Assertion: campaigner's team | /r/CapableOf | develop strategy
Facets:
value: to deliver segment marketing objectives
type: PURPOSE
Source sentences:
text: Manage marketing partners and contribute to marketing team objectives • Provide leadership of marketing suppliers; working as a single team to develop strategies and campaigns to deliver segment marketing objectives • Manage elements of the campaign development process across all marketing channels (in particular mail, email, online advertising, web), ensuring full compliance with creative and data approvals process • Review and approve media schedules provided by media agency, ensuring good value for money and strong ROI on media investment • Provide support to other campaign managers and other colleagues as necessary to achieve overall marketing objectives • Manage segment discretionary budget ensuring purchase orders are raised and invoices are processed in accordance with processes • Identify marketing improvement initiatives and with agreement of Head of Marketing manage these through to completion Encourage integration between suppliers ensure effective segment planning • As lead of a marketing segment, ensure strategic integration between suppliers, and between teams, at a segment unit level, making sure that all are working to common plan to deliver segment objectives and that conflicts are managed appropriately • Ensure full alignment of segment plan with overall marketing plan • Liaise with Manager to ensure that segment has appropriate and timely customer insights • Liaise with Web Editor to ensure needs of segment are fully reflected online on the website • Liaise with operational leads to ensure proper support for segment plans is provided Provide accurate and timely reporting of segment performance and budget • Provide consolidated view to management on segment strategy performance • Provide up to date and accurate view of segment marketing budget position to Marketing Operations Manager Business Assurance • Regularly review segment campaign output to ensure the quality and accuracy • Work with Marketing Operations Manager and suppliers to ensure that any improvements identified are implemented promptly and effectively • Work with Insights, Analytics and Segmentation Manager to ensure any improvements to analytics and segmentation models are implemented promptly Performance Indicators • Delivery of Marketing Segment objectives, including cascaded sales, revenue, Direct Debit and self-service targets •