Assertion: marmite | /r/CapableOf | begin a love it or hate itcampaign
Facets:
value: during october
type: TEMPORAL
Source sentences:
text: Marmite began a "Love it or Hate it" campaign during October 1996, and this resulted in the inventing of the phrase "Marmite effect" or "Marmite reaction" for anything which provoked controversy.