Assertion: bookmaker | /r/CapableOf | adjust the spread
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text: This illustrates that the odds on the NFL are rarely set to generate 50/50 action because the bookmaker can exploit "square" action by skewing odds against their traditional bias (i.e. the point made above about the Ohio State Buckeyes - if the bookmaker is aware that they are going to take a larger % of the bets, they can either adjust the odds or the spread so the better has to pay a premium to bet the Buckeyes - e.g. the -7.5 or more than one touchdown instead of -6.5 - especially if the true rating for the game was around -5 or -6).