Assertion: buzz | /r/HasProperty | analogous
Facets:
value: according to fader
type: OTHER
value: to the hype
type: OTHER
Source sentences:
text: According to Fader, the buzz about buzz marketing is analogous to the hype that surrounded the Internet in the late 1990s, when so many companies mistook the web and its technology for a new business ‘strategy’ rather than the sales and information channel that it is.