Assertion: brand awareness | /r/HasProperty | key step
Facets:
value: in brand management
type: OTHER
value: in consumer behavior
type: OTHER
value: in understanding the effectiveness
type: PURPOSE
Source sentences:
text: Brand awareness is a key step in the customer's purchase decision process, since some kind of awareness is a precondition to purchasing.
text: Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods.
text: Brand awareness is a key consideration in consumer behavior, advertising management, and brand management.