Assertion: thermos | /r/CapableOf | introduce futuristic lunch box styles
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text: After a failed attempt at a reusable lunch bag (children complained because their food, would get crushed), Thermos introduced several new designs, including a rock-shaped “Flintstones” lunch box, purse-style lunch kits, and futuristic lunch box styles that allowed it not only to maintain its popularity among younger children, but also to increase its share of the older children’s market.