Assertion: day parade | /r/AtLocation | the eastern time zone
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text: NBC airs the Macy's Thanksgiving Day Parade live in the Eastern Time Zone as well as Puerto Rico and the U.S. Virgin Islands as they use feeds from that time zone, but tape delays the telecast elsewhere in the continental U.S. and territories from the Central Time Zone westward to allow the program to air in the same 9:00 a.m. to 12:00 p.m. timeslot across its owned-and-operated and affiliated stations; since the morning program's expansion to three hours in 2000 and eventually to four hours, NBC's Today only airs for two hours Thanksgiving morning as a result, pre-empting the latter two talk-focused hours of the show for the day.