Assertion: colt | /r/CapableOf | champion the concept of modernism
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text: Colt historian Herbert Houze wrote that Colt championed the concept of modernism before the word was invented, he pioneered the use of celebrity endorsements to promote his products, he introduced the phrase "new and improved" to advertising and demonstrated the commercial value of trade-name recognition as a word for "revolver" in French is le colt.