Assertion: free preview | /r/CapableOf | take place
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text: Many cable systems offered additional incentives to entice people into subscribing to a premium service by offering prizes, such as expense-paid vacations to the location where the free preview was taking place (for example, Rich Heritage Inc. – a cable marketing firm and production company founded by Terry Rich, who, until 1998, hosted many of the free previews the company produced for providers such as Comcast, Tele-Communications Inc. [TCI] and Cox Communications – produced interstitials during free previews of HBO, Showtime, Cinemax and The Disney Channel that included nightly prize giveaways to Walt Disney World – where the Rich Heritage-produced free preview events originated until 1999 – and then to the MGM Grand Las Vegas – where its preview events originated until 2002).