Question: why kmart is so successful?
Answer: 3. The cult of Kmart. Finally, a big part of Kmart's success is what Ahrens calls the “cult of Kmart”, facilitated by the retailer's “for everybody” approach. Kmart has a devoted fanbase both online and in real life, with Facebook pages such as Kmart Bargains and Kmart Hacks having hundreds of thousands of followers.