From exploratory research to structural models: A multilevel lexical approach to studying the image of marketing objects
Authors: Magdalena Kolańska-Stronka, Oleg Gorbaniuk, Michał Wilczewski
Published in: Przegląd Wschodnioeuropejski
Publication type: article
Subject areas: Arts and Humanities; Economics, Econometrics and Finance; Social Sciences
SJR best quartile: Q2