  This report presents an analysis of #hashtags used by Italian Cultural
Heritage institutions to promote and communicate cultural content during the
COVID-19 lock-down period in Italy. Several activities to support and engage
users' have been proposed using social media. Most of these activities present
one or more #hashtags which help to aggregate content and create a community on
specific topics. Results show that on one side Italian institutions have been
very proactive in adapting to the pandemic scenario and on the other side
users' reacted very positively increasing their participation in the proposed
activities.
