Semalt e hlalosa kamoo ho ka sebelisoang SEO le Marketing ka E-mail
Le romela ka email ke chelete e ngata e ka sebelisoang ho matlafatsa marumo le ho ba le likamano tse ntle le ba bang ka ho ba le tsebo e ntle, e ntle kapa e thabisang. Ha u nahana hore ha u bala sethaleng sa lipapatso feela, ho bonahala eka ho na le ntho e thata le e fapaneng.
Artem Abgarian, ea ikarabellang ka katleho ea client de Semalt , hlalosa le lien entre le marketing le courriel et le référencement et partage les conseils on how to integrate them effectively.
Optimization du marketing ka e-mail
The supplier de services de messagerie e fana ka IP addresses le ho etsa mesebetsi e ts'oanang. Ho hlompha molao CAN-SPAM e eketsa ts'ebeliso ea sebaka ho FAI - expert corporation. La non-conformité e bakoa ke ho ba le maemo a tlaase a tlaase kapa a blacklist. Tse ling tsa liithuti li khetha ho bala melaetsa ea bona ka mantsoe, ka hona ke bohlale ho ba le lengolo le hlahang bakeng sa HTML e-mail. Mofuthu pele ho li-promotional melaetsa ho qala le bona ho fokotsa monyetla oa "ho tlohela".
Le content e tlameha ho ba le khokahano e tobileng ho ea leqepheng la destination, e nang le tlhahiso-leseling ka sehlahisoa, lits'ebeletso le litheolelo, le ho sebelisa mantsoe a sehlooho. Personnaliser le contenu pour inclure des sujets d'intérêt particuliers augmente les chances de visionnement et de engagement. Ha u sebetsana le sepheo sa sechaba se seholoanyane, ho bohlokoa ho ikarola ho latela demographics, interests or preferences, as this reduces rebound rates. SEO e tsamaisa sephethephethe ho libaka tse nang le lenaneo la ho ngolisa ho bonahala ho thusa ho ntlafatsa lenane. Ha e le hantle, ho akarelletsa le li-media-kholo tsa melaetsa ka melaetsa ea melaetsa ba kenyelletsa baeti le bafani ba lipapatso tsa lipapatso..
Ho kenyeletsa SEO le Khoebo ea Inthanete
Tsena ke litsela tse bonolo tse ka ntlafatsang moqapi oa moqapi:
Mekhoa e metle ea SEO, e kang ho finyella lihlooho, lihlooho, lihlooho tse ling, body copy, and anchor-related material on specific site pages. Images should not exceed 600 pixels, since most readers just preview text with images disabled. Lintlha tsa litšoantšo Alt on the images allow text users to understand the object. La fonctionnalité "Show in browser" should appear in the design of the model in case readers may have difficulty reading e-mail.
The balises canoniques apply when you want to use archives for blogs or information bulletins on the web site that search engines have access to. Ba ts'oanela ho sebetsana le leqephe le kang khetho ea URL, le hore tsohle li tla khutlela.
E-Newsletter Archive e na le bibliothèque de tous les newsletters e hlahang ka litaba tsohle tse amanang le tsona. All titles are optimized in the appellation agreement using keywords and individual links to each bulletin.
Mobile Marketing e hloka mefuta-futa ho ikamahanya le lipapali mocha le reactive designs that adapt to the specific mobile browser.
Les lignes Objects help the readers to understand the contents of e-mail before opening it. Ba lokela ho ba le litlhaloso tse ling tse nang le tokelo ea ho ba le eona le ho ba le boikarabello.
Video ea melaetsa. The videos that are integrated as an action call enable readers to learn more and help translate.
Tlhaloso ea liphuputso ho Google Analytics.
E-mail ha e felle le content ha li ntse li hlompha litlhoko tsa CAN-SPAM le tse bonolo le tse bonolo. Gardez à l'esprit to design them according to the target audience with key referencing. Ha ho na le liphetoho tsa morao-rao tse tlisoang ke Google, e-mail e tla ba ea bohlokoa bakeng sa likhoebo, kaha ha ho hlokahale hore ba bang ba etele Websaete ho etsa mesebetsi ea bona.