Assertion: transactional email | /r/HasProperty | opportunity
Facets:
value: due to their high open rates
type: CAUSE
Source sentences:
text: But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.