Assertion: brand identity | /r/HasProperty | fundamental
Facets:
value: to a brand's equity
type: TRANSITIVE-OBJECT
value: to consumer recognition
type: PURPOSE
Source sentences:
text: Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.
text: Although brand identity is a fundamental asset to a brand's equity, the worth of a brand's identity would become obsolete without ongoing brand communication.