Question: are 700c and 28 the same?
Answer: Full-sized tubulars fit rims of the same diameter as 622 mm (700c) clinchers. This size is sometimes referred to as "28 inch" or "700". It is also, confusingly, sometimes referred to as "27 inch." The "27 inch" designation is inaccurate and obsolete, but you'll sometimes run into it in older printed material.