Occupation: Online Merchants
Task: Devise, select, or purchase domain name and web address.

Scale: Frequency of Task (Categories 1-7)
Category: 1
Value: 71.94 (N=43)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 2
Value: 12.37 (N=43)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 3
Value: 5.69 (N=43)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 4
Value: 2.58 (N=43)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 5
Value: 7.43 (N=43)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 6
Value: 0 (N=43)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 7
Value: 0 (N=43)
Source: Incumbent, 07/2014

Scale: Importance
Value: 3.78 (N=46)
Source: Incumbent, 07/2014

Scale: Relevance of Task
Value: 58.78 (N=75)
Source: Incumbent, 07/2014