Assertion: campaign | /r/CapableOf | use unified messaging
Facets:
value: across display
type: LOCATION
value: across tv
type: LOCATION
value: across outdoor
type: LOCATION
value: across social
type: LOCATION
Source sentences:
text: Another great example of an integrated marketing campaign is Coke's 'share a coke with' campaign, which used unified messaging across TV, Social, Outdoor and Display leading to a 7% uplift in Coke consumption by the target demographic, making it one of the most successful Coke campaigns in history.