  There is an established research agenda on dissecting an articles components,
title and abstract readability and diversity, keywords, number references, and
determining their association with bibliometrics performance. Yet, journals
titles and their overview, aim and scope (i.e., journals mission statement,
JMS(s) have not been investigated with the same diligence. This study aims to
conduct a comprehensive outlook of titles and JMSs lexical structure and
identify significant differences between journals prestige and type of access
groups and their JMS content in the field of business, management and
accounting (BMA). Lexical network analysis was used to explore journals title
structure. JMS were examined through the Flesch-Kincaid grade level for
readability and the Yules K for lexical diversity. Titles and JMS structural
analysis reflected current and critical discussion in BMA: an obsession for
counterintuitive findings and ICT tools. JMS expressed mostly target customers
and markets. JMS from reputable journals showed a higher betweenness for key
terms related to rigorous features, while JMS of lower reputable journals
highlighted indexing attributes (i.e., Scopus). Wilcoxon rank sum and Kruskal
Wallis tests showed significant differences in the JMS median diversity
regarding the journals type of access and best quartiles.
