Assertion: celebrity | /r/CapableOf | portray the brand
Facets:
value: because of a miscommunication
type: CAUSE
value: incorrectly
type: MANNER
value: because of causing
type: CAUSE
Source sentences:
text: Therefore, there cannot be a bad effect due to the celebrity portraying the brand or product incorrectly because of a miscommunication and causing conflict, frustration or tension (Sabie and Androniceanu, 2012).