Valentine’s Day: Best campaigns we drooled overFebruary 14 is obviously one of the most anticipated days in the world, and here’s a funny story, it is not even a holiday but somehow, we always find ways to make a big deal of it, share smiles, make abso-freaking-lutely soul-dripping plans. Incredibly, people aren’t the only ones making these plans. Trust brands to jump on it. I mean, how else do you remind your customers that they are just as important to you as a family? As Cupid prepares his love arrows for the year, let’s do a recap of some of the favourite love shots we got from brands over the past 3 years. #FindUrBae Last year, Infinix Mobile decided a grand Valentine’s Day Dinner in Lagos was the best way to go about it. Think about it, you were sitting pretty, bored and lonely in your apartment, commenting on all the #LoveYourself motivational posts then boom! #FindUrBae finds you. Suddenly, there is an opportunity to not just win a romantic dinner for two, you enjoy a movie date afterwards and maybe, Bae is right there waiting for you! Read also Actress Iyabo Ojo shares red-themed photos to celebrate Valentine’s Day The campaign made sure to play matchmaker for 20 lucky singles and it totally worked! #TurnitUpwithLove To be honest, we were wowed when MTN Nigeria launched this campaign for this year’s Valentine. First, it was not your everyday campaign, and the brand had its way of making people gift others without spending a penny. Obviously, MTN understands love is not necessarily for money. If you took the time to download the MyMTNApp, you must have found out that there is a techy way to give your bae that special Valentine Gift. We tried it from here too Haha! And those we sent the data to, keep thanking us for it. We ensured they had a Yello Valentine. By the way, did you see the love letter from MTN? It was really thoughtful and we loved every line. Go Y’ello!!! #TogetherForYou When Access Bank announced its merger with Diamond Bank, we were curious to see how they would endear us into accepting the new development. When we woke up to an engaging romantic Twitter conversation between both brands, we were in awe. At first, Access Bank tweeted ‘Will you be my Diamond?” then Diamond Bank responded with “We Say ‘Yes’ to tomorrow”. We bet customers concluded Access Bank had to be the man in the relationship. You have got to give it to them, they pulled it off so well that they had us forget how delicate a merger really is. Read also Valentine: Love has a plan for you and MTN Nigeria is on its committee #PulsePlaysCupid This list would be incomplete if we do not a throwback to the time MTN played Cupid through its youth proposition, Pulse. In this campaign, the brand made sure the love went viral. Apparently, love is too beautiful to be stingy with. MTN Nigeria totally switched up their game as they dared customers to write the most passionate love notes for an opportunity to have a luxury Valentine treat, including 2 nights in a five-star hotel, romantic dinner for two, spa treatment, makeover, arcade, a Samsung Galaxy S8 Plus/Note 8 and more. Let’s leave more, they had us at L U X U R Y and Treat. When those words come together in a sentence, you can be sure this Cupid wasn’t shooting blanks. With all these amazing campaigns and the drama around 2020, we are totally wondering what these brands are cooking up for Love. We are watching! [Sponsored] Source: Legit.ng February 14 is obviously one of the most anticipated days in the world, and here’s a funny story, it is not even a holiday but somehow, we always find ways to make a big deal of it, share smiles, make abso-freaking-lutely soul-dripping plans. #FindUrBae #TurnitUpwithLove Go Y’ello!!! #TogetherForYou #PulsePlaysCupid