Assertion: fundraiser's work | /r/CapableOf | ask cmo
Facets:
value: to spend 10 percent less
type: PURPOSE
Source sentences:
text: Building marketing budgets from the "bottom up," or working out how to reach consumers in a cost-effective way, is now more common than a finance team giving the marketing department a pot of money and then asking a CMO to spend 10 percent less, Cronin added.