Assertion: gaze | /r/CapableOf | demand something of the viewer
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text: Psychoanalysis, feminist and queer ideas of the gendered gaze, hetero-normativity, visual power (e.g. Sturken & Cartwright, 2009), have been influential in multimodal analysis of images, e.g. Kress and van Leeuwen developed the notion of the Image-act which concerns how the imagined viewer is positioned in relation to the gaze of a person or animal depicted in an Image as either a ‘demand’ (the gaze looks directly at and demands something of the viewer) or an ‘offer’ (where such a look is not present).