Spreadsheet: 219861df-d321-4931-bbd6-601de5d6e399
Sheet: Sheet1

ACCOUNTS IN REVIEW for First Half of 2014 | Unnamed: 1 | Unnamed: 2 | Unnamed: 3 | Unnamed: 4 | Unnamed: 5 | Unnamed: 6 | Unnamed: 7 | Unnamed: 8 | Unnamed: 9 | Unnamed: 10 | Unnamed: 11 | Unnamed: 12 | Unnamed: 13
2014-07-10 00:00:00
Note: Those accounts shaded in PEACH denotes reviews that appeared on the 4A's 2013 Accounts in Review and a winner is to be chosen in 2014.  All other 2013 accounts that have not been completed have been eliminated from this report.
 |  |  |  |  |  |  |  | SERVICE CATEGORIES
Account | Category | Consultant | Winner (if known) | Incumbent | Finalists | Spending/Billings   ($mils) | Revenue Range (1-12) | Creative | Media | Direct/CRM | Interactive /   Digital | Other | Unspecified
Blackrock | 11 | Accenture |  | MEC | Mindshare, MEC, PHD, Carat | 90 |  |  | x (global)
Ferrero | 12 | Accenture |  | Omnicom Media Group |  | 59.2 |  |  | x (global buy & plan)
Reckitt Benckiser- Air Wick | 8/19 | Agency Assessments International (AAI)/ External View Consulting Group | Droga5 | [NAME] | [NAME], Wieden + Kennedy | % of 100 |  | x (global)
Reckitt Benckiser- Clearasil | 8/19 | Agency Assessments International (AAI)/ External View Consulting Group | Droga5 | [NAME] | [NAME], Wieden + Kennedy | % of 100 |  | x (global)
Reckitt Benckiser- Finish | 8/19 | Agency Assessments International (AAI)/ External View Consulting Group | Wieden + Kennedy | [NAME] | [NAME], Wieden + Kennedy | % of 100 |  | x (global)
Reckitt Benckiser- Mucinex & Delsym | 16 | Agency Assessments International (AAI)/ External View Consulting Group | McCann-Erickson | [NAME] | [NAME], McCann-Erickson | 57 |  | x
Tiffany & Co | 21 | Ark Advisors | Ogilvy & Mather (New York & Paris) | Internal marketing | Ogilvy & Mather, BBDO NY, TBWA Paris, [NAME] (out), [NAME] (out), [NAME] (out) | 60 |  | x (global, print, digital) |  |  | x (creative) | x (OOH, video)
Cigna | 16 | [NAME] | McCann-Erickson | Hill Holliday | DDB, McCann-Erickson | % of 46.9 |  | x
Cigna | 16 | [NAME] | OMD |  | OMD, UM | % of 46.9 |  |  | x
Bose | 17/34 | Ebiquity |  | [NAME] (U.S) plus others from different parts of the world |  | 206 |  |  | x (global)
C Spire | 30 | External View Consulting Group | Doner Media | Spark | Camelot, Doner Media | 30 |  |  | x (plan & buy)
Charles Schwab Event Marketing | 11 | External View Consulting Group |  | [NAME] | [NAME], Juxt/Partners + Napier, The Marketing Arm |  | 2 |  |  |  |  | x (Event mktg)
Panda Express Restaurant Group | 28 | External View Consulting Group | [NAME] | Siltanen & Partners | [NAME], BBDO, Heat | 20 |  | x (traditional & digital) |  |  | x (creative) | x (Strategy, promo)
Porsche Cars North America | 5 | External View Consulting Group
TD Ameritrade | 11 | Hasan + Co. | [NAME] | [NAME], Silverstein & Partners | FCB, DDB + one other contender | 192.7 |  | x |  |  |  | x (AOR)
Arby's | 28 | [NAME] | Fallon | Crispin Porter & Bogusky | Fallon, BBDO, The Martin Agency | 120 |  | x |  |  | x (creative) | x (strategic creative development)
Laser Spine Institute | 16 | [NAME] |  |  |  |  |  |  |  |  | x
[NAME] | 32 | [NAME] |  |  |  |  |  |  |  |  | x
Memorial Sloan Kettering | 16 | [NAME] | Media Storm | [NAME] |  |  |  |  | x
Microsoft | 17 | [NAME] | Interpublic's McCann Erickson (AOR for adv and global deployment)     Dentsu Aegis (media plan & buy, search adv) | Razorfish (digital creative, social some media buying), Starcom MediaVest (media buying & planning), Wunderman (direct mktg, data, analytics), Y&R (creative & digital), Possible (web design), VML, [NAME] (creative and b-to-b), McCann (for X-box), CP&B (creative), Omelet, twofifteenmccann, UM | WPP, Publicis, Interpublic, Dentsu | 1000 | 12 | x (global) | x (global) |  | x
Memorial Sloan Kettering | 16 | [NAME] | Pereira & O'Dell | [NAME] |  |  |  | x
Kao USA- [NAME], Jergens, [NAME], [NAME] | 8 | [NAME] Consulting/ SCAN International | [NAME] (NY) | KBS+P |  | 38 |  | x (global)
Tripadvisor | 32 | [NAME] | Johannes Leonardo |  | [NAME], [NAME], [NAME], Droga5, Goodby Silverstein & Partners, BBH | 30 |  |  |  |  |  |  | x
Georgia-Pacific- Angel Soft & Vanity Fair | 19 | Madam | Deutsch LA | DDB & Eric Mowe + Associates |  | 26 |  | x
Georgia-Pacific- Brawny | 19 | Madam | Cutwater | DDB & Eric Mowe + Associates |  | 6 |  | x
Georgia-Pacific- Quilted Northern & Dixie | 19 | Madam | Droga5 | DDB & Eric Mowe + Associates |  | 47 |  | x
Georgia-Pacific- Sparkle | 19 | Madam | The Martin Agency | DDB & Eric Mowe + Associates |  | 9 |  | x
Red Robin | 28 | Myzme Marketing | The Integer Group |  |  |  |  |  |  |  |  | x (merchandising AOR)
[NAME] International | 12 | NJS Consulting | Grey | Zgroup Advertising | [NAME], BBDO, [NAME], Grey | 120 |  | x (lead) |  |  | x
British Airways | 32 | Oystercatchers | Bartle Bogle Hegarty | Bartle Bogle Hegarty, OgilvyOne, others | Bartle Bogle Hegarty, Ogilvy & Mather, Mother, Grey | 100 |  | x (global) |  |  | x (digital mktg communication) | x (loyalty program)
CVS Caremark | 16/29 | Pile & Co | BBDO | [NAME] | [NAME], BBDO, Grey, Havas, [NAME], Ogilvy & Mather | 115 |  | x
The Legacy Foundation- Anti Tobacco Crusade | 23 | Pile & Co | 72andSunny | [NAME] | BBDO, 72andSunny, 180LA, Anomaly, Droga5 | 50 |  | x
Verisign | 6 | Pile & Co |  | McCann SLC |  |  |  | x | x
Meijer | 29/12 | Potomac Group | Doner Media | Empower MediaMarketing | Empower, [NAME], [NAME], Zimmerman Advertising | 30 |  |  | x (plan & buy AOR)
Anheuser Busch InBev- international media U.S. not included | 12 | R3: [NAME] | Starcom (China), [NAME] (France & Latin America), Havas Media (Mexico) | UM, Havas Media, [NAME], MediaCom | UM, Havas Media, [NAME], MediaCom, Starcom | 600 |  |  | x (international)
[NAME] | 3 | R3: [NAME] | FCB West (Los Angeles) | DraftFCB |  | 3.5 |  | x |  |  | x
National Pork Board (Multicultural) | 23 | R3: [NAME] | República | Bromley |  | 23 |  | x | x
Wet N Wild (cosmetics) | 8 | R3: [NAME] | [NAME] | No incumbent |  |  |  | x |  |  | x | x (data analytics, retail/shopper [NAME])
[NAME] (PR) | 28 | R3:[NAME] |  | No incumbent |  |  |  |  |  |  |  | PR
Samsung Electronics | 34 | R3:[NAME] |  | Cheil, 72andSunny, [NAME], [NAME] |  | % of 14000 |  | x
Samsung Electronics | 34 | R3:[NAME] |  | Starcom |  | % of 14000 |  |  | x
Samsung Electronics | 34 | R3:[NAME] |  | R/GA, Razorfish |  | % of 14000 |  |  |  |  | x
Phillips 66 | 14 | Roth Associates | Media Storm | Palisades Media Group (after [NAME] filed for bankruptcy) | MediaStorm, Palisades, Initiative | 10 |  |  | x (plan & buy)
Target (undisclosed) | 29 | Roth Associates |  |  |  |  |  |  |  |  |  |  | x
Honda & Acura | 5 | [NAME] |  | Meredith Xcelerated (handles large chunk of Honda's digital mktg), MXM, Genex, RPA, [NAME] | VML, Razorfish, R/GA, Meredith Xcelerated Marketing | 50 |  |  |  |  | x (strategy, web development)
Infiniti | 5 | [NAME] |  | TBWA\Chiat\Day | [NAME], FCB, [NAME] (with [NAME]), Bartle Bogle Hegarty, [NAME], [NAME], Goodby Silversteing & Partners (with TBWA\Chiat\Day) | 450 |  | x (global)
Air New Zealand | 32 | SRI |  |  |  |  |  |  |  |  |  | x (PR)
Cisco | 17 | SRI |  |  | MRM, Digitas, Wunderman, Rosetta |  |  |  |  | x (demand [NAME])
[NAME] | 16 | SRI |  |  |  |  |  |  |  |  |  | x (PR)
Electronic Arts- US market | 34/10/27 | SRI |  | WK Media |  | 130 |  |  | x
Estee Lauder | 8/21 | SRI |  |  |  | 4 |  |  | x (digital) |  | x (media)
Estee Lauder | 8/21 | SRI |  |  |  | 4 |  |  |  |  | x (media optimization and analytics for e-commerce)
Estee Lauder | 8/21 | SRI |  | Lloyd & Co | [NAME], [NAME], [NAME] (NY) |  |  | x (global)
Estee Lauder | 8 | SRI |  | No Incumbent (new assignment) | [NAME], Johannes [NAME] | 110 |  | x (global)
Everbank | 11 | SRI | Proove Accountable Media | [NAME] |  | 8.4 |  |  | x (AOR)
Florida's Natural Orange Juice | 12 | SRI |  | 22squared |  | 10.7 |  | x
Hawaiian Airlines | 32 | SRI |  | Razorfish | BSSP, Cole & Weber, Neo@Ogilvy, Razorfish |  |  |  |  |  | x
Reebok | 3 | SRI | Venables Bell & Partners | DDB | [NAME], Venables Bell & Partners, Mother | 50-60 |  | x
Sargento Cheese | 12 | SRI | Ogilvy & Mather (Chicago) | Grey |  |  |  | x (traditional, digital) |  |  | x (creative)
Think Finance | 11 | SRI |  |  | The Richards Group, [NAME], [NAME] |  |  | x
UGG | 3 | SRI |  | House Design | Mono, BBDO, House Design, M&C Saatchi, 180LA |  |  | x (global)
Wells Fargo | 11 | SRI | BBDO San Francisco | DDB | BBDO, TBWA\Chiat\Day, [NAME], JWT (with Designkitchen) | 130 | 8 | x
BASF | 2/20 | The Bedford Group |  | Mullen, PadillaCRT, Rodgers Townsend, [NAME] |  |  |  | x | x | x | x
Duke Energy | 25 | The Bedford Group |  |  |  |  |  |  |  |  | x
Gilead Sciences | 16 | The Bedford Group |  |  |  |  |  |  |  |  |  | x
Taubman (Caribbean) | 29 | The Bedford Group |  |  |  |  |  | x | x | x | x | x
[NAME] (Prestige Outlets) | 29 | The Bedford Group |  |  |  |  |  | x | x | x | x | x
AB InBev- 10 countries in Latin America | 12 |  |  | Havas and UM |  | % of 600 |  |  | x (global)
AB InBev- Asia, China | 12 |  |  | MediaCom |  | % of 600 |  |  | x (global)
AB InBev- France | 12 |  |  | Zenith |  | % of 600 |  |  | x (global)
AB InBev- Grupo Modelo in Mexico | 12 |  |  | Havas |  | % of 600 |  |  | x (global)
[NAME] | 17 |  | True North |  | 12 agencies |  |  |  | x (plan & buy) |  | x | x (integrated communication, social media)
American Eagle Outfitters | 3 |  | Translation | [NAME] | Translation, [NAME] | 8 |  | x |  |  | x | x (social & mobile mktg)
American Elements | 20/33 |  | Cuker Interactive |  |  |  |  |  |  |  | x | x (mobile, SEO strategy)
Anheuser Busch InBev- Bud Light Platinum & extension brands (Bud Light Lime, Bud Light Lime Lime-A-Rita, Mang-O-Rita, [NAME]) | 12 |  | BBDO | Translation |  | 24.4 |  | x
Anheuser-Busch InBev- Corona Extra (overseas markets incl Europe and Asia) | 12 |  | The Bull-White House | JWT (in Spain) & others | The Bull-White House, 180 Amsterdam, JWT (Spain) | 50
Apple | 17 |  | In-house | TBWA/Chiat/Day | AKQA, Huge, Area 17, [NAME] | % of 600 |  | x (tv advertising) |  |  | x
Ashley Furniture HomeStore | 18 |  | McCann Erickson | Zimmerman Advertising |  | 50 |  | x
Asics | 3 |  | Starcom | Vitro |  | 14.6 |  |  | x (global plan & buy) |  |  | x (global communication strategy, data & analytics)
Atlantis Paradise Resort | 32 |  |  | Zimmerman Advertising |  | 20 |  | x | x
Audi | 5 |  |  | AKQA |  |  |  |  |  |  | x
[NAME] | 32 |  | Partners + Napier |  |  | 1.8 |  |  |  |  |  | x (brand identity, [NAME])
Ball Horticultural Company- Wave an Burpee Home Gardens | 2 |  | Upshot |  |  |  |  | x | x (plan & buy) |  | x (initiative) | x (AOR, brand strategy, retail mktg)
Ball Horticultural Company- Wave an Burpee Home Gardens | 2 |  | Upshot with Zapwater |  |  | 0.5 |  |  |  |  |  | x (PR)
[NAME] Grill | 28 |  | Della Femina Advertising |  |  |  |  | x |  |  | x | x (advertising, [NAME], PR, community relations)
[NAME] | 12 |  | [NAME] |  |  | 0.01 |  | x
[NAME] | 12 |  | [NAME] |  |  |  |  |  |  |  | x (global AOR) | x (social media, mobile)
Ben & Jerry's | 12 |  | Mekanism | Silver & Partners |  | 11.6 |  | x
Berlitz | 9 |  | Havas [NAME] |  | 4 finalists | 1.1 |  | x |  | x | x
[NAME] | 12 |  | Mother London | McCann Erickson |  |  |  | x (global) |  |  |  | x (global adv)
Big Lots | 29 |  | O'Keefe, Reinhard & Paul | [NAME] |  | 50 |  |  |  |  |  | x (AOR)
[NAME] | 18 |  | [NAME] | Cramer-Krasselt (creative)         PHD (media) | Cramer-Krasselt, [NAME], [NAME] | 30 |  | x | x |  | x | x (AOR, strategy, PR, social, analytics)
Black Infusion- Black Fig Vodka | 12 |  | Allen & Gerritsen |  |  |  |  | x
Blink Fitness | 27 |  | Redscout |  |  |  |  |  |  |  |  | x (innovation,service redesign,future comm)
Boston Boot Company | 3 |  | CTP |  |  |  |  |  |  |  | x (website development) | x (broadcast production, PR, branding)
Brooks Running Company | 3 |  | [NAME] (Seattle) |  |  | 3.5 |  |  |  |  | x (AOR, content and web elements) | x (social media, experiential)
Build-A-Bear | 10/29 |  | UM (NY, Detroit, London) | RJ Palmer | No review was done | 12 |  |  | x (plan & buy) |  | x | x (strategy, analytics)
Burger King | 28 |  | [NAME] (WPP) | Mother, CHI & Partners and Pitch Code & Theory, Horizon Media | No formal review | 325 |  | x (global) |  |  |  | x (AOR)
[NAME] | 27 |  | Critical Mass |  |  |  |  |  |  |  | x (AOR)
California Tobacco Control Program | 23 |  |  |  |  | 75 |  | x
Cars To Go (Cars2Go) | 5 |  |  |  |  |  |  |  |  |  |  |  | x
CashInMyBag.com | 3/7/33 |  | Crane Communications |  |  |  |  |  |  |  |  |  | x
CenturyLink | 30 |  |  |  |  | 89 |  | x |  |  | x
Champs Sports | 27/3 |  | Translation |  |  | 5.9 |  |  |  |  |  | x (AOR, social media)
Charity Aware | 23 |  | Haberman |  |  |  |  |  |  |  | x | x (brand, strategy)
[NAME] | 11 |  | iCrossing |  |  | 64.2 |  |  |  |  | x
Chevrolet- Latino/Hispanic market | 5 |  | Casanova Pedrill | [NAME] | [NAME], [NAME] | 63.2 |  |  |  |  |  | x (Latino mkt)
Chipotle | 28 |  | GSD&M | Compass Point Media |  | 9.7 |  | x (some projects) | x
Church's Chicken | 28 |  | Made with [NAME] |  |  | 20 |  | x |  |  |  | x (AOR, multicultural)
Citizens | 3 |  | Wieden + Kennedy (Tokyo) |  |  | 25 |  |  |  |  |  | x (global branding)
Cobra Golf | 27 |  |  |  |  |  |  | x |  |  |  | x (global AOR)
Comcast | 30 |  |  | Starcom, MediaVest, Maxus |  | 1000 |  |  | x
Community HousingWorks | 23/26 |  | Scatena Daniels Communications |  |  |  |  |  |  |  |  |  | x
ConAgra | 12 |  | Spark | MediaCom |  | 130 |  |  | x (plan & buy)
Connecticut Children's Medical Center | 16 |  | Cronin and Company |  |  |  |  | x (AOR)
Coors Light- Ireland | 12 |  | CKSK (above the line) Goosebump (below the line) | [NAME] |  |  |  | x
CPG Building Products- Azek Building Products and TimberTech Brands | 26/20 |  | Y&R Chicago |  |  |  |  | x | x |  |  | x (strategy)
Crate & Barrel | 29 |  |  | TBWA/Chiat/Day |  | 6 |  | x
Cremo Company | 8 |  | Jekyll & Hyde Advertising and Marketing |  |  |  |  |  |  |  |  | x (AOR)
Dave & Buster's | 10/27 |  | Rockfish | Y & R Chicago |  |  |  |  |  | x (CRM) | x (AOR)
Dean College | 9 |  | CTP |  |  |  |  |  |  |  |  | x (branding, adv, broadcast production, PR, social media)
Dell- software | 17 |  |  |  |  |  |  | x
De'Longhi North America | 18 |  |  |  |  |  |  | x
DenTek- nighttime Dental Guards | 8 |  | Jekyll & Hyde Advertising and Marketing |  |  |  |  | x
[NAME] | 12 |  | TDA_Boulder |  |  |  |  |  |  |  |  | x (AOR, advertising, brand identity, new packaging)
Dogswell | 33 |  | Cuker Interactive |  |  |  |  |  |  |  | x
Dover International Speedway | 27 |  | Crossmedia |  |  | 1.2 |  |  | x (AOR)
DSW | 29 |  | MediaCom | RJ Palmer & Targetcast |  |  |  |  | x (buy, plan, strategy)
Dubai Corporation for Tourism and Commerce Marketing | 32 |  | Atmosphere Proximity |  |  |  |  |  |  |  | x (global AOR) | x (social media, mobile)
Duracell | 19 |  |  | Acme Idea Inc. | Anomaly, mcgarrybowen, Saatchi & Saatchi, Grey | 50 |  | x
E*Trade | 11 |  | SS+K |  |  |  |  |  |  |  | x (online strategies) | x (social media, mobile)
E*Trade | 11 |  | Ogilvy | Spark |  | 109 |  |  | x (AOR)
Ebay | 7 |  |  | Venables Bell & Partners |  | 51 |  | x (global) | x
eHarmony | 7 |  |  |  |  | 80 |  |  |  |  |  |  | x
EmblemHealth | 16 |  | Strat Farm |  |  |  |  | x | x |  |  | x (strategic)
Energy Upgrade California | 25 |  | [NAME] (with Momentum for experiential mktg, Casanova Pendril for Hispanic mktg, InterTrend for Asian mktg) |  |  |  |  | x | x (plan & buy) |  | x (media plan & buy) | x (AOR, strategy, communication planning, experiential, production)
ERA Real Estate | 26 |  | [NAME] |  |  | 1.9 |  | x | x (plan & buy)
Fairlife | 12 |  | SS+K |  |  |  |  | x |  |  | x | x (social media, outdoor)
Famosa Toys- Pinypon and Nenuco, Dareway | 27/10 |  | BPN |  |  | 0.78 |  |  | x (AOR)
First Western Trust | 11 |  | [NAME] |  |  |  |  | x |  | x | x | x (AOR)
Foot Locker | 3/29 |  | Translation | Zambezi |  | 22 |  |  |  |  |  | x (Advertising, social media)
Fossil | 3 |  | R/GA | No incumbent |  |  |  |  | x (plan & buy) |  |  | x (social mktg lead, social strategy, analytics, content creation)
FrieslandCampina- Asia | 12 |  | Carat |  |  |  |  |  | x (plan & buy Asia mkt)
Gap | 3/29 |  | Wieden + Kennedy (NY) | [NAME] project basis (after spilt with Ogilvy in '12) | No review was done | 60 |  | x (global lead) | x
Ghirardelli Chocolate Inc. | 12 |  | FCB West | [NAME] | Grey, Cutwater, Butler Shine Stern & Partners, FCB West | 25 |  | x
Giorgios Hospitality Group | 28 |  | The Republik |  |  |  |  |  |  |  |  |  | x
[NAME] | 16 |  |  | 11 agencies globally |  | 1600 |  |  | x(global)
GNC | 16/29 |  | [NAME] | Arnell Group (creative), [NAME] (media) | [NAME], Wieden + Kennedy (out), Droga5 (out), [NAME] | 41 |  | x | x
Google Inc- Nexus line | 17 |  |  |  |  | 150 |  | x
Gorilla Glue | 19 |  | Curiosity Advertising |  |  | 2.7 |  |  |  |  | x (AOR)
H & M- Poland | 29 |  | MEC Poland |  |  |  |  |  | x (AOR)
Heinz | 12 |  | OMG's OMD and PHD (plan & buy International)         UM (plan & buy US and Canada) | Dentsu Aegis (most oversears regions)   [NAME] (US) | OMG, UM, Dentsu Aegis, MediaCom + others in WPP network | 250 |  |  | x (global)
Heinz | 12 |  |  |  |  |  |  |  |  |  |  | x (efficiency)
Hershey | 12 |  |  | Arnold, Geppetto Group, [NAME], [NAME], plus 2 others |  |  |  | x
Hong Kong Beer | 12 |  | Cultivator Advertising & Design |  | No review was done |  |  | x |  |  |  | x (AOR)
Hooters | 28 |  | Initiative | MP Media & Promotions |  | 10 |  |  | x |  | x | x (communication strategy, investment, analytics)
Hopsteiner | 12 |  | The EGC Group |  |  |  |  |  |  |  |  | x (social media AOR, media realtions)
Hospitality Mints | 12 |  | Marriner Marketing Communications |  |  |  |  |  |  |  | x (strategy & design) | x (social community, search mktg, content)
HTC | 17 |  |  | Waggener Edstrom (North America) and others |  | 43 |  |  |  |  |  | x (global PR)
HTC America | 17/30/34 |  | Deutsch LA | Ogilvy & Mather |  | 43 |  | x
Huawei- global product launch & consumer events | 30 |  | Isobar |  |  |  |  |  |  |  | x (marketing)
Hugo Boss | 3 |  |  | Havas Media |  |  |  |  | x (global)
I Love A Clean San Diego | 23 |  | Scatena Daniels Communications |  |  |  |  |  |  |  |  | x (AOR)
[NAME] | 23 |  | The Republik |  |  |  |  |  |  |  |  |  | x
Ignite Restaurant Group- [NAME]'s [NAME] and [NAME] | 28 |  |  |  |  |  |  |  |  |  |  |  | x
Infiniti | 5 |  |  |  |  |  |  |  |  |  |  | x (global social media)
Institute Of Culinary Education | 9 |  | U.S. International Media |  |  |  |  |  | x (plan & buy) |  |  | x (mkt reasearch)
INVISTA- Tecgen | 3 |  | Partners + Napier |  |  |  |  | x |  |  |  | x (branding, engagement, [NAME], product design rec,. Promo)
Island of Curacao | 32 |  | TRAFFIQ |  |  | 1.2 |  |  | x (AOR)
[NAME] | 11 |  | SS+K | In-house |  | % of 6.7 |  | x (AOR)
[NAME] | 11 |  | Allscope Media | In-house |  | % of 6.7 |  |  | x (AOR)
Jacobs coffee- European mkt | 12 |  |  | JWT (London) |  | % of 7 |  |  |  |  |  |  | x
Jagermeister | 12 |  | Deutsch NY | Mistress |  | 5.6 |  |  |  |  |  | x (Lead agency, brand campaign, communcation)
Jamba Juice | 12 |  | [NAME] |  |  | 0.2 |  |  |  |  |  | x (socila media and PR AOR)
[NAME] | 27 |  | BBDO (New York) | Hill Holliday |  | 20 |  | x (multimedia)
[NAME] | 3 |  | Droga5 | NSG/Swat | No formal review | 11.3 |  | x |  |  |  | x (strategy)
Kaiser Permanente | 16 |  |  |  |  | 50 |  |  |  |  | x
[NAME] | 8 |  |  | McGrath Business Communications |  |  |  |  |  |  |  | x (PR)
Kraft- Maxwell House | 12 |  | Taxi | Wieden + Kennedy |  | 25 |  | x
[NAME] | 12 |  |  |  |  | 15-20 |  | x
[NAME] | 12 |  | VML | No incumbent |  | 0.2 |  |  |  |  | x (AOR)
Kubota Construction Equipment | 26 |  | [NAME] |  |  | 4.4 |  |  |  |  |  | x (AOR)
Land Rover | 5 |  | Brand Union with Digit |  |  |  |  |  |  |  |  | x (brand identity)
Lenny & Larry's | 12 |  | [NAME] |  |  |  |  | x
[NAME] | 3 |  | DraftFCB and House Worldwide | Wieden + Kennedy | No formal review | 39.4 |  | x (global) |  |  |  | x (global mktg, strategic support)
L'Oreal- Loyalty program Lancome Elite Rewards | 8 |  | Olson1to1 |  |  |  |  |  |  |  |  | x (loyalty program)
Lufthansa | 32 |  |  | Mindshare |  | 100 |  |  | x (global plan & buy)
[NAME] | 12 |  | Griffin [NAME] |  |  |  |  | x (AOR) | x |  |  | x (PR, brand planning)
Major League Baseball | 27 |  | BBDO (New York) | Hill Holliday |  | 20 |  | x (multimedia)
[NAME] | 8 |  | Jekyll & Hyde Advertising and Marketing |  |  |  |  |  |  |  |  | x (brand awareness)
MasterCard Inc | 11 |  | Carat (except for Latin America stays with UM) | UM | Carat, PHD, MediaVest, GroupM | 200 |  |  | x (global plan & buy)
MasterCard Inc | 11 |  |  |  |  |  |  |  |  |  |  | x (strategy)
McDonald's- Hispanic Market | 28 |  | Boden PR | VPE PR |  |  |  |  | x (strategy, relations) |  |  | x (Hispanic PR, blogger relations, social media)
McDonald's- Ohio Valley Co-Op | 28 |  | [NAME] |  | [NAME], [NAME], [NAME] |  |  | x | x (plan & buy) |  |  | x (strategic plan, social elements)
McDonald's Operators of the Capital District | 23/28 |  | Cronin and Company |  |  |  |  |  |  |  |  | x (PR AOR)
Mercedes Benz | 5 |  | PHD | PHD |  | 320 |  |  | x
Metropolitan Transportation Authority (MTA) | 25 |  | Pulsar Advertising and Arcade Creative Group | Korey Kay & Partners |  | 7 |  | x |  |  | x (communication) | x (AOR)
Microsoft | 17 |  |  | Starcom Media Group |  | 730 |  |  | x (plan & buy)
MillerCoors- Lite and Fortune | 12 |  |  | Saatchi & Saatchi |  |  |  | x
MillerCoors- [NAME] | 12 |  | Saatchi & Saatchi (out in June), Ogilvy, Johannes [NAME] | Saatchi & Saatchi |  | 159.7 |  | x (WPP for summer season)
MillerCoors- [NAME] market | 12 |  |  | [NAME] |  |  |  | x (tv and radio)
Motel 6 | 32 |  | Code and Theory |  |  |  |  |  |  |  | x
Mount Airy Casino | 13 |  |  |  |  | 5
Mozido | 17 |  | Shoptology |  |  |  |  |  |  |  |  | x (AOR)
National Confectioners Association | 23 |  |  |  |  | 2 |  |  |  |  |  | x (PR)
Nationwide Insurance | 33/7 |  | Ogilvy & Mather |  |  |  |  | x |  |  | x | x (OOH)
NBA 2K | 10 |  | [NAME] (LA) |  |  |  |  | x |  |  | x | x (social media)
NBCUniversal | 30/22 |  |  | Ignited |  | 92.3 |  |  |  |  | x
Nestle- Gerber baby food, Pure Life, Ourshine, Nesquik | 12 |  |  |  |  | 25 |  |  |  |  |  | x (corporate image)
Nestle Toll House and VeryBestBaking.com | 12 |  | Resource | JWT/Digitaria |  | 0.4 |  |  |  |  | x (AOR, strategy, contente, search) | x (social media)
New Jersey Lottery | 13 |  |  | Brushfire |  | 5 |  | x
New York Lottery | 13 |  |  | DDB NY |  | 50 |  | x
[NAME] | 5 |  | [NAME] |  |  |  |  |  |  |  |  | x (PR, event promo, produc debut)
NovaMex- Hispanic/Latino market | 12 |  |  |  |  |  |  |  |  |  |  |  | x
Nuance Communication's Document Imagine Division | 6 |  | Mechanica | Local agencies |  | 10.3 |  | x | x |  |  | x (branding)
Oakland Museum of California | 23/33/10 |  | H&L Partners |  |  |  |  |  |  |  |  | x (AOR)
Oakley | 3 |  | Eleven | In-house |  | 11.3 |  | x
O'Charley's | 28 |  | Bohan Advertising | Doner | Bohan Advertising + 2 other finalists | 10 |  | x
O'Keeffe's- Working Hands, [NAME], Life Out There | 8 |  | Curiosity Advertising |  |  | 3.4 |  |  |  |  | x (AOR)
Old Navy | 29 |  |  | Crispin Porter & Bogusky |  |  |  | x
Old Town Chamber of Commerce | 23 |  | Scatena Daniels Communications |  |  |  |  |  |  |  |  | x (AOR)
Orgain | 12 |  | Jekyll & Hyde Advertising and Marketing |  |  |  |  | x |  |  | x
Organic Gemini | 12 |  | JWALK |  | No review was done |  |  |  |  |  |  | x (AOR)
[NAME] | 28 |  |  | Cramer-Krasselt |  |  |  | x
[NAME] Pizzeria and [NAME] Grilled Sandwiches | 28 |  | Full Contact Advertising |  |  | 2.8 |  | x (development) |  |  |  | x (strategic planning, research, brand mgt)
PayWith Worldwide | 17 |  | DDB Canada |  |  |  |  |  |  |  |  | x (AOR)
Peet's Coffee & Tea | 12/28 |  | Razorfish |  |  |  |  |  |  |  | x (global)
Percipia | 17 |  | RPM Advertising |  |  |  |  | x |  |  | x | x (POS material, collateral)
Pernod Ricard- Olmeca Altos Tequila | 12 |  | [NAME] |  | 5 agencies were part of review |  |  | x
PetSmart | 29 |  | OMD | KSL (bankrupt) then used Bernstein-Rein |  | 117.6 |  |  | x (plan & buy)
Pizza Hut | 28 |  | MRY | Martin and Huge |  |  |  |  |  |  | x | x (social media strategy)
Portuguese Cork Association | 23 |  | DDB Public Relations |  |  |  |  |  |  |  |  | x (communications partner)
Principal Financial Group | 11 |  |  | TBWA/Chiat/Day |  | 15-20 |  | x
Prospect New Orleans | 23/34 |  | Deveney Communications |  |  |  |  |  |  |  |  | x (AOR)
Public Storage | 33 |  |  |  |  | 10-15 |  |  |  |  |  |  | x
Puma | 3 |  | DigitasLBi |  |  |  |  | x (digital) |  |  | x | x (analytics, social & community mgt, real time mktg)
[NAME] | 3 |  |  |  |  |  |  | x |  |  |  | x (global AOR)
Purina- [NAME] dog food | 33 |  | Publicis & Hal Riney | Fallon | [NAME], Publicis & Hal Riney | 52 |  | x
RealBeanz | 12 |  | JWALK |  |  |  |  | x |  |  | x | x (AOR, brand strategy, brand planning,social)
RealBeanz | 12 |  | 5W Public Relations |  |  |  |  |  |  |  |  | x (PR AOR)
Rec Boat Holding- Scarab line | 27 |  | The Republik |  |  |  |  |  |  |  |  | x (project to develop merch. Kits)
Red Door Company | 26 |  | The Republik |  |  |  |  |  |  |  |  | x (mkt strategy, sales collateral)
Red Lion Hotels | 32 |  | [NAME] |  |  | 1.6 |  |  |  |  |  | x (AOR)
Red Lobster | 28 |  |  |  |  | 155 |  | x
Red Mango | 28 |  | EGC Group |  |  | 0.5 |  | x |  |  | x | x (AOR, lead mktg, strategy, social media, local store mktg)
[NAME] | 21 |  |  |  |  | 0.5 |  |  |  |  | x (AOR)
Remington- men's shaving and grooming line | 8 |  | Brushfire |  |  |  |  | x (AOR) |  |  | x | x (brand awareness, social media, PR, cause-related)
Remy Cointreau- Bruichladdich and the Botanist Gin | 12 |  | Walrus |  |  |  |  |  |  |  |  | x (print, trade education, POS, other collateral material)
[NAME] Johnson Memorial Hospital | 16 |  |  |  |  | 3-5 |  |  |  |  |  |  | x
Roche Diagnostics | 16 |  | HY Connect |  |  |  |  |  |  |  | x (communication) | x (strategic planning, adv)
Saint James School of Medicine | 16/9 |  | Two by Four |  |  |  |  |  |  |  | x (search engine) | x (branding)
Samsung - global | 17/34 |  |  | Fleishman-Hillard, Edelman, MWW, Allison & Partners, [NAME] |  | 558.8 |  |  |  |  |  | x (PR)
Sanuk | 3 |  | Ignited |  |  | 1.8 |  | x | x (plan & buy) |  | x (media, production, video) | x (AOR)
Seagrove Area Potters Association | 23 |  | The Republik |  |  |  |  |  |  |  | x (website) | x (design logo, brand collateral)
Sears- Craftsman, DieHard, Kenmore | 29 |  | Havas (Chicago) | Y&R Chicago |  |  | 5 | x |  |  | x | x (social media)
Sears, Roebuck & Co- Apparel business | 29/3 |  | [NAME] | McGarryBowen |  | 1000 |  | x
SecondWave Recycling | 33 |  | Scatena Daniels Communications |  |  |  |  |  |  |  |  |  | x
Sharp Electronics Marketing Company of America | 34 |  | [NAME] | Rokkan |  |  |  |  |  |  |  | x (social media AOR, content mktg strategy and execution)
Shure | 34 |  | Allen & Gerritsen |  |  |  |  |  |  |  |  | x (social AOR)
Southwest Airlines | 32 |  |  | VML and Wunderman |  |  |  |  |  |  | x
[NAME] [NAME] | 12 |  | The Halo Group |  |  |  |  | x
Starbucks Corp | 12 |  | Spark | PHD |  | 95 |  |  | x
Stoli Group USA- Stolichnaya Vodka | 12 |  | The Martin Agency | [NAME] |  | 0.5 |  | x (global)
Stoli Group USA- Stolichnaya Vodka | 12 |  | Horizon Media |  |  |  |  |  | x
Suffolk University | 9 |  | Devito/Verdi |  |  |  |  | x |  |  | x | x (AOR)
Sun Pacific- Cuties & addt'l products and brands | 12 |  | [NAME] |  |  |  |  | x | x (strategy, planning, placement) |  |  | x (AOR, PR, brand strategy)
Sunseeker London | 21 |  | TBWA\Chiat\Day (NY) |  |  |  | 4 |  |  |  | x
Symantec- Norton | 17 |  | Grey S.F. (with MediaCom) | [NAME] |  | 50 |  | x (global) | x (strategy, plan & buy) |  |  | x (brand, social strategies)
TEDMED | 16 |  | TBWA\WorldHealth |  |  |  |  |  |  |  | x (AOR global)
The Israel Ministry of Tourism- U.S. and Canada | 32/23 |  | The Woo | Bodden Partners |  |  |  |  | x (plan) |  |  | X (AOR, conception, strategy)
The National Geographic Channels | 22 |  | We Are Social |  |  |  |  | x (social media) |  |  |  | x (social media, strategy)
The Pat Tillman Foundation | 23 |  | Launchpad |  |  |  |  | x |  |  |  | x (AOR)
The Salvation Army | 23 |  | Richards Partners |  |  |  |  |  |  |  |  | x (PR AOR)
The Valley Forge Convention & Visitors Bureau | 32 |  | Agilevat and Devine + Partners |  |  |  |  |  |  |  |  | x (AOR, and brand strategy)
Timberland | 3 |  | Assembly | Media Hub |  |  |  |  | x (plan & buy, digital) |  | x (media plan & buy)
Tokyo Summer and Paralympic Olympics | 27 |  | Dentsu |  |  | 104 |  |  |  |  |  | x (AOR)
Toyota- Hydrogen Fuel Cell Vehicle pre-launch campaign | 5 |  | Droga5 | No incumbent- new product |  |  |  | x
Travel Alberta | 32/23 |  | Critical Mass |  |  |  |  |  |  |  |  | x (AOR)
Travel Oregon | 23 |  | LANE |  |  |  |  |  | x (relations) |  |  | x (AOR, PR, campaign strategy & execution)
Trulia | 26 |  | FCB West (San Francisco & Los Angeles) | In-house |  | 45 |  | x
Trulia | 26 |  | Initiative |  |  |  |  |  | x (plan & buy)
Turtle Wax | 5/19 |  | O'Keefe, Reinhard & Paul | BBDO |  | 3 |  | x
Tylenol | 16 |  | [NAME] |  |  |  |  |  |  |  |  | x (PR)
U.S. Marine Corp | 33 |  |  | JWT |  |  |  | x
U.S. Navy | 33 |  |  | [NAME] |  |  |  | x
Uconn Health | 16 |  | Cronin and Company |  |  |  |  | x
Uniden America | 34 |  | Willow St. Agency |  |  |  |  |  |  | x (digital) | x (direct mail & mobile apps) | x (AOR, social media)
United Continental Holdings | 32 |  |  | McGarryBowen (creative), Horizon (media) |  | 60 |  | x | x (plan & buy) | x | x
USA Today | 33 |  | Movement Strategy |  |  |  |  |  |  |  |  | x (social media AOR)
Victorinox Swiss Army Watches | 3 |  | [NAME] |  |  | 0.02 |  | x
Visit Scotland | 32 |  | Geometry Global |  |  |  |  | x
Visit Scotland- U.S., Canada, Australian | 32 |  | Crossmedia |  |  |  |  |  | x (global AOR) |  | x (media)
Vivint | 6/7 |  | Deutsch LA | R&R Partners |  |  |  | x |  |  |  | x (marketing)
Vodafone | 30 |  | MEC | OMD | MEC, Carat | 950 |  |  | x (global)
Volkswagen- 30 markets plus MAN and VW Group in Poland | 5 |  | MediaCom | MediaCom | No formal review | 3100 |  |  | x (global) |  |  | x (strategic media)
Volvo | 5 |  | Mindshare | Havas Media (US), Mindshare (international) | Havas Media, Mindshare | 297 |  |  | x (global plan & buy)
Weight Watcher | 16 |  | Wieden + Kennedy | McCann Erickson (NY) | No review was done | 150 |  | x
Whataburger | 28 |  | [NAME] | Southwest Media Group |  | 35 |  |  | x (plan & buy)
Whole Foods Market | 12/29 |  |  |  |  |  |  | x
[NAME] | 12 |  | The Partnership | In-house |  |  |  |  | x |  | x (media) | x (AOR)
[NAME] | 12 |  | BBDO New York | Barton F Graf 9000 | No formal review | 1 |  | x
Yamaha Motor Corp. USA | 5 |  |  | Marshall Design |  | 25 |  |  |  |  | x | x (social media)
302 |  | 67 | 214
 | CATEGORY KEY |  |  | REVENUE RANGES
 | 1 | Aerospace |  | Level 1 | Up to $250,000
 | 2 | Agriculture |  | Level 2 | $250,000 - $500,000
 | 3 | Apparel & Fashion |  | Level 3 | $500,000 - $1,000,000
 | 4 | Appliance |  | Level 4 | $1,000,000 - $2,000,000
 | 5 | Automotive |  | Level 5 | $2,000,000 - $4,000,000
 | 6 | Business Services & Office Products |  | Level 6 | $4,000,000 - $6,000,000
 | 7 | Consumer Services |  | Level 7 | $6,000,000 - $10,000,000
 | 8 | Cosmetic, Perfumes, Toiletries |  | Level 8 | $10,000,000 - $15,000,000
 | 9 | Education |  | Level 9 | $15,000,000 - $20,000,000
 | 10 | Entertainment & Culture |  | Level 10 | $20,000,000 - $25,000,000
 | 11 | Financial Services |  | Level 11 | $25,000,000 - $40,000,000
 | 12 | Food & Beverages |  | Level 12 | Over $40,000,000
 | 13 | Gambling
 | 14 | Gasoling/Petroleum
 | 15 | Government
 | 16 | Healthcare
 | 17 | Technology
 | 18 | Home Products
 | 19 | [NAME]
 | 20 | Industrial, Manufacturing & Chemicals
 | 21 | Luxury & Imported Products
 | 22 | Media
 | 23 | Non-Profit, Associations & Public Services
 | 24 | Professional Services
 | 25 | Public Utilities
 | 26 | Real Estate, Building & Construction
 | 27 | Recreation & Sports
 | 28 | Restaurants
 | 29 | Retail
 | 30 | Telecommunications
 | 31 | Tobacco
 | 32 | Travel
 | 33 | Other
 | 34 | Electronics