Spreadsheet: 75370d1275942392-automate-information-importing-template
Sheet: C

Rationale: as with recruitment, bias can be introduced where incentives are involved. The type of incentive can alter the mix of panelists who say they are motivated to take surveys for money which, in turn, has been shown to affect response to attitudinal and concept-related questions.
C1. Do respondents in your panel get a reward (such as cash, points, or sweepstakes entry) for a completed survey (i.e., excluding screenouts or over quota)?
 |  |  | Descriptions / Definitions
If YES above, what percentage of your total completed surveys are rewarded in each of the following ways (i.e., excluding screenouts or over quota)? | Choose From [NAME] | ð | Completed Survey
C2. Monetary incentive where respondent receives an outright cash gift (i.e., cash, paper check, pre-paid debit card, retailer-specific coupon, etc.) |  | ð | NOTE: some projects may offer multiple incentives or types of rewards, hence totals may add to more than 100%.
Enter any comments/clarifications for QC2 here
C3. Point system where respondent has some choice on the type of incentive, and to whom the money is paid (him/herself, charity, etc.)
Enter any comments/clarifications for QC3 here
C4. Point system where respondent can 'cash in' for money when reaching a certain threshold
Enter any comments/clarifications for QC4 here
C5. Lottery tickets for chance to win (i.e., from state lottery)
Enter any comments/clarifications for QC5 here
C6. Sweepstakes entry (i.e., chance to win prizes based on random drawings)
Enter any comments/clarifications for QC6 here
C7. Other method(s) (specify)
Enter any comments/clarifications for QC7 here
PLEASE ANSWER C8/C9 ONLY IF REWARD OR INCENTIVE SYSTEM HAS SOME FORM OF MONETARY VALUE
C8. Calculated in dollars, on average what do respondents receive for filling out a consumer survey of 10 minutes (approximately 40 question items)? |  | ð | NOTE: please include all awarded incentives, whether claimed or not, for completed interviews. For rewards based on non-cash awards, please convert their value to dollars, if possible.
Enter any comments/clarifications for QC8 here
C9. Among active panelists (i.e., completed any survey or had any account activity in the past six months) what is the average cumulative dollar value in rewards for all online surveys completed in the past 12 months? Base your answer on studies among consumers, not BTB or highly specialized targets. |  | ð | NOTE: please include all awarded incentives, whether claimed or not, for completed interviews. For rewards based on non-cash awards, please convert their value to dollars, if possible.
Enter any comments/clarifications for QC9 here
 |  |  | 1 | Not Applicable | 1 | Not Applicable | 1 | Not Applicable | 1 | Yes
 |  |  | 2 | 1%-9% | 2 | None ($0) | 2 | $1-$10 | 2 | No
 |  |  | 3 | 10%-19% | 3 | $.01-$.49 | 3 | $11-$19 | 3 | Not Sure
 |  |  | 4 | 20%-29% | 4 | $.50-$.99 | 4 | $20-$29
 |  |  | 5 | 30%-39% | 5 | $1.00-$2.99 | 5 | $30-$39
 |  |  | 6 | 40%-49% | 6 | $3.00-$4.99 | 6 | $40-$49
 |  |  | 7 | 50%-59% | 7 | $5.00-$6.99 | 7 | $50-$59
 |  |  | 8 | 60%-69% | 8 | $7.00-$9.99 | 8 | $60-$69
 |  |  | 9 | 70%-79% | 9 | $10.00+ | 9 | $70-$79
 |  |  | 10 | 80%-89% | 10 | Not Sure | 10 | $80-$89
 |  |  | 11 | 90%-99% |  |  | 11 | $90-$99
 |  |  | 12 | 1 |  |  | 12 | $100+
 |  |  | 13 | Not Sure |  |  | 13 | Not Sure
Definition of Completed Survey
The number of respondent-completed surveys on a research project that are acceptable for purposes of analysis (not including those respondents who have been screened out or are overquota).  Most research projects pre-specify the targeted number of completes during the design stage.  These requirements should be met prior to the closing of the data collection phase(s) of the study. A "complete" is generally not defined as a survey where 100% of the questionnaire items are filled out by the respondent.  Instead, rules may be specified by particular stakeholders in the research process.  For example, a complete may be defined as a case where the respondent has answered a certain total percentage of questions on the survey questionnaire.
Top