  Work must be reshaped in the upcoming new era characterized by new challenges
and the presence of new technologies and computational tools. Over-automation
seems to be the driver of the digitalization process. Substitution is the
paradigm leading Artificial Intelligence and robotics development against human
cognition. Digital technology should be designed to enhance human skills and
make more productive use of human cognition and capacities. Digital technology
is characterized also by scalability because of its easy and inexpensive
deployment. Thus, automation can lead to the absence of jobs and scalable
negative impact in human development and the performance of business. A look at
digitalization from the lens of Sustainable Development Goals can tell us how
digitalization impact in different sectors and areas considering society as a
complex interconnected system. Here, reflections on how AI and Data impact
future of work and sustainable development are provided grounded on an ethical
core that comprises human-level principles and also systemic principles.
