Assertion: engineering's history | /r/CreatedBy | attitude
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text: Ernest Dichter applied what he dubbed "the strategy of desire" for building a "stable society," by creating for the public a common identity through the products they consumed; again, much like with cultural commodification, where culture has no "identity," "meaning," or "history" inherited from previous generations, but rather, is created by the attitudes which are introduced by consumer behaviors and social patterns of the period.