I-Doser

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'''I-Doser''' is "the industry leader in [[binaural brainwaves|binaural brainwave]] audio doses to powerfully alter your mood".

==What?==
Exactly. I-Doser is a piece of software that claims, via the use of specially-designed sounds, to be able to alter your mood in the same manner that [[drugs]], legal or otherwise, can. Like [[homeopathy]], the benign nature of the prescription results in no side effects (with the possible exception of hearing loss if listened to at max volume). The I-Doser site contains numerous testimonies of people claiming to be positively affected by listening to the "doses", which are arranged in multiple categories such as "stimulant" and "sexual" and available for around $4 each. 

The product really is no different than countless other [[self-help]] tapes that claim to make you thin, or be able to fluently speak foreign languages just by sticking a pair of headphones on and falling asleep. The major difference, however, is that while most other forms of tapes just claim to alter your mind "[[Subliminal messages|subliminally]]", I-Doser marketing states that it will actively "[[brainwave woo|alter your brainwaves]]" to match the conditions brought about by "numerous drugs". Sample audio files are available to preview on their website so you can test it out for yourself.

==I-Dosing in the media==
There have been claims that school students were getting high from "I-dosing." However, medical experts are skeptical about the effects of I-dosing.<ref>[http://www.bbc.co.uk/news/world-us-canada-10668480 Can 'digital drugs' get you high?] by Katie Connolly (22 July 2010) ''BBC News''.</ref><ref>[https://web.archive.org/web/20210928113319/https://www.seattletimes.com/seattle-news/health/turn-on-tune-in-and-get-high-on-audio-drugs/ Turn on, tune in and get high on ‘audio drugs’?] by Bridget Carey (Originally published June 24, 2010 at 7:00 pm Updated June 24, 2010 at 9:01 pm) ''Seattle Times''.</ref> A small study showed that there was no entrainment of brain waves from listening to binaural beats.<ref>[http://www.npr.org/templates/story/story.php?storyId=128519787&ft=1&f=1030 Researcher Dispels Notion Music Can Get Kids High] (July 14, 20103:00 PM ET) ''NPR: All Things Considered''.</ref>

The claims of I-doser users about receiving [[hallucination|hallucinations]] or trips may be an example of the [[placebo effect]].

==Consumer response==
Despite the lack of scientific [[evidence]], I-doser continues to broaden its fan base among youth. A single look around the I-doser forum shows thousands of users sharing their experiences often followed by excited responses. A writeup on a third party website even describes an experience where the user visited [[Hell]], saw [[demons]], and was scared for days. But did they really?<ref>[https://web.archive.org/web/20130810095810/http://www.i-doserreview.com/gates-of-hades I-Doser Review: Gates of Hell] (Archive.org August 10, 2013)</ref> There is even a recording for sale on the I-doser website that claims to bring color back to your gray hair by changing brain frequency. The continued consumption of these wacky products by the eccentric middle class and the youth that don't know any better keeps this market growing. When a physical substance is put on the market, manufacturer claims often have to meet strict government standards for consumer protection. Not in the case of I-doser; this company can claim any benefit via your headphones and it is met with praise from the young and naive.

==See also==
*[[Audio woo]]
*[[Purported legal highs]]
*[[Quantum woo]]
*[[Placebo effect]]
*[[Shoo!Tag]]

==External links==
*[http://www.i-doser.com/ I-Doser]

==References==
{{Reflist}}
[[Category:Sound woo]]

Categories: Sound woo