Boombayah
"Boombayah" () is a song by South Korean girl group Blackpink. It was released coupled with "Whistle" in the group's digital debut single album titled "Square One", on August 8, 2016, by YG Entertainment. "Boombayah" peaked at number 7 in South Korea and topped the "Billboard" World Digital Song Sales chart in the first week of sales. On October 13, 2020, "Boombayah" became the first K-pop debut music video to surpass 1 billion views on YouTube. Background and release. "Boombayah" was released on August 8, 2016, at 8 p.m. KST (UTC+09:00) as a digital single titled "Square One , coupled with Whistle", through various digital music portals in South Korea. Reception. The song received generally positive reviews from music critics. Jeff Benjamin of "Billboard" K-Town said that Blackpink "embraces the hip-hop sensibilities and club-ready sounds with which their seniors gained an international following", referring to their labelmates Psy, Big Bang and 2NE1, with the song's "booming" and "exotic beats". Commercially, "Boombayah" debuted at number 7 on the South Korean Gaon Digital Chart, selling 88,215 digital units and garnering 1,866,737 streams in the country. In the United States, "Boombayah" topped the "Billboard" World Digital Song Sales  chart for the week of August 27, 2016. The following week, "Whistle" descended to number 3 on the chart. As of April 2019, the track had reached 12.7 million streams in the United Kingdom. Music video and promotion. The music video for "Boombayah" was directed by Seo Hyun-seung, who had previously directed the music videos for "I Am the Best" by 2NE1 and "Fantastic Baby" by Big Bang. The video was released on Blackpink's official YouTube channel on August 8, 2016. As of November 2021, the video has surpassed 1.3 billion views. Blackpink promoted "Boombayah" at their debut  stage on SBS's "Inkigayo" on August 14, 2016. They subsequently promoted the song for the two following weeks on "Inkigayo", and also performed "Boombayah" at the 26th Seoul Music Awards on January 19, 2017. Usage in media. The song was featured in the Netflix television series "Wu Assassins" during a fight scene in "Drunken Watermelon", the first episode of the first season. The song is featured on the dance rhythm game "Just Dance 2022," which uses a modified version of the official choreography. Credits and personnel. Credits adapted from Melon.