Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
<p>Here is the best-selling guide that created a new game plan for marketing in high-tech industries. <i>Crossing the Chasm</i> has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.</p>