R3 (marketing consultants)
R3 is a global marketing consultancy working with marketers and agencies. Founded in 2002, R3 employs 100 professionals around the world. History. Formation and early years. R3 was founded in 2002 by Shufen Goh and Greg Paull, and initially offered agency review, remuneration and relationship consulting services in Asia Pacific to a core of blue-chip clients including Coca-Cola and Samsung. By 2005, growth in the volume of R3's business in China made it necessary to establish a WFOE (Wholly Foreign Owned Enterprise) in Beijing and Shanghai. The consultancy moved quickly to expand and consolidate  its research capabilities in China with local companies to develop its understanding of the market and its consumers. In this way, R3 was able to secure business from official 2008 Beijing Olympic Sponsors to help prepare and monitor the effectiveness of their marketing campaigns. Growth in client demand in North America and EMEA led R3 to establish offices in New York and London in 2016. In the United States, the company maintains consultants on the East and West Coast. Services. R3 offers consulting services in the areas of Marketing Consulting, Digital Transformation, Independent Research, Agency Selection and Compensation, Independent Media  Auditing and Analysis. R3 provides consulting on digital transformation, programmatic, and marketing technology. The company’s founders explored the role of the CMO in digital transformation in their book Global CMO, and the firm is a partner with the ANA on initiatives to develop and provide innovation and technology in marketing. The company's long-term presence in China has also made it a frequent commentator on the country’s digital and social media landscape. The company conducts media and financial audits and are advocates in promoting greater transparency in marketing. Competitors. Given its broad range of services, R3 has  a diverse group of competitors - from general management consultancies such as McKinsey & Company and A.T. Kearney, to more specific agency search and selection service providers and marketing performance management firms such as Ebiquity, Flock Consultants, and MediaLink. Publications. The co-founders of R3 have published three books on the topic of marketing.