Assertion: hassle | /r/CapableOf | develop the notion of event marketing
Facets:
value: in 1989
type: TEMPORAL
value: with gamble
type: OTHER
value: with procter
type: OTHER
Source sentences:
text: In 1989 Hassle developed the notion of Event Marketing and together with Procter & Gamble used the facade of the Ericsson Globe to draw attention to the new product Ariel.[citation needed]