Assertion: brand identity prism | /r/HasProperty | concept
Facets:
value: in order to visualize
type: PURPOSE
Source sentences:
text: The Brand Identity Prism is a concept coined by J. Kapferer in 1986.
text: The Brand Identity Prism is a concept developed in 1986 by Jean-Noel Kapferer, a professor of marketing strategy, in order to visualize how a brand is expressed through specific facets.