it ranked 7th. The Grocer covered this report with a soundbite on The Snaffling Pig Co in their article on Britain's 50 fastest-growing food and drink companies. And Jeremy Howell interviewed Nick Coleman for the BBC's series ‘CEO Secrets’. In February 2022, Snaffling Pig recalled a specific batch of 45 Gms Perfectly Salted Pork Scratchings because of the presence of Salmonella. Great Taste Awards. The Guild of Fine Food has awarded The Snaffling Pig Co a total of 12 Great Taste Awards across its snack ranges. Award-winning pork crackling and scratchings flavours include Black Pepper , Low & Slow BBQ, Hot to Trot Habanero, Marvellous Maple, Perfectly Salted and Salt 'N' Vinegar. And in 2021, Snaffling Pig won Great Taste Awards for its Chorizo Bites and Caramelised Honey & Chilli Peanuts. Pork crackling advent calendar. In 2017, The Snaffling Pig Co launched their first pork scratchings advent calendar in Debenhams. The advent calendar contains 24 bags of 6 different flavours of pork crackling, and through advent calendar sales alone, The Snaffling Pig Co sells 2.1 million packets of crackling annually. There are three pork crackling advent calendars in their advent range, including: just a pork snacks calendar, a  beer and pork advent calendar and a seven-day, new year countdown calendar called, ‘Auld Lang Swine’.