Assertion: domino | /r/CapableOf | revitalize marketing strategy
Facets:
value: in order to fight the threat
type: PURPOSE
Source sentences:
text: When Tate & Lyle plc, the large British-owned and operated firm focusing on sugar production, cereal sweeteners, and starch processing, purchased Domino Sugar Company in 1988, Domino used an infusion of cash from its new parent company to undertake not only a comprehensive reorganization but to revitalize a public relations and marketing strategy in order to fight off the threat posed by the growing popularity of artificial sweeteners.