Assertion: strip's character | /r/CapableOf | serve as spokespeople
Facets:
value: for the metlife insurance company
type: TRANSITIVE-OBJECT
value: with the intention
type: MANNER
Source sentences:
text: Beginning in 1985, the characters were made mascots and served as spokespeople for the MetLife insurance company, with the intention to make the business "more friendly and approachable".