Question: who said beauty is in the eye of the beholder?
Answer: The first person to use it in the form we know today (“beauty is in the eye of the beholder”) was an author called Margaret Wolfe Hungerford. She included the phrase in her book 'Molly Bawn' (1878). It is another way of saying that beauty is subjective. “It's true that beauty is in the eye of the beholder.