Assertion: moment | /r/HasProperty | zmot
Facets:
Source sentences:
text: Zero moment of truth (ZMOT) is a term coined by Google in 2011,  it refers to the research which is conducted online about a product or service before taking any action i.e. searching for mobile reviews before making a purchase.
text: The zero moment of truth (ZMOT) refers to the discovery and awareness stage in the buying cycle when the consumer researches a product, prior the seller’s knowledge.