Assertion: brand affinity | /r/CapableOf | hint preferred brand
Facets:
value: for the customer
type: TRANSITIVE-OBJECT
value: through their past experiences
type: CAUSE
value: overall preference over competitors,
type: OTHER
Source sentences:
text: A brand’s equity justifies the value the brand is seeking to get in the market and focuses on awareness, perceived quality, associations, and loyalty; brand affinity hints the preferred brand for the customer through their past experiences, overall preference over competitors, and the brand’s ability to foster word-of-mouth.