Occupation: Copy Writers
Task: Vary language and tone of messages based on product and medium.

Scale: Frequency of Task (Categories 1-7)
Category: 1
Value: 0.39 (N=73)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 2
Value: 4.47 (N=73)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 3
Value: 8.47 (N=73)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 4
Value: 15 (N=73)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 5
Value: 46.73 (N=73)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 6
Value: 13.24 (N=73)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 7
Value: 11.71 (N=73)
Source: Incumbent, 06/2009

Scale: Importance
Value: 4.35 (N=73)
Source: Incumbent, 06/2009

Scale: Relevance of Task
Value: 91.16 (N=78)
Source: Incumbent, 06/2009