Assertion: firm | /r/CapableOf | engage in extensive market research
Facets:
value: to gauge consumer desires
type: PURPOSE
value: typically
type: DEGREE
Source sentences:
text: Firms adopting a marketing orientation typically engage in extensive market research to gauge consumer desires, use R&D (Research & Development) to develop a product attuned to the revealed information, and then utilize promotion techniques to ensure consumers are aware of the product's existence and the benefits it can deliver.