Assertion: celebrity | /r/CapableOf | endorse product
Facets:
Source sentences:
text: Social media sites, including Twitter, Instagram and Facebook, are a popular non-traditional medium for celebrities endorsing products and brands (Jin & Phua, 2014).
text: Credibility of Celebrity endorsements: Consumers are now more aware of how advertising and celebrity endorsements work, which brings them to question celebrity credibility within advertisements as more consumers are starting to voice their opinions asking if the brand or the product should be trusted based on the celebrity that is being paid to endorse the product.
text: Brands will pay a huge amount for celebrities to endorse their product or service.
text: Brands build a relationship with new consumers through celebrities endorsing their products.
text: Especially when it comes to celebrities endorsing products.
text: Overshadowing: By a celebrity endorsing the product, consumers can just be interested in the celebrity rather than following the brand.