Assertion: real time bidding | /r/HasProperty | hard to grasp
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text: Real-time bidding (RTB) is an online advertising concept that is hard to grasp for the programmatic advertising newbie because it might seem like it comprises too many components: from supply-side platform (SSP) and demand-side platform (DSP) to ad exchange (read here what ad exchange is) and ad network, all taking part in the auction, buying and selling ad inventory.