The Lead Machine: The Small Business Guide to Digital Marketing: Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online
<h2><strong>Looking to make sense of digital marketing?</strong></h2><p>Do you want to rank higher in <strong>Google</strong>, engage more people on <strong>Facebook</strong>, and build your <strong>email list</strong>? Do you want to <strong>generate more online leads and sales for your business?</strong></p><p>If so, then you're just <strong>one click away</strong> from being able to create a digital marketing plan that works for your business.</p><p>In <em>The Lead Machine</em>, you'll discover a simple, straight-forward method for digital marketing called the <strong>BARE Essentials of Digital Marketing</strong>. </p><ul><li><strong>Build</strong> - How to create a website that turns visitors into customers</li><li><strong>Attract</strong> - What are the three most effective methods for driving highly qualified traffic to your site</li><li><strong>Retain</strong> - How to stay in contact with prospects long after they've left your site</li><li><strong>Evaluate</strong> - How to read and analyze your traffic reports so you can constantly improve your marketing and your conversion rates<br /></li></ul><p>Within each section you'll discover the secrets of digital marketing, and how to apply them to your own business. <strong>You'll get answers to questions such as:</strong></p><ul><li>How do I increase my website conversions?</li><li>How can I write more persuasive copy that gets people to take action at my site?</li><li>How do I attract more visitors to my site?</li><li>How do I get to the first page of Google?</li><li>How can I come up in local search?</li><li>How can I uncover which words my customers are using at Google?</li><li>Where do I put my best keywords on my web page?</li><li>What are the best plugins for helping me rank higher?</li><li>How can I use social media to drive traffic to my site?</li><li>What are the most effective social media channels for lead generation?</li><li>How much time should I spend on social media?</li><li>How does blogging improve my visibility online?</li><li>How does a podcast help my business?</li><li>How do I create videos for YouTube?</li><li>How do I attract an audiece to YouTube?</li><li>How do I get YouTube viewers to visit my website?</li><li>Does Facebook marketing still work?</li><li>Does my business need to be on Twitter?</li><li>How can I prospect for new business on LinkedIn?</li><li>What other social media platforms should I be using?</li><li>How can I use webinars to build my business?</li><li>How do I advertise on Facebook?</li><li>How can I advertise to my ideal customers on Twitter?</li><li>What other social platforms can I advertise on?</li><li>How can I stay in touch with people after they've left my site?</li><li>How do I built an email list?</li><li>How do I send out mass mailings?</li><li>How do I install Google Analytics?</li><li>How do I find out what pages are most popular on my site?</li><li>How can I find out what keywords are driving the best traffic?</li><li>How can I determine where there are "leaks" on my website?</li><li>What other digial marketing can I measure?</li><li>How do I know if any of this is working?<br /></li></ul><h2><strong>Is this book right for you?</strong></h2><p><br />If you've been looking to generate mo