Spreadsheet: sally_beck__33941__Enron Ops Strawdog v4
Sheet: Sheet1

Module # | Start | End | [NAME] | Description | Input
Day One
1 | 09:00:00 | 09:15:00 | Introduction | Sponsor Opening remarks | Hypertiles for emphasis
 | 09:15:00 | 09:45:00 |  | ASE Overview
2 | 09:45:00 | 10:45:00 | Trade Show | 3 Rounds @ 20 Minutes Each
 |  |  |  | 1. Calgary - what did you sell, how did you sell it, etc. (Peggy Hedstrom & [NAME]) | Presentation
 |  |  |  | 2. Divestitures/Joint Ventures - Bridgeline, HPL (Bob Hall & [NAME]) | Presentation
 |  |  |  | 3. Recap of most recent offsite (James Scribner & Bob Superty) | Presentation
 |  |  |  | 4. EnergyDesk.com ([NAME]) | Presentation
 |  |  |  | 5. Market, customers and business models ([NAME]) | Presentation
 | 10:45:00 | 11:00:00 | Trade Show Debrief | Group Conversation - What stood out?
3 | 11:00:00 | 11:45:00 | Syntopical Readings | Read | 8-10 good articles/books per topic
 |  |  |  | 1. Risk
 |  |  |  | 2. Taking internal services to the public market
 |  |  |  | 3. Outsourcing/Family Decisions
 |  |  |  | 4. Selling/Marketing 101 (how to sell, how to persuade, how to work with internal and external customers, etc.)
 | 11:45:00 | 12:15:00 | Syntopical Readings | Dialog & Lunch
 | 12:15:00 | 12:45:00 | Syntopical Readings | Apply
 | 12:45:00 | 01:15:00 | Reports
4 | 01:15:00 | 01:45:00 | Take-a-Panel | Each group of individuals gets a different scenario for their TAP | Scenarios developed, each such ask about:
 |  |  |  | 1. Success - same group that does internal & external work | Brand Enron - Positive and negative impacts on customers
 |  |  |  | 2. Success - new organization within Enron provides services | Techinical Issues
 |  |  |  | 3. Success - Basic 101 Back Office Services | [NAME]
 |  |  |  | 4. Success - Value Added Services | Failure scenario should ask about exit strategy
 |  |  |  | 5. Failure
 | 01:45:00 | 02:15:00 | Share-a-Panel | Share responses to same scenarios
 | 02:15:00 | 03:00:00 | Synthesis | Synthesize responses + Key Terms? | List of Terms
 | 03:00:00 | 03:30:00 | Reports
5 | 03:30:00 | 06:30:00 | Business Simulation | Competitors bid on customer's request for Back Office Services | Competitor Profile
 |  |  |  | 1. Customer Group | Minimum RFP requirements
 |  |  |  | 2. Enron Group
 |  |  |  | 3. Consortium Group
 |  |  |  | 4. Energy Company X
 |  |  | Step 1 | Customer Create RFP, Competitors Understand who you are and capabilities
 |  |  | Step 2 | Customer - Devleop decision criteria, Competitors respond to RFP
 |  |  | Step 3 | 15 Minute Q&A
 |  |  | Step 4 | Give Proposal and presentations
 |  |  | Step 5 | [NAME], Competitors discuss lessons learned
Day 2
6 | 08:00:00 | 09:00:00 | Whats In/Whats Out? | High level group discussion about key business model characteristics based on day 1
 |  |  |  | Value Proposition
 |  |  |  | In/Out Out of Scope
 |  |  |  | Basic Service Model
 |  |  |  | Values/Principles
 |  |  |  | Technology
7 | 09:00:00 | 10:00:00 | Rapid Design Challenges | Each group gets a basic situation to start with, and a new question every 15 minutes
 |  |  |  | 1. Sales, Martketing, Target Customers, Value Props | List of Questions
 |  |  |  | 2. Suite of Services, Pricing Strategy
 |  |  |  | 3. Business Model for Delivery - same organization or new organization, not necesssarily ASP discussion
 |  |  |  | 4. Support Services & People Required
 | 10:00:00 | 10:30:00 | Scouting | Trade Show report out format
 | 10:30:00 | 11:30:00 | Rapid Design Challenges | Round 2 of the rapid infusion of questions.
 | 11:30:00 | 12:00:00 | Reports
8 | 12:00:00 | 01:00:00 | Synthesis Conversation | How will we organize to complete our work?
 | 01:00:00 | 03:45:00 | [NAME] | Probably one check-in
 | 03:45:00 | 04:30:00 | Action Planning
 | 04:30:00 | 05:30:00 | Final Reports