Occupation: Copy Writers
Task: Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.

Scale: Frequency of Task (Categories 1-7)
Category: 1
Value: 2.09 (N=65)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 2
Value: 26.33 (N=65)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 3
Value: 31.26 (N=65)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 4
Value: 22.98 (N=65)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 5
Value: 11.37 (N=65)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 6
Value: 1.43 (N=65)
Source: Incumbent, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 7
Value: 4.53 (N=65)
Source: Incumbent, 06/2009

Scale: Importance
Value: 3.65 (N=66)
Source: Incumbent, 06/2009

Scale: Relevance of Task
Value: 75.07 (N=78)
Source: Incumbent, 06/2009