Nir Eyal
Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, "Hooked: How to Build Habit-Forming Products". Biography. Nir Eyal was born on February 19, 1980, in Hadera, Israel. When he was three, his family immigrated to the United States and settled in a suburb of Orlando, Florida. He earned a B.A. at Emory University in 2001. He then worked for Boston Consulting Group and a solar panel installation firm before attending Stanford for his MBA. Academic and literary career. After graduating from the Master of Business Administration program at Stanford in  2008, Eyal and fellow students founded a company that placed online ads in Facebook, with Eyal serving as CEO. His work in the company sparked his interest in the psychology of users, and he went on to become a consultant in product design. In 2012, he taught a course in the program on product design at the Stanford University School of Engineering. Eyal's expertise is in behavioral engineering, which incorporates elements of behavioral science to enable software designers to develop habit-forming products for businesses. He has taught university courses, given speeches, and published books about intersection of psychology  and technology and business. His writing has appeared in "Fast Company", "Harvard Business Review", "The Atlantic", and other publications. In 2014 Eyal published his first book, "Hooked: How to Build Habit-Forming Products", which became a "Wall Street Journal" best seller. The title reflects Eyal's idea of the "hooked model", which aims to "build products that create habit-forming behavior in users via a looping cycle that consists of trigger, an action, a variable reward, and continued investment." His second book, "Indistractable: How to Control Your Attention and Choose Your Life", was written with Julie Li and published in  September 2019. Eyal has spoken out against proposals to regulate habit-forming technologies, arguing that it is an individual user's responsibility to control their own use of such products.