Occupation: Copy Writers
Task: Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.

Scale: Frequency of Task (Categories 1-7)
Category: 1
Value: 0 (N=70)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 2
Value: 0 (N=70)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 3
Value: 4.58 (N=70)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 4
Value: 24.02 (N=70)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 5
Value: 23.25 (N=70)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 6
Value: 28.93 (N=70)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 7
Value: 19.22 (N=70)
Source: Incumbent, 06/2009

Scale: Importance
Value: 4.6 (N=70)
Source: Incumbent, 06/2009

Scale: Relevance of Task
Value: 86.1 (N=77)
Source: Incumbent, 06/2009