Assertion: shopper | /r/HasProperty | loyal
Facets:
value: to big spenders
type: TRANSITIVE-OBJECT
value: to sainsbury
type: OTHER
value: extremely
type: DEGREE
Source sentences:
text: For example, Sainsbury's discovered that a cereal brand called Grape-Nuts was worth stocking – despite weak sales – because the shoppers who bought it were extremely loyal to Sainsbury's and often big spenders.