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Marketing, Sales and Service: Marketing Communications and Promotion
Career Pathway Plan of Study for ►Learners ►Parents ►Counselors ►Teachers/Faculty
This Career Pathway Plan of Study (based on the Marketing Communications and Promotion Pathway of the Marketing, Sales and Service [NAME]) can serve as a guide, along with other career planning materials, as learners continue on a career path. Courses listed within this plan are only recommended coursework and should be individualized to meet each learner’s educational and career goals. *This Plan of Study, used for learners at an educational institution, should be customized with course titles and appropriate high school graduation requirements as well as college entrance requirements.
EDUCATION | LEVELS | GRADE | [NAME] | Math | Science | Social Studies/ Sciences | Other Required Courses Other Electives Recommended Electives Learner Activities | *Career and Technical Courses                    and/or Degree Major Courses for        Marketing Communications and Promotion Pathway | SAMPLE                               Occupations Relating                                     to This Pathway
 |  | Interest Inventory Administered and Plan of Study Initiated for all Learners
[NAME] |  | 9 | [NAME] I | Algebra I or Geometry | Earth or Life or Physical Science or Biology | State History Geography | All plans of study should meet local and state high school graduation requirements and college entrance requirements. Certain local student organization activities are also important including public speaking, record keeping and work-based experiences. | • Business Essentials • Business Technology Applications | ►Account Executive ►Account Supervisor ►Administrative Support                          .   Representative ►Advertising Manager ►Analyst ►Art/Graphics Director ►Circulation Manager ►Contract Administrator ►Co-op Manager ►Copywriter ►Creative Director ►Customer Service Representative ►Interactive Media Specialist ►Marketing Associate ►Media Buyer/Planner ►Promotions Manager ►Public Information Director ►Public Relations Manager ►Research Assistant ►Research Specialist ►Sales Promotion Manager ►Sales Representative ►Trade Show Manager
 |  | 10 | [NAME] | Geometry or Algebra II | Biology or Chemistry | U.S. History |  | • Marketing • Advanced Business Technology . Applications
 |  | 11 | [NAME] | Pre-Calculus or Algebra II | Chemistry or Physics | World History Psychology |  | • Principles of Marketing Communications • Principles of Sales and Promotion
 |  | College Placement Assessments-Academic/Career Advisement Provided
 |  | 12 | [NAME] | Pre-Calculus or Calculus or Trigonometry or Statistics | Physics or other science course | Government Economics |  | • Promotional Planning • Principles of Marketing Research
 |  | Articulation/Dual Credit Transcripted-Postsecondary courses may be taken/moved to the secondary level for articulation/dual credit purposes.
POSTSECONDARY |  | Year 13 | English . Composition English Literature | Algebra or Calculus | Lab Science | Economics Psychology | All plans of study need to meet learners’ career goals with regard to required degrees, licenses, certifications or journey worker status. Certain local student organization activities may also be important to include. | • Integrated Marketing Communications • Consumer Behavior
 |  | Year 14 | Speech/ Oral . Communication Technical Writing |  |  | Sociology Public Policy |  | • Media Buying and Planning • International Marketing
 |  | Year 15 | Continue courses in the area of specialization. |  |  |  |  | • Continue Courses in the Area of . Specialization
 |  | Year 16 |  |  |  |  |  | • Complete Marketing Communications and                                  . Promotion Major . (4-year degree program)
 |  |  |  |  |  |  |  |  | SAMPLE
 |  |  |  |  |  | Project funded by the U.S. Department of Education (VO51B020001)