Assertion: header bidding | /r/CapableOf | take the highest bids
Facets:
value: from each demand partner
type: OTHER
Source sentences:
text: While ad exchanges conduct second-price auctions on their platforms, where the highest bidders pay only $0.01 more than the second-highest bidder, header bidding takes the highest bids from each demand partner to determine the winning price, which is effectively a first-price auction.