80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination
According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often – to get calls from prospects interested in the products and services they’re selling.<br><br>This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you’ll need to create an effective online lead generation campaign in your business and make that phone ring:<br><br>• Clarity about exactly who your ideal client is<br>• Your business USP (Unique Selling Proposition)<br>• A process for effective keyword generation/targeting<br>• Professional landing pages for PPC lead generation<br>• A well-designed Website, built for lead conversion/generation<br>• Great content, properly optimized for search (one part of SEO)<br>• Professional back-link campaigns (the other part of SEO)<br><br>With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott Dennison’s "80/20 Internet Lead Generation" guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.