Dominique Xardel
Dominique Xardel is an author and marketing professor in France. From 1978–1988, Xardel was director of ESSEC Business School He was Editor in Chief of the "Harvard L'Expansion", the French version of the "Harvard Business Review". As of 2005, he was Associate Dean for International Affairs at ESSEC. He holds a Doctorate degree from the University of Paris IX-Dauphine. Xardel worked for businesses such as Unilever and Time Inc before joining ESSEC, and he has taught at Geneva Business School in Switzerland. Xardel has authored various books on marketing