Question: what are the characteristics of a successful social media post?
Answer: 1) They spread like wildfire. Effective social media campaigns spread very fast. ... 
2) They are not spammy. ... 
3) They provide value. ... 
4) They are well branded. ... 
5) They are measured. ... 
6) They have excellent copy. ... 
7) They don't 'sell'. ... 
8 ) They build relationships.