Question: what are the factors determining media selection?
Answer: Company Objectives. The biggest thing you need to consider when selecting your medium is the company's general and advertising objectives. ... 
The Nature of the Product. ... 
Potential Market. ... 
Credibility and Image of the Medium. ... 
Cost of the Medium. ... 
Classification of the Audience. ... 
Extent of Coverage. ... 
Reputation of the Medium.