Assertion: nirvana's label | /r/CapableOf | take promotional strategy
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text: To avoid over-hyping the album, DGC Records took a low-key approach to promoting In Utero; the company's head of marketing told Billboard before the album's release that the label was taking a promotional strategy similar to that of Nevermind, and explained that the label would "set things up, duck, and get out of the way".