Assertion: consumer | /r/CapableOf | react to advertisement
Facets:
value: more favorably
type: MANNER
Source sentences:
text: Attitude research has shown that consumers often tend to react more favorably to advertisements which either (1) admit something negative about the sponsoring brand (e.g., the Volvo is a clumsy car, but very safe) or (2) admits something positive about a competing brand (e.g., a competing supermarket has slightly lower prices, but offers less service and selection).