The Formula: The Universal Laws of Success
<p>In the best-selling tradition of Malcom Gladwell, James Gleick, and Nate Silver, prominent professor László Barabási gives us a trail-blazing book that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits, and long-term goals.</p> <p>Too often, accomplishment does not equal success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We convince ourselves that talent combined with a strong work ethic is the key to getting ahead, but also realize that combination often fails to yield results, without any deeper understanding as to why.</p> <p>Recognizing this striking disconnect, the author, along with a team of renowned researchers and some of the most advanced data-crunching systems on the planet, dedicated themselves to one goal: Uncovering that ever-elusive link between performance and success.</p> <p>Now, based on years of academic research, <i>The Formula </i>finally unveils the ground-breaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of:</p> <ul> <li>Why performance is necessary but not adequate</li> <li>Why "experts" are often wrong How to assemble a creative team primed for success</li> <li>How to most effectively engage our networks</li> </ul> <p>"This is not just an important but an imperative project: To approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person." (Nassim Nicholas Taleb, author of the <i>New York Times </i>best-selling <i>The Black Swan </i>and Distinguished Professor of Risk Engineering at NYU)</p>