The Juice Media

[[File:The Juice Media Logo.png|thumb|right|165px|The Juice Media's logo]]
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'''The Juice Media''' is an [[Australia]]n media company founded by '''Giordano Nanni''', an Australian historian, author and video producer,<ref>[https://www.thejuicemedia.com/about/  About], ''The Juice Media''</ref> that is most notable for its darkly [[Satire|satirical]] videos deconstructing political events and the behaviour of the Australian Government. As of June 2024, their [[YouTube]] channel has 125 million views and one million subscribers.<ref>[https://www.youtube.com/user/thejuicemedia/about The Juice Media - About].</ref> 

TJM is known for two popular video series: Juice Rap News, in which commentary of political events is delivered in the form of rap, and Honest Government Ads, in which actresses pose as smiling government representatives to parody and explain the "shitfuckery" of the Australian, or rather the Australien,<ref group=note>Spelling changed pointedly in order to avoid complaints about impersonating the [[government]].</ref> Government (and, occasionally, other governments). 

==Honest Government Ads==
The "Honest Government Ads" series has lampooned and criticized many facets of the Government's behaviour, a few of which include: 
* The governing [[Liberal Party of Australia|Coalition]]'s push toward [[authoritarianism]] through laws punishing [[journalism|journalists]], [[whistleblower]]s, [[Charity|charities]] taking political stances, and even public protests ("My Police State",<ref>thejuicemedia. [https://www.youtube.com/watch?v=XlUQMH19BkQ Honest Government Ad | My Police State]. YouTube.</ref> "Quiet Australians",<ref>thejuicemedia. [https://www.youtube.com/watch?v=shBwf97O7zk Honest Government Ad | Quiet Australians]. YouTube.</ref> "Charity Gag Law")<ref>thejuicemedia. [https://www.youtube.com/watch?v=qSAEWVy4HYc Honest Government Ad | Charity Gag Law]. YouTube.</ref>
* Anti-[[encryption]] laws and their implications for personal [[privacy]] ("Anti Encrpytion Law")<ref>thejuicemedia. [https://www.youtube.com/watch?v=eW-OMR-iWOE Honest Government Ad | Anti Encryption Law]. YouTube.</ref>
* The Government's failure to tackle [[climate change]], and its complicity in protecting [[Coal|Australia's biggest emitters]] ("Visit Australia",<ref>thejuicemedia. [https://www.youtube.com/watch?v=V41-uYPXw6I Honest Government Ad | Visit Australia!]. YouTube.</ref> "Adani Coal Mine",<ref>thejuicemedia. [https://www.youtube.com/watch?v=n_C8S4Bz91M Honest Government Ad | Adani Coal Mine]. YouTube.</ref> "Climate Emergency & School Strikes",<ref>thejuicemedia. [https://www.youtube.com/watch?v=OL8a1YEhk_o Honest Government Ad | Climate Emergency & School Strikes]. YouTube.</ref> "Australia's Renewable Energy Policy")<ref>thejuicemedia. [https://www.youtube.com/watch?v=sitPeRlTdNs Honest Government Ad | Australia's Renewable Energy Policy]. YouTube.</ref>
* Other ways in which the Government facilitates needless environmental destruction ("The Great Australian Bight",<ref>thejuicemedia. [https://www.youtube.com/watch?v=rNUxQ-9AZss Honest Government Ad | The Great Australian Bight]. YouTube.</ref> "Visit the Northern Territory",<ref>thejuicemedia. [https://www.youtube.com/watch?v=cuQZ6rALub8 Honest Government Ad | Visit the Northern Territory]. YouTube.</ref> "Koalas & Trees")<ref>thejuicemedia. [https://www.youtube.com/watch?v=9DBf40a3tLc Honest Government Ad | Koalas & Trees]. YouTube.</ref>
* The Government's inhumane treatment of young people in detention centres, including indigenous people and refugees ("Youth Incarceration",<ref>thejuicemedia. [https://www.youtube.com/watch?v=EdxNk6ALtJI Honest Government Ad | Youth Incarceration]. YouTube.</ref> "Australia's Refugee Policy")<ref>thejuicemedia. [https://www.youtube.com/watch?v=ippYOXR65sQ Honest Government Ad | Australia's Refugee Policy]. YouTube.</ref>
* How [[Instant Runoff Voting|Australia's voting system,]] unlike [[First past the post|that used in the US and the UK]], allows voters to choose the party they truly want without fear of helping the "greater of two evils" win, and how the "[[Liberal Party of Australia|Shit Party]]" and the "[[Australian Labor Party|Shit-Lite Party]]" would rather that we don't think about this ("Preferential Voting")<ref>thejuicemedia. [https://www.youtube.com/watch?v=bleyX4oMCgM Honest Government Ad | Preferential Voting]. YouTube.</ref> 
* The constant attacks on and defunding of the [[Australian Broadcasting Corporation]] ("The ABC")<ref>thejuicemedia. [https://www.youtube.com/watch?v=Pa8rSc2dung Honest Government Ad | The ABC]. YouTube.</ref>
* How the {{wpl|Australian Marriage Law Postal Survey}} was a waste of $122m and needlessly provided an extended platform for harmful anti-[[LGBT]] [[bigotry]], when politicians could have just done their job and passed [[marriage equality]] into law based on existing opinion poll data ("Marriage Equality Plebbyshite")<ref>thejuicemedia. [https://www.youtube.com/watch?v=C9g9RhnbIUA Honest Government Ad | Marriage Equality Plebbyshite]. YouTube.</ref>
* Australia's deals with [[Timor-Leste]] and West Papua facilitating environmental destruction, economic exploitation and [[human rights]] abuses ("Visit Timor-Leste",<ref>thejuicemedia. [https://www.youtube.com/watch?v=xqegTsi6SiE Honest Government Ad | Visit Timor Leste]. YouTube.</ref> "Visit West Papua")<ref>thejuicemedia. [https://www.youtube.com/watch?v=QjU8R8oj328 Honest Government Ad | Visit West Papua]. YouTube.</ref>
TJM has also covered international topics, such as the [[American]] Government's negative influence on [[Hawaii]] and [[Puerto Rico]],<ref>thejuicemedia. [https://www.youtube.com/watch?v=MfAiB2ZoRhM Honest Government Ad | Visit Hawai'i]. YouTube.</ref><ref>thejuicemedia. [https://www.youtube.com/watch?v=g-GYqakwHdg Honest Government Ad | Visit Puerto Rico]. YouTube.</ref> the [[Donald Trump|Trump]] administration,<ref>thejuicemedia. [https://www.youtube.com/watch?v=MKEqVWmzX0Y Honest Government Ad | President Trump]. YouTube.</ref> and the [[European Union]]'s Internet Censorship Bill.<ref>thejuicemedia. [https://www.youtube.com/watch?v=89ZkydX0FPw Honest Government Ad | Article 13]. YouTube.</ref>

==Reactions==
TJM's videos have been reported, praised, and discussed by a range of media outlets, both in Australia<ref>[https://www.sbs.com.au/comedy/article/2017/01/10/honest-government-ad-about-centrelink-debacle-savage This 'honest government ad' about the Centrelink debacle is savage]. SBS Comedy.</ref><ref>[https://www.gizmodo.com.au/2018/05/this-honest-government-ad-rips-into-australias-renewable-energy-policy/ This 'Honest Government Ad' Rips Into Australia's Renewable Energy Policy]. Gizmodo Australia, May 30, 2018.</ref><ref>[https://finance.nine.com.au/2017/01/11/12/25/a-hilariously-accurate-spoof-about-centrelinks-bungled-debt-recover A hilariously 'accurate' spoof about Centrelink's bungled debt recovery]. Channel Nine Australia, June 12, 2018.</ref><ref>[http://www.ibtimes.com.au/juice-media-attacks-centrelink-debt-recovery-algorithm-hilarious-video-1539605 The Juice Media attacks Centrelink debt recovery algorithm in hilarious video]. International Business Times AU, 11 January, 2017.</ref><ref>[https://www.sbs.com.au/nitv/nitv-news/article/2017/03/24/illegal-military-takeover-and-whitewashing-video-reveals-hawaiis-hidden-history 'Illegal military takeover' and 'whitewashing': Video reveals Hawaii's hidden history]. NITV.</ref> and internationally.<ref>[http://junkee.com/this-honest-tourism-ad-about-the-great-barrier-reef-dying-is-way-too-real/79481 This 'Honest' Government Tourism Ad About The Great Barrier Reef Dying Is Way Too Real]. Junkee, May 30, 2016.</ref><ref>[https://flexosaurus.wordpress.com/2016/10/29/dakota-excess-pipeline-on-juice-media-go-and-watch-it/ Dakota Excess Pipeline on Juice Media Go and Watch it!]. flexosaurus, October 29, 2016.</ref><ref>[https://player.fm/series/progressive-podcast-australia/ep-203-getting-pissed-on-by-trickle-down-economics #203: Getting Pissed on by Trickle Down Economics]. FM Player Australia.</ref><ref>[https://www.tntv.pf/Video-Un-clip-satirique-invitant-a-visiter-Hawaii-fait-le-buzz_a17835.html Vidéo – Un clip satirique invitant à visiter Hawaii fait le buzz]. Tahiti Nui Télévision – Les informations de Tahiti, les vidéos de Polynésie. (French)</ref><ref>[https://www.telemundopr.com/noticias/Viral-Video-que-explica-situacion-actual-de-Puerto-Rico-telemundo-puerto-rico-432362703.html Viral: Video explica situación actual de Puerto Rico]. Telemundo Puerto Rico. (Spanish)</ref><ref>Butler, Josh. [https://www.huffingtonpost.com.au/2017/01/09/this-fake-government-ad-totally-skewers-the-centrelink-debacle_a_21651279/ This Fake Government Ad Totally Skewers The Centrelink Debacle]. [[Huffington Post]], January 10, 2017.</ref>

===Government reactions===
In 2017, TJM received an email from the Department of the Prime Minister and Cabinet citing "complaints from members of the public" about their parody of the Australian Coat of Arms, expressing concerns about it being mistaken for genuine Australian Government material.<ref>[https://twitter.com/thejuicemedia/status/906104236789841920 thejuicemedia] on Twitter: screenshot of Government email.</ref> Exactly who or how many people complained is unclear. Less than a week later, a bill was introduced in Parliament to amend the Criminal Code Act 1995 to "…introduce new offences for a person recklessly or intentionally representing themselves to be, or to be acting on behalf of, or with the authority of, a Commonwealth entity or service…"<ref>[https://www.aph.gov.au/Parliamentary_Business/Bills_LEGislation/Bills_Search_Results/Result?bId=r5973 Criminal Code Amendment (Impersonating a Commonwealth Body) Bill 2017]. Commonwealth Parliament.</ref><ref>thejuicemedia. [https://www.youtube.com/watch?v=kLzPuNL0BKU George Brandis on Genuine Satire]. YouTube.</ref>

In August 2019, the [[Indonesia]]n Government took action to block TJM's 2018 "Visit West Papua!" video from being viewed in Indonesia.<ref>Tehusijarana, Karina M. [https://www.thejakartapost.com/news/2019/08/29/govt-gets-youtube-to-block-satirical-west-papua-advertisement.html Govt gets YouTube to block satirical West Papua 'advertisement']. The Jakarta Post, August 29, 2019.</ref>

In June 2024, the [[India]]n government blocked one of their YouTube shorts that was critical of [[Modi]].<ref>[https://thewire.in/rights/honest-government-ad-youtube-short-video-blocked-india As India Blocks 'Honest Govt' YouTube Short, Australian Creator Says Indian Viewers Predicted This], Soumashree Sarkar, ''The Wire'' 20 June 2024</ref>

==See also==
*[[Australian Broadcasting Corporation]]

==External links==
*[http://www.juicemedia.com The Juice Media].
*[https://www.youtube.com/user/thejuicemedia The Juice Media] on [[YouTube]].
*[https://twitter.com/thejuicemedia/ The Juice Media] on [[Twitter]].
*{{wpa|The Juice Media}}

==Notes==
{{reflist|group=note}}

==References==
{{reflist|2|80%}}

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[[Category:Anti-imperialism]]
[[Category:Australian media outlets]]
[[Category:Freedom of speech]]
[[Category:Left-wing activists]]
[[Category:Parodists]]

Categories: Anti-imperialism, Australian media outlets, Freedom of speech, Left-wing activists, Parodists