Question: is aveda owned by estee lauder?
Answer: Horst formulated the first product, a clove shampoo, in his kitchen sink. Today Aveda is part of Estée Lauder Companies Inc., based in New York. Rechelbacher sold Aveda to Estée Lauder Companies, Inc., in 1997 for $300 million, although Aveda continues to be run as a semi-autonomous entity.