Question: why did ugg make koolaburra?
Answer: Founded in 1991 in Santa Barbara, Koolaburra started as a sheepskin footwear label in direct competition to Ugg, even losing a lawsuit to Deckers in 2005 for the use of the name “ug” in their products. ... The new brand will also target a younger demographic than Ugg, appealing to teenage girls up to Millennial moms.