Premise: Alternative rock ( also called alternative music , alt-rock or simply alternative ) is a style of rock music that emerged from the independent music underground of the 1980s and became widely popular in the 1990s . Gorillaz . Writers and critics have described their music as alternative rock , Britpop , trip hop , hip hop , electronica , indie , dub , reggae and pop .
Hypothesis: Gorillaz play alternative music.
Label: ENTAILMENT