Occupation: Online Merchants
Task: Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.

Scale: Frequency of Task (Categories 1-7)
Category: 1
Value: 8.92 (N=48)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 2
Value: 11.78 (N=48)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 3
Value: 43.74 (N=48)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 4
Value: 16.33 (N=48)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 5
Value: 13.74 (N=48)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 6
Value: 4.48 (N=48)
Source: Incumbent, 07/2014

Scale: Frequency of Task (Categories 1-7)
Category: 7
Value: 1.02 (N=48)
Source: Incumbent, 07/2014

Scale: Importance
Value: 3.6 (N=48)
Source: Incumbent, 07/2014

Scale: Relevance of Task
Value: 69.81 (N=72)
Source: Incumbent, 07/2014