Shared value as the determinant of tightening of cooperation between suppliers and retail chains as based on social values - the case of CSR implementation by global retailers
Authors: Katarzyna Bilińska-Reformat, Magdalena Stefańska
Published in: International Marketing Trends Conference, Wydawca:Published in : The Proceedings of 13th International Conference Marketing Trends, 2014, Paris-Venice, ed. Jean-Claude Andreani and Umberto Collesei, Paris-Venice: Marketing Trends Association (ISBN 978-2-9532811-2-5)
Publication type: conference