Assertion: marketing effort | /r/CapableOf | promote the exchange opportunity
Facets:
value: through channels
type: MANNER
value: through tactics
type: MANNER
value: with creativity
type: CAUSE
Source sentences:
text: Marketing efforts must incorporate all of the “ 4 Ps ,” i.e.: Create an enticing “Product” (i.e., the package of benefits associated with the desired action); Minimize the “Price” the target audience believes it must pay in the exchange; Make the exchange and its opportunities available in “Places” that reach the audience and fit its lifestyles; Promote the exchange opportunity with creativity and through channels and tactics that maximise desired responses;