Assertion: ad | /r/AtLocation | the serp
Facets:
value: based on those keywords
type: CAUSE
Source sentences:
text: This is where you pay the search engine for every 1,000 times your ad appears on the SERP.
text: In general, ads on content networks have a much lower click-through rate (CTR) and conversion rate (CR) than ads found on SERPs and consequently are less highly valued.
text: In a nutshell, you pick some keywords that a searcher might use on Google, then create an advert that will appear on the SERP based on those keywords.
text: If your ad qualifies to run in the auction and appear on the SERP, you'll then be charged a small fee every time a user clicks on your ad.