  Digital payment innovation is currently increasingly needed by the community,
especially in making non-cash payment transactions. The purpose of this
research is to know and measure the ease and usefulness of e-wallet digital
wallet services, especially in the GoPay application. The population in this
study are users of the Go-Pay service on the GO-JEK platform. The sample of
this study consisted of 124 respondents from distributing questionnaires in
Depok, West Java using a modified Technology Acceptance Model (TAM) based on
existing references. The data processing in this research uses Importance
Performance Analysis (IPA) analysis. The results show that based on the gap
analysis, it is found that in general Go-Pay users are not satisfied with the
current service quality. Based on the IPA analysis, the priority scale of
E-Wallet Go-Pay quality improvement can be mapped, where quadrant I is the
highest priority scale according to the user's perspective: [1], [4], [5], and
[6]. These three items must be upgraded immediately by the manager to meet user
expectations. Areas that become the achievements or advantages of the GoPay
E-Wallet that must be maintained are in quadrant II, namely: [2] and [3]. From
this explanation, it can be concluded that in general the E-Wallet GoPay
Service must be improved to improve its service performance.
