Assertion: awareness | /r/HasProperty | first brand
Facets:
value: by definition
type: OTHER
Source sentences:
text: Top-of-mind awareness is defined in Marketing Metrics: "The first brand that comes to mind when a customer is asked an unprompted question about a category.
text: By definition, top-of-mind awareness is "the first brand that comes to mind when a customer is asked an unprompted question about a category.