Premise: Gwyneth Paltrow . Since 2008 , Paltrow has portrayed Pepper Potts , the female lead of the Iron Man franchise in the Marvel Cinematic Universe , in Iron Man ( 2008 ) , Iron Man 2 ( 2010 ) , The Avengers ( 2012 ) , and Iron Man 3 ( 2013 ) . Iron Man (2008 film) . It is the first film in the Marvel Cinematic Universe . Favreau signed on as director , aiming for a naturalistic feel , and he chose to shoot the film primarily in California , rejecting the East Coast setting of the comics to differentiate the film from numerous superhero films set in New York City-esque environments . The American Film Institute selected the film as one of the ten best of the year .
Hypothesis: Iron Man is a city.
Label: CONTRADICTION