Spreadsheet: 2ff128e5-74a6-4918-bb1e-f755e0726bbf
Sheet: WW Gross Sales Trends- G&B

MATTEL, INC. AND SUBSIDIARIES - GIRLS & BOYS BRANDS
[NAME] REVENUE GROWTH TRENDS (USING 2011 AND PRIOR SEGMENT CLASSIFICATIONS)
 |  |  |  |  | 2009 |  |  |  |  |  |  |  | 2010 |  |  |  |  |  |  |  | 2011
 |  |  |  |  | 1 Qtr |  | 2 Qtr |  | 3 Qtr |  | 4 Qtr |  | 1 Qtr |  | 2 Qtr |  | 3 Qtr |  | 4 Qtr |  | 1 Qtr |  | 2 Qtr |  | 3 Qtr |  | 4 Qtr
[NAME]:
Girls & Boys - Worldwide
 | % Change |  |  |  | -0.15 |  | -0.25 |  | -0.1 |  | 0.04 |  | 0.14 |  | 0.21 |  | 0.08 |  | 0.09 |  | 0.15 |  | 0.22 |  | 0.15 |  | 0.07
 | Pos./(Neg.) Impact of Currency (in % pts) |  |  |  | -9 |  | -7 |  | -3 |  | 6 |  | 4 |  | -3 |  | -4 |  | -4 |  | 1 |  | 7 |  | 4 |  | -2
Girls & Boys - Domestic
 | % Change |  |  |  | -0.02 |  | -0.19 |  | 0.01 |  | 0.03 |  | 0.18 |  | 0.37 |  | 0.13 |  | 0.1 |  | 0.17 |  | 0.12 |  | 0.08 |  | 0.05
Girls & Boys - International
 | % Change |  |  |  | -0.23 |  | -0.29 |  | -0.18 |  | 0.04 |  | 0.11 |  | 0.11 |  | 0.04 |  | 0.09 |  | 0.12 |  | 0.3 |  | 0.2 |  | 0.09
 | Pos./(Neg.) Impact of Currency (in % pts) |  |  |  | -14 |  | -11 |  | -6 |  | 9 |  | 7 |  | -5 |  | -7 |  | -6 |  | 1 |  | 12 |  | 6 |  | -3
[NAME]:
Barbie - Worldwide
 | % Change |  |  |  | -0.05 |  | -0.15 |  | -0.08 |  | 0.12 |  | 0.05 |  | 0.06 |  | 0.06 |  | 0.08 |  | 0.14 |  | 0.12 |  | 0.17 |  | 0.06
 | Pos./(Neg.) Impact of Currency (in % pts) |  |  |  | -10 |  | -7 |  | -4 |  | 6 |  | 4 |  | -4 |  | -5 |  | -4 |  | 2 |  | 6 |  | 4 |  | -2
Barbie - Domestic
 | % Change |  |  |  | 0.18 |  | -0.05 |  | -0.01 |  | 0.09 |  | 0.13 |  | 0.16 |  | 0.16 |  | 0.12 |  | 0 |  | 0 |  | 0.13 |  | 0.1
Barbie - International
 | % Change |  |  |  | -0.15 |  | -0.2 |  | -0.12 |  | 0.14 |  | 0 |  | 0.01 |  | 0 |  | 0.06 |  | 0.23 |  | 0.2 |  | 0.19 |  | 0.04
 | Pos./(Neg.) Impact of Currency (in % pts) |  |  |  | -14 |  | -11 |  | -6 |  | 9 |  | 5 |  | -6 |  | -7 |  | -6 |  | 2 |  | 10 |  | 6 |  | -3
Other Girls:
Other Girls - Worldwide
 | % Change |  |  |  | -0.27 |  | -0.23 |  | -0.19 |  | -0.17 |  | 0.21 |  | 0.03 |  | 0.07 |  | 0.29 |  | 0.38 |  | 0.29 |  | 0.32 |  | 0.19
 | Pos./(Neg.) Impact of Currency (in % pts) |  |  |  | -9 |  | -7 |  | -4 |  | 5 |  | 6 |  | -3 |  | -4 |  | -4 |  | -1 |  | 7 |  | 4 |  | -2
Other Girls - Domestic
 | % Change |  |  |  | -0.14 |  | -0.04 |  | -0.03 |  | -0.2 |  | 0.44 |  | 0.15 |  | 0.12 |  | 0.4 |  | 0.54 |  | 0.07 |  | 0.3 |  | 0.11
Other Girls - International
 | % Change |  |  |  | -0.33 |  | -0.32 |  | -0.29 |  | -0.15 |  | 0.06 |  | -0.07 |  | 0.03 |  | 0.21 |  | 0.24 |  | 0.49 |  | 0.33 |  | 0.27
 | Pos./(Neg.) Impact of Currency (in % pts) |  |  |  | -13 |  | -9 |  | -5 |  | 8 |  | 9 |  | -5 |  | -6 |  | -7 |  | 0 |  | 14 |  | 6 |  | -2
 |  |  |  |  | 2009 |  |  |  |  |  |  |  | 2010 |  |  |  |  |  |  |  | 2011
 |  |  |  |  | 1 Qtr |  | 2 Qtr |  | 3 Qtr |  | 4 Qtr |  | 1 Qtr |  | 2 Qtr |  | 3 Qtr |  | 4 Qtr |  | 1 Qtr |  | 2 Qtr |  | 3 Qtr |  | 4 Qtr
Wheels:
Wheels - Worldwide
 | % Change |  |  |  | -0.14 |  | -0.28 |  | -0.03 |  | 0.11 |  | 0.03 |  | 0.05 |  | -0.05 |  | -0.04 |  | 0.04 |  | -0.02 |  | 0.02 |  | 0.05
 | Pos./(Neg.) Impact of Currency (in % pts) |  |  |  | -7 |  | -6 |  | -4 |  | 5 |  | 3 |  | -2 |  | -2 |  | -1 |  | 1 |  | 5 |  | 3 |  | -2
Wheels - Domestic
 | % Change |  |  |  | -0.1 |  | -0.18 |  | 0.08 |  | 0.09 |  | -0.01 |  | 0.14 |  | -0.06 |  | -0.11 |  | 0.02 |  | -0.18 |  | -0.07 |  | 0.01
Wheels - International
 | % Change |  |  |  | -0.18 |  | -0.34 |  | -0.12 |  | 0.12 |  | 0.06 |  | 0 |  | -0.05 |  | 0.02 |  | 0.07 |  | 0.1 |  | 0.12 |  | 0.08
 | Pos./(Neg.) Impact of Currency (in % pts) |  |  |  | -14 |  | -10 |  | -6 |  | 10 |  | 6 |  | -1 |  | -6 |  | -4 |  | 3 |  | 9 |  | 6 |  | -4
Hot Wheels:
Hot Wheels - Worldwide
 | % Change |  |  |  | -0.03 |  | -0.1 |  | 0.09 |  | 0.16 |  | 0.09 |  | 0.11 |  | -0.03 |  | 0.01 |  | 0.06 |  | -0.02 |  | 0.06 |  | 0.11
 | Pos./(Neg.) Impact of Currency (in % pts) |  |  |  | -10 |  | -9 |  | -5 |  | 6 |  | 4 |  | 0 |  | -3 |  | -2 |  | 1 |  | 6 |  | 3 |  | -3
Hot Wheels - Domestic
 | % Change |  |  |  | 0.12 |  | 0.1 |  | 0.25 |  | 0.13 |  | 0.06 |  | 0.19 |  | -0.07 |  | -0.09 |  | 0.03 |  | -0.21 |  | -0.02 |  | 0.12
Hot Wheels - International
 | % Change |  |  |  | -0.14 |  | -0.19 |  | -0.03 |  | 0.19 |  | 0.11 |  | 0.05 |  | 0.01 |  | 0.09 |  | 0.09 |  | 0.11 |  | 0.13 |  | 0.1
 | Pos./(Neg.) Impact of Currency (in % pts) |  |  |  | -16 |  | -13 |  | -7 |  | 12 |  | 8 |  | -1 |  | -5 |  | -4 |  | 3 |  | 9 |  | 6 |  | -4
Entertainment (w/ Games and [NAME]):
Entertainment - Worldwide
 | % Change |  |  |  | -0.21 |  | -0.32 |  | -0.15 |  | 0.02 |  | 0.35 |  | 0.6 |  | 0.23 |  | 0.12 |  | 0.13 |  | 0.41 |  | 0.14 |  | 0.03
 | Pos./(Neg.) Impact of Currency (in % pts) |  |  |  | -9 |  | -6 |  | -4 |  | 5 |  | 4 |  | -5 |  | -6 |  | -4 |  | 1 |  | 8 |  | 4 |  | -2
Entertainment - Domestic
 | % Change |  |  |  | -0.05 |  | -0.34 |  | -0.03 |  | 0.07 |  | 0.32 |  | 0.9 |  | 0.32 |  | 0.11 |  | 0.29 |  | 0.37 |  | 0.05 |  | 0
Entertainment - International
 | % Change |  |  |  | -0.31 |  | -0.31 |  | -0.23 |  | -0.01 |  | 0.38 |  | 0.4 |  | 0.16 |  | 0.12 |  | -0.03 |  | 0.45 |  | 0.22 |  | 0.06
 | Pos./(Neg.) Impact of Currency (in % pts) |  |  |  | -13 |  | -11 |  | -6 |  | 10 |  | 7 |  | -8 |  | -11 |  | -9 |  | 1 |  | 14 |  | 7 |  | -3
The financial information included herein should be read in conjunction with Mattel's consolidated financial statements and related notes in its Annual Reports on Form 10-K and/or Quarterly Reports on Form 10-Q, as applicable.