year ended december 31 , 2010 compared to year ended december 31 , 2009 net revenues increased $ 207.5 million , or 24.2% ( 24.2 % ) , to $ 1063.9 million in 2010 from $ 856.4 million in 2009 .
net revenues by product category are summarized below: .

Year Ended December 31,
<i>(In thousands)</i>
2010
2009
$ Change
% Change
Apparel
$853,493
$651,779
$201,714
30.9%
Footwear
127,175
136,224
(9,049)
(6.6)
Accessories
43,882
35,077
8,805
25.1
Total net sales
1,024,550
823,080
201,470
24.5
License revenues
39,377
33,331
6,046
18.1
Total net revenues
$1,063,927
$856,411
$207,516
24.2%

net sales increased $ 201.5 million , or 24.5% ( 24.5 % ) , to $ 1024.6 million in 2010 from $ 823.1 million in 2009 as noted in the table above .
the increase in net sales primarily reflects : 2022 $ 88.9 million , or 56.8% ( 56.8 % ) , increase in direct to consumer sales , which includes 19 additional stores in 2010 ; and 2022 unit growth driven by increased distribution and new offerings in multiple product categories , most significantly in our training , base layer , mountain , golf and underwear categories ; partially offset by 2022 $ 9.0 million decrease in footwear sales driven primarily by a decline in running and training footwear sales .
license revenues increased $ 6.1 million , or 18.1% ( 18.1 % ) , to $ 39.4 million in 2010 from $ 33.3 million in 2009 .
this increase in license revenues was primarily a result of increased sales by our licensees due to increased distribution and continued unit volume growth .
we have developed our own headwear and bags , and beginning in 2011 , these products are being sold by us rather than by one of our licensees .
gross profit increased $ 120.4 million to $ 530.5 million in 2010 from $ 410.1 million in 2009 .
gross profit as a percentage of net revenues , or gross margin , increased 200 basis points to 49.9% ( 49.9 % ) in 2010 compared to 47.9% ( 47.9 % ) in 2009 .
the increase in gross margin percentage was primarily driven by the following : 2022 approximate 100 basis point increase driven by increased direct to consumer higher margin sales ; 2022 approximate 50 basis point increase driven by decreased sales markdowns and returns , primarily due to improved sell-through rates at retail ; and 2022 approximate 50 basis point increase driven primarily by liquidation sales and related inventory reserve reversals .
the current year period benefited from reversals of inventory reserves established in the prior year relative to certain cleated footwear , sport specific apparel and gloves .
these products have historically been more difficult to liquidate at favorable prices .
selling , general and administrative expenses increased $ 93.3 million to $ 418.2 million in 2010 from $ 324.9 million in 2009 .
as a percentage of net revenues , selling , general and administrative expenses increased to 39.3% ( 39.3 % ) in 2010 from 37.9% ( 37.9 % ) in 2009 .
these changes were primarily attributable to the following : 2022 marketing costs increased $ 19.3 million to $ 128.2 million in 2010 from $ 108.9 million in 2009 primarily due to an increase in sponsorship of events and collegiate and professional teams and athletes , increased television and digital campaign costs , including media campaigns for specific customers and additional personnel costs .
in addition , we incurred increased expenses for our performance incentive plan as compared to the prior year .
as a percentage of net revenues , marketing costs decreased to 12.0% ( 12.0 % ) in 2010 from 12.7% ( 12.7 % ) in 2009 primarily due to decreased marketing costs for specific customers. .

Question: Analyse this data from a financial earnings document. in 2010 what was the percent of the apparel sales as part of the net sales
Choices:
0.18959
1.03695
0.80221
1
0.83304
Correct choice index: 2