Assertion: consumer behaviour | /r/HasProperty | influenced by motivation research
Facets:
value: in its early years
type: TEMPORAL
value: heavily
type: DEGREE
Source sentences:
text: In its early years, consumer behaviour was heavily influenced by motivation research, which had increased the understanding of customers, and had been used extensively by consultants in the advertising industry and also within the discipline of psychology in the 1920s, '30s and '40s.