Advertising

[[File:EP 1908 ad.png|thumb|right|200px|Ads ''have'' changed a little over the years...]]{{media}}{{cquote|There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.|||[[Carl Sagan]], ''Contact''<ref>
{{cite book
| last1 = Sagan
| first1 = Carl
| author-link1 = Carl Sagan
| orig-year = 1985
| chapter = 13: Babylon
| title = Contact
| url = https://books.google.com/books?id=pO6mDQAAQBAJ
| location = New York
| publisher = Simon and Schuster
| publication-date = 2016
| page = 225-226
| isbn = 9781501172311
| access-date = 2017-10-10
| quote = There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
}}
</ref>
}}

'''Advertising''' is used by manufacturers of products, providers of services, [[politicians]], and even [[government]]s to project [[truth]]s, [[Deceit|half-truths]], and outright [[Deceit|lies]] about their products, services, abilities, and countries to the target audience, usually for the purpose of selling said product, service, or ability.

==It's morning in America, buy me==
Traditionally (meaning more than 50 years ago), Madison Avenue used advertising to sell you crap you neither needed nor wanted by filling your vacant head with the idea that you both wanted and needed it, and if the Joneses next-door had it and you didn't, they were [[Calvinism|better people than you]]. This worked well - more and more people absorbed the idea of [[capitalism]] as a Good Thing and came to think that good [[economics]] meant [[consumerism | Buying More Stuff]]. Nowadays, however, advertising is also used to elect politicians to offices such as the [[United States Electoral College|President of the United States]], and has replaced the outdated and broken system of elections in [[Democracy|democratic]] countries. The [[United States]] &mdash; the traditional leader in 'votevertizing' technology &mdash; has discovered that the best way to determine who should run the {{wpl|free world}} is to calculate who has the most [[money]], then spend that on advertising in the country with the most money. This advertising budget, typically in the hundreds of millions of dollars, is partially diverted to feed and clothe the starving poor who are forced to toil 20-hour days in the creative departments at advertising agencies.{{fact|joke}}

On the other hand, advertising which becomes annoying or socially harmful can become a juicy target for [[tax]]ation.<ref>
[https://mitsloan.mit.edu/ideas-made-to-matter/case-taxing-digital-advertising The case for taxing digital advertising]
</ref>

===TV advertising===
If you've ever watched television in the United States &mdash; especially nationally televised sporting events like the [[Football|NFL]], or "talking heads" current-affairs shows like ''Meet the Press'' or ''Face the Nation'' &mdash; you've probably noticed a lot of advertising for companies and organizations that the "Joe Six-Packs" in the audience would never directly patronize. Examples of these advertisers include AIG, Boeing, the [[American Petroleum Institute]], Credit Suisse, and the Burlington Northern and Santa Fe Railway (BNSF).<ref group=note>The four railways that merged to form Burlington Northern in 1970, plus the Atchison, Topeka and Santa Fe Railway, which merged with BN in 1996, all carried passengers before the formation of Amtrak. Now the BNSF only carries freight &mdash; millions of tons of freight on trains that can stretch for over a mile.</ref> These entities don't pay huge sums of money to the TV networks to sell their products.<ref group=note>Really. How many football fans are in the market for a 747?</ref> Rather, they pay huge sums of money to affect/influence the content of the network (and, in some cases, local) [[news]]-shows.

Whenever any of these advertisers finds out that a pending news story is critical of it or any of its clients, that advertiser can get the story killed merely by threatening to pull its multi-billion dollar ad-campaign from the network. Also, by repeatedly pushing [[bullshit]] [[meme]]s &mdash; like the benevolent [[Military-industrial complex|defense-contractor]] and the benefits to the environment of [[clean coal]] &mdash; these advertising campaigns function as a means to [[Propaganda|propagandize]] the viewers.

Once upon a time, this was not allowed. The news divisions at the networks and local stations were {{wpl|not-for-profit||.}} This allowed them the freedom not only to produce controversial news-stories and documentaries, but also to call out any entity that tried to threaten them for doing their jobs. That started to change beginning in the [[Ronald Reagan|1980s]], when politicians began to [[belief|believe]] that everything should be for-profit. With the discontinuation of the [[Fairness Doctrine]] in 1987, limited-ownership policies<ref group=note>Broadcasting companies were limited to 7 AM stations, 7 FM stations, and 7 TV stations nationwide &mdash; and only one of each per market &mdash; until the late 1980s.</ref> and the requirement that stations broadcast programming [[design is detectable|design]]ed to serve the [[public good|public interest]], American TV- and radio-stations became little more than propaganda-generating machines for large corporations.

The sole benefit of this to the consumer is that a person in [[New York]] can bitch with their friend in [[California]] about the same ad on television.

In [[Russia]], on the other hand, television advertising can tease the viewers with relevant and useful new-fangled concepts like swish bank-accounts and [[Big Pharma|privately-developed pharmaceuticals]].

==Technological challenges==
===Time shifting===
Time shifting is the practice of recording television shows to be later viewed at a time chosen by the viewer. This originally began in the 1960s with the availability of home-based video cassette recorders. Initially the impact on advertisers was mitigated by the need to manually pause the recording if a viewer wished to avoid including advertisement breaks in their recording &mdash; implying that anyone present to pause the recording would likely be seeing the advertisements anyway. There may still be an impact though if the viewer should choose to fast-forward through the adverts when viewing the recording. Following the introduction of digital television, a recording device known as TiVo has resulted in viewers easily skipping the commercials. This threat to our modern civilization is currently undermining the electability of the candidates from the [[2016 U.S. Presidential Election]] and beyond, and is part of a covert operation by the CEO of the TiVo corporation to become Ruler of the Free World. Without advertising, no one will know the lies the candidates want them to believe, with the result that no one's vote can be controlled. If they cannot be stopped, it is expected that the [[US Army]] will attempt to overthrow the TiVo insurgents with an air and ground invasion.

===The rise of Internet broadcasting===
[[File:Advert.jpg|thumb|right|420px|Contextual advertising doesn't always reflect the stance of the content. This is why anti-religion sites may appear to have an odd habit of advertising pro-religious materials.]]
Television has traditionally been broadcast in such a way that advertisements could be appropriate to the market in which the signals are to be viewed. Advertising works best when targeted towards a demographic more likely to have an interest in the product or message being disseminated, meaning that adverts were chosen appropriately for their appeal to the viewing audience. Local affiliates of national broadcasters will often insert adverts more appropriate to their target market.<ref>[http://www.work.com/advertising-on-local-television-and-cable-588/ A guide to local television advertising]</ref> This of course is dependent on what the advertiser in question has paid for.

The problem of broadcasting indiscriminately to the world as a whole is that advertisers will see little use in their adverts being shown in markets in which they do no business. This is compounded by the issue that adverts that work in one market may be completely inappropriate when shown in another. An example of this would be the sponsoring of national sports teams. The United Kingdom subsidiary or affiliate of a Danish brewing company may wish to show adverts supporting the local teams in all regions in which they operate, and it's hardly a good selling point in [[Denmark]] to be the [[beer]] that supports the [[England]] football team. As by way of another example, Coca Cola may feature music and songs in their western adverts, but would be strongly advised to take a different approach when broadcasting in countries in which the majority of the population consider the ending of the movie ''Footloose'' to be a rather unhappy one.

The physical location of viewers can generally be determined based on IP addresses, allowing them to feed adverts appropriate to that region. This approach can be hampered by use of proxy servers and other privacy-related measures that mask the true location of the viewer.

===Blocking of web-based adverts===
Adverts delivered via the Internet can generally be blocked by some web browsers, often through the installation of extensions, or by the disabling of the technology required for viewing the adverts.<ref>Thomas Claburn, [http://archive.is/2MrGm Consumer Use Of Ad-Blocking Technology Doubles]. Archived from ''Information Week'', 5 December 2006.</ref> In many cases, a website offering up a tiny bit of content surrounded by dozens of annoying animated ads an be cleaned of ads simply by disabling JavaScript for the site.

===Backlash against tracking===
[[File:MarriedGoat.jpeg|right|thumb|Honey, why does Google think we'd be interested in this kind of thing?]]
Advertisers can track the effectiveness of their campaigns through the use of HTTP cookies. This allows them to more easily target the visitor with adverts they expect to be of interest to them. Advertisements will default to be targeted at the demographics expected to be visiting the website in question. For example, if [[RationalWiki]] used adverts served by [[Google]]'s Adsense scheme, they would likely be related to the article currently being viewed. For example, articles critical of [[religion]] would likely feature adverts both for and against religion. Tracking allows advertisers to serve adverts specific to the viewer in question &mdash; not just the site or article they happen to be visiting at that time.

One approach is based simply on tracking the sites that the user in question visits. This only works on sites that have adverts being hosted by the same advertising company:

# John visits RationalWiki, and is served adverts for fascinating [[science]]-related books and gadgets<ref group=note>RationalWiki is not funded by adverts. It relies primarily on [[RationalWiki:Site support|donations]] from its users.</ref>
# John, after a night of heavy drinking, discovers the fascinating world of online [[goat]] dating agencies.
# John, the next day, invites Sally around to read RationalWiki's fascinating article [[RationalWiki Atheism FAQ for the Newly Deconverted]]. His friend is surprised to note that the adverts being displayed to John are curiously different to the ones that Sally sees when she visits RationalWiki on her own computer.
# John admits to being aroused by goats and is welcomed back in to polite society.<ref group=note>Unlikely.</ref>

Another approach is to record adverts that the users has clicked on:

# John clicks on on a few adverts for goat dating agencies.
# John's wife wonders why, when she logs on to the computer as John, it is now showing her adverts for [[Bestiality|ungodly]] love when she visits the website of her local newspaper.
# John possibly wonders why his wife is logging on as him instead of as her.

Both of these approaches can be employed in tandem. Realistically, many sites will impose restrictions on the nature of adverts that can be served to their users, so the goat example is not that likely when visiting mainstream websites. In practice, though, many things that appear relatively inoffensive could cause issues in the right circumstances. Adverts for dating websites or [[Sexually transmitted disease|herpes]] treatments are fairly innocuous, but may raise questions in the context of a married couple.<ref>[http://donttrack.us/ DuckDuckGo.com's overview of how advertisers can track their potential customers]</ref>

This tracking can be mitigated by preventing cookies from being stored willy-nilly. Most browsers allow control over the acceptance of cookies, ranging from refusing all cookies, to a more fine-grained approach that either requires manual acceptance of cookies, only allows cookies to be set by sites being visited, and have a private/incognito mode that on exit deletes the cookies generated in the browsing session. As most advertising cookies are set by the sites serving the adverts, the latter is fairly effective. An approach used in Unix-based systems is to add known advertising sites to a file found at the path /etc/hosts. The technique redirects requests to the sites in question to another IP address &mdash; often the loopback address of 127.0.0.1.<ref group=note>Wikipedia has {{wpl|Hosts (file)|an article}} describing how the hosts file is used.</ref> The latter approach is a form of blacklisting, which is only as effective as the blacklist is comprehensive.

Search engines allow advertisers to build profiles; either by encouraging users to create accounts, or just through the use of cookies, advertisers can track the interests of users in order to feed them targeted advertisements.

===False advertising===
False advertising is ''very'' present in [[video games]] for mobile devices (Android and [[Apple|iOS]] platforms), showing gameplay that is at best just minor part of the actual game and at worst doesn't exist<ref>[https://yourstory.com/2024/08/ugly-truth-mobile-game-ads The Ugly Truth of Mobile Game Ads]</ref><ref group=note>Including those transparently generated with [[artificial intelligence]], to play with the feelings of people (help that woman and her daughter in a world that seems to have been inspired by a Charles Dickens work) and other psychological tricks as failing epically so viewers will download the game believing they can do things better, plain fanservice (of course, of mostly women), and/or those with graphics there's no way even high-end smartphone's hardware could move fluently and/or for long.</ref>, and base their business model on both how while a number of people who download the game just to find the same Candy Crush clone or base-building game of identical mechanic to others alike but as the former skinned with different assets/game of poor and ''very'' different graphics to what was promised that were ripped off from Unity's library, and in both cases full of ads and/or [[Video_game#Pay-to-win|microtransactions]], will uninstall it (and possibly hate mobile game companies in the process too), some will play and try it before deleting the game, and some will not uninstall at all, become hooked, and will begin to pay, and how as the game is free to download a case against the companies that release them would have little possibilities to prosper (as besides a bit of wear in the hardware the only things that have been lost are time and the amount of data spent downloading the game) with {{wpl|Playrix}} being one ''big'' offender in such regard having been sued in the [[United Kingdom]] for false advertising<ref>[https://www.bbc.co.uk/news/technology-54509970 Homescapes and Gardenscapes ads banned as misleading.]</ref>, and those of {{wpl|Evony}} not being far off even if both aren't alone at all.

== The beauty of advertising — a product approved by Mr. Draper ==
{{video|youtube|https://youtu.be/RANClw9bxf0}}

==See also==

*[[Advertising Standards Authority]]
*[[Clickbait]]
*[[Propaganda]]
*[[Spam]]
*[[Subliminal messages]]

==External links==
*[https://www.youtube.com/watch?v=OpfQ_6iL1rg ''How to Get Ahead in Advertising''] — theatrical trailer for the 1989 movie
*[https://www.businessstudynotes.com/finance/types-of-intensive-strategies/ 'Different Types of Marketing Strategies]

==Notes==
{{reflist|group=note|2|90%}}

==References==
{{reflist|2|90%}}

[[Category:Advertising| ]]
[[Category:Media]]
[[Category:Political terms]]

Categories: Advertising, Media, Political terms