Occupation: Market Research Analysts and Marketing Specialists
Task: Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Scale: Frequency of Task (Categories 1-7)
Category: 1
Value: 5 (N=20)
Source: Occupational Expert, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 2
Value: 55 (N=20)
Source: Occupational Expert, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 3
Value: 20 (N=20)
Source: Occupational Expert, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 4
Value: 15 (N=20)
Source: Occupational Expert, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 5
Value: 5 (N=20)
Source: Occupational Expert, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 6
Value: 0 (N=20)
Source: Occupational Expert, 06/2009

Scale: Frequency of Task (Categories 1-7)
Category: 7
Value: 0 (N=20)
Source: Occupational Expert, 06/2009

Scale: Importance
Value: 3.9 (N=20)
Source: Occupational Expert, 06/2009

Scale: Relevance of Task
Value: 83.33 (N=24)
Source: Occupational Expert, 06/2009