Assertion: moral reproach | /r/HasProperty | study
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text: We seek to demonstrate the psychological substrate of derogation by showing that individual differences in the perception of moral reproach (Study 1), or situational differences in the salience of this reproach (Study 2) predict how positively mainstream members see vegetarians, independently of these shared cultural solutions.
text: In the present studies, we specifically asked participants how they thought vegetarians would rate the morality of meat eaters (and of participants), to test directly whether this measured anticipated moral reproach (Study 1) or its manipulated salience (Study 2) predicts do-gooder derogation.