Question: are nikes better than adidas?
Answer: Adidas is still much smaller than Nike: Adidas brought in $5.3 billion in 2017 compared with Nike's $15.2 billion. But Adidas has a better sense for what consumers want to buy, which is making Nike sweat. ... Nike also has a sponsorship deal with Serena Williams, and recently released its first line of female Air Jordans.