Spreadsheet: 41786ed7-82a3-4a3f-9ac7-771309d981bb
Sheet: Summary

 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | Instructions:
 |  |  | Test Protocol Summary |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | MECLABS LLC © - All Rights Reserved |  |  | White areas are places where information and/or data should be entered. All other areas (light blue boxes) will calculate automatically based on other entries. For more detailed instructions on a particular item, hover over the question marks.
 |  |  | [Enter Test Name Here]
 |  |  | TEST PLANNING
 | 1 |  | Research Question |  |  |  |  |  |  |  |  |  |  |  |  |  | u = 2q + t + m+ 2v + i ©
 |  |  | [enter the research question here] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | ?
 |  |  | Pre-test hypotheses and notes:
 |  |  | [Enter a test hypothesis/note here] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | ?
 |  |  | [Enter a test hypothesis/note here]
 |  |  | [Enter a test hypothesis/note here]
 |  |  | [Enter a test hypothesis/note here]
 |  |  | [Enter a test hypothesis/note here]
 | 2 |  | Control & Treatments
 |  |  | What is the variable? |  | [enter the test variable here] |  |  |  |  |  |  |  |  |  |  |  |  |  | ?
 |  |  | What are the values? |  | [enter the values for the test variable here] |  |  |  |  |  |  |  |  |  |  |  |  |  | ?
 | 3 |  | Metrics
 |  |  | What will you measure to determine the best performing value?
 |  |  | Primary Metric Description |  | Metric Calculation Method
 |  |  | [enter the metric description here] |  | [enter the metric calculation method here] |  |  |  |  |  |  |  |  |  |  |  |  |  | ?
 |  |  | Secondary Metric Description |  | Metric Calculation Method
 |  |  | [enter the metric description here] |  | [enter the metric calculation method here] |  |  |  |  |  |  |  |  |  |  |  |  |  | ?
 |  |  | [enter the metric description here] |  | [enter the metric calculation method here]
 |  |  | [enter the metric description here] |  | [enter the metric calculation method here]
 |  |  | [enter the metric description here] |  | [enter the metric calculation method here]
 | 4 |  | Pre-Launch Test Analysis
 |  |  | Have you considered the potential for these validity threats to impact your test? |  |  |  |  |  |  | History effect: |  |  |  |  |  | [select Yes/No] |  |  | ?
 |  |  |  |  |  |  |  |  |  | Instrumentation effect: |  |  |  |  |  | [select Yes/No] |  |  | ?
 |  |  |  |  |  |  |  |  |  | Selection effect: |  |  |  |  |  | [select Yes/No] |  |  | ?
 |  |  |  |  |  |  |  |  |  | Sample Distortion effect: |  |  |  |  |  | [select Yes/No] |  |  | ?
 |  |  | Based on projections, what sample size is likely to be needed to ensure that the results are predictive? |  |  |  |  |  |  |  |  |  |  | (from the Validation tab)
 |  |  | Based on projections, how long would the test likely need to run in order to obtain a sufficient sample size? |  |  |  |  |  |  |  |  |  |  | (from the Validation tab)
 |  |  | TEST LAUNCH
 |  |  | POST-LAUNCH ANALYSIS
 | 5 |  | Post-Launch Test Analysis
 |  |  | Based on actual test results, do you have a sufficient sample size and a significant variation between the two selected treatments (on the Validation tab) to provide a conclusive result? |  |  |  |  |  |  | [NAME]? |  |  |  |  |  | (from the Validation tab)
 |  |  |  |  |  |  |  |  |  | Conversion Rate % Diff: |  |  |  |  |  | (from the Validation tab)
 |  |  |  |  |  |  |  |  |  | Level of Confidence: |  |  |  |  |  | (from the Validation tab)
 |  |  |  |  |  |  |  |  |  | Significant Variation? |  |  |  |  |  | (from the Validation tab)
 |  |  |  |  |  |  |  |  |  | Conclusive Result? |  |  |  |  |  | (from the Validation tab)
 |  |  | Have you evaluated the actual impact that these validity threats may have had on your test? |  |  |  |  |  |  | History effect: |  |  |  |  |  | [select Yes/No] |  |  | ?
 |  |  |  |  |  |  |  |  |  | Instrumentation effect: |  |  |  |  |  | [select Yes/No] |  |  | ?
 |  |  |  |  |  |  |  |  |  | Selection effect: |  |  |  |  |  | [select Yes/No] |  |  | ?
 |  |  |  |  |  |  |  |  |  | Sample Distortion effect: |  |  |  |  |  | [select Yes/No] |  |  | ?
 | 6 |  | Test Results
 |  |  | What are the test results?
 |  |  |  |  | Metric Values
 |  |  | Primary Metric Description |  | Control |  | Treatment 1 |  |  | Treatment 2 |  | Treatment 3 |  | Treatment 4 |  | Notes
 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | [enter notes here] |  |  | ?
 |  |  | Secondary Metric Description |  | Control |  | Treatment 1 |  |  | Treatment 2 |  | Treatment 3 |  | Treatment 4 |  | Notes
 |  |  |  |  | [value] |  | [value] |  |  | [value] |  | [value] |  | [value] |  | [enter notes here] |  |  | ?
 |  |  |  |  | [value] |  | [value] |  |  | [value] |  | [value] |  | [value] |  | [enter notes here]
 |  |  |  |  | [value] |  | [value] |  |  | [value] |  | [value] |  | [value] |  | [enter notes here]
 |  |  |  |  | [value] |  | [value] |  |  | [value] |  | [value] |  | [value] |  | [enter notes here]
 | 7 |  | Test Interpretation
 |  |  | What insights can we gain from this test?
 |  |  | [Enter a test interpretation/observation here] |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  | ?
 |  |  | [Enter a test interpretation/observation here]
 |  |  | [Enter a test interpretation/observation here]
 |  |  | [Enter a test interpretation/observation here]
 |  |  | [Enter a test interpretation/observation here]