Assertion: ford | /r/CapableOf | target generation x
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text: Targeting Generation X and Generation Y in the Focus marketing campaign at its North American introduction, Ford created a now defunct youth-destination website (www.focus247.com), aired 64 live television spots featuring comedian Annabelle Gurwitch beginning September 6, 1999, during the MTV Video Music Awards, featured the Focus in co-sponsoring Ricky Martin's Livin La Vida Loca North American tour (September 1999), and developed a strategic partnership with the WB Network show Dawson's Creek – including a private live concert event (November 1999), featuring of the Focus in two Dawson's Creek episodes, and a Focus signed by the Dawson's Creek cast auctioned on Amazon.com.