Assertion: price's value | /r/HasProperty | rfm
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Source sentences:
text: The concept of recency, frequency, monetary value (RFM) is thought to date from an article by Jan Roelf Bult and Tom Wansbeek, "Optimal Selection for Direct Mail," published in a 1995 issue of Marketing Science.
text: Key Takeaways Recency, frequency, monetary value (RFM) a marketing analysis tool used to identify a firm's best clients, based on the nature of their spending habits.