Question: what are the advantages and disadvantages of using an intermediary for your product?
Answer: Provide Logistic Support. Intermediaries are engaged as they provide logistic support, i.e., they ensure smooth and effective physical distribution of goods. ... 
Provide Transactional Functions. ... 
Burden Sharing, Cost and Time Saving. ... 
Adversely Affect Revenue and Communication Control. ... 
Products are Sidelined.