Premise: Ricky Martin . In early 1999 , after releasing several albums in Spanish , Martin performed `` The Cup of Life '' at the 41st Grammy Awards show , which became a catalyst in bringing Latin pop to the forefront of the U.S. music scene . Following its success , Martin released `` Livin ' la Vida Loca '' which helped him obtain enormous success worldwide and is generally seen as the song that began the Latin pop explosion of 1999 and made the transition easier for other Spanish-speaking artists to move into the English-speaking market .
Hypothesis: Latin pop entered the U.S. music scene with the help of Ricky Martin.
Label: ENTAILMENT