Occupation: Advertising and Promotions Managers
Task: Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

Scale: Frequency of Task (Categories 1-7)
Category: 1
Value: 3.41 (N=59)
Source: Incumbent, 06/2010

Scale: Frequency of Task (Categories 1-7)
Category: 2
Value: 8.82 (N=59)
Source: Incumbent, 06/2010

Scale: Frequency of Task (Categories 1-7)
Category: 3
Value: 19.04 (N=59)
Source: Incumbent, 06/2010

Scale: Frequency of Task (Categories 1-7)
Category: 4
Value: 21.66 (N=59)
Source: Incumbent, 06/2010

Scale: Frequency of Task (Categories 1-7)
Category: 5
Value: 44.47 (N=59)
Source: Incumbent, 06/2010

Scale: Frequency of Task (Categories 1-7)
Category: 6
Value: 0.62 (N=59)
Source: Incumbent, 06/2010

Scale: Frequency of Task (Categories 1-7)
Category: 7
Value: 1.98 (N=59)
Source: Incumbent, 06/2010

Scale: Importance
Value: 3.17 (N=59)
Source: Incumbent, 06/2010

Scale: Relevance of Task
Value: 96.77 (N=62)
Source: Incumbent, 06/2010