Question: what are the characteristics of customer satisfaction?
Answer:  “ It [the company] doesn't always try to sell to me but tries to provide value” (35%)
 “ Its marketing is not intrusive” (34%)
 “ It is respectful of my privacy” (33%)
 “ It makes me feel like I have a relationship with them” (31%)
 “ Its marketing is engaging and interesting to me” (25%)
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