Assertion: funnel | /r/HasProperty | evaluation
Facets:
Source sentences:
text: For this reason, when you get to the heart of the funnel that is evaluation and intent you should customize the approach to fit your company, your industry, and the needs of your would-be clients.
text: They are typically illustrated in stages, moving from top of the funnel (unawareness), middle of the funnel (consideration), to bottom of the funnel (ready to make a purchase).