Occupation: Search Marketing Strategists
Task: Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

Scale: Frequency of Task (Categories 1-7)
Category: 1
Value: 0 (N=23)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 2
Value: 8.7 (N=23)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 3
Value: 39.13 (N=23)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 4
Value: 34.78 (N=23)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 5
Value: 0 (N=23)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 6
Value: 17.39 (N=23)
Source: Occupational Expert, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 7
Value: 0 (N=23)
Source: Occupational Expert, 07/2014

Scale: Importance
Value: 4.61 (N=23)
Source: Occupational Expert, 07/2014

Scale: Relevance of Task
Value: 100 (N=23)
Source: Occupational Expert, 07/2014