Title: Need-Appeals, Benefit-Appeals, and Brand User-Trait-Appeals in Television Advertising: A Content Analysis of Commercials
Authors: Gorbaniuk, O., Kapinos, A., Chodara, M., Chochoł, P., Kazanowski, K., Kliszcz, T., Mroczek, K., Kot, P., Kolańska, M.
Publication type: article