Assertion: customer's company | /r/CapableOf | gather information
Facets:
value: about their customers
type: OTHER
value: by using surveys
type: MANNER
value: about purchase contexts
type: OTHER
value: about product attributes
type: OTHER
value: systematically
type: MANNER
Source sentences:
text: Companies that have systematically gathered information about their customers, product attributes, and purchase contexts can make much more sophisticated and effective offers.
text: Companies can collect this information by using surveys, interviews, and more, with current customers.