Premise: Music video director . Directors , including Michel Gondry , Spike Jonze , and F. Gary Gray , have gone on to direct feature films , continuing a trend that had begun earlier with directors such as Lasse Hallström and David Fincher . The most expensive video of all time was directed by Mark Romanek : Michael and Janet Jackson 's `` Scream '' ( 1995 ) , which cost $ 7 million to produce . In 2003 , Spike Jonze , Chris Cunningham , and Michel Gondry founded the Directors Label .
Hypothesis: A person was a music video director.
Label: ENTAILMENT