Assertion: customer | /r/HasProperty | cost
Facets:
value: typically
type: DEGREE
value: at the start of the lifecycle
type: TEMPORAL
value: to the business
type: TRANSITIVE-OBJECT
Source sentences:
text: Focusing solely on a single metric like customer acquisition doesn’t take into account the other factors at play — for example an increase in your churn rate, nor the fact that at the start of the lifecycle, a customer is typically a cost to the business, meaning you won’t turn the cost to acquire into profit for the first 12 months.