Collaborative strategy development involves five major activities: Clarification of Intended Direction &#150; the basic values, mission and vision that define the purpose of the organization Analysis of Marketplace Dynami cs &#150; developing a clear understanding of the key trends and driving forces in the external environment that will most likely have a significant impact on the organization Analysis of Competitive Dynamics &#150; understanding of the current and potential competitive landscape, who the organization competes against and the relative strengths and weaknesses of the organization and its competitors Identification of Options for Expansion &#150; discovery of real options for expanding the competitive space the organization might occupy in the marketplace Choosing a Strategic Position &#150; defining a position in the marketplace that can give the organization a unique and sustainable, and even 'unfair,' competitive advantage over its current and future competitors Good strategy development and implementation requires as much in the way of collaborative process management skill as it does in the way of technical industry expertise.
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