Question: what is the difference between baking chocolate and cocoa powder?
Answer: Chocolate has two main components—cocoa solids (where the flavor comes from) and cocoa butter (where the rich texture comes from). Cocoa powder has very little cocoa butter in it; it's mainly cocoa solids. ... Cocoa powder generally contains just 10 to 12% cocoa butter, while pure unsweetened chocolate contains about 55%.