Assertion: awareness's effect | /r/HasProperty | landman
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text: The practice of blindly wearing or displaying a pink ribbon without making other, more concrete efforts to cure breast cancer has been described as a kind of slacktivism due to its lack of real effects (Landman 2008), and has been compared to equally simple yet ineffective "awareness" practices like the drive for women to post the colors of their bras on Facebook (Borrelli 2010)