Occupation: Search Marketing Strategists
Task: Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).

Scale: Frequency of Task (Categories 1-7)
Category: 1
Value: 0 (N=21)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 2
Value: 33.33 (N=21)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 3
Value: 42.86 (N=21)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 4
Value: 14.29 (N=21)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 5
Value: 9.52 (N=21)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 6
Value: 0 (N=21)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 7
Value: 0 (N=21)
Source: Occupational Expert, 07/2014

Scale: Importance
Value: 3.81 (N=21)
Source: Occupational Expert, 07/2014

Scale: Relevance of Task
Value: 91.3 (N=23)
Source: Occupational Expert, 07/2014