Occupation: Online Merchants
Task: Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.

Scale: Frequency of Task (Categories 1-7)
Category: 1
Value: 6.78 (N=59)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 2
Value: 12.08 (N=59)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 3
Value: 22.43 (N=59)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 4
Value: 22.56 (N=59)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 5
Value: 16.25 (N=59)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 6
Value: 11.26 (N=59)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 7
Value: 8.62 (N=59)
Source: Incumbent, 07/2014

Scale: Importance
Value: 3.85 (N=59)
Source: Incumbent, 07/2014

Scale: Relevance of Task
Value: 83.78 (N=75)
Source: Incumbent, 07/2014