Masaru Emoto

{{DISPLAYTITLE:Masaru Emoto™}}
[[File:Emoto.jpg|thumb|right|165px|It is currently unknown what kind of effect this pose has on water crystals.]]
{{pseudosciencenav}}
'''Masaru Emoto™'''<ref>[https://web-beta.archive.org/web/20120418214225/http://www.watercrystalstudy.com:80/?page_id=8 "The name 'Masaru Emoto' has been registered as a trademark in 40 countries."] Archived copy from April 18, 2012.</ref> (江本 勝) {{lived|1943|2014}}<ref>[http://www.prweb.com/releases/2014/10/prweb12261178.htm Legendary Water Researcher, Author and Emissary for Peace Dr. Masaru Emoto Passes Away at the age of 71] Tokyo, Japan (PRWEB) October 20, 2014.</ref>) was a [[Japanese]] author and peddler of [[pseudoscience]], most famously the idea that thoughts and words directed at [[water]] change the aesthetic appeal of the water crystals.

He held a "Doctorate" in [[alternative medicine]] from a correspondence course from the [[Diploma mill|Open International University of Alternative Medicine]],<ref name= "Kiesling2009">{{cite news |last= Kiesling |first= Stephen |date= May–June 2009 |title= Latest message from water: Is Dr. Emoto a spiritual Madoff? |magazine= Spirituality & Health |url= http://spirituality-health.com/articles/latest-message-water-dr-emoto-spiritual-madoff |accessdate= 2014-08-21|archiveurl=https://web.archive.org/web/20140826160731/http://spirituality-health.com/articles/latest-message-water-dr-emoto-spiritual-madoff|archivedate=2014-08-26}}</ref><ref group=note>[http://ointunialtmed.net OIAM] also supplied [[George J. Georgiou]] with one of his "degrees".</ref> and therefore called himself "Doctor".

==Experimental protocol (or lack thereof)==
[[Water woo|Emoto's work]] consisted of people talking to bottles of water, saying either "good" words or "bad" words. Later, the water was frozen and put under high-powered microscopes so photographers take pictures of nice-looking [[crystal woo|crystals]] for the water that had "good" words and take pictures of ugly-looking crystals for the water that had "bad" words. Any nice-looking crystals in "bad" word water or ugly crystals in "good" word water were, of course, [[cherry picking|ignored]]. With the photos in hand, Emoto then claimed he had discovered a psychic link between water and humans. 

Emoto's work has largely been neglected by mainstream scientists, although a few have pointed out the obvious lack of [[Experimental control|controls]] and subjective nature of the photographing processes that completely negate his claims. He also refused [[James Randi]]'s million-dollar prize to redo the experiment with proper [[double-blind]] conditions. Emoto did not particularly care about science, though; he was primarily interested, of course, in selling his books, promoting his expensive "seminars" and "lectures", and selling [[H2Om|overpriced water]].

Emoto's take-home message was that the battle for water's [[soul]] is a reflection of humanity at large and that water crystal conversion to the good side of the force is a global imperative.

{{cquote|In my lectures, I talk about how water and water crystals are 10 percent goodness, 10 percent [[evil]], and the rest — 80 percent — is opportunist. When the 10 percent that is goodness and the 10 percent that is badness in water crystals fight, then the 10 percent that is goodness wins and overpowers evilness. So, if the 10 percent of goodness would carry past that fight to the 80 percent that is opportunist, than the 80 percent will follow the goodness, not the badness.

Likewise, 10 percent of people are positive and believe in this, 10 percent are skeptical, and the other 80 percent are looking to see who wins!<ref>2005 interview of Emoto by Ray Hemachandra in ''New Age Retailer'', [http://web.archive.org/web/20060202105450/www.newageretailer.com/for-retailers/emasaruemoto_web.pdf here], page 4.</ref>}}
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Of course, one minor problem with this thinking is that crystalline water is more commonly known as ice or snow.

==The power of nationalism over water==
<choose>
<option weight=1>{{#ev:youtube|nOrg-GKE4Vw}}<br>The effect of the German national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|-74hYeaKjlQ}}<br>The effect of the Japanese national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|qHHVz7csWoI}}<br>The effect of the Saudi Arabian national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|NDCHizh-8Gk}}<br>The effect of the Russian national anthem on water crystals.</option>
<option weight=10>{{#ev:youtube|ZK7WVonkh9U}}<br>The effect of the American national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|NX7968yhiTc}}<br>The effect of the Colombian national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|iFQ-coyrZSk}}<br>The effect of the Chilean national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|SlgDQuOqOwM}}<br>The effect of the Kuwaiti national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|uWFKOO0C23s}}<br>The effect of the Bulgarian national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|xIKae--OUU0}}<br>The effect of the Mexican national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|JTHTkYzRrlk}}<br>The effect of the South African national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|gZowqZ8HEJQ}}<br>The effect of the Italian national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|50Z9i9tXg_o}}<br>The effect of the Thai national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|4GXLxwQS2N0}}<br>The effect of the Netherlands national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|WDLLihA3HIk}}<br>The effect of the Qatar national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|fYWUQxXS-Vc}}<br>The effect of the Spanish national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|DfEfP6nKjLk}}<br>The effect of the Canadian national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|4lCEtfWQFkU}}<br>The effect of the Indonesian national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|-orBi49LBXo}}<br>The effect of the Argentinan national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|Mqs-bwhsIfw}}<br>The effect of the Philippines national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|Bx2BxzKYfks}}<br>The effect of the Malaysian national anthem on water crystals.</option>
<option weight=1>{{#ev:youtube|WqHTjc4vFJA}}<br>The effect of the Turkish national anthem on water crystals.</option>
<option weight=10>{{#ev:youtube|XwdDtpmLemY}}<br>The effect of the European Union anthem on water crystals.</option>
</choose>

==See also==
*[[Water memory]]

==External links==
*[https://web-beta.archive.org/web/20120414133638/http://www.watercrystalstudy.com Crystal Photographic Technology] &mdash; an archived copy of Emoto's defunct website from April 14, 2012

==Notes==
{{reflist|group=note}}

==References==
{{reflist|2|90%}}

{{DEFAULTSORT:Emoto, Masaru}}
[[Category:Crystals]]
[[Category:New Age]]
[[Category:Orientalist woo]]
[[Category:Pseudoscience]]
[[Category:Water woo]]

Categories: Crystals, New Age, Orientalist woo, Pseudoscience, Water woo