tttjjj/elt_bench huggingface dataset:
date: The date of the performance report.
account_id: The ID of the account.
device_os: The device operating system associated with this record; values include but may not be limited to 'Windows', 'iOS', 'Android', 'Other', 'BlackBerry' and 'Unknown'.
device_type: The device type associated with this record; values include but may not be limited to 'Computer', 'Smartphone', 'Tablet' and 'Unknown'.
network: The network associated with this record.
currency_code: The currency code associated with spend and, if applicable, other metrics associated with currency.
ad_distribution: The distribution medium associated with this record.
bid_match_type: The bid match type associated with this record; values include 'Broad', 'Exact', 'Phrase'.
delivered_match_type: The delivered match type associated with this record; values include 'Broad', 'Exact', 'Phrase'.
top_vs_other: The position of the ad associated with this record. For more information, refer to Microsoft [documentation](https://help.ads.microsoft.com/apex/index/22/en/14009).
clicks: The number of clicks that occurred by the grain of the report.
impressions: The number of impressions that occurred by the grain of the report.
spend: The amount of spend that occurred by the grain of the report.
conversions_qualified: Number of [conversions](https://learn.microsoft.com/en-us/advertising/reporting-service/conversionperformancereportcolumn?view=bingads-13#conversionsqualified), measured by completion of an action by a customer after viewing your ad. This will **exclude** any conversions where the conversion goal's [ExcludeFromBidding](https://learn.microsoft.com/en-us/advertising/campaign-management-service/conversiongoal?view=bingads-13#excludefrombidding) property in Microsoft Ads is set to true.
conversions: Number of conversions, measured by completion of an action by a customer after viewing your ad. This will **exclude** any conversions where the convesion goal's [ExcludeFromBidding](https://learn.microsoft.com/en-us/advertising/campaign-management-service/conversiongoal?view=bingads-13#excludefrombidding) property in Microsoft Ads is set to true. This field coalesces the source `conversions_qualifed` and `conversions` fields, and will be 0 if both are null.
revenue: The revenue optionally reported by the advertiser as a result of the `conversions` figure. This will **exclude** revenue from conversions in which the conversion goal's [ExcludeFromBidding](https://learn.microsoft.com/en-us/advertising/campaign-management-service/conversiongoal?view=bingads-13#excludefrombidding) property in Microsoft Ads is set to true.
all_conversions_qualified: Number of all conversions, measured by completion of an action by a customer after viewing your ad. This will **include** data from conversions regardless of the value of the conversion goal's [ExcludeFromBidding](https://learn.microsoft.com/en-us/advertising/campaign-management-service/conversiongoal?view=bingads-13#excludefrombidding) property in Microsoft Ads.