Assertion: division's area | /r/AtLocation | the midwest
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text: For example, the Pac-8/10/12 retained its "Pacific" moniker even though its four newest members (Arizona, Arizona State, Colorado, Utah) are located in the inland West, and the original Big East kept its name even after adding schools (either in all sports or for football only) located in areas traditionally considered to be in the Midwest (Cincinnati, DePaul, Marquette, Notre Dame), Upper South (Louisville, Memphis) and Southwest (Houston, SMU).