Assertion: consumer | /r/HasProperty | predisposed
Facets:
value: towards brands with a personality
type: TRANSITIVE-OBJECT
Source sentences:
text: A considerable body of research suggests that consumers are predisposed towards brands with a personality that matches their own and that a good match can affect brand preference, brand choice, satisfaction with a brand, brand commitment and loyalty and the consumer's propensity to give positive word-of-mouth referrals.