Assertion: moment | /r/HasProperty | term
Facets:
value: for rotational inertia
type: PURPOSE
Source sentences:
text: Zero moment of truth (ZMOT) is a term coined by Google in 2011,  it refers to the research which is conducted online about a product or service before taking any action i.e. searching for mobile reviews before making a purchase.
text: In essence the word moment represents the rotational influence of any specified force, e.g. moment of inertia is another term for rotational inertia which is represents how inertia is influenced by the mass’s distance from the axis ( I r = mr 2 )
text: Coined by Google in their 2011 eBook “ZMOT,” the term refers to the moment in the purchase cycle between the stimulus (what alerts you of a product, like an ad) and first moment of truth (a term used by Proctor & Gamble to refer to the decision to purchase).