  With the vast amount of data collected on football and the growth of
computing abilities, many games involving decision choices can be optimized.
The underlying rule is the maximization of an expected utility of outcomes and
the law of large numbers. The data available allows us to compute with high
accuracy the probabilities of outcomes of decisions and the well defined points
system in the game allows us to have the necessary terminal utilities. With
some well established theory we can then optimize choices at a single play
level.
