Question: why are rolex watches so costly?
Answer: The top four reasons that Rolex watches are so expensive: It's meticulously made. ... If a watch is gem-set, then you can be sure that every gem is internally flawless (and that it was put there by one of the 20-plus specialists that Rolex employs just to sit gems). Its only platinum is 950 platinum, its only gold is 18K.