José Enrique Rodó
José Enrique Camilo Rodó Piñeyro (15 July 1871 – 1 May 1917) was a Uruguayan essayist. He cultivated an epistolary relationship with important Hispanic thinkers of that time, Leopoldo Alas (Clarín) in Spain, José de la Riva-Agüero in Peru, and, most importantly, with Rubén Darío, the most influential Latin American poet to date, the founder of "modernismo". As a result of his refined prose style and the "modernista" ideology he pushed, Rodó is today considered the preeminent theorist of the "modernista" school of literature. Rodó is best known for his essay "Ariel" (1900), drawn from "The Tempest , in which Ariel represents the positive, and Caliban represents the negative tendencies in human nature, and they debate the future course of history, in what Rodó intended to be a secular sermon to Latin American youth, championing the cause of the classical western tradition. What Rodó was afraid of was the debilitating effect of working individuals' limited existence doing the same work, over and over again, never having time to develop the spirit. Among Uruguayan youth, however, he is best known for Parque Rodó, the Montevideo park named after him. For more than a century now, Ariel" has been an  extraordinarily influential and enduring essay in Latin American letters and culture due to a combination of specific cultural, literary, and political circumstances, as well as for its adherence to Classical values and its denunciation of utilitarianism and what Rodó called ""nordomanía"" (explained below). Literary characteristics. "Ariel" belongs to the movement known as "modernismo", characterized by its elegance, artistic prose, and worldly references and allusions. Even though it is an essay, its ideas are expressed through Prospero's narrative voice. Prospero, the teacher, and Ariel are references to the characters in William Shakespeare's "The Tempest", and the use of their  names is an example of "modernismo's" desire for cosmopolitism. In "Ariel", Prospero's seminar includes both famous and lesser-known European authors. He makes frequent reference to Goethe, Gaston Deschamps, St. Francis of Assisi, Schiller, and Guyau. Prospero also focuses on locations such as Ancient Greece, and he emphasizes Hellenic beauty as the only ideal worthy of imitation. Rodó uses Ariel as a metaphor that symbolizes beauty, the spirit, and that which is good. The opposite of Ariel is the utilitarian, symbolized by Caliban, and he cites "positivismo" and "nordomanía" as two reasons why this movement has gained popularity . "Ariel" is structurally based on binary opposition, and the figures of Ariel and Caliban are diametrically opposed. Classical culture. In "Ariel", Rodó surveys the situation Latin America was facing at the end of the 19th century. He points out that utilitarianism relies on specialization and materialism, and that consequently, the wealth of our minds is affected. Such practice can and will affect the spirit. In order for Latin America to revive its spirit, Rodó proposed strict adherence to the aesthetic ideals of the Greek and the Roman cultures. He believed both of these embody a sense of beauty, and most  important, both realms recognize the significance of devoting oneself to an activity of the mind. Art is then a form of learning that finds and enriches the spirit and negates utilitarianism. Denunciation of utilitarianism. Rodó denounced pragmatic utilitarianism, i.e. the philosophical movement that considered utility as the way to bring the most happiness to all those affected by it: “the name Ariel means the affirming of an idealist sense of life against the limitations of utilitarianism”. He furthers his argument by stating that utilitarianism causes certain individuals to become specialized in very specific fields and as an effect of such  specialization, they end up receiving an incomplete, deformed education. Rodó argues that due to specialization, an individual could be a genius in one aspect of life and completely inept in another. Rodó describes this as the mutilation of the person, because without a general understanding of life through knowledge, the person is no longer complete. The specialization of jobs causes societies to become underdeveloped as opposed to evolving towards maturity. It is this specialization that causes societies to arrive at mediocrity, and as Rodó informs us, another culprit of mediocrity is democracy as it is applied today. This is a  strong statement, and Rodó justifies it by clarifying that because democratic societies give power to the masses, whom he deems less capable of making good decisions; but he is not against democracy but rather shows many ways in which its weak points can be strengthened, pointing for instance at the importance of the most capable educating the rest of society to pull the average upwards instead of letting the trend be the opposite. The concept of "nordomanía". Rodó warns against ""nordomanía"," or the attraction of North America, and yankee materialism. His thought reflects on history, when the United States was  growing in the Western Hemisphere, especially in Latin America early in the 20th Century. Rodó echoes the importance of regional identity and how it should be rooted deeply into every country. However, to create and maintain regional identity proves difficult at times due to outside cultural and economic influence. There were many examples in Rodó's immediate past, mainly the Spanish–American War of 1898. Rodó posits that even though outside influence from other countries may be beneficial, it might destroy the principles on which that particular country or region were based from their origin. This is why Rodó argues  that it is the responsibility of Spanish-American youth to help form and maintain regional and cultural identity to the best of its potential.