Assertion: converse | /r/CapableOf | use storytelling tactics
Facets:
value: throughout their marketing campaigns
type: TEMPORAL
value: in their marketing campaigns
type: LOCATION
Source sentences:
text: Converse knows the fact that the older generations have an emotional connection with the brand so Converse uses storytelling tactics in their marketing campaigns and these may not be directed only to the older generation but to connect with the audience at large.
text: To capitalize on this, Converse uses storytelling tactics throughout their marketing campaigns.