Assertion: consumer behaviour | /r/HasProperty | important
Facets:
value: within marketing
type: LOCATION
value: very
type: DEGREE
Source sentences:
text: Consumer behaviour is very important to understand what influences the buying decisions of the consumers and why does it so.
text: Today, consumer behaviour (or CB as it is affectionately known) is regarded as an important sub-discipline within marketing and is included as a unit of study in almost all undergraduate marketing programs.