Assertion: customer | /r/CapableOf | make purchase decisions
Facets:
Source sentences:
text: According to the seminal scientific study on sales vs. customer orientation of salespeople in the Journal of Marketing Research by Saxe and Weitz (1982), customer-oriented selling refers to: “the degree to which salespeople practice the marketing concept by trying to help customers make purchase decisions that will satisfy customers needs” (Saxe & Weitz, 1982: 344).