Assertion: belch | /r/CapableOf | describe promotional mix
Facets:
value: as consisting of various tools
type: OTHER
Source sentences:
text: Belch & Belch (2007) identify promotion as "the coordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea" (p.15) and describe the promotional mix as consisting of various tools used to accomplish communication objectives (advertising, direct marketing, interactive marketing, sales promotion, PR and personal selling).