Assertion: marketing mix | /r/HasProperty | people
Facets:
value: as vital mix elements
type: OTHER
value: increasingly
type: DEGREE
value: nowadays
type: TEMPORAL
Source sentences:
text: However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
text: Amongst the other models that have been developed over the years is Boom and Bitner's 7Ps, sometimes called the extended marketing mix, which include the first 4Ps, plus people, processes and physical layout decisions.