Question: what are the unique characteristics of each site?
Answer: Functional. A website is designed to serve a purpose, usually to solve a problem. ... 
Easiness. A website should be easy to use and navigate. ... 
Relevant Content. You do not want to put content on a website that is not relevant to the users. ... 
Modern. ... 
Optimized. ... 
Responsive. ... 
Performance and Speed. ... 
Reliable.