  Knowledge management is an important aspect of an organization, especially in
the ICT industry. Having more control of it is essentials for the organization
to stay competitive in the business. One way to assess the organization's
knowledge capital is by measuring employee knowledge networks and their
personal reputation in social media. Using this measurement, we see how
employees build relationships around their peer networks or clients virtually.
We are also able to see how knowledge networks support organizational
performance. The research objective is to map knowledge network and reputation
formulation in order to fully understand how knowledge flow and whether
employee reputation has a higher degree of influence in the organization's
knowledge network. We particularly develop formulas to measure knowledge
networks and personal reputation based on their social media activities. As a
case study, we pick an Indonesian ICT company that actively build their
business around their employee peer knowledge outside the company. For the
knowledge network, we perform data collection by conducting interviews. For
reputation management, we collect data from several popular social media. We
base our work on Social Network Analysis (SNA) methodology. The result shows
that employees' knowledge is directly proportional to their reputation, but
there are different reputations level on different social media observed in
this research.
