Assertion: major rival | /r/CapableOf | reach potential customers
Facets:
value: more efficiently
type: MANNER
value: in european soccer
type: LOCATION
value: in u.s. college sports
type: LOCATION
Source sentences:
text: Whether in U.S. college sports or European soccer, Adidas and its major rivals Nike and Under Armour reach potential customers more efficiently by getting their brands used in the biggest events, say marketing experts.