Assertion: celebrity | /r/CapableOf | overshadow the product
Facets:
Source sentences:
text: The term eclipsing (also referred to as overshadowing) is used to describe the instance where a celebrity in an advertisement overshadows the product being advertised by occupying more time or space than the product being advertised, this is a negative for the advertiser as the product is not the main focus for the consumers (Ilicic & Webster, 2014).
text: Celebrity may overshadow the product: There may be a chance of the celebrity getting more attention than the product being endorsed, which may lead to consumers remembering only the celebrity than the product.