Assertion: churn | /r/HasProperty | term
Facets:
value: for defection
type: PURPOSE
value: for both the container
type: TRANSITIVE-OBJECT
value: for the process
type: PURPOSE
Source sentences:
text: Churn” is a term that gets used a lot in the Account Management and Customer Success conversations that we have here at Kapta.
text: The term derives from a dairy procedure that results in butter (one agitates cream in a wooden container; churn is the word for both the container and the process), but is often used to refer to something that is turning over, either literally or figuratively.
text: Churn is another term for customer turnover, or defection, from a supplier; but, it's also used to represent 'turnstile', 'revolving door' or 'leaky bucket' customer flow, where there's continual pressure on Sales to maintain a flow of new customers (i.e. acquisition) because there is an equal, or greater, flow of customers who are lost.