Assertion: customer's company | /r/CapableOf | succumb to defining loyalty
Facets:
value: simply
type: MANNER
value: so often
type: TEMPORAL
value: as the number of purchases
type: OTHER
Source sentences:
text: It is challenging to measure the level of customer loyalty within the relationship, which is why companies so often succumb to simply defining loyalty as the number of purchases made or a continuing pattern of buy behavior.