Question: why does it burn when i hit my juul?
Answer: How come my Juul (vape) is burning my throat and mouth when I take a hit? ... This is due to how Juuls utilize the properties of benzoic acid to increase the potency of the nicotine salts in its e-liquid. Y. You're going to start developing further issues from Juul use, because of the Benzoic Acid content in the juice.