Assertion: marketing communication | /r/CapableOf | refer to convey message
Facets:
value: to the means
type: TRANSITIVE-OBJECT
value: with the intention
type: MANNER
value: either directly
type: MANNER
value: about the products
type: OTHER
value: to the customers
type: TRANSITIVE-OBJECT
value: about the brands
type: OTHER
Source sentences:
text: The Marketing Communication refers to the means adopted by the companies to convey messages about the products and the brands they sell, either directly or indirectly to the customers with the intention to persuade them to purchase.