Question: are rue la la and gilt the same company?
Answer: Rue La La is buying Gilt Groupe from Hudson's Bay Company, in the second acquisition of Gilt Groupe in two years. ... Hudson's Bay Company purchased Gilt Groupe in 2016 for $250 million. Rue La La itself was acquired in 2011 by Kynetic, a holding company that owns other e-commerce entities, according to Fast Company.