Title: The effect of the CEO media coverage on corporate brand equity: evidence from Poland
Authors: Anna Górska, Grzegorz Mazurek
Journal: Oeconomia copernicana(tom: 12 (2), strony: 499-523), Wydawca:Instytut Badań Gospodarczych/Institute of Economic Research (Poland)
Publication type: article
DOI: 10.24136/oc.2021.017