Shmoo
The shmoo (plural: shmoos, also shmoon) is a fictional cartoon creature created by Al Capp (1909–1979); the character first appeared in the comic strip "Li'l Abner" on August 31, 1948. The popular character has gone on to influence pop culture, language, geopolitics, human history, and even science. Description. A shmoo is shaped like a plump bowling pin with stubby legs. It has smooth skin, eyebrows, and sparse whiskers—but no arms, nose, or ears. Its feet are short and round, but dexterous, as the shmoo's comic book adventures make clear. It has a rich gamut of facial expressions  and often expresses love by exuding hearts over its head. Cartoonist Al Capp ascribed to the shmoo the following curious characteristics: The original story. In a sequence beginning in late August 1948, Li'l Abner discovers the shmoos when he ventures into the forbidden "Valley of the Shmoon" following the mysterious and musical sound they make (from which their name derives). Abner is thrown off a cliff and into the valley below by a primitive "large gal" (as he addresses her), whose job is to guard the valley. (This character is never seen again.) There, against the frantic protestations of a  naked, heavily bearded old man who shepherds the shmoos, Abner befriends the strange and charming creatures. "Shmoos", the old man warns, "is the greatest menace to hoomanity th' world has evah known!" "Thass becuz they is so bad, huh?" asks Li'l Abner. "No, "stupid"", answers the man—and then encapsulates one of life's profound paradoxes: "It's because they's so "good!!"". Having discovered their value ("Wif these around, nobody won't nevah havta work no more!!"), Abner leads the shmoos out of the valley—where they become a sensation in Dogpatch and, quickly, the rest of the world . Captains of industry such as J. Roaringham Fatback, the "Pork King", become alarmed as sales of nearly all products decline, and in a series of images reminiscent of the Wall Street Crash of 1929, the "Shmoo Crisis" unfolds. On Fatback's orders, a corrupt exterminator orders out "Shmooicide Squads" to wipe out the shmoos with a variety of firearms, which is depicted in a macabre and comically graphic sequence, with a tearful Li'l Abner misguidedly saluting the supposed "authority" of the extermination squads. After the shmoos have been eliminated, Dogpatch's extortionate grocer Soft-Hearted John is seen cackling as  he displays his wares—rotting meat and produce: "Now them mizzuble starvin' rats has t'come crawlin t'me fo' the necessities o' life!! They complained 'bout mah prices befo'!! Wait'll they see th' new ones!!". The exterminator congratulates him. However, it is soon discovered that Abner has secretly saved two shmoos, a "boy" and a "girl". The boy shmoo, as a Dogpatch native, is required to run from the girl shmoo in the annual Sadie Hawkins Day race. (Shmoos usually are portrayed as gender-neutral, although Capp sidesteps this issue for this sequence to allow the comic plot twist.) When "he  is caught by her", in accordance with the rules of the race, they are joined in marriage by Marryin' Sam (whom they "pay" with a dozen eggs, two pounds of butter, and six cupcakes with chocolate frosting—all of which Sam reckons to be worth about 98 cents in 1948). The already expanding shmoo family is last seen returning toward the Valley of the Shmoon. The sequence, which ended just before Christmas of 1948, was massively popular, both as a commentary on the state of society and a classic allegory of greed and corruption tarnishing all that is good and  innocent in the world. The Shmoo caused an unexpected national sensation, and set the stage for a major licensing phenomenon. In their very few subsequent appearances in "Li'l Abner", shmoos also are identified by the U.S. military as a major threat to national security. Origins. Al Capp offered his version of the origin of the Shmoo in a wryly satirical article, "I Don't Like Shmoos", in "Cosmopolitan" (June 1949): Capp introduced many other allegorical creatures in "Li'l Abner" over the years—including Bald Iggles, Kigmies, Nogoodniks, Mimikniks, the Money Ha-Ha, Shminks, Abominable Snow-Hams, Gobbleglops, Shtunks and Bashful  Bulganiks, among others. Each one highlighted another disquieting facet of human nature—but none have ever had quite the same cultural impact as the Shmoo. According to publisher Denis Kitchen: "For the rest of his career Capp got countless letters [from] people begging him to bring the Shmoo back. Periodically he would do it but each time it ended the same way—with the Shmoo being too good for humanity, and he had to essentially exterminate them again. But there was always one or two who would survive for future plot twists..." Etymology. The origin of Capp's word "shmoo  has been the subject of linguistic consideration by scholars for decades. It has been speculated by that shmoo" was a thinly veiled phallic symbol, and that the name derives from Yiddish "schmuck" ("schmo") meaning ‘male genitalia’ or a ‘fool, contemptuous person’ (Arthur Asa Berger and Allan H. Orrick of Johns Hopkins). Even prior to these two academics, Thomas Pyles (U. Florida) had favored the "shmuck" etymology over the derivation from the Yiddish "schmu" (‘profit’), suggested by Leo Spitzer. Spitzer noted the shmoo's providential characteristics (providing eggs and milk) in arguing his hypothesis, further explaining that in Yiddish "schmu" specifically  connoted "illicit profit", and that the word also giving rise to term "schmus" ‘tale, gossip’, whose verb form "schmusen" or ‘shmoosing’ (schmooze) has become familiar even to non-Jews. Lilian Mermin Feinsilver assessed this association with "shmu" ‘illicit profit’ as "pertinent", together with the observation that "shmue" was a taboo Yiddish term for the uterus. It is one of many Yiddish slang variations that would find their way into "Li'l Abner". Revealing an important key to the story, Al Capp wrote that the Shmoo metaphorically represented the limitless bounty of the Earth in all its richness—in essence, Mother Nature  herself. In Li'l Abner's words, "Shmoos "hain't" make believe. The hull [whole] earth is one!!" Analysis. "Capp is at his allegorical best in the epics of the Shmoos, and later, the Kigmies", wrote comic strip historian Jerry Robinson (in "The Comics: An Illustrated History of Comic Strip Art", 1974). "Shmoos are the world's most amiable creatures, supplying all man's needs. Like a fertility myth gone berserk, they reproduced so prodigiously they threatened to wreck the economy"—if not western civilization as we know it, and ultimately society itself. Superficially, the Shmoo story concerns a cuddly creature that desires  nothing more than to be a boon to humans. Although initially Capp denied or avoided discussion of any satirical intentions ("If the Shmoo fits", he proclaimed, "wear it!"), he was widely seen to be using clever subtext. The story has social, ethical, and philosophical implications that continue to invite analysis into the 21st Century. During the remainder of his life, Capp was seldom interviewed without reference to the nature of the Shmoo story. The mythic tale ends on a deliberately ironic note. Shmoos are officially declared a menace, and systematically hunted down and slaughtered—because they were deemed "bad for  business". The much-copied story line was a parable that was interpreted in many different ways at the outset of the Cold War. Al Capp was even invited to go on a radio show to debate socialist Norman Thomas on the effect of the Shmoo on modern capitalism. "After it came out both the left and the right attacked the Shmoo", according to publisher Denis Kitchen. "Communists thought he was making fun of socialism and Marxism. The right wing thought he was making fun of capitalism and the American way. Capp caught flak from both sides. For him it was  an apolitical morality tale about human nature... I think [the Shmoo] was one of those bursts of genius. He was a genius, there's no question about that." Reception. The Shmoo inspired hundreds of "Shmoo clubs" all over North America. College students—who had made Capp's invented idea of the Sadie Hawkins dance a universally adopted tradition—flocked to the Shmoo as well. One school, the University of Bridgeport, even launched the "American Society for the Advancement of the Shmoo" in early 1949. Licensing history. An unexpected—and virtually unprecedented—postwar merchandising phenomenon followed Capp's introduction of the  Shmoo in "Li'l Abner". As in the strip, shmoos suddenly appeared to be everywhere in 1949 and 1950—including a "Time" cover story. They also garnered nearly a full page of coverage (under "Economics") in the "Time" International section. Major articles also ran in "Newsweek", "Life", "The New Republic", and countless other publications and newspapers. Virtually overnight, as a "Life" headline put it, "The U.S. Becomes Shmoo-Struck!" Toys and consumer products. Shmoo dolls, clocks, watches, jewelry, earmuffs, wallpaper, fishing lures, air fresheners, soap, ice cream, balloons, ashtrays, toys, games, Halloween masks, salt and pepper shakers, decals, pinbacks, tumblers, coin  banks, greeting cards, planters, neckties, suspenders, belts, curtains, fountain pens, and other shmoo paraphernalia were produced. A garment factory in Baltimore turned out a whole line of shmoo apparel, including "Shmooveralls". In 1948, people danced to the Shmoo Rhumba and the Shmoo Polka. The Shmoo briefly entered everyday language through such phrases as "What's Shmoo?" and "Happy Shmoo Year!" Close to a hundred licensed shmoo products from 75 different manufacturers were produced in less than a year, some of which sold "five million units" each. In a single year, shmoo merchandise generated more than $25 million in sales  in 1948 dollars (equivalent to $ million in ). The Shmoo was so popular it even replaced Walt Disney's Mickey Mouse as the face of the Children's Savings Bond, issued by the U.S. Treasury Department in 1949. The valid document was colorfully illustrated with Capp's character, and promoted by the Federal Government of the United States with a $16 million advertising campaign budget. According to one article at the time, the Shmoo showed "Thrift, loyalty, trust, duty, truth, and common "cents" [that] add up to aid to his nation". Al Capp accompanied President Harry S. Truman at  the bond's unveiling ceremony. Comic books and reprints. "The Life and Times of the Shmoo" (1948), a paperback collection of the original sequence, was a bestseller for Simon & Schuster and became the first cartoon book to achieve serious literary attention. Distributed to small town magazine racks, it sold 700,000 copies in its first year of publication alone. It was reviewed coast to coast alongside Dwight Eisenhower's "Crusade in Europe" (the other big publication at the time). The original book and its sequel, "The Return of the Shmoo" (1959), have been collected in print many times since—most recently  in 2002—always to high sales figures. There was also a separate line of comic books, "Al Capp's Shmoo Comics" (featuring Washable Jones), published by the Capp family-owned Toby Press. Comics historian and "Li'l Abner" expert Denis Kitchen recently edited a complete collection of all five original "Shmoo Comics", from 1949 and 1950. The book was published by Dark Horse Comics in 2008. Kitchen edited a second Shmoo-related volume for Dark Horse in 2011, on the history of the character in newspaper strips, collectibles, and memorabilia. Recordings and sheet music. Recordings and published sheet music related to  the Shmoos include: Animation and puppetry. Originally, shmoos were meant to be included in the 1956 Broadway "Li'l Abner" musical, employing stage puppetry. Reportedly, the idea was abandoned in the development stage by the producers, however, for reasons of practicality. A variation of the character had appeared earlier as a marionette puppet on television. "Shmoozer", a talking shmoo with an anthropomorphic human body, was a recurring sidekick character on "Fearless Fosdick", a short-lived puppet series that aired on NBC-TV in 1952. After Capp's death in 1979, the Shmoo gained its own animated series as part of "Fred  and Barney Meet the Shmoo" (which consisted of reruns of "The New Fred and Barney Show" mixed with the Shmoo's own cartoons; the two separate types of characters didn't "meet", however). The characters "did" meet, however, in the early 1980s Flintstones spin-off "The Flintstone Comedy Show". The Shmoo appeared, incongruously, in the segment "Bedrock Cops" as a police officer alongside part-time officers Fred Flintstone and Barney Rubble. Needless to add, this Shmoo had little relationship to the "L'il Abner" character, other than a superficial appearance. A later Hanna-Barbera venture, "The New Shmoo", featured the character  as an (inexplicably) shape-shifting mascot of Mighty Mysteries Comics, a group of teens who solve "Scooby-Doo"-like mysteries. In this series the Shmoo could metamorphose magically into any shape at will—like "Tom Terrific". None of these revisionist revivals of the venerable character was particularly successful. Eponyms. The term "shmoo" has entered the English language, defining highly technical concepts in at least four separate fields of science: Applied conversely, the shmoo has been cited as a hypothetical example of the potential falsifiability of natural selection as a key driving mechanism of biological evolution. That is, such a poorly adapted  species could not possibly evolve via natural selection, so if it were to exist, it would falsify the theory.