  Startups seek to create highly scalable business models. For startups, growth
is thus vital. Growth hacking is a marketing strategy advocated by various
startup practitioner experts. It focuses on using low cost practices while
utilizing existing platforms in creative ways to gain more users for the
service. Though topics related to growth hacking such as marketing on a general
level have been extensively studied in the past, growth hacking as a
practitioner-born topic has not seen much interesting among the academia. To
both spark interest in growth hacking, and to facilitate teaching growth
hacking in the academia, we present two board games intended to serve as an
engaging introduction to growth hacking for students.
