Assertion: celebrity | /r/HasAspect | greater impact
Facets:
value: regardless of cultural background
type: OTHER
value: on purchase intention
type: TRANSITIVE-OBJECT
value: generally
type: DEGREE
Source sentences:
text: According to the 'source credibility model' (Hovland, Jannis, & Kelley, 1953), much research and study collated on endorser effectiveness conclude "that a celebrity generally has a greater impact on attitude change and purchase intention than a non-celebrity spokesman" (Choi, S.A.M. and Rifon, N.J. (2012).)
text: Also, men consider celebrities to have a greater influence than women do, regardless of cultural background.