Assertion: consumer's information | /r/ObjectUse | used for different purposes
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text: For instance, businesses need not delete personal information necessary for detecting security incidents, exercising free speech, protecting or defending against legal claims, or—in what is potentially a broad and likely contentious category—for internal uses reasonably aligned with the consumer’s expectations.7 Companies will have to determine the expectations of their particular consumers, how to handle the fact that personal information may be replicated many times and used for different purposes, and who (lawyers or the business) will make decisions regarding whether the CCPA’s exceptions apply.