Assertion: lead | /r/CapableOf | make purchase
Facets:
Source sentences:
text: Finally, the management process comes to an end when a lead makes a purchase.
text: If a lead is clearly not ready to make a purchase and you approach them as if they are, you will likely scare the lead away entirely.
text: Originally conceived by IBM as a way to quickly identify leads who were most likely to make a purchase, BANT is considered the old-school, go-to method of sales and lead qualification.