Assertion: customer's business | /r/CapableOf | use granular data
Facets:
value: from psychographics
type: OTHER
value: increasingly
type: DEGREE
value: from detailed demographics
type: OTHER
Source sentences:
text: Using increasingly granular data, from detailed demographics and psychographics to consumers’ clickstreams on the web, businesses are starting to create highly customized offers that steer consumers to the “right” merchandise or services—at the right moment, at the right price, and in the right channel.