Assertion: penetration's product | /r/CapableOf | enter market
Facets:
value: with relatively little product differentiation
type: OTHER
Source sentences:
text: When a new product enters a market having no to little product differentiation, penetration pricing strategy is used.
text: Especially when the business or product or service is about to enter the market or during its initial stage, and when it is not comfortable with risk-taking, or the owners of the business do not intend or not in a position to invest heavily into it.
text: Penetration pricing is often used to support the launch of a new product, and works best when a product enters a market with relatively little product differentiation and where demand is price elastic