Assertion: campaign's target | /r/HasProperty | key
Facets:
value: as with other forms of advertising
type: OTHER
Source sentences:
text: As with other forms of advertising, targeting is key, and factors that often play into PPC campaigns include the target's interest (often defined by a search term they have entered into a search engine or the content of a page that they are browsing), intent (e.g., to purchase or not), location (for geo targeting), and the day and time that they are browsing.