Occupation: Search Marketing Strategists
Task: Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Scale: Frequency of Task (Categories 1-7)
Category: 1
Value: 0 (N=23)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 2
Value: 0 (N=23)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 3
Value: 17.39 (N=23)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 4
Value: 43.48 (N=23)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 5
Value: 17.39 (N=23)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 6
Value: 17.39 (N=23)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 7
Value: 4.35 (N=23)
Source: Occupational Expert, 07/2014

Scale: Importance
Value: 4.65 (N=23)
Source: Occupational Expert, 07/2014

Scale: Relevance of Task
Value: 100 (N=23)
Source: Occupational Expert, 07/2014