Stüssy
Stüssy ( ) is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but has since been adopted by the skateboard and hip-hop scenes. History. Shawn Stussy (born 1954), was a Californian manufacturer of surfboards. The logo defining the brand started in the early 1980s, when he scrawled his surname on handcrafted boards with a simple broad tipped marker. He then used the logo on T-shirts, shorts, and caps sold out of his car around Laguna Beach, California. The signature was derived from  that of his uncle, Jan Stussy. A stylized "S" popular in the 90s, called the "Cool S", is often mistakenly attributed to the brand. In 1984, Stussy and his friend, Frank Sinatra Jr. (no relation to the singer), partnered to sell the apparel. The company expanded in to Europe by 1988, opened a boutique in SoHo, New York, and then unveiled multiple other locations throughout the 1990s. Revenues reached $17 million in 1991, and $20 million in 1992. Stüssy was sold throughout the United States at both specialty and department stores alongside other high-priced "California lifestyle" clothing  during this era. Outside of the US, the brand was available in specialty shops alongside high-end international design clothing. In 1996, Stussy resigned as president and Sinatra bought out his share of the company holdings, with the Sinatra family still owning the brand as of 2017. According to the company's website, the apparel is available in branded stores and other retailers in Europe, Asia, the United States, Canada, and Australia. Style. The early success of the brand has been attributed to its popularity in the hip hop and skater/surfer scenes. The brand was also embraced by the  punk and other subcultures. In a 1992 interview Stussy said: "Everybody calls it surf wear, or urban streetwear, punk, or surf street... I don't name it, and I don't name it on purpose." Collaboration. In 2011, Marvel paired up with Stüssy for an extensive line split between two "sets." The first, published on April 27, featured nine T-shirt designs depicting several of the comic's most popular superheroes combined with Stüssy's graphic language. In 2020, Matthew M. Williams announced a new partnership with the brand for denim products,In late 2020, the brand partnered with CDG  to create a capsule collection in commemoration of Stüssy's 40th anniversary.