Shufersal
Shufersal (), formerly Super-Sol in English and Shufra-Sal in Hebrew, commonly known as Super-sal, is the largest supermarket chain in Israel. As of 2019, Shufersal had 378 stores in total including 83 branches of Be Drugstores Ltd and 15,800 employees. Shufersal shares are traded on the Tel Aviv Stock Exchange, and it is a constituent of the TA-125 Index. History. Shufersal was founded in 1958. The name was originally a portmanteau of the Aramaic *shufra* שופרא, meaning "premium" and *sal* סל, Hebrew for "basket". In 2005, the company implemented a strategic growth plan, creating three supermarket categories : "Shufersal Deal", "Shufersal Big", and "Shufersal Sheli". In early 2006, Shufersal purchased the third-largest retail chain in Israel, Clubmarket. In October 2006, the chain launched the Shufersal Credit Card. Sales turnover for the chain in 2007 totaled NIS 9,935 million. In 2009 it launched a subsidiary, Yesh, targeting the Haredi market. Features of Yesh stores include products marketed to larger families, lower prices, stricter kashrut standards, and in some stores, separate hours for men and women In 2009, Shufersal was threatened with an antitrust suit for the purchase of Clubmarket. Shufersal label. Shufersals sells more than 1,300 store brand  products in its stores. In 2011, the company had 59 supermarket branches in Jerusalem. Services. Shufersal also markets its products through a computerized telephone marketing center for shopping by phone, fax, or the internet. References. Ariel Zilber song בחברה להגנת הטבע beChevrah leHaganat haTeva, pronounced "supersol"