Assertion: buzz | /r/HasAspect | greater effect than traffic
Facets:
value: for these nine companies
type: OTHER
Source sentences:
text: For these nine companies, buzz had a greater effect than traffic and accounted for approximately 11% of the total variation of stock returns, with 6% due to the firms’ own marketing driving the stock price up and 5% due to rival firms’ buzz driving it down.[citation needed]