Assertion: electric guitar's design | /r/CapableOf | surpass famous american brands
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text: In 1977, they upgraded and extended their Artist range and introduced a number of other top-quality original designs made to match or surpass famous American brands: the Performer and short-lived Concert ranges, which competed with the Les Paul; through-neck Musicians; Studios in fixed- and through-neck construction; the radically shaped Iceman; and the Roadster which morphed into the Roadstar range, precursor to the popular superstrat era in the mid-1980s.