Assertion: campaign | /r/HasSubevent | a 7% uplift
Facets:
value: by the target demographic
type: OTHER
value: in coke consumption
type: OTHER
Source sentences:
text: Another great example of an integrated marketing campaign is Coke's 'share a coke with' campaign, which used unified messaging across TV, Social, Outdoor and Display leading to a 7% uplift in Coke consumption by the target demographic, making it one of the most successful Coke campaigns in history.