Assertion: banner ad | /r/CapableOf | encourage media consumers
Facets:
value: to leave the media service
type: PURPOSE
value: to leave product
type: PURPOSE
value: unlike advertising in periodicals
type: OTHER
Source sentences:
text: Unlike advertising in periodicals, the banner ad encouraged media consumers to actually leave the media service or product and go to a separate media environment (typically a Web site operated by the advertiser).