  Demand response (DR) programs are interesting ways to attract consumers'
participation in order to improve the electric consumption patterns. DR
programs motivate customers to change the consumption patterns in response to
price changes. This could be done by paying incentives or considering penalties
either when wholesale market prices are high or when network reliability is at
risk. The overall purpose of implementing DR programs is to improve the network
reliability and reduce the costs. Successful implementation of these programs
requires prerequisites, which without them, there is no guarantee of the
success of these programs. Different sciences have proposed various scientific
solutions for creating optimal power consumption behavior in customers, such as
solutions based on the technical and economic aspects. Although each of these
solutions might be efficient and effective, they could not cover all the
aspects of the solutions. The results of studies conducted by many researchers
show that in addition to the technical and economic issues, social, cultural,
and behavioral factors are also very important. Therefore, in this paper,
cultural, social, and behavioral aspects are investigated and analyzed as one
of the vital requirements for better implementation of DR.
