Assertion: customer's time | /r/HasProperty | the essence
Facets:
value: often
type: TEMPORAL
Source sentences:
text: For older students, information about financial aid is critical; they need to find out if continuing their education is even possible, and time is of the essence.
text: Time is often of the essence when solving problems with your product, and it’s easy to get on a customer’s bad side with the long resolution times inherent in email or other digital-based approaches to service.