Assertion: s d logic | /r/HasProperty | linked with brand cocreation
Facets:
value: on vargo
type: LOCATION
value: on merz
type: LOCATION
value: on he
type: LOCATION
value: on ballantyne
type: LOCATION
value: on aitken
type: LOCATION
Source sentences:
text: S-D logic was also linked with branding and brand cocreation early on (Ballantyne and Aitken, 2007, Merz, He and Vargo, 2009) and identified as the natural ally of consumer culture theory (CCT) (Arnould, 2007).
text: S-D logic was also linked with branding and brand cocreation early on (Ballantyne and Aitken, 2007, Merz, He and Vargo, 2009) and identified as the natural ally of consumer culture theory (CCT) (Arnould, 2007).