Assertion: headline | /r/CapableOf | tell the reader
Facets:
value: enough to pique
type: MANNER
value: into a story
type: OTHER
Source sentences:
text: This headline below is vague and doesn’t tell the reader what they will be reading about.
text: A headline should guide readers into a story, and problems in headline count will detract from that.
text: Let’s take a look at how to include numbers in headlines that’ll engage readers’ curiosity and emotions.
text: Make the most of current events: Tie your headline to news and newsmakers Break some “rules” of headline writing, like length Seek to pique the reader’s curiosity Never underestimate the emotional factor of a headline Call the reader to action with direct action words
text: And instead, we should switch to more detailed headlines that inform the reader what they’ll be reading about once they click.
text: Upworthy cofounder Peter Koechley says the site uses the curiosity gap to create headlines that tells the reader enough to pique curiosity but not enough to give the whole story away.