First live advert in UK shown on British TV

May 29, 2008 

]]{{UK]]The first ever live advert to be shown on British television was Broadcast today on Channel 4 at 19:10 UTC. The advert, created by car manufacturer Honda, showed people jumping from the sky and forming the individual letters of the word "HONDA" as a group while falling. The image on the left shows the letter 'O' being formed in this way. 
The sales director at Channel Four commented on the advert: "This concept breaks the boundaries of the 'perceived' confines of TV advertising, which is something Channel 4 is striving to do." 
Before being shown, the advert was promoted on Channel 4. Directly before it, an announcer explained the event, saying why Channel 4 believed it to be a groundbreaking innovation.
First live advert in UK shown on British TV May 29 , 2008 ] ] { { UK]]The first ever live advert to be shown on British television was Broadcast today on Channel 4 at 19:10 UTC . The advert , created by car manufacturer Honda , showed people jumping from the sky and forming the individual letters of the word " HONDA " as a group while falling . The image on the left shows the letter ' O ' being formed in this way . The sales director at Channel Four commented on the advert : " This concept breaks the boundaries of the ' perceived ' confines of TV advertising , which is something Channel 4 is striving to do . " Before being shown , the advert was promoted on Channel 4 . Directly before it , an announcer explained the event , saying why Channel 4 believed it to be a groundbreaking innovation .
advert
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advert
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British television
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19:10 UTC
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The advert
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car manufacturer Honda
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people
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the sky
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the individual letters
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the word
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HONDA
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a group
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The image
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the left
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this way
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The sales director
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Channel Four
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the advert
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This concept
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the boundaries
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the 'perceived' confines
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TV advertising
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something
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Channel 4
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the advert
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Channel 4
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an announcer
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the event
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Channel 4
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a groundbreaking innovation
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