Assertion: cicero's interest | /r/HasProperty | the metaphor
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text: The new linguistic turn, through the rise of semiotics as well as of structural linguistics, brought to the fore a new interest in figures of speech as signs, the metaphor in particular (in the works of Roman Jakobson, Groupe µ, Michel Charles, Gérard Genette) while famed Structuralist Roland Barthes, a classicist by training, perceived how some basic elements of rhetoric could be of use in the study of narratives, fashion and ideology.