Assertion: pony's friendship | /r/CapableOf | generate unexpected fandom
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text: Despite Hasbro's target demographic of young girls and their parents, the fourth incarnation of the franchise became a cultural and Internet phenomenon as the My Little Pony: Friendship Is Magic television series generated an unexpected fandom, with many male fans between 13 and 35 creating a large fanbase and a multitude of creative works, fan sites, and conventions.