Assertion: customer's company | /r/CapableOf | make mistake
Facets:
value: about trade spending
type: OTHER
value: increasingly
type: DEGREE
value: about pricing
type: OTHER
value: about promotions
type: OTHER
value: about assortment
type: OTHER
value: in an integrated way
type: MANNER
Source sentences:
text: Companies are making a mistake when they give all these constituents an equal or greater priority than they give their primary customer.
text: Companies are increasingly making decisions about pricing, promotions, trade spending, and assortment—the four main elements of RGM—in an integrated way.
text: Companies make the mistake of thinking that marketing is just one thing, but it's actually much broader than that.