Assertion: cutter's number | /r/HasProperty | led to netflix
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text: By 2019, the OTT market was deemed to have become oversaturated and fragmented, as the sheer number of services has led to increased diffusion of content among them, induced by studios using exclusive rights to their content as a selling point for their own new services (such as Disney+, HBO Max, and NBCUniversal's upcoming Peacock), and existing services (such as Netflix) being required to pay premiums to maintain rights to popular archive programs or lose them to rivals, and increase investment in original content as a selling point.