Assertion: customer | /r/CapableOf | look for expansion opportunities
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text: Another way to stay on top of this – or an additional way, really – is to create a customer intel process that backfills and appends relevant data from external systems to ensure you have a complete picture of your customer, and to seek out information on the activities of the company (M&A, hiring, layoffs, bankruptcy, etc.), while looking for expansion opportunities, but also for potential red flags like your champion changing jobs or the customer installs a competitors product.