Assertion: brand mantra | /r/CapableOf | become everyday decisions
Facets:
value: about a host of other things
type: OTHER
value: about strategy
type: OTHER
value: about voice
type: OTHER
value: about user experience
type: OTHER
Source sentences:
text: The most powerful brand mantras become part of the DNA of the organization, and are used to guide everyday decisions about strategy, user experience, voice, and a host of other things.