  Business Model Canvas (BMC) is a tool widely used to describe startup
business models. Despite the various business aspects described, BMC pays a
little emphasis on team-related factors. The importance of team-related factors
in software development has been acknowledged widely in literature. While not
as extensively studied, the importance of teams in software startups is also
known in both literature and among practitioners. In this paper, we propose
potential changes to BMC to have the tool better reflect the importance of the
team, especially in a software startup environment. Based on a literature
review, we identify various components related to the team, which we then
further support with empirical data. We do so by means of a qualitative case
study of five startups.
