NAICS 541910: Marketing Research and Public Opinion Polling
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.

Illustrative Examples:

Broadcast media rating services
Political opinion polling services
Marketing analysis or research services
Statistical sampling services
Opinion research services

ExioML sector: Other business services (74)
Region: US | Year: 2022
Sector value added: 2061953.3722 M EUR | Employment: 13585.1834804 thousand persons
Sector GHG emissions: 29023033460.9 kg CO2 eq | Energy carrier net total: 1444103.87771 TJ | Carbon intensity: 0.014075504253490414

Company: Information Resources Inc
Information Resources, Inc. (IRI) uses industry-leading research and analytic techniques to provide data across 20 countries. Periodic assessment of key consumer dynamics (scorecards). Monitor changes in the marketplace.