Big lie

[[File:Fox News Channel logo.png|right|thumb|165px|Huh? What? [[Doublethink|This isn't supposed to be here]]…]]
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{{cquote|The great masses of the people… will more easily fall victim to a big lie than to a small one.|||Adolf Hitler, ''Mein Kampf''}}

{{cquote|A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.|||[[GOP]] lead strategist [[Frank Luntz]] in a 2002 [[Bush]] administration memo<ref>https://www2.bc.edu/~plater/Newpublicsite06/suppmats/02.6.pdf</ref>}}

The '''big lie''' is the name of a [[propaganda]] technique and a form of [[argument by assertion]] originally coined by [[Adolf Hitler]] in ''[[Mein Kampf]]'', [[Noble lie|but originally explained by Plato in ''The Republic'']] (at least in the [[European]] tradition), and is where an arguer [[Deceit|states and repeats a known falsehood and treats it as if it were self-evidently true]] in the hopes of swaying the course of an argument in a direction that takes the big lie for granted, rather than viewing it with [[skepticism]].

As a general rule, the most effective big lies are ''outrageous'' enough to be unbelievable, yet appeal strongly to the [[bias]]es and [[prejudice]]s of its listeners, and are stated in as bland and matter-of-fact terms as possible. It is sometimes even more effective to [[Gish gallop|string together several big lies]] in a series of [[talking point]]s. The power of the big lie comes from the fact that those opposed to it will simply ignore it, as the lie is so ridiculous that they are led to believe that nobody in their right mind would ever fall for it;<ref group=note>Which is technically true, as [[Bigotry|a mind addled by hate and fear]] is, generally speaking, ''not'' [[Rationality|well-disposed]] to [[Reality-based community|viewing reality accurately]].</ref> this allows normalization of the lie to gradually increase until it's too late to easily stop it.

The source for the expression comes from this passage in Chapter 10 of ''Mein Kampf'':

{{quotebox|But it remained for the Jews, with their unqualified capacity for falsehood, and their fighting comrades, the Marxists, to impute responsibility for the downfall precisely to the man who alone had shown a superhuman will and energy in his effort to prevent the catastrophe which he had foreseen and to save the nation from that hour of complete overthrow and shame. By placing responsibility for the loss of the world war on the shoulders of Ludendorff they took away the weapon of moral right from the only adversary dangerous enough to be likely to succeed in bringing the betrayers of the Fatherland to Justice.

All this was inspired by the principle—which is quite true within itself—that in the big lie there is always a certain force of credibility; because the broad masses of a nation are always more easily corrupted in the deeper strata of their emotional nature than consciously or voluntarily; and thus in the primitive simplicity of their minds they more readily fall victims to the big lie than the small lie, since they themselves often tell small lies in little matters but would be ashamed to resort to large-scale falsehoods.

It would never come into their heads to fabricate colossal untruths, and they would not believe that others could have the impudence to distort the truth so infamously. Even though the facts which prove this to be so may be brought clearly to their minds, they will still doubt and waver and will continue to think that there may be some other explanation. For the grossly impudent lie always leaves traces behind it, even after it has been nailed down, a fact which is known to all expert liars in this world and to all who conspire together in the art of lying. These people know only too well how to use falsehood for the basest purposes.

From time immemorial, however, the Jews have known better than any others how falsehood and calumny can be exploited. Is not their very existence founded on one great lie, namely, that they are a religious community, whereas in reality they are a race? And what a race! One of the greatest thinkers that mankind has produced has branded the Jews for all time with a statement which is profoundly and exactly true. He (Schopenhauer) called the Jew "The Great Master of Lies". Those who do not realize the truth of that statement, or do not wish to believe it, will never be able to lend a hand in helping Truth to prevail.|20px|20px|Adolf Hitler, ''Mein Kampf'', vol. I, ch. X}}

==Other examples in the wild==
*Many [[history]] textbooks, especially those about the domestic history of the country where they are published for the lower schools (see [[Nationalism in history textbooks]]).
*Most assertions of [[conspiracy theories]].
*Propaganda in [[Nazism|Nazi]] Germany that blamed Jews for all of Germany's problems, e. g. Hitler's assertion that the Jews used the same technique to blame [[Germany]]'s [[World War I]] loss on German Army officer {{wpl|Erich Ludendorff||.}}
*[[Soviet Union|Soviet]] propaganda blaming the "[[bourgeoisie]]" for all of their problems.
*[[White supremacist]] propaganda blaming "[[political correctness]]" for all their country's problems or asserting that their critics "[[Race realism|deny biological reality]]". Also, them asserting that any source which agrees with them is [[Confirmation bias|unimpeachably accurate]].
*Right-wing propaganda labelling the [[left-wing]] as [[Red-baiting|communist]] and vice versa (i. e. Left-wing propaganda labelling the [[right-wing]] as [[Godwin's Law|fascist]]).
*[[Donald Trump|"Make America Great Again!"]]
*Religious [[fundamentalist]] claims of [[Persecution complex|persecution]], at least in First World countries. 
*The [[Roman Catholic Church]]'s claims that the [[Priest molestation scandal|clergy sex abuse scandal]] was a problem of liberal churches.
*The idea that [[Donald Trump]] won the [[2020 U.S. presidential election]] but it was stolen from him because of voter fraud.<ref>Dan Berman, [https://lite.cnn.com/2023/07/29/politics/trump-cnn-big-lie-defamation-lawsuit/index.html Judge says CNN’s use of ‘Big Lie’ regarding Trump isn’t defamation]. ''CNN'', 29 July 2023.</ref>
** Trump winning the [[2024 U.S. presidential election]] by a landslide.
*[[Tankies]] calling [[social democracy]] "social fascism".
*[[Transphobia|"Trans people are mentally ill pedophiles."]]
*Many claims about the [[Alt-right glossary#Woke|woke]] [[progressive]] movement in America, such as that they are [[Anti-science|in opposition to science]], [[Psychological projection|intolerant of dissenting views]], [[Irony|incompatible with and hostile toward the liberal values America is based on]], have an [[Other ways of knowing|entirely subjective epistemology]] and [[Post-truth|deny that reality is objective]], see everything through the lens of [[identity politics]], [[New antisemitism|are possibly antisemitic]], and believe any number of absurdities such as that bigotry is [[prejudice plus power]], being offended makes you right, uttering words inflicts physical violence,<ref group=note>To be fair, this is probably the critics failing to understand figurative language.</ref> and there are at least 68 distinct genders.<ref group=note>Sounds like a cavalcade of [[psychological projection]]…</ref>
*[[Vladimir Putin]] claiming to "liberate" [[Ukraine]] from Nazis.
*[[Creationism|Creationists]] in general use big lies to defend their beliefs (and often [[Pious fraud|know they are lying as they do it]]), but [[Kent Hovind]] went so far as to accuse scientists of telling big lies when defending evolution and refuting creationism, [[Nazi analogies|quoting Hitler as he did so]], despite this itself being the same kind of big lie Hitler told when coining the term.
*Many claims made by the [[netto-uyoku]], such as Japanese people being unable to properly digest rice grown on foreign soil.
*Everything to come out of any [[incel]]'s mouth.

==See also==
*[[Argument by assertion]]
*''[[Argumentum ad nauseam]]''
*[[Confirmation bias]]
*[[Denialism]]
*[[Illusory truth effect]]
*[[Loaded language]]
*[[Loaded question]]
*[[Propaganda]]

==External links==
*{{wpa|Big lie}}

==Notes==
{{reflist|group=note}}

==References==
{{reflist|2|80%}}

[[Category:Big Stuff]]
[[Category:Evaluating arguments]]
[[Category:Propaganda]]

Categories: Big Stuff, Evaluating arguments, Propaganda