What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
<p>The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? </p> <p><i>What Customers Crave</i> examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. </p> <p>Jam-packed with tools and examples, <i>What Customers Crave</i> helps you reinvent how you engage with customers (both digitally and non-digitally) and: </p> <p>Gain invaluable insights into who they are and what they care about </p> <p></p> <ul> <li>Use listening posts and Contact Point Innovation to refine customer types </li> <li>Engineer experiences for each micromarket that are not only exceptional, but insanely relevant </li> <li>Connect across the five most important touchpoints </li> <li>Co-create with your customers </li> <li>And much more </li> </ul> <p></p> <p>When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. </p> <p><b>PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.</b></p>