Assertion: consumer's need | /r/DefinedAs | the difference
Facets:
value: between the consumer's current state
type: OTHER
value: typically
type: DEGREE
Source sentences:
text: The purchase decision begins with the problem recognition stage, which occurs when the consumer identifies a need, typically defined as the difference between the consumer's current state and their desired state.
text: This is when the consumer identifies a need, typically defined as the difference between the consumer's current state and their desired or ideal state.