Premise: Avatar ( marketed as James Cameron 's Avatar ) is a 2009 American epic science fiction film directed , written , produced , and co-edited by James Cameron , and starring Sam Worthington , Zoe Saldana , Stephen Lang , Michelle Rodriguez , and Sigourney Weaver . Other estimates put the cost between $ 280 million and $ 310 million for production and at $ 150 million for promotion . The film made extensive use of new motion capture filming techniques , and was released for traditional viewing , 3D viewing ( using the RealD 3D , Dolby 3D , XpanD 3D , and IMAX 3D formats ) , and for `` 4D '' experiences in select South Korean theaters . It also became the first film to gross more than and the best-selling film of 2010 in the United States .
Hypothesis: Avatar is a work.
Label: ENTAILMENT