Assertion: wine's alcohol | /r/HasProperty | mcmillan
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text: Experts suggest a series of reasons for the decrease in volume growth: 1) the aging Boomer generation who are drinking less wine due to health reasons; 2) Millennials not adopting wine as much as had been predicted; 3) the growth of new substitute products, such as cider, cannabis, and creative entrants from craft beer and spirits (see Hot Trends below); and 4) a growing focus on healthy food and less alcohol (McMillan, 2019).