Question: are rolex watches going up in price?
Answer: Rolex has increased its retail prices 7.4% and around 10% for sport models in 2020. No doubt this will also increase prices on the secondhand market. ... As Bob's Watches wrote on its blog: “A stainless steel Rolex Daytona ref. 116500LN had a retail price of $12,400 in 2019.