LinkedIn Content Marketing: How to generate high-quality B2B leads on LinkedIn without cold messaging and ads
<h4>Want to leverage the power of LinkedIn to fill in your sales pipeline with high-quality B2B leads without spamming people and paying for ads?<br></h4><h4><strong>This book will be your best investment this year.</strong><br></h4><p>Many B2B companies are spending thousands of dollars per year on people, automation software and paid promotion on LinkedIn without a clear idea of the ROI they’re getting from their LinkedIn marketing efforts. </p><p><strong>Their challenges typically include: </strong><br></p><ul><li>publishing content that attracts the wrong audience or doesn’t generate traffic, <br></li><li>sending mass invitation requests and then spam people asking for a call, <br></li><li>sendin InMail messages trying to generate meetings, <br></li><li>running LinkedIn ads with a brutal cost per click and zero results.</li></ul><p>We take the guesswork out of LinkedIn marketing and help you create a robust LinkedIn marketing strategy.</p><p><strong>This book will teach you how to:</strong></p><p>1. Understand if LinkedIn inbound is a channel that fits your business to acquire leads.</p><p>2. The exact same steps you need to follow to generate high-quality leads from</p><p>LinkedIn through inbound marketing in a systematic and proven way.</p><p>3. How to use LinkedIn inbound as a scalable and long-term channel for your company</p><p>to grow.</p><p><strong>You'll learn how to:</strong></p><ul><li>Leverage social selling to create a stable flow of inbound B2B leads</li><li>Find the most prolific market segments, create an ideal customer profile and align your content marketing strategy around best prospects</li><li>Create a scalable content plan for LinkedIn and involve your management and sales teams<br></li><li>Create a killer LinkedIn profile and optimize it the right way to appear regularly in searches</li><li>Understand the LinkedIn algorithm and copywriting rules to maximize the organic views and exposure on your target audience<br></li><li>How to unite inbound and outbound approach for proactive prospecting and lead generation, conversations with the decision-makers and growing B2B sales</li><li>How to align LinkedIn content marketing with your B2B marketing strategy</li><li>Setup the right metrics to prove the ROI of LinkedIn content marketing strategy to the CEO</li><li>Leverage engagement pods to regularly appear in the newsfeed of your prospects</li><li>Pick the right software to save time and maximize your efforts<br></li><li>Build trust and relationship with your prospects </li></ul><strong></strong><p><strong>This book is for CEO, Marketing or Sales Manager who is responsible for: </strong><br></p><ul><li>acquiring more leads and sales in a B2B environment, <br></li><li>looking to invest in a long-term growth channel that fits their business model.</li></ul><p><strong>This book is not for:</strong></p><ul><li>"Growth Hackers” who are looking to rely on quick-fix solutions to win over their clients.<br></li><li>B2B founders and marketers of companies with an Average Contract Value or CLTV of less than €500. The cost of acquisition is going to be too high.</li></ul>