Assertion: mimetic isomorphism | /r/CapableOf | diffuse via indirect and direct contacts
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text: Mimetic isomorphism can diffuse via indirect and direct contacts: 1) indirect contacts being e.g. consultants advising an organization on imitating a legitimate organization although the focal organization has no direct contact with the other firm and 2) direct contacts being e.g. firms whose directors sit on a certain board of directors of a firm that is perceived as adopting legitimate practices.