The effect of the CEO media coverage on corporate brand equity: evidence from Poland
Authors: Anna Górska, Grzegorz Mazurek
Published in: Oeconomia copernicana(tom: 12 (2), strony: 499-523), Wydawca:Instytut Badań Gospodarczych/Institute of Economic Research (Poland)
Publication type: article
Subject areas: Arts and Humanities; Business, Management and Accounting; Economics, Econometrics and Finance; Social Sciences
SJR best quartile: Q1