Cliff Goddard
Cliff Goddard (born 5 December 1953 in Canberra) is a professor of linguistics at Griffith University, Queensland, Australia. He is, with Anna Wierzbicka, a leading proponent of the Natural Semantic Metalanguage approach to linguistic analysis. Goddard's research has explored cognitive and cultural aspects of everyday language and language use, and he is considered a leading scholar in the fields of semantics, and cross-cultural pragmatics. His work spans English, (especially Australian English), indigenous Australian languages (Yankunytjatjara, Pitjantjatjara), and South East Asian languages (especially Malay).