Most likely, they will receive just as much money as they would if they go expensive, but a key factor that would help them survive in the future is low pricing = consumer friendly.
(they; go; expensive) (a key factor that would help them survive in the future; is; low pricing = consumer friendly) (a key factor; would help; them survive in the future) Context(a key factor would help,List([90, 118))):(them; survive; T:in the future)
a key factor would help,List([90, 118))
they a key factor that would help them survive in the future a key factor them
go is would help survive
expensive
low pricing = consumer friendly
them survive in the future
T:in the future