Question: what are the key roles and responsibilities of the marketing function?
Answer: Listening to customer needs. ... 
Track trends and monitor competition. ... 
Work and brand values. ... 
Searching for new (and helpful) marketing' tools. ... 
Coordinate efforts with those of the marketing partners of the company. ... 
Innovate. ... 
Communicate with the rest of the company. ... 
Help improve sales processes and customer.