Assertion: ice cream's flavor | /r/CapableOf | trend as consumer favorites
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text: Also becoming a factor in private label sales increases for frozen desserts and other foods was the expansion of upscale, specialty, and natural food retail chains such as Whole Foods and Trader Joe's which actively promote their store brands as top quality offerings as good as any branded products, with the same flavors that are trending as consumer favorites, as for example with Whole Foods Caramel and Sea Salt "Authentic Italian" Gelato.