Assertion: celebrity | /r/CapableOf | endorse brand
Facets:
value: like instagram
type: MANNER
value: like facebook
type: MANNER
value: like snapchat
type: MANNER
Source sentences:
text: Celebrity endorsement is just a channel: Companies must realize that having a celebrity endorsing a brand is not a goal in itself; rather it is one part of the communication mix that falls under the broader category of sponsorship marketing.
text: This is called "gifting" and the celebrity might endorse the brand by taking a photo of the gift and putting it on their social media account for their fans and followers to see.
text: When a celebrity is promoting a brand there can be risks involved, where there is a miscommunication between the consumer and the representation of the product.
text: Put off other endorsements: By celebrities endorsing one brand, they could put off other brands offering them endorsement deals meaning they could miss out on more money or getting a deal with a brand they like more.
text: Celebrities promote the brand using social media using social media, like Instagram, Facebook or Snapchat.
text: Although for a business, hiring a celebrity to endorse their brand would seem to be an effective and profitable way of expanding the growth of their brand – there is a severe risk with choosing this type of marketing strategy which could lead to damaging impacts on the business therefore choosing this strategy could be beneficial or a huge disadvantage.
text: If a celebrity is already endorsing other brands or has endorsed a lot of brands in the past, this can have a negative effect on the brand image as consumers could believe that they are only doing it for the money and their credibility could come into question on whether the product is actually as good as what they are saying, creating the brand's credibility to come into question also.
text: New consumers: When a celebrity endorses a brand, they often bring their followers along too, creating new consumers for the brand as they can reach a new market.
text: Social media sites, including Twitter, Instagram and Facebook, are a popular non-traditional medium for celebrities endorsing products and brands (Jin & Phua, 2014).
text: The brand itself can have a positive and negative influence on the celebrities' image showing a reverse effect of the celebrity endorsing the brand.