Question: why mukesh ambani start jio?
Answer: The birth of a new empire. Months after India's richest man, Mukesh Ambani, launched his telecom network Reliance Jio, Sunil Mittal of Airtel — his chief rival — was struggling in public to contain his frustration. ... In India, carrier lock-in is not popular as people prefer pay-as-you-go voice and data plans.