Swedish Consumers' Association
The Swedish Consumers' Association (Swedish: "Sveriges Konsumenter") is a consumer organization based in Sweden. It is a member of Consumers International, BEUC and ANEC. Work. Swedish Consumers' Association works national, international and within the EU. The organisation owns the consumer test magazine "Råd & Rön". The Swedish Consumers' Association strive to: All work shall be based on the following often horizontal priorities: ethical consumption, availability, product safety, integrity, equality and non-discrimination with regards to ethnicity, religion, sexual orientation, physical or mental disability, age, sex or gender orientation. Swedish Consumers’ Association has presently five top priorities – Food, Financial  Services, Textile and Digital Services. Sustainable consumption is a crosscutting priority. The organization advocates simpler end-user license agreements, using Apple iTunes as an example. The Swedish Consumers Association advocates consumer adoption of smart grids. History. Swedish Consumers' Association was founded in 1994. It is a federation of today 21 member organisations in Sweden. In a 2016 "New Yorker" article the organization remarked on experiments in Swedish banking reform.