Spreadsheet: c4665f9e-28ee-4cef-97bd-7a1c0bce4e8f
Sheet: Sheet1

Matrix for EcoCAR Teams Communications
Year Three Work Plan
ACTIVITY | COMMUNICATIONS GOAL | AUDIENCE | MESSAGES | BUDGET | EVALUATION METHOD | STATUS (Include Start and [NAME])
WVU EngineerFEST 2010 | Spark interest in incoming WVU freshman about the EcoCAR challenge and WVU's involvement in the competition | Freshmen engineering majors | Join the WVU EcoCAR Team to learn about alternative fuels, gain hands-on experience and prepare for dynamic careers in the automotive industry | Free | How many freshmen sign up to get involved in EcoCAR? | Event was held on September 4, 2010. Fifty-two freshmen signed up to receive e-mail updates and further information on EcoCAR
Rivesville Fall Fest | Educate the community in the greater Morgantown area about WVU's role in the EcoCAR competition, inform the community about the car's architecture and features. | Morgantown Community | The WVU EcoCAR Team is currently in its third year of involvement in the EcoCAR Challenge | Free | How many people present at the event inquired about the EcoCAR project or signed up to receive more information? | Event was held October 1, 2010. Over 70 people inquired about the vehicle and WVU's role in the EcoCAR competition.
NAFTC WVU Odyssey Day | Educate the WVU community about WVU's role in the EcoCAR competition, inform the campus about the car's architecture and features. | WVU campus and Morgantown community | WVU has a long tradition of being involved in autmotive technology competitions. The team is currently in the final year of the three-year EcoCAR challenge and is working out the problems faced in year two of the competition. | Free | How many people present at the event inquired about the EcoCAR project or signed up to receive more information? | Event was held on October 15, 2010.  Over 50 people inquired about the EcoCAR during the five hours we were set up.
School Visits | Educate children in the greater Morgantown area about the EcoCAR cometition while explaining the vehicle's architecture and features. Also, to promote a more eco-friendly lifestyle. | [NAME], middle and high school students | WVU has a long tradition of being involved in autmotive technology competitions. The team is currently in the final year of the three-year EcoCAR challenge and is working out the problems faced in year two of the competition. Also, it is important to strive to protect the environment through everyday means like saving water. | Free | How many students in each visit heard the EcoCAR key messages? | Schools throughout the region have been visited. As of October 24, 2010 the WVU EcoCAR team has reached about 450 students with EcoCAR key messages. Locations include Suncrest Middle School, [NAME], and Morgantown High School
WVU Homecoming Parade | Inform the WVU and Morgantown community about WVU EcoCAR and show off the vehicle which has been worked on. | Morgantown community, WVU community and alumni | The WVU EcoCAR Team is currently in its third year of involvement in the EcoCAR Challenge | $50 worth of candy and small treats to hand out to little children | How many people present at the event inquired about the EcoCAR project or signed up to receive more information? | Event was held on October 22, 2010. About 20 people inquired about the EcoCAR Competition.
WVU Institute of Industrial Engineers' Trunk or Treat | Interact with young children and educate them about the fun learning environment associated with automotive engineering. | Morgantown community | The EcoCAR competition is a great way to learn about the exciting work automotive engineers do! | $50 worth of candy and small treats to hand out to little children | How many people present at the event inquired about the EcoCAR project or signed up to receive more information? | Event was held indoors due to inclement weather on October 24, 2010 in the Shell Building by the WVU Coliseum. The vehicle was seen by over 5,000 people (2,500 children) and about 30 inquired about the competition and vehicle.
Pumpkin Drop | Inform the WVU community and local K-12 students about the EcoCAR competition and show them the recently-received GM vehicle | WVU community and local K-12 youth | The WVU EcoCAR  team is getting hands-on experience in the engineering field as a result of the competition | Free | How many people present at the event inquired about the EcoCAR project or signed up to receive more information? | Event will be held on October 29, 2010.
ACTIVITY | COMMUNICATIONS GOAL | AUDIENCE | MESSAGES | BUDGET | EVALUATION METHOD | STATUS
Create EcoCAR Twitter account | Inform Twitter followers of vehicle progress, outreach events, news placements and general competition information | Anyone wanting to learn more about EcoCAR and our team | Team events and progress from the students' perspectives | Free | How many followers do we have by end of May, 2010? | Twitter account was created in year 2. As of October 25, we have 122 followers
EcoCAR Facebook Fan Page | Keep EcoCAR in the minds of fans with constant updates and communication | Students and anyone interested in alternative fuel technology or environmental sustainibility | EcoCAR benefits, including alternative fuel research; follow our efforts and events | Free | How many fans  do we have by end of May, 2010? | Facebook fan page created during Year 1. As of October 25, we have 281 "likes."
ACTIVITY | COMMUNICATIONS GOAL | AUDIENCE | MESSAGES | BUDGET | EVALUATION METHOD | STATUS
Engage student-run and community organizations | Reach as many people as possible within the Morantown and West Virginia communities. | 1) Student organizations, any organizations interested in alternative fuel technology or environmental sustainability. 2) The Morgantown/West Virginia community. | The WVU EcoCAR team is representing the Morgantown/West Virginia community in the second year of an international engineering competition. | Free | 1) How many ogranizations/people have shown interest in the EcoCAR project? 2) How many organizations/people have become involved in spreading information about EcCAR? | 1) As of October 12, we have secured a piece in the Mountain State Sierran, the WV Sierra Club chapter newsletter.
 | Organizations I plan on cantacting in the near future (I'm not sure where I would put them in this plan):
 | Society of Women Engineers at WVU
 | WV Sierra Club
 | West Virginia Economic Policy Initiative
 | Environmental Law Society
 | Energy Law Club
 | Mountaineer Conservative Union
 | Student Sierra Coalition
 | Eagle Scout Club
 | WVU Wildlife Society
 | WVU Biodeisel Project
 | WVU Global Issues Organization