Assertion: firm | /r/CapableOf | manage customer relationships
Facets:
value: more effectively
type: MANNER
Source sentences:
text: When building and managing customer relationships through marketing, firms might benefit from using a variety of tools to help organizational design, incentive schemes, customer structures, and more to optimize the reach of its marketing campaigns.
text: Furthermore, CRM applications also help firms manage customer relationships more effectively across the stages of relationship initiation, maintenance, and termination.