Looks: Why They Matter More Than You Ever Imagined (book)

Categories: Books, Incelology

{{media|author=Gordon Patzer|date=2008|publisher=Amazon|type=Book|genre=Politics & Social Sciences|image=}}

'''Looks: Why They Matter More Than You Ever Imagined''' is a book written by [[Gordon Patzer]], published in 2008. Patzer has spent more than thirty years studying [[Lookism]]; In this book, he uses original research to provide a unique examination of physical attractiveness and how it has changed the lives of both men and women. 

It is a [[Blackpilled]] book that explores how attractiveness affects every aspect of our lives, from whom we chose to befriend and hire to the candidates we chose to elect and whom we presume to be innocent or guilty in a court of law. 

The book presents evidence as to how physical appearance has a pervasive, sometimes detrimental, effect on our lives. Drawing from sources as diverse as fairy tales and biblical stories, historical cases and contemporary research, consumer advertising and reality TV, Looks exposes some of the unsettling facts about the attractiveness phenomenon, for example:

* Neonatal nurses prefer healthy infants with normal birth weights and devote less attention to babies with low Apgar scores.
* Mothers offer more and better attention to their most attractive children, who may then even exhibit better traits and more socialized behavior than their less attractive siblings.
* Teachers actually expect better-looking children to perform well, leading to more attention, less punishment, and higher grades.
* Employers consistently hire and promote the best-looking candidates in a pool of equally qualified applicants.

== Links ==

* [https://www.amazon.com/Looks-They-Matter-Imagined-English-ebook/dp/B00144RVAI/ref=cm_cr_arp_d_product_top Amazon book page]

==See also==

*[[:Category:Books|List of Books]]
{{History}}
{{Lookism}}
[[Category:Books]][[Category:Incelology]]