One Million Moms

{{christianity}}
{{Cquote|'''Sam the Eagle:''' The "One Million Angry Parents Association" are outside protesting right now!<br>
'''Kermit the Frog:''' A million? I only see three of 'em, Sam.<br>
'''Sam the Eagle:''' They like to round up.|||"A Tail of Two Piggies", ''The Muppets'' (2015)<ref>[https://transcripts.foreverdreaming.org/viewtopic.php?t=25097 "A Tail of Two Piggies" transcript] by Neil Scovell and Steve Rudnick. February 8, 2016.</ref>}}

'''One Million Moms''' is a small advocacy group for social [[conservatism]], created by—and a [[front group]] for—the [[American Family Association]].<ref>[http://onemillionmoms.com/ One Million Moms website]</ref>

Its mission is to oppose the "immorality, violence, vulgarity and profanity" of modern media,<ref>[https://web.archive.org/web/20120604082155/http://onemillionmoms.com/about "About"], ''onemillionmoms.com''</ref> generally by attempting to stir public outcry.  Specifically, they have opposed television shows such as ''Glee,'' ''The Playboy Club'', ''Skins'', and ''GCB'' (originally ''Good Christian Bitches'') - citing these shows' normalization of [[homosexuality]] or a perceived anti-[[Christian]] bias<ref>[https://onemillionmoms.com/successes/ "Successes"], ''onemillionmoms.com''</ref> - and have advocated on behalf of numerous other causes, such as opposing the addition of openly gay characters to Marvel and DC [[Comics Code Authority|comic books]]. 

Even if they ''were'' one million strong, they would still be no more than 1 to 2% of all mothers in the United States.<ref>[https://www.census.gov/newsroom/releases/archives/facts_for_features_special_editions/cb12-ff08.html 'Facts for Features: Mother's Day: May 13, 2012'], census.gov</ref>

==Failed boycotts==
One Million Moms are perhaps most notable for their failed attempt to start a mass boycott of retail chain {{wpl|J.C. Penney}} after that company chose {{wpl|Ellen DeGeneres||,}} who is openly gay, as a spokesperson.<ref>[http://latimesblogs.latimes.com/showtracker/2012/03/ellen-degeneres-anti-gay-group-backs-off-jc-penney-ad-boycott-.html "Anti-Gay Group's J.C. Penney boycott fizzles"], ''L.A. Times''</ref> J.C. Penney's stock price and sales volumes plummeted under a recent CEO, highlighting how the failed boycott had less to do with the company's strength and more to do with the hilarious inefficacy of One Million Moms.<ref>[https://www.christianpost.com/news/one-million-moms-moving-on-from-jc-penney-ellen-degeneres-protest-86178/ "One Million Moms 'Moving on' From JC Penney-Ellen DeGeneres Protest"]</ref>

A year later, they were at it again with a protest against {{wpl|Kmart|Kmart's}} "Jingle Bells" ad.<ref>[http://www.latimes.com/nation/shareitnow/la-sh-kmart-jingle-bells-commercial-20131120,0,2302941.story#axzz2lEbHgQTy "Kmart's 'Jingle Bells' ad goes viral, sparks One Million Moms protest"], ''L.A. Times''</ref> Then, later on, they went on to protest against {{wpl|Campbell Soup Company|Campbell's}} for a [[Advertisement|commercial]] they produced (allegedly) celebrating an "unnatural marriage" between "Star Wars" and "Campbell's Soup" product placements in the same storyline.<ref>[https://www.youtube.com/watch?v=E5zX3kcwtIc "New Campbell's Ad Angers A 'Million' Moms"], ''Youtube''</ref>

In 2019, they targeted {{wpl|The Hallmark Channel}} for showing a commercial about lesbian marriage, (presumably) objecting to the "butch" officiant and off-white [as if~!] garb of both brides, not to mention the unremitting ''boring'' nature of the advert (as with everything on the channel). Also, OMM attacked the ad as [[sin]]ful.<ref>[https://www.washingtonpost.com/opinions/2019/12/16/first-gay-hallmark-movie-will-be-so-boring-thats-great-news/ The first gay Hallmark movie will be so boring. That’s great news.] by Drew Goins (Dec. 16, 2019 at 4:08 p.m. PST) ''The Washington Post''.</ref>  Was it perhaps too boring?

In 2020, OMM attacked {{wpl|Burger King}} for saying, "Damn that's good." in a commercial for the meatless Impossible Burger.<ref>[https://www.washingtonpost.com/business/2020/01/13/burger-king-damn-impossible-whopper-ad/ A conservative moms group has a beef with Burger King – and the ‘d-word’] by Rachel Siegel (Jan. 13, 2020 at 7:01 a.m. PST) ''The Washington Post''.</ref> He that believeth in meat and is baptized in lard shall be saved; but he that believeth not shall be damned (Mock 16:16, hat tip to {{bible|Mark|16|16}}).

Also in 2020, OMM attacked {{wpl|Sabra (company)|Sabra}} for producing a commercial featuring a couple of drag queens that were notably on {{wpl|RuPaul's Drag Race||,}} and tried to get the ad pulled from being shown during the {{wpl|Super Bowl||.}}<ref>[https://thehill.com/changing-america/respect/equality/480897-conservative-moms-group-call-for-ban-on-historic-drag-queen "Conservative group demands ban on drag queen Super Bowl ad; One Million Moms has launched a new petition to pull the commercial from airing during the Super Bowl."] by Alexandra Kelley, TheHill.com, 2020 31 January</ref> 

In early 2020, 1MM attempted to boycott the [[The Walt Disney Company|Disney Channel]] animated series ''{{wpl|The Owl House}}'' for its neutral depiction of [[witchcraft]] and inclusion of LGBTQ+ main characters.<ref>[https://popculture.com/tv-shows/news/christian-group-one-million-moms-demands-disney-cancel-demonic-tv-show-owl-house/ "Christian Group One Million Moms Demands Disney Cancel 'Demonic' Show 'The Owl House'"] by Andrew Roberts, Popculture.com, 2020 February 15</ref><ref>[https://web.archive.org/web/20200928231012/https://friendlyatheist.patheos.com/2020/08/21/conservative-christians-warn-of-dangerous-disney-cartoon-with-bisexual-lead/ "Conservative Christians Warn of “Dangerous” Disney Cartoon with Bisexual Lead"] by Beth Stoneburner, Friendly Atheist, 2020 August 21</ref>

In late 2020, 1MM's latest target was [[Oreo]] cookies. The offense? Merely making a promotion campaign that says it's awesome for a parent to be proud and supportive of their LGBTQ+ children.<ref>[https://www.washingtonpost.com/opinions/the-latest-sheer-idiocy-from-conservative-homophobes-boycotting-oreos/2020/10/23/f816fc60-14a6-11eb-bc10-40b25382f1be_story.html "The latest sheer idiocy from conservative homophobes: Boycotting Oreos"] by Colbert I. King, Washington Post, 2020 October 23</ref><ref>[https://web.archive.org/web/20201010115024/https://www.youtube.com/watch?v=EpfLklSG2dQ OREO Proud Parent advertisment,] Youtube, 2020 October 9</ref>

==Popularity==
A comparison of the number of followers of One Million Moms, compared to their targets, based on a survey of [[Facebook]] community followers taken on February 3, 2020:
* One Million Moms: 95,406<ref>[https://web.archive.org/web/20100408214829/http://www.facebook.com/onemillionmoms One Million Moms Facebook community]</ref>
* Sabra: 539,401<ref>[https://www.facebook.com/Sabra/ Sabra Facebook community]</ref>
* Campbell's: 523,623 <ref>[https://www.facebook.com/campbells/ Campbell's soup Facebook community]</ref>, plus 1,331,270 for Campbell's Kitchen.<ref>[https://www.facebook.com/campbellskitchen/ Campbell's Kitchen Facebook community]</ref>
* KMart: 2,096,579<ref>[https://www.facebook.com/kmart/ KMart Facebook community]</ref>
* RuPaul's Drag Race: 2,314,236<ref>[https://www.facebook.com/rupaulsdragrace/ RuPaul's Drag Race Facebook community]</ref>
* Hallmark Channel: 2,715,754<ref>[https://www.facebook.com/hallmarkchannel/ Hallmark Channel Facebook community]</ref>
* J.C. Penny: 5,514,720<ref>[https://www.facebook.com/jcp/ JC Penny Facebook community]</ref>
* Burger King: 8,158,889<ref>[https://www.facebook.com/burgerking/ Burger King Facebook community]</ref>
* Ellen DeGeneres: 34,726,464<ref>[https://www.facebook.com/ellentv/ Ellen DeGeneres Facebook community]</ref>
* Target: 22,930,651<ref>[https://www.facebook.com/target Target's Facebook Followers]</ref> ("Targeted" so to speak, for protests and boycotts by OMM's "parent" organization [pun unintended] for "transitioning" their policy [as it were] on transgender persons use of changing rooms.

In fact, a Facebook community created during the Ellen DeGeneres/JC Penny controversy called "1 Million people who support Ellen for JC Penney"<ref>[https://web.archive.org/web/20220331192515/https://www.facebook.com/1-Million-people-who-support-Ellen-for-JC-Penney-171435642966371/ "1 Million people who support Ellen for JC Penney",] Facebook.com</ref> has 259,734 followers, roughly 2 and a half times as many followers as OMM's Facebook community.

==References==
{{reflist|2|80%}}

[[Category:Media]]
[[Category:Organizations]]
[[Category:Right-wing activists]]
[[Category:Homophobia]]
[[Category:Misnomers]]
[[Category:Transphobia]]
[[Category:We're on a mission from God]]

Categories: Media, Organizations, Right-wing activists, Homophobia, Misnomers, Transphobia, We're on a mission from God