  When we experience an event, it feels like our previous experiences, our
interpretations of that event (e.g., aesthetics, emotions), and our current
state will determine how we will remember it. However, recent work has revealed
a strong sway of the visual world itself in influencing what we remember and
forget. Certain items -- including certain faces, words, images, and movements
-- are intrinsically memorable or forgettable across observers, regardless of
individual differences. Further, neuroimaging research has revealed that the
brain is sensitive to memorability both rapidly and automatically during late
perception. These strong consistencies in memory across people may reflect the
broad organizational principles of our sensory environment, and may reveal how
the brain prioritizes information before encoding items into memory. In this
chapter, I will discuss our current state-of-the-art understanding of
memorability for visual information, and what these findings imply about how we
perceive and remember visual events.
