Premise: Chris Cunningham ( born 15 October 1970 ) is a British video artist . Music video director . In 2003 , Spike Jonze , Chris Cunningham , and Michel Gondry founded the Directors Label . Spike Jonze ( pronounced `` Jones '' [ dʒoʊnz ] born Adam Spiegel on October 22 , 1969 ) is an American director , producer , screenwriter and actor , whose work includes music videos , commercials , film and television .
Hypothesis: A person was a music video director.
Label: ENTAILMENT