  Adaptive virtual environments are an opportunity to support users and
increase their flow, presence, immersion, and overall experience. Possible
fields of application are adaptive individual education, gameplay adjustment,
professional work, and personalized content. But who benefits more from this
adaptivity, the users who can enjoy a greater user experience or the companies
or governments who are completely in control of the provided content. While the
user autonomy decreases for individuals, the power of institutions raises, and
the risk exists that personal opinions are precisely controlled. In this
position paper, we will argue that researchers should not only propose the
benefits of their work but also critically discuss what are possible abusive
use cases. Therefore, we will examine two use cases in the fields of
professional work and personalized content and show possible abusive use.
