  Knowledge is known to be a pre-condition for an individuals behavior. For the
most efficient informational strategies for education, it is essential that we
identify the types of knowledge that promote behavior effectively and
investigate their structure. The purpose of this paper is therefore to examine
the factors that affect Kenyan farmers, environmental citizenship behavior
(ECB) in the context of Adaptation and mitigation (Climate smart agriculture).
To achieve this objective, a theoretical framework has been developed based on
value belief norm (VBN) theory. Design/methodology/approach, Data were obtained
from 350 farmers using a survey method. Partial lease square structural
equation modelling (PLS-SEM) was used to examine the hypothetical model. The
results of PLS analysis confirm the direct and mediating effect of the causal
sequences of the variables in the VBN model. The moderating role of
Environmental knowledge has been seen to be impactful in Climate Smart
Agriculture.
