  The paper presents the findings of an empirical study of the views of a
selection of mobile data service (MDS) supply chain participants about
anticipated MDS customer requirements and expectations, and about the MDS
environment. Applying an inductive thematic analysis approach, the study data
are first represented as a thematic map; the thematic map is then used to
formulate propositions that contribute an MDS supplier perspective to models
investigating MDS customer adoption and use.
